Shorty Awards
| The Shorty Awards | |
|---|---|
 | |
| Awarded for | "Honoring the best of social media" |
| Country | United States |
| Presented by | Sawhorse Media |
| First awarded | February 11, 2009 |
| Official website | shortyawards.com |
The Shorty Awards, also known as the "Shortys", is an annual awards event, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social web.
The awards are organized by the co-founders of startup company Sawhorse Media.[1] Greg Galant is CEO and Co-founder and Lee Semel is CTO and Co-founder of Sawhorse Media.[2] Since their creation in 2008, the awards have expanded beyond Twitter to recognize content creation on other social networking sites, including YouTube, Tumblr, Instagram, Vine, Snapchat, YouNow, Periscope and Facebook.[3]
An awards ceremony is held each spring and streamed live. Each award recognizes the entire body of work of the content creator for the calendar year, rather than an individual tweet or post. A 2012 Forbes magazine article about the awards commented: "The Shortys recognize that social media is about more than who can get the most followers ... we are creating millions of pieces of new writing that will define our generation. ... These writings ... are creating our history of record."[4]
First Annual Shorty Awards
The awards were created in 2008 by tech entrepreneurs Greg Galant, Adam Varga, and Lee Semel of Sawhorse Media.[5][6] They invited Twitter account holders to nominate the best twitterers in general categories such as humor, news, food, and design.[7] Winners were chosen by more than 30,000 twitterers during the voting period.[5] The founders of Twitter first heard about the awards after the contest had gotten underway, and expressed support for it.[5]
The first Shorty Awards ceremony was held on February 11, 2009, at the Galapagos Art Space in Brooklyn, New York. Approximately 300 people attended the event.[8] The event was hosted by CNN anchor Rick Sanchez and featured in-person guest appearances by prominent Twitter users MC Hammer and Gary Vaynerchuk and a video appearance by Shaquille O'Neal.[9][10] The awards, which were voted on by Twitter users, were distributed in 26 categories.[5] At the ceremony, the true identity of advertising category winner @PeggyOlson was revealed to be Carri Bugbee, owner of the public relations company Big Deal PR in Portland, Oregon.[11]
First Annual Winners by category[12]
| Category | Winner |
|---|---|
| Best in Advertising | Peggy Olson, @PeggyOlson |
| Best in Apps | brightkit, @brightkit |
| Best Brand | Action Wipes, @MarthaVan |
| Best in Business | Paw Luxury, @PawLuxury |
| Best in Design | Yiying Lu, @yiyinglu |
| Best in Education | RubyLearning, @RubyLearning |
| Best in Entertainment | Flashlight Worthy Books, @FLWBooks |
| Best in Finance | StockTwits, @StockTwits |
| Best in Food | Foodimentary, @foodimentary |
| Best in Green | green jaden @greenjaden on twitter |
| Best in Health | Debra Wendler, @ADHDParenting |
| Best in Humor | Charles Trippy, @charlestrippy |
| Best in Music | Hunter Burgan, @tranquilmammoth |
| Best in News | BNO News, @BreakingNewsOn |
| Best in Nonprofits | Athletes for a Cure, @athletes4acure |
| Best Personal | Arleen Boyd, @AlohaArleen |
| Best in Photography | Kyle Reese, @Twipphoto |
| Best in Politics | Justin Hart, @justin_hart |
| Best in Science | NASA's Phoenix Mars Lander, @MarsPhoenix |
| Best in Social Media | Dan Zarrella, @danzarrella |
| Best in Sports | Jackie, @girlwithnoname |
| Best in Startups | Hanniversary, @hanniversary |
| Best in Tech | Twitter Tips, @Twitter_Tips |
| Best in Travel | Cruise Source, @cruisesource |
| Best in Video Games | Justin McElroy, @justinmcelroy |
| Best in Weird | Martin Sargent, @martinsargent |
Second Annual Shorty Awards
Voting for the second Shorty Awards opened on January 5, 2010, in 26 official categories. A Real-Time Photo of the Year category was added to the list of official categories for the first time, recognizing the best photo posted to services such as Twitpic, Yfrog, or Facebook.[12][13]
The second Shorty Awards competition introduced a panel of judges called the Real-Time Academy of Short Form Arts & Sciences whose members were Craig Newmark, David Pogue, Kurt Andersen, Caterina Fake, Joi Ito, Frank Moss, Alberto Ibargüen, Sreenath Sreenivasan, MC Hammer, Alyssa Milano and Jimmy Wales. After public nominations determined the finalists, the Academy decided on the winners.
Winners were announced at a ceremony held in the Times Center in The New York Times building in Manhattan, and were streamed online. The ceremony was hosted by CNN anchor Rick Sanchez, who presented awards in the official categories as well as the newly added Real-Time Photo of the Year and a special humanitarian award.[14]
Second Annual Winners by category[15]
| Category | Winner |
|---|---|
| Best in Advertising | Frank Adman, @FrankAdman |
| Best in Apps | TweetDeck, @TweetDeck |
| Best in Art | deviantART, @deviantART |
| Best Brand | Whole Foods, @WholeFoods & Sesame Street, @sesamestreet |
| Best Celebrity | Nathan Fillion, @NathanFillion |
| Best Cultural Institution | Lewis Ginter Botanical Garden, @lewisginter & Reduced Shakespeare Company, @reduced |
| Best in Customer Service | Bonnie Smalley, @ComcastBonnie |
| Best in Design | Smashing Magazine, @smashingmag |
| Best in Entertainment | True Blood HBO, @TrueBloodHBO |
| Best in Finance | The Suze Orman Show, @SuzeOrmanShow |
| Best in Food | Foodimentary, @Foodimentary |
| Best in Government | Cory Booker, @CoryBooker |
| Best in Health | Rachael Dunlop, @DrRachie |
| Best in Humor | Mrs. Stephen Fry, @MrsStephenFry & David Thorne, @27bslash6 |
| Best in Innovation | Betty Draper, @BettyDraper |
| Best in Literature | Arjun Basu, @arjunbasu |
| Best Journalist | William Bonner, @realwbonner & Rachel Maddow, @maddow |
| Best in Music | Ivete Sangalo, @ivetesangalo & Ted Leo, @tedleo |
| Best in News | The Diane Rehm Show, @drshow |
| Best Nonprofit | TWLOHA, @TWLOHA |
| Best in Politics | The Nation, @thenation |
| Best in Science | Jen Scheer, @flyingjenny |
| Best in Sports | Bill Simmons, @sportsguy33 |
| Best in Tech | Soldier Knows Best, @SoldierKnowBest |
| Best in Travel | Twitchhiker, @twitchhiker |
| Best in Weird | The Llama, @DoWhatITellYou |
Special Awards
| Category | Winner |
|---|---|
| Real-Time Photo of the Year | Janis Krums, @jkrums for "Plane on the Hudson" |
| Special Humanitarian Award | Carel Pedre, @carelpedre |
Third Annual Shorty Awards
