Shift (MSNBC)

Shift

Type	Internet streaming
Country	United States
Slogan	shift happens
Owner	NBCUniversal MSNBC
Launch date	July 13, 2014 (2014-07-13)
Former names	msnbc2
Official website	Official website

Shift (stylized as shift by msnbc, formerly msnbc2) is an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

History

In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,^[1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which is less focused on politics and is more tailored to a younger audience.^[2]

Programming

Current Shows

Sports Matters hosted by Rob Simmelkjaer (new editions air Mondays)
Reporter's Notebook hosted by Beth Fouhy (new editions air Mondays)
Changing America hosted by Voto Latino CEO Maria Teresa Kumar (new editions air Tuesdays)
The Docket hosted by attorney Seema Iyer (new editions air Tuesdays)
The Book Report hosted by Richard Wolffe (new editions air Tuesdays)
Road Map hosted by Ayman Mohyeldin (new editions air Wednesdays)
Nerding Out hosted by Dorian Warren (new editions air Thursdays)
Greenhouse hosted by Tony Dokoupil (new editions air Thursdays)
Code Forward hosted by Nellie Bowles and Jason Del Rey (co-produced by Re/code, new editions air Thursdays)
The Briefing hosted by Luke Russert (new editions air Fridays)
So Popular! hosted by Janet Mock (new editions air Fridays)
Just Faith hosted by Rev. Jacqui Lewis (new editions air Fridays)
shift-only version of First Look hosted by Betty Nguyen
msnbc Originals

Former Shows

Three Cents hosted by Josh Barro
Krystal Clear hosted by Krystal Ball
Out There hosted by Thomas Roberts

References

↑ "Krystal Clear on Iraq & Clinton". MSNBC. Retrieved 6 July 2015.
↑ Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times.

External links

Official Website

MSNBC Original Programming

Current

Weekdays	Morning Joe First Look Morning Joe MSNBC Live MSNBC The Place for Politics Andrea Mitchell Reports MTP Daily With All Due Respect Hardball with Chris Matthews All In with Chris Hayes The Rachel Maddow Show The Last Word with Lawrence O'Donnell The 11th Hour with Brian Williams

Weekends	MSNBC Live MSNBC The Place for Politics PoliticsNation with Al Sharpton Your Business AM Joy Caught on Camera Dateline Extra

Special

MSNBC Documentaries

Online

Shift

Former

Weekdays	The News with Brian Williams The Site Imus in the Morning The Abrams Report Alan Keyes Is Making Sense Buchanan & Press Donahue The Savage Nation Scarborough Country Connected: Coast to Coast MSNBC at the Movies The Mitch Albom Show Rita Cosby: Live & Direct The Most with Alison Stewart Tucker Verdict with Dan Abrams Race for the White House / 1600 Pennsylvania Avenue Morning Meeting with Dylan Ratigan Dr. Nancy Countdown with Keith Olbermann The Dylan Ratigan Show Up Late with Alec Baldwin Martin Bashir Jansing and Company Ronan Farrow Daily The Reid Report The Cycle Now with Alex Wagner The Ed Show Way Too Early

Weekends	Jesse Ventura's America Weekends with Maury and Connie Disrupt with Karen Finney Taking the Hill Melissa Harris-Perry Up

Television news in the United States

Broadcast divisions	ABC News CBS News NBC News PBS NewsHour Noticias Telemundo Noticias Univision

National cable/ satellite channels	BBC World News CCTV America CNN CNN International HLN Fox News Channel MSNBC Newsmax TV One America News Network RT America TheBlaze Non-profits Free Speech TV Link TV

Specialty channels	Bloomberg TV CNBC CNBC World C-SPAN ESPNews Fox Business Fusion Spanish language CNN en Español Univision Noticias

Weather	AccuWeather Channel Network The Weather Channel Weatherscan WeatherNation TV

Broadband services	National CBSN Shift Specialty AJ+ Vice News

Outsourcing	AerisWeather Independent News Network Weather Services International

Defunct	ABC channels ABC News Now Satellite News Al Jazeera America All News Channel CNN channels CNNfn CNN Pipeline CNNSI Current TV FNN-SCORE News Central NBC channels America's Talking NBC Weather Plus CBC Newsworld International The Weather Cast TouchVision UPI Newstime

