Robinsons Magnolia
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| Location | Aurora Boulevard corner Doña M. Hemady Avenue, Kaunlaran, Quezon City, Philippines |
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| Coordinates | 14°36′53″N 121°2′17″E / 14.61472°N 121.03806°E |
| Opening date | August 13, 2012 |
| Developer | JG Summit Holdings |
| Management | Robinsons Malls |
| Owner | John Gokongwei |
| No. of stores and services | 230 |
| No. of anchor tenants | 6 |
| Total retail floor area | 48,000 m² |
| No. of floors | 7 ( 4 floors with 1 mezzanine and 2 basement levels for parking) |
| Parking | more than 1000 cars |
| Website | Robinsons Magnolia |
Coordinates: 14°36′53″N 121°2′17″E / 14.61472°N 121.03806°E Robinsons Magnolia is a shopping mall owned and operated by Robinsons Land, the second largest mall operator in the Philippines. It is the 32nd mall opened by Robinsons and the 3rd mall in Quezon City, Metro Manila. It has a gross floor area of 108,000 square metres (1,160,000 sq ft). Robinsons Magnolia is part of the four-tower Magnolia Residences where the iconic Magnolia Ice Cream production plant once stood.[1]
History
The Magnolia Dairy Products Plant was established in 1970 when Magnolia transferred production from Quiapo, Manila. The plant produced ice cream, milk, butter, margarine and processed cheese. The property where the plant stood was owned by San Miguel Corporation, who owned the Magnolia brand. The facility also housed the main branch of its Magnolia ice cream parlor.[2] The ice cream parlor was retained and relocated within the mall.
In 1981, SMC spun off its butter, margarine and processed cheese assets into a joint-venture with New Zealand Dairy Board, forming Philippine Dairy Products Corporation (now, Magnolia, Inc.). The Aurora Boulevard plant remained as its production facility until 2000 when it transferred to a new facility in General Trias, Cavite.
When SMC spun off its ice cream and milk business into a joint-venture with Nestlé in 1996, forming Magnolia-Nestlé Corporation, the Aurora Boulevard property remained under the ownership of SMC and served as the venture's main production facility and site of its ice cream parlor. After SMC withdrew from the venture in 1998, Nestlé Philippines continued with the business under the Nestlé brand name (the ice cream parlor became known as Nestlé Creamery). Nestlé’s production was gradually transferred to a new site and in 1999, Nestlé closed down operations in the Aurora Boulevard facility.[3]
In 2008, SMC sold the property to Robinsons Land Corporation (RLC), a subsidiary of JG Summit Holdings, Inc. News reports cited that the property was sold reportedly in the amount of P1.6 billion. The property was developed by RLC into a mall (Robinsons Magnolia) and residential condominiums (The Magnolia Residences).[4] One of the mall’s establishments is a Magnolia-franchised ice cream parlor named Magnolia Flavor House, as a fitting homage to the property’s roots.[5]
References
- ↑ Dumlao, Doris C. (13 August 2012). "Robinsons opens 32nd mall in PH". Philippine Daily Inquirer. Retrieved 31 March 2013.
- ↑ http://www.magnoliaicecream.com.ph/ourCompany.php
- ↑ http://balita.ph/2010/08/07/metro-news-nestle-plans-to-open-ice-cream-parlor-near-former-site-in-cubao/
- ↑ http://www.philstar.com/business/399416/rlc-close-finalizing-p16-b-purchase-magnolia-plant
- ↑ http://www.abs-cbnnews.com/lifestyle/10/17/12/new-magnolia-house-goes-beyond-ice-cream
External links
- "Robinsons Magnolia". Robinsons Malls.