The nomination period for the third annual Shorty Awards opened in January, 2011, and ran through February 11, 2011, except for new categories that had extended nomination deadlines.[15] There were 30 official categories, and five special categories. In addition to Real-Time Photo of the Year, for the first time the awards accepted nominations for Foursquare Mayor of the Year, Foursquare Location of the Year, Microblog of the Year on Tumblr, and a Connecting People award. The awards also introduced new Shorty Industry Awards to recognize the best uses of social media by brands and agencies. A Marketing Jury within the Real-Time Academy of Short Form Arts & Sciences judges the Shorty Industry Awards and determines the winners from among the paid entries.[16] Winners were announced at a ceremony on March 28, 2011, hosted by Aasif Mandvi in the Times Center.[17][18] Other Shorty Awards presenters were scheduled to include Kiefer Sutherland, Jerry Stiller, Anne Meara, Stephen Wallem, Miss USA Rima Fakih, and Miss Teen USA Kamie Crawford.[18]
Third Annual Winners by category[19]
| Category | Winner |
|---|---|
| Best Actor | Neil Patrick Harris, @ActuallyNPH[20][21] |
| Best Actress | Stana Katic, @Stana_Katic |
| Best in Apps | COLOURlovers, @colourlovers |
| Best in Art | One Stop Poetry, @Onestoppoetry |
| Best Author | Shawn Stewart, @treatwomenright & John Green, @realjohngreen |
| Best Celebrity | Kim Jae-joong, @mjjeje |
| Best Charity | The Trevor Project, @trevorproject |
| Best Comedian
(in Conjunction with the New York Comedy Festival) |
Harrison Greenbaum, @harrisoncomedy[22] |
| Best Cultural Institution | Tyneside Cinema, @tynesidecinema & Science Gallery, @ScienceGallery |
| Best in Customer Service | Research In Motion, @BlackBerryHelp |
| Best in Design | Codeorama, @Codeorama |
| Best in Entertainment | Barney Stinson, @Broslife |
| Best in Fashion | Ann Li, @AnnLouieLi |
| Best Fan Page | Ke$ha Time, @keshastime & Hey Britney, @heybritney |
| Best in Finance | Slow Money, @SlowMoney |
| Best in Food | Epic Meal Time, @epicmealtime |
| Best in Gaming | Adam Montoya, @SeaNanners |
| Best in Government | Cory Booker, @CoryBooker |
| Best in Green | Mud Baron, @Cocoxochitl |
| Best in Humor | The Dark Lord, @Lord_Voldemort7 |
| Best in Innovation | Rene Silva Santos, @Rene_Silva_RJ |
| Best Journalist | West Wing Report, @westwingreport |
| Best in Music | Jonas Brothers, @JonasBrothers |
| Best in News | Lei Seca RJ, @LeiSecaRJ & The Young Turks, @TheYoungTurks |
| Best Nurse | Ronivin Pagtakhan, @ronnievinn & Matthew Browning, @MatthewBrowning |
| Best in Politics | Marina Silva, @silva_marina & The Bloggess, @TheBloggess |
| Best in Science | MythBusters, @MythBusters |
| Best Social Media Expert | Facts About Boys, @FactsAboutBoys |
| Best in Sports | New Orleans Saints, @Official_Saints |
| Best in Tech | Soldier Knows Best, @SoldierKnowBest |
| Best in Television | Attack of the Show, @aots & Sesame Street, @sesamestreet |
| Best in Travel | JD Andrews, @earthXplorer |
| Best in Weird | Alli Trippy @AlliTrippy & OMG I do this, too, @omgidothistoo |
Special Awards
| Category | Winner |
|---|---|
| Real-Time Photo of the Year | Douglas H. Wheelock, @Astro_Wheels for "Moon From Space" |
| Connecting People | Shannon Miller, @shannonmmiller |
| Foursquare Location of the Year | SXSW, @SXSW |
| Foursquare Mayor of the Year | Baratunde Thurston, @baratunde |
| Microblog of the Year on Tumblr | The Daily What |
Fourth Annual Shorty Awards
The 4th Annual Shorty Awards brought together Tracy Morgan, Ricky Gervias, Tiffani Thiessen and more as the voting platform grew to its largest reach yet. 1.6 million tweeted nominations were made across categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and more.
The ceremony took place on March 27th, 2012 at the New York TimesCenter and was hosted by the hilarious Daily Show with Jon Stewart correspondents (and married couple) Samantha Bee and Jason Jones. The show kicked off with welcomes from Anderson Cooper and Piers Morgan, with the Gregory Brothers performing live.
Tracy Morgan was featured in an exclusive video short made for the ceremony. Mayor Bloomberg also accepted an award presented by Foursquare co-founder and CEO Dennis Crowley.[23]
Fourth Annual Influencer Winners by category[24]
| Category | Winner |
|---|---|
| Best in Activism | Justin Wedes, Occupy Wall Street, @OccupyWallStNYC[25] |
| Best Actor | Nathan Fillion, @NathanFillion |
| Best Actress | Tara Strong, @tarastrong[26] |
| Best in Apps | Instagram, @Instagram |
| Best Band | Jonas Brothers, @JonasBrothers |
| Best Celebrity | Justin Bieber, @justinbieber |
| Best Charity | Random Acts, @therandomactorg |
| Best Comedian | Jim Norton, @JimNorton & Matt Walker, @funnymatt |
| Best Director | Alfredo Flores, @AlfredoFlores & Katherine Brooks, @thekatbrooks |
| Best Fake Account | The Fake ESPN, @TheFakeESPN & Dilma Rousseff, @diimabr |
| Best Fansite | Sherlockology, @Sherlockology |
| Best in Fashion | Luke Reichle, @redcarpetluke |
| Best in Finance | Goldman Sachs Elevator Gossip, @GSElevator |
| Best in Food | Epic Meal Time, @EpicMealTime & Mud Baron, @Cocoxochitl |
| Best in Gaming | The Sims 3, @TheSims3 |
| Best in Government | NASA, @NASA |
| Best in Green | Jerry James Stone, @jerryjamesstone |
| Best in Humor | Ryan Higa, @TheRealRyanHiga & Christian Beadles, @LittlecBeadles |
| Best Journalist | Andy Carvin, @acarvin |
| Best Life Saving Hero | FDNY, @FDNY |
| Best in Music | Justin Bieber, @justinbieber |
| Best in Photography | Adam Bouska, @bouska |
| Best in Science | Nature News & Comment, @NatureNews |
| Best in Social Fitness | Christopher Brisley, @TakeAChallenge |
| Best Sports Team | Liverpool Football Club, @LFC |
| Best in Travel | Charles Trippy, @charlestrippy |
| Best Television Show | Attack of the Show, @aots |
| Best Video Blogger | Fafa the Groundhog, @FafaGroundhog |
| Best in Weather | Andy Gabrielson, @FindTheTornado |
| Best Web Show | Awkward Black Girl, @awkwardblkgrl |
| Best YouTube Star | Curtis Paradis, @CurtisParadis |
Fourth Annual Brand Winners by category[24]
| Category | Winner |
|---|---|
| Best Branded YouTube Channel | KungFu Panda 2 YouTube Brand Channel |
| Best Integration of Social Media with Live Television | Viacom (MTV Networks): VMA Twitter Tracker |
| Best Location-Based Marketing | Walgreens: Check-ins That Make a Difference |
| Best Overall Brand Presence on Facebook | Nickelodeon: SpongeBob GayPants |
| Best Overall Brand Presence on Tumblr | BBC America: Doctor Who Tumblr |
| Best Overall Brand Presence on Twitter | Bob Maron: @CharlieSheen |
| Best Social Commerce | Viking Range Corporation: Leanne Gault |