NBCUniversal

A subsidiary of Comcast

Corporate
officials

Board of Directors	Steve Burke (CEO) Brian L. Roberts Jeffrey R. Immelt Keith Sherin

Executives	Steve Capus Dick Ebersol Robert Greenblatt Bonnie Hammer Ted Harbert Ronald Meyer

Universal Filmed
Entertainment Group

Universal Parks
& Resorts

United States	Universal Studios Hollywood CityWalk Universal Orlando Resort Universal Studios Florida Islands of Adventure CityWalk

International	Universal Studios Japan Universal Studios Singapore Universal Studios Dubailand Universal Studios South Korea

NBCU Cable
Entertainment

Esquire Network^JV
Universal Cable Productions
Universal HD
Networks
- Chiller
- Cloo
- Syfy
- USA Network
Lifestyle Group
- Bravo
- E!
- Oxygen
- Sprout

NBCU Digital

NBCU Telemundo
Enterprises

NBC Deportes^{w/NBC Sports Group}
NBC Universo
Telemundo
- Puerto Rico Studios
- Telemundo TV Studios

NBC Sports Group

NBC Sports Ventures Alli Golf Channel NBC Sports Digital GolfNow NBC Sports NBCSN part owner MLB Network NHL Network

NBC SportsNet	Bay Area (45%) California Chicago (20%) Mid-Atlantic New England Northwest Philadelphia SNY (8%) The Comcast Network

NBCUniversal
News Group

NBC News NBCNews.com The Weather Channel^{[nu 5]} MSNBC Peacock Productions

CNBC global channels	CNBC CNBC Africa (licensee) CNBC Asia CNBC Europe CNBC Latin America CNBC World

CNBC Europe branches	Class CNBC (20%) CNBC Africa (licensee) CNBC Arabiya CNBC-e CNBC Nordic

CNBC Asia branches	CNBC-TV18 CNBC Australia CNBC Awaaz CNBC Hong Kong CNBC Pakistan CNBC Singapore Nikkei CNBC SBS-CNBC

NBCUniversal
International
Networks

13th Street Universal
- Australia
- Benelux
- France
- Spain
Bravo New Zealand
Syfy Universal
- Asia
- Australia
- Benelux
- France
- Germany
- Italy^{[nu 6]}
- Latin America
- Poland
- Portugal
- Romania
- Russia
- Serbia
- Slovenia
- Spain
- United Kingdom
Diva Universal
- Asia
- Italy
- Romania
Movies 24
Studio Universal
- Latin America
Universal Channel
- Asia
- Australia
- Greece
- Japan
- Turkey
- United Kingdom
Style Network
- Australia
E!
- Asia
- Australia
- Europe

NBC Entertainment

NBC Broadcasting

NBCU Owned
TV Stations
O&Os

NBC Owned TV Stations	KNBC KNSD KNTV KXAS-TV WBTS-LD WCAU WKAQ-TV WMAQ-TV WNBC WRC-TV WTVJ WVIT Cozi TV K15CU-D LXTV New England Cable News

Telemundo Station Group	KBLR KDEN-TV KEJT-LP KHRR KNSO^{[nu 7]} KSTS KTAZ KTLM KTMD KVDA KVEA KXTX-TV WKAQ-TV WNEU WNJU WSCV WSNS-TV WWSI TeleXitos

Other assets:

↑ Co-owned with China Media Capital, Shanghai Media Group and Shanghai Alliance Investment.
↑ Co-owned with Hearst and Verizon Communications.
↑ 50%, with Viacom's Paramount Pictures.
↑ Co-owned with 21st Century Fox, The Walt Disney Company and Time Warner. NBCUniversal has no involvement with Hulu operations.
↑ Co-owned with The Blackstone Group and Bain Capital.
↑ Co-owned with Mediaset.
↑ The station is owned by NBCUniversal, but is controlled by Serestar Communications.

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