Social objects

Social objects are objects around which social networks form. The concept was put forward by Jyri Engeström in 2005 as part of the explanation of why some social networks succeed and some fail. Engeström maintained that "Social network theory fails to recognise such real-world dynamics because its notion of sociality is limited to just people." Instead, he proposed what he called "object centered sociality," citing the work of the sociologist Karin Knorr-Cetina. For example, Engeström maintained that much of the success of the popular photo-sharing site Flickr was because photographs serve as social objects around which conversations of social networks form