| Best Social Media Campaign for Film | Paramount Pictures: Super 8 Movie - Super 8 Secret |
| Best Social Media Campaign for Gaming | Promethium Marketing: Discover Your Legacy - Assassin’s Creed: Revelations |
| Best Social Media Campaign for Television | USA Network: Psych HashTag Killer |
| Best Social Media Manager | Stephanie Schierholz, @NASA |
| Best Use of a Hashtag on Twitter | Bob Maron, @CharlieSheen |
| Best Use of Facebook in a Campaign | HBO: True Blood “Immortalize Yourself” Facebook Application |
| Best Use of Foursquare in a Campaign | Walgreens: Check-ins That Make a Difference |
| Best Use of Game Mechanics (Gamification)
in a Social Media Campaign |
Nickelodeon’s ‘Kids’ Choice Awards 2011’ |
| Best Use of Social Media for a
Consumer Product or Service |
360i: Dentyne Safe Breath Alliance |
| Best Use of Social Media for Customer Service | Research in Motion: Support At The Scale of BlackBerry |
| Best Use of Social Media for News | CNN Worldwide: The Global Networks of CNN Dominate on Social Media |
| Best Use of Social Media for Sports | Major League Baseball: MLB Fan Cave |
| Best Use of Social Media in a Mobile Campaign | Viacom (MTV Networks): VMA Twitter Tracker for iOS for Verizon |
| Best Use of Social Media in an Awards Show | Viacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker) |
| Best Use of Social Media In Real Life (“IRL”) | Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real World |
| Best Use of Twitter Ad Platform | Edelman: Volkswagen’s All-New 2012 Beetle Launch |
| Best Use of the Twitter in a Campaign | 9/11 Commemoration |
| Best Use of Video in a Social Media Campaign | CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading |
| Best Viral Campaign | BuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a Difference |
| Boldest Social Media Campaign of 2011 | VH-1: Do Something Awards: Give a Shit! |
Special Awards
| Category | Winner |
|---|---|
| The Shorty Vox Populi Award | Agnes Monica, @agnezmo |
| Quora Answer of the Year | Matan Shelomi for answering,“If you injure a bug, should you kill it or let it live?”
& Justin Freeman for answering, “What’s the best way to escape the police in a high-speed car chase?” |
| Foursquare Mayor of the Year | Michael Bloomberg, @MikeBloomberg |
| Real-Time Photo of the Year | Stefanie Gordon, @Stefmara, for tweeting a photo of Space Shuttle Endeavour from a commercial airliner
& Louise Macabitas for the photo “Police Pepper-Spraying UC Davis Students.” |
| Microblog of the Year on Tumblr | We Are the 99 Percent, created by Christopher Key |
Fifth Annual Shorty Awards
The 5th Annual Shorty Awards brought together Felicia Day, James Urbaniak, Kristian Nairn, Hannibal Buress, Carrie Keagan, Chris Hardwick, David Karp, Coco Rocha, and more as the voting platform grew to its largest reach yet. 2.4 million tweeted nominations were made across categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and more.
The ceremony took place on April 8th, 2013 at the New York TimesCenter and was hosted by Actress Felicia Day. The show was heralded in with videos of Felicia Day exploring NYC’s internet culture as well as Mayor Michael Bloomberg welcoming the audience with Internet-speak. During the night, Wolf Blitzer announced early poll results of what’s trending during the Shorty Awards and Jimmy Kimmel was given the Lifetime Achievement Award.
The audience was also shown an interview of the Mars Curiosity Rover led by comedian and actor, Seth Green before accepting the Shorty Award for Foursquare Mayor of the Year.
Fifth Annual Influencer Winners by category[27]
| Category | Winner |
|---|---|
| Best Actress | Selena Gomez, @selenagomez & Tara Strong, @tarastrong |
| Best Actor | Misha Collins, @mishacollins |
| Best Band | One Direction, @onedirection |
| Best Singer | Greyson Chance, @greysonchance |
| Best Celebrity | Justin Bieber, @justinbieber |
| Best in Celebrity Fashion | Selena Gomez, @selenagomez & Sophia Abrahão, @sophiaabrahao |
| Best Charity | Random Acts, @RandomActsOrg |
| Best Comedian | Rafinha Bastos, @RafinhaBastos |
| Best Fake Account | Charles_HRH, @Charles_HRH |
| Best Fansite | Sherlockology, @Sherlockology & 0ne-directi0n-updates |
| Best in Food | Rosanna Pansino, @RosannaPansino & Miss Angela Davis, @MissAngelaDavis |
| Best in Gaming | Monark, @Monark & Felix Kjellberg, @PewDiePie |
| Best GIF Maker | T. Kyle MacMahon & Ryan Broderick |
| Best in Ireland | Bry, @Bry & Niall Horan, @niallofficial |
| Best Non-Human | Sarcastic Rover (Jason Filiatrault) @SarcasticRover |
| Best in Social Fitness | Cassey Ho, @blogilates |
| Best Video Blogger | Tigresa Voadora, @maspoxavida |
| Best Web Show | Bravest Warriors, @BravestWarriors |
| Best YouTube Star | Cauê Moura, @cauemoura |
| Keep Good Going Award | Kathy Zucker, @kathyzucker |
| Foursquare Mayor of the Year | NASA, @NASA |
| Quora of the Year | Kenyatta Leal |
| Tumblr of the Year | Texts from Hillary |
Fifth Annual Brand Winners by category[27]
| Category | Winner |
|---|---|
| Best Large Social Media Agency | 360i, @360i |
| Best Location-Based Marketing | VH1 Save The Music |
| Best Mid-Sized Social Media Agency | Deep Focus, @deepfocus & Carrot Creative, @carrot & Suite Spot LLC |
| Best Overall Brand Presence on Tumblr | The Daily Show Election Center, @TheDailyShow |
| Best Social Media Manager | Andy Cohen, @BravoAndy |
| Best Social Media Presence of a CEO | Ian Schafer, @ischafer |
| Best Use of Social Media for Video Games | Benn Achilleas, @mrbennbenn & Martin Moore |
| Best Use of Facebook for Marketing | PandaQuest: Be the Next Chengdu Pambassador |
| Best Use of Promoted Tweet, Trend, or Account | Joe Pierce, Jordan Jacobson, Rachel Ford, Angelika Husmann, Jeanette Brown-Green & Jason Dolenga |
| Best Viral Campaign | Old Spice Muscle Music |
Special Awards
| Category | Winner |
|---|---|
| GIFStar Award | Michelle Obama, @FLOTUS |
| Real-Time Photo of the Year | Benjamin Lowy, @benlowy |
| Shorty Special Lifetime Achievement Award | Jimmy Kimmel, @jimmykimmel |
Sixth Annual Shorty Awards
The ceremony took place on April 7th, 2014 at the New York TimesCenter and was hosted by Comedian Natasha Leggero. The show brought together appearances by Patton Oswalt, Jamie Oliver, Kristen Bell, Jerry Seinfeld, Moshe Kasher, Julie Klausner, Miss USA Erin Brady, Guy Kawasaki, Matt Walsh, Retta, Us the Duo, Big Boi, Gilbert Gottfried, Thomas Middleditch, Jon Benjamin, Billie Jean King, Leandra Medine and more. Big winners of the year included #BatKid, Jerry Seinfeld, Virgin America Remixes the Safety Video, Retta, and Will Ferrell.
Sixth Annual Influencer Winners by category[28]
| Category | Winner |
|---|---|
| Best in Activism | Against Suicide, @AgainstSuicide |
| Best Actor | Aaron Paul, @aaronpaul_8 |
| Best Actress | Retta, @unfoRETTAble |
| Best in Apps | Digg, @digg |
| Best in Art | Rachel Ryle, @rachelryle |
| Best Athlete | Billie Jean King, @BillieJeanKing |
| Best Author | Neil Gaiman, @neilhimself |
| Best Band | Fifth Harmony, @FifthHarmony |
| Barnes & Noble College’s #BNCollege | Boston University’s College of Communication, @comugrad |
| Best Blogger | Terrance Gaines, @BrothaTech |
| Best in Brazil | Midia NINJA, @midianinja & Porta dos Fundos, @portadosfundos |
| Best Celebrity | Ian McKellen (@IanMcKellen) |
| Best Charity | Nature Conservancy, @nature_org |
| Best Comedian | Patton Oswalt, @pattonoswalt |
| Cox BLUE’s #BusinessInfluencer | Guy Kawasaki, @GuyKawasaki |
| Best Director | Paul Feig, @paulfeig |
| Best in Education | Paulo Pirula, @Pirulla25 |
| Best Fake Account | Modern Seinfeld, @SeinfeldToday |
| Best Fansite | News for TV Majors, @N4TVM |
| Best in Fashion | Man Repeller, @ManRepeller |
| Best in Food | Jamie Oliver, @jamieoliver |
| Best in Gaming | Polygon, @Polygon |
| Best GIF Maker | Trent Nelson, @trenthead |
| GIF of the Year | Matrix Cat[29] |
| Best in Government | NASA Goddard, @NASAGoddard |
| Best in Green | Sustainable Cities, @sustaincities |
| A&E’s Instagram Video of the Year | I Look Good by Paul Zedrich[30] |
| Instagrammer of the Year | Dukk Deuce, @Dukk2 |
| New York Life’s #KeepGoodGoing Award | Dr. Jen Arnold, @JenArnoldMD |
| Kickstarter of the Year | The Veronica Mars Movie Project |
| Muck Rack's Best Journalist | Sarah Jones, @SarahJReports |
| Best Maker | DIY, @DIY |
| Best Museum | Museum Nerd, @museumnerd |
| Best in Music | Questlove, @questlove |
| Newsworthy Photo of the Year | Pope Francis Introduction by Roberto Luigi [31] |
| Best Non-Human | Cancellation Bear, @TheCancelBear |
| Best in Photography | David Guttenfelder, @dguttenfelder & Liz Eswein, @newyorkcityliz |
| Best Podcaster | This American Life, @ThisAmerLife |
| Best in Science | Black Girls Code, @BlackGirlsCode & Neil deGrasse Tyson, @neiltyson |
| Best Small Business | The Brooklyn Circus, @TheBKcircus |
| Best in Social Fitness | Tyler Graham, @_Tyler_Graham_ |
| Best Sports Team | Los Angeles Dodgers, @Dodgers |
| Best in Teen Activism | Buddy Project, @ProjectBuddy |
| Tumblr of the Year | Amy Poehler’s Smart Girls at the Party |
| Best TV Show | Scandal, @ScandalABC |
| Best in the UK | Ryan McHenry, @RyanWMcHenry |
| Best Video Blogger | Jullien Gordon, @JullienGordon |
| Vine of the Year | My reflection is cooler than me by Chad Jaxon Perez[32] |
| Univision's Best Vineographer | Cupcake Dude, @TheDudeBakes & Pinot, @Pinot |
| Best Web Show | Comedians in Cars Getting Coffee, @JerrySeinfeld |
| Best in Weird | Buck Wolf, @wolfb |
| Best YouTube Star | Kid Fury, @KidFury |
Sixth Annual Brand & Organization Winners by category[28]
| Category | Winner |
|---|---|
| Best Brand on Twitter | American Express |
| Best Brand on Vine | Oreo - 360i & GE & Mashable |
| Best Brand on Instagram | GoPro |
| Best Brand on Pinterest | Whole Foods Market |
| Best Brand on Snapchat | Wet Seal - ICED Media |
| Best Brand on Tumblr | Doctor Who & BBC America |
| Best Brand on YouTube | WWE |
| Best Facebook Page | GoPro |
| Unmetric’s Best Facebook Campaign | Turning the Internet Red, Human Rights Campaign |
| Best Facebook Contest | This Is SportsCenter, Briggs
& Stratton’s Mower Mouth Contest by Lindsay, Stone & Briggs |
| Best Branded Mobile App | The WWE App |
| Best Branded Real-Time Response to
a Major Event or Cultural Phenomenon |
United Nation’s #theworldneedsmore - Leo Burnett New York |
| Best Contest | Wheat Thins Flavor Protection - AKQA New York |
| Best Fortune 500 Brand on Social Media | American Express |
| Best Integration of Social Media with Live Television | The Voice: Instant Save - NBC, Talpa, Warner Horizon, One Three Media, Telescope |
| Best Listicle | 27 Worst Moments Of John Oliver’s First 6 Minutes Hosting The Daily Show - Comedy Central |
| Best Mobile Campaign | Join the Realm: Mobile, HBO - Definition 6 |
| Best News Twitter Account | Al Jazeera America |
| Best Social Good Campaign | #SFBatKid, Greater Bay Area Make-A-Wish Foundation - Clever Girls Collective |
| Best Social Integration with a TV Commercial | never.no & Leo Burnett |
| Best Social Media Campaign for Film | The Wolverine - Way to Blue & Jump! Creative |
| Best Tumblr Campaign | “The Signal” Lexus - Team One |
| Best Twitter Campaign | #SFBatKid, Greater Bay Area Make-A-Wish Foundation - Clever Girls Collective |
| Best Use of a Hashtag on Twitter | The Voice: Instant Save - NBC, Talpa, Warner Horizon, One Three Media, Telescope |
| Best Use of Animated GIFs | The Purge - Universal Pictures and Brigade Marketing |
| Best Use of Gamification | Dodge: Hands On Ron Burgundy Game - Wieden+Kennedy |
| Best Use of Humor | Halloween Treats Gone Wrong, P&G / Oral B - Publicis Kaplan Thaler |
| Best Use of Social Media by One
Brand Responding to Another Brand |
Snack Attack, America Honda Motor Co., Inc. - RPA Advertising |
| Best Use of Social Media for a Consumer Brand | WestJet Christmas Miracle: Real -Time Giving |
| Best Use of Social Media for Auto Industry | Nissan - Versa Note Amazon Partnership - TBWA\Chiat\Day |
| Best Use of Social Media for B2B | Jobsite and Seven |
| Best Use of Social Media for Consumer Electronics | The Most Retweeted Brand Tweet Ever, Nokia - Wunderman |
| Best Use of Social Media for Customer Service | Samsung Mobile US Digital Marketing Team - Edelman |
| Best Use of Social Media for Fashion | Maui Jim - Moxie |
| Best Use of Social Media for Financial Services | Tweet & Shoot We Are Tennis by BNP Paribas - We Are Social |
| Best Use of Social Media for Food & Beverage | Say It With Bacon, Kraft Foods (Oscar Mayer) - 360i |
| Best Use of Social Media for Healthcare | Break Dengue - ZN |
| Best Use of Social Media for Luxury Goods | Need For Tweed, Harris Tweed Hebrides - Leo Burnett New York |
| Best Use of Social Media For Music | Avicii x You - Universal Music, House of Radon, Seventy Agency, At Night Management |
| Best Use of Social Media for News | Goodbye DOMA, Hello Marriage Equality: msnbc’s Google+ Hangout |
| Best Use of Social Media for Retail or E-Commerce | DollarShaveClub.com - Conversocial |
| Best Use of Social Media for Sports | WWE WrestleMania 29 |
| Best Use of Social Media for Telecom | O2 Be more dog - VCCP |
| Best Use of Social Media for Television | @MTVFR hacked Twitter with #TeenWolfFr - Darewin |
| Best Use of Social Media for Travel | WestJet Christmas Miracle: Real -Time Giving |
| Best Use of Social Media for Video Games | LEGO Marvel Super Heroes |
| Best Use of Social Media In Real Life | United Nation’s #theworldneedsmore - Leo Burnett New York |
| Best Use of Video in a Social Media Campaign | Virgin America Remixes the Safety Video |
| Best Viral Campaign | WestJet Christmas Miracle: Real -Time Giving |
| Most Creative Use of Technology for a Campaign | Tweet & Shoot We Are Tennis by BNP Paribas - We are Social |
| Best Small Agency | Clever Girls Collective |
| Best Mid-Sized Agency | Carrot Creative |
| Best Large Agency | 360i |
Seventh Annual Shorty Awards
The Seventh Annual Shorty Awards was hosted by comedian Rachel Dratch and took place on April 20, 2015 at The Times Center in NYC. The Real-Time Academy, the judging body of the Shortys, tripled in size for the 7th annual Awards and included additions such as Alton Brown, Mamrie Hart, Nikki Glaser, OK Go, Shiza Shahid, The Fine Bros, Debbie Sterling, Dan Savage, Deena Varshavskaya, Palmer Luckey, and more. Panic! at the Disco was the musical guest at the ceremony.[33] On-stage presenters included Kevin Jonas, Bill Nye, Bella Thorne, Wyclef Jean, Emily Kinney, Tyler Oakley, and more.
Seventh Annual Influencer Winners by category[34]
Arts and Entertainment
| Category | Winner |
|---|---|
| Best Actor | Chris Pratt @prattprattpratt |
| Best Actress | Bella Thorne @bellathorne |
| Best Band | HAIM @HAIMtheband |
| Best Celebrity | Conan O’Brien @ConanOBrien |
| Best Comedian | Hannibal Buress @hannibalburess |
| Best Musician | Questlove @questlove & Lorde @lordemusic |
| Best Singer | Taylor Swift @taylorswift13 |
| Best TV Show | The Tonight Show Starring Jimmy Fallon @FallonTonight |
| Best Vine Artist | Ian Padgham @origiful & Alicia Herber @leeshespieces |
| Best Vine Comedian | Brandon Bowen @BrandonRayBowen |
| Best Vine Musician | Shawn Mendes @ShawnMendes |
| Vine Star of the Year presented by Univision | Thomas Sanders @foster_dawg |
| Best Web Show | SourceFed @sourcefed |
| Best YouTube Comedian | Jenna Marbles @Jenna_Marbles |
| Best YouTube Guru presented by FYI | Michelle Phan @MichellePhan |
| Best YouTube Musician | Pentatonix @PTXofficial |
| YouTube Star of the Year presented by A&E | Smosh @smosh |
Creative and Design
| Category | Winner |
|---|---|
| Best Artist | Katie Rodgers @paperfashion |
| Best Director | Alfredo Flores @alfredoflores |
| Best in DIY | Bethany Mota @bethanymota |
| Best in Fashion | Nicole Warne @garypeppergirl |
| GIF of the Year | Tiger Cub & Boy |
| Best Instagrammer | C+C Mini Factory @CCMiniFactory |
| Best in Photography | Nat Geo Photography @NatGeoPhotos |
| Best Pinner | HonestlyWTF @HonestlyWTF |
| Snapchatter of the Year | Jerome Jarre @jeromejarre |
| Vine of the Year | The 9 Month Vine by Ian Padgham @origiful
& The Evolution of Sharing by Maris Jones @themarisjones |
News and Media
| Category | Winner |
|---|---|
| Best Athlete | Lauren Fleshman @laurenfleshman |
| Best Author | Susan Orlean @susanorlean |
| Best Blogger | Maria Popova @brainpicker |
| Best in Food | Alton Brown @altonbrown |
| Best in Healthy Living | Kris Carr @Kris_Carr |
| Best Journalist | Wesley Lowery @WesleyLowery |
| Newsworthy Photo of the Year | Ebola in Liberia by Daniel Berehulak @berehulak |
| Best in Science | Bill Nye @billnye |
| Tumblr Blog of The Year | If They Gunned Me Down |
| Best in Weird | Saved You A Click @SavedYouAClick |
Tech and Innovation
| Category | Winner |
|---|---|
| BN Student presented by Barnes & Noble College | Alexia Raye @AlexiaRaye |
| Business Blogger presented by Cox Business | Jeff Barrett @BarrettAll |
| Emoji of the Year | Poop Emoji |
| Best Fake Account | Bored Elon Musk @BoredElonMusk |
| Best Fansite | Taylor Swift Web @TaySwiftdotcom |
| Best in Gaming | Felix Kjellberg @pewdiepie |
| Best Non-Human | Congress Edits @congressedits |
| Best Parent | Marala Scott @MaralaScott |
| Best Podcast | Serial @serial |
| Top Breakout reddit Community | Serious Eats |
Global Issues
| Category | Winner |
|---|---|
| Best Activist | Katie Meyler @katiemeyler |
| Best in Brazil | Marina Silva @silva_marina |
| Best Charity | The Gates Foundation @gatesfoundation |
| Best in Green | Climate Desk @ClimateDesk |
| Best Teen Hero | Malala Yousafzai @malala |
Special Award
| Category | Winner |
|---|---|
| Distinguished Achievement in Internet Culture | The Vlogbrothers @hankgreen @johngreen |
Seventh Annual Brand & Organization Winners by category
By Industry
| Category | Winner |
|---|---|
| Best in Auto | Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group |
| Best in B2B | This Is a Generic Brand Video produced by Dissolve |
| Best in Consumer Electronics | Samsung Takes a Bite Out of the Competition produced by Big Spaceship |
| Best in Education | Mute the Mouth: An Above the Influence Game produced by Atmosphere Proximity |
| Best in Events | 2014 MTV Video Music Awards produced by MTV |
| Best in Fashion, Beauty and Luxury | All Things Hair - Big Hair Meets Big Data produced by Weber Shandwick for Unilever |
| Best in Film | Devil Baby Attack produced by Thinkmodo |
| Best in Financial Services | #TDThanksYou produced by Diamond Integrated Marketing |
| Best in Food & Beverage | Arby’s™ Pop Culture Hat Trick produced by Agency: Edelman; Client: Arby’s Restaurant Group, Inc. (ARG) |
| Best in Games | EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships |
| Best in Government & Politics | NASA Social Media produced by NASA
& The Story of Jokowi’s Impromptu Walkabout Campaign produced by BERAKAR KOMUNIKASI |
| Best in Health & Fitness | Google Glass Helped Kids in Hospital Visit Zoo produced by Memorial Hermann Health System & The Houston Zoo |
| Best in Home & Decor | Ikea hej produced by Agency: Razorfish Germany, Client: IKEA Deutschland, Partners: Bright Solutions GmbH, Floorplanner |
| Best in Hospitality | Meet Me at Starbucks produced by 72andSunny, m ss ng p eces, Co.MISSION, Ideas United |
| Best in Music | Kings of Leon & NachoVision produced by Phear Creative |
| Best in News | #Tiananmen89 produced by BBC World Service and BBC Chinese |
| Best in Retail & E-Commerce | Best Buy Hinting Season produced by Best Buy, CP+B, PLUS Productions, Starcom USA |
| Best in Sports | adidas Brazuca produced by We Are Social |
| Best in Technology | Live From Space produced by Mullen, National Geographic |
| Best in Television | BoJack Horseman produced by Netflix and Ignition |
| Best in Tourism | Travel Wisconsin’s #BragBadge Social Listening Campaign produced by The Wisconsin Department of Tourism and Laughlin Constable |
| Best in Travel | Happiest Travel Day produced by Mullen |
| Best in Wine, Beer & Spirits | Friends Are Waiting produced by Momentum Worldwide, Anheuser Busch |
By Platform
| Category | Winner |
|---|---|
| Best on Twitter | @NBAOfficial Instant Replay on Twitter produced by NBA Social Media |
| Best on Vine | Lowe’s Vine TapThru produced by BBDO New York |
| Best on Instagram | GoPro produced by GoPro
& Thrown Back Thursdays produced by Expedia, 180LA |
| Best on Snapchat | The Maze Runner: #SurviveTheNight produced by VaynerMedia, FOX Home Entertainment |
| Best on Tumblr | HBO’s “Beautiful Death” Countdown for 'Game of Thrones’ produced by HBO & 360i |
| Best on YouTube | GoPro: Best on YouTube produced by GoPro Media |
| Best on LinkedIn | Wells Fargo produced by Enterprise Social Media |
By Campaign
| Category | Winner |
|---|---|
| Best Twitter Campaign | The Bench produced by Renegade & Leo Burnett Detroit |
| Best Facebook Campaign | Lidl Fan Cup / Play online. Shoot offline. produced by MRM//McCANN |
| Best Multi-Platform Campaign | Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability |
| Best Tumblr Campaign | Starbucks Pumpkin Spice Latte Fall 2014 produced by Swift + Starbucks |
| Best Social Good Campaign | Humane Society Silicon Valley presents Eddie the Terrible produced by Humane Society Silicon Valley |
| Best Ambassador & Celebrity Campaign | Sphero & Zach Braff / Wish I Was Here Holiday Engagement produced by Sphero, Zach Braff, Wish I Was Here, Topspin Media |
Innovative Technology
| Category | Winner |
|---|---|
| Best Integration with Live Television | NFL Total Access Social Experiencen produced by NFL Network/NFL Media Group |
| Best Mobile App | Ken Burns, the Definitive American History App produced by Big Spaceship
& WE THE ECONOMY 20 Short Films You Can’t Afford to Miss produced by Vulcan Productions and Cinelan |
| Most Creative Use of Technology | Wake Up & Smell The Bacon produced by Kraft Foods/ Oscar Mayer, 360i, Olson Engage, Starcom MediaVest Group, Dirty Robber |
| Best Use of Gamification | Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability |
| Best Social Media Tool | American Red Cross & Bitly - Hope.ly produced by BBDO New York |
Content and Media
| Category | Winner |
|---|---|
| Best Contest or Promotion | Foot Locker Horse With Harden produced by BBDO New York
& #iamheretotakeyourjob Intern Draft produced by Havas Worldwide Chicago |
| Best Data Visualization | Trulia’s 25 Most Appetizing Cities for Zombies produced by Trulia, Olson Engage, and The Vyater Group |
| Best Use of a Hashtag | #PutACanOnIt produced by Red Bull Media House |
| Best Use of Video | Proud to Play produced by 72andSunny, Google, YouTube |
| Best Use of Humor | Devil Baby Attack produced by Thinkmodo |
| Best Use of a Meme | EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships |
| Best Use of a Animated GIFs | EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships |
| Best Photography and Graphics | First Ever Selfie with Jesus produced by The Flash Pack |
| Best Real-Time Responso | Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group |
| Best IRL Activation | #TDThanksYou produced by Diamond Integrated Marketing |
Prestige Awards
| Category | Winner |
|---|---|
| Best Small Business | Casper: Bedtime is Back produced by Casper |
| Best Large Business | FedEx Delivers More Than Packages produced by FedEx Services |
| Best Small Agency | breensmith |
| Best Mid-Size Agency | Big Spaceship |
| Best Large Agency | VaynerMedia |
Eighth Annual Shorty Awards
The Eighth Annual Shorty Awards were held in NYC at the TimesCenter on April 11, 2016. They were hosted by YouTuber, Writer and Comedian Mamrie Hart with musical performances from Nico & Vinz. Big winners of the night included DJ Khaled, Misty Copeland, Casey Neistat, Dwayne Johnson, Hannah Hart, Troye Sivan, Baddie Winkle, Kevin Hart Taraji P. Henson and more.
Eighth Annual Influencer Winners by category[35]
Arts & Entertainment
| Category | Winner |
|---|---|
| Best Actor | Dwayne Johnson, @therock |
| Best Actress | Taraji P. Henson, @therealtaraji |
| Best Celebrity | Jimmy Fallon, @jimmyfallon |
| Best Comedian | Kevin Hart, @kevinhart |
| Best in Dance | Misty Copeland, @mistyonpointe |
| Best Musician | Adele, @adele |
| Best Singer | Troye Sivan, @troyesivan |
| Best TV Show | The Late Late Show with James Corden, @latelateshow |
Team Internet
| Category | Winner |
|---|---|
| Best Vine Artist | Zach King, @FinalCutKing |
| Best Vine Comedian | MeechOnMars, @MeechOnMars
& Mikaela Long, @MikaelaLong |
| Best Vine Musician | Us the Duo, @UsTheDuo |
| Best Web Series | Good Mythical Morning, @rhettandlink |
| Best YouTube Comedian | Roman Atwood, @RomanAtwood |
| Best YouTube Ensemble | PrankvsPrank |
| Best YouTube Guru | Sprinkle of Glitter (Louise Pentland), @sprinkleofglitr |
| Best YouTube Musician | Lindsey Stirling, @LindseyStirling |
| Snapchatter of the Year | DJ Khaled, @DJKhaled |
| Viner of the Year | King Bach (Andrew Bachelor), @KingBach |
| YouTuber of the Year | Casey Neistat, @caseyneistat |
Creative & Design
| Category | Winner |
|---|---|
| Best Blogger | Momma's Gone City (Jessica Shyba), @mommasgonecity |
| Best in Art | Matija Erceg, @seriousdesign |
| Best in DIY | ThreadBanger, @ThreadBanger |
| Best in Fashion | Christian Siriano, @ChristianSiriano |
| Instagrammer of the Year | Baddie Winkle (Helen Von Winkle), @baddiewinkle |
News & Media
| Category | Winner |
|---|---|
| Best Animal | JiffPom, @jiffpom |
| Best Author | J.K. Rowling, @jkrowling
& Sarah Dessen, @sarahdessen |
| Best in Food | Hannah Hart, @harto |
| Best in Healthy Living | Jessamyn Stanley, @JessNotJazz |
| Best in Parenting | SACCONEJOLYs |
| Best in Sports | Stephen Curry, @stephencurry30 |
| Best Journalist | Katie Couric, @katiecouric |
| Best Parody Account | Emo Kylo Ren, @emokyloren |
Tech & Innovation
| Category | Winner |
|---|---|
| Best in Activism | Janet Mock, @janetmock |
| Best in Education | Khan Academy, @khanacademy |
| Best in Gaming | Rooster Teeth's Let's Play, @roosterteeth |
| Best in Science | I Fucking Love Science, @IFLscience |
| Best in Weird | Bill Wurtz, @billwurtz |
| Best Podcast | Ear Biscuits, @rhettandlink |
| Periscoper of the Year | Season & Snare, @seasonandsnare |
| YouNower of the Year | Merrell Twins, @merrelltwins |
Content
| Category | Winner |
|---|---|
| GIF of the Year | Pizza Rat, Matt Little @themattlittle |
| Instagram Photo of the Year | Peace for Paris, Jean Jullien @jeanjullien |
| Tumblr Blog of the Year | Photoshop Your Dreams, Margaux Espinasse |
| Vine of the Year | Why You Always Lyin', Nicholas Fraser @_DownGoesFraser |
Eighth Annual Brand & Organization Winners by category[36]
By Industry
| Category | Winner |
|---|---|
| Best in Auto | The Greatest Interception Ever-Volvo Car USA |
| Best in B2B | #BallotBriefcase on Snapchat-PwC |
| Best Consumer Brand | Lucy The Robot-Atomic 212 Sydney, Double Robotics |
| Best in Education | John Jay College Insta-Challenge-VGD, John Jay College |
| Best in Entertainment | Peanutize me!-Ludomade, 20th Century Fox |
| Best in Family & Parenting | Plum Organics®: Parenting Unfiltered-Something Massive, Plum Organics |
| Best in Fashion, Beauty & Luxury | Carol's Daughter #BornandMade-Love Social, Carol's Daughter |
| Best in Financial Services | Meet Halfway-CP+B LA, PayPal, Airbnb |
| Best in Food & Beverage | Lovin' The Super Bowl-DDB Chicago, McDonald's |
| Best in Games | HUNT the TRUTH Audio Series-Ayzenberg Group, Xbox/343 Industries
& LEGO Dimensions: The Ultimate Social Media Collaboration- Warner Bros. Interactive Entertainment |
| Best in Government & Politics | The Royal Navy Engineers Recruitment Campaign-e3, The Royal Navy |
| Best in Health & Fitness | #CignaRunTogether at #DisneylandHalf Marathon Weekend-Cigna |
| Best in Home & Decor | The First Ever Pinterest Yard Sale-Deutsch, Krylon |
| Best in Hospitality | Two Bellmen-Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group |
| Best in Live Events | 2015 iHeartRadio Music Festival-iHeartRadio |
| Best in News | The New Yorker on Social Media-The New Yorker |
| Best Non-Profit | Crossroads Community Street Fare Social Campaign-Saatchi & Saatchi Wellness, Crossroads Community Services
Love Has No Labels-R/GA, Ad Council |
| Best in Pets & Animals | RuffLife-breensmith, Friends of Animals |
| Best in Retail & E-Commerce | Live The Fresh Blade Shave-Dollar Shave Club |
| Best in Sports | #MyPlayoffsMoment-National Hockey League and Camp Jefferson |
| Best in Technology | Lucy The Robot-Atomic 212 Sydney, Double Robotics |
| Best in Television | Netflix Narcos Original Series Social Media Campaign-Mistress, Netflix |
| Best in Travel & Tourism | BLAH Airlines-Eleven Inc, Virgin America |
| Best in Wine, Beer & Spirits | Hockey Heaven-Rethink, Molson Canadian
& My Tales of Whisky Yule Log-Diamond Docs on behalf of Diageo submitted by Hunter PR |
Content and Media
| Category | Winner |
|---|---|
| Best Use of Animated GIFs | The Perfect GIF-Good People, Hulu |
| Best Contest or Promotion | Mr. Robot: Debt Deletion-ISL, NBCUniversal |
| Best Data Visualization | #Cokenomics-Mistress, Netflix |
| Best Use of Emojis | Emoji Ordering-CP+B, Domino's |
| Best Use of a Hashtag | #GayIsOK-Lush Cosmetics + AllOut |
| Best Use of Live Streaming Video | Mr. Robot: Debt Deletion-ISL, NBCUniversal |
| Best Use of a Meme | Straight Outta Somewhere-PMG, Beats by Dre |
| Best Photography and Graphics | High-Five. Give $5. Save Big Cats.-National Geographic |
| Best Use of Video | Wish Writer-Carat and J. Walter Thompson, Macy's |
| Best Use of Virtual Reality | Discovery VR-Discovery Communications |
Agency of the Year
| Category | Winner |
|---|---|
| Small Agency of the Year | Atomic 212 Sydney |
| Mid-Size Agency of the Year | DDB Chicago |
| Large Agency of the Year | R/GA |
Strategy & Engagement
| Category | Winner |
|---|---|
| Best Customer Service | Tale of tiger's big adventure highlights airport's commitment to customer service-Hillsborough County Aviation Authority |
| Best Integration with Live Television | The Voice-NBC Entertainment |
| Best Use of Gamification | #CatchDrogon-360i, HBO/ Game of Thrones |
| Best Use of Humor | Mustang Speed Dating-Team Detroit, Ford Motor Company |
| Best Online Community | @SummerBreak, a single summer told over multiple platforms - AT&T, Fullscreen, The Chernin Group, Astronauts Wanted |
| Best in Physical & Digital | WestJet Christmas Miracle: 12,000 mini miracles-studio m, WestJet |
| Best Real Time Response | Adopt A Life Partner-DigitasLBi New York, Rescue Dogs Rock NYC |
| Best Media Buying Strategy | Lucy The Robot-Atomic 212 Sydney, Double Robotics |
| Best Social Media Tool | #EveryDayCare – Whirlpool, DigitasLBi and Crowdtap-DigitasLBi, Crowdtap, Whirlpool |
| Best Creative Use of Technology | Netflix socks-Deeplocal, Netflix |
By Campaign
| Category | Winner |
|---|---|
| Best Influencer & Celebrity Campaign | My Tales of Whisky Yule Log-Diamond Docs on behalf of Diageo submitted by Hunter PR |
| Best Integrated Campaign | Love Has No Labels-R/GA, Ad Council |
| Best Mobile Campaign | Taco Bell Mobile Ordering Application-DigitasLBi, Taco Bell |
| Best Multi-Platform Campaign | #NewWords - Dictionary.com-Collab (www.collabcreators.com), Dictionary.com
& Endless Table: Havas Worldwide Chicago, Reynolds-Social Good Campaign "Love Has No Labels" Diversity & Inclusion Campaign - The Ad Council, Connor's Cure, WWE |
By Use of Platform
| Category | Winner |
|---|---|
| Best Use of Facebook | Silent Ads-CP+B, Hotels.com |
| Best Use of Instagram | Beats By Dre Straight Outta Compton-R/GA's Hustle, Beats By Dr. Dre |
| Best Use of Pinterest | The First Ever Pinterest Yard Sale-Deutsch, Krylon |
| Best Use of Snapchat | Call of Duty: Hack in Black-Edelman & AKQA, Activision |
| Best Use of Tumblr | CRITICS' CHOICE AWARDS FAN ART RED CAPRET - A&E Television |
| Best Use of Twitter | Lovin' The Super Bowl-DDB Chicago, McDonald's |
| Best Use of Vine | Disney Vine - Disney Interactive |
| Best Use of YouTube | Do You Adventure? - NORTH, CLIF Bar |
| Best Use of an Emerging Platform | Mr. Robot: Debt Deletion-ISL, NBCUniversal |
By Overall Presence
| Category | Winner |
|---|---|
| Best Facebook Presence | AJ+: 2.2 Billion Facebook Video Views in 2015 - AJ+ |
| Best Instagram Presence | Airbnb Instagram: @airbnb |
| Best Tumblr Presence | The Real Cost: Reaching youth at risk of experimenting with cigarettes - FCB Garfinkel, FDA Center of Tobacco Products |
| Best Twitter Presence | Casper: The Tweeting Mattress - Casper |
| Best YouTube Presence | Last Week Tonight - HBO |
See also
References
- ↑ Media, Sawhorse. "Sawhorse Media | Uncovering the best of the social web | Sawhorse Media". sawhorsemedia.com. Retrieved 2016-05-13.
- ↑ http://sawhorsemedia.com/team/ "Sawhorse Media Team"
- ↑ Khosla, Proma. "5 moments from the Shorty Awards that show the power of new media". Mashable. Retrieved 2016-05-13.
- ↑ Dube, Jon. "Why The Shorty Awards Matter", Forbes, March 26, 2012, accessed February 20, 2013
- 1 2 3 4 Holmes, Elizabeth: "Surviving the Drama of the Twitter Awards", The Wall Street Journal
- ↑ Neisser, Drew: "How the Shorty Awards Became the Oscars of Social Media", Fast Company
- ↑ Stone, Brad: "From the Twittersphere: Trophies for the Best Tweets", The New York Times Bits Blog
- ↑ Otterman, Sharon: "The Scene at the Shorty Twitter Awards: Chatter", The New York Times
- ↑ Vilensky, Mike: "The Media Is Twittering Away Its Short Time on Earth", New York Magazine
- ↑ Capistrano, Daniela: "MC Hammer, AFI's Hunter Burgan Celebrate Twitter Mania At Shorty Awards", MTV News
- ↑ Turnquist, Kristi: "Portland's Carri Bugbee plays Peggy Olson of 'Mad Men' on Twitter", The Oregonian
- 1 2 , Second Annual Shorty Awards Site, Archived
- ↑ Bunz, Mercedes: "'Twitter Oscars' open for public votes", The Guardian
- ↑ Ciarallo, Joe: "In Second Year, Shorty Awards Get A Bit More Formal", Mediabistro
- 1 2 Matheson, Whitney: "The Shorty Awards call for (brief) nominations", USA Today
- ↑ Haile-Mariam, Sara: "Shorty Awards Extend Submission Date in Honor of Social Media Week", Social Media Week
- ↑ "Events: The 3rd Annual Shorty Awards", New York Daily News
- 1 2 D'Zurilla, Christie: "Kiefer Sutherland enlisted as Shorty Awards presenter", Los Angeles Times
- ↑ "The Shorty Awards - Honoring the best of Twitter and social media". 3rd.shortyawards.com. Retrieved 2016-05-13.
- ↑ , Shorty Awards Site
- ↑ , 2011 Shorty Awards on LiveStream.com
- ↑ "#EmergingComedian finalists on how Twitter has changed their careers". Official Shorty Awards Website. 2011-11-15. Retrieved 2011-12-20.
- ↑ "Shorty Awards honors social media, NASA, Bloomberg". www.cbsnews.com. Retrieved 2016-05-13.
- 1 2 "Shorty Awards honors social media, NASA, Bloomberg". www.cbsnews.com. Retrieved 2016-05-13.
- ↑ "Congratulations to the Winners of the 4th Annual Shorty Awards!". shortyawards.com.
- ↑ "Shorty Award winners Cassey Ho and Tara Strong on Fox News Live". shortyawards.com.
- 1 2 "The Shorty Awards - Honoring the best of social media". 5th.shortyawards.com. Retrieved 2016-05-18.
- 1 2 Team, The Deadline (2014-04-08). "Shorty Awards Winners Announced". Deadline. Retrieved 2016-05-18.
- ↑ "Matrix Cat was nominated for a Shorty Award". shortyawards.com.
- ↑ "When your hair & outfit is on point your like..... #bitchilookgood #zonavy #fab #fabulous #gay #gayboy #gpoy was nominated for a Shorty Award". shortyawards.com.
- ↑ "Pope Francis Introduction by Roberto Luigi was nominated for a Shorty Award". shortyawards.com.
- ↑ "My reflection is cooler than me #MirrorLandContest #MindBlown #GasPedal #TwerkTeam was nominated for a Shorty Award". shortyawards.com.
- ↑ "Exclusive: Panic! At the Disco Playing 2015 Shorty Awards; Brendon Urie on Being 'Last Man Standing'". Billboard. Retrieved 2016-05-18.
- ↑ "Shorty Awards 2015 Winners: Full List Of Celebrities, Bloggers And Social Media Mavens Who Walked Away With An Award". International Business Times. 2015-04-21. Retrieved 2016-05-18.
- ↑ "Shorty Awards: The Complete Winners List". The Hollywood Reporter. Retrieved 2016-05-18.
- ↑ "8th Annual Shorty Award Brand and Organization Winners". shortyawards.com. Retrieved 2016-05-18.
External links
- Official Shorty Awards Site
- First Annual Shorty Awards Site
- Second Annual Shorty Awards Site
- The Real-Time Academy of Short Form Arts & Sciences
- Sawhorse Media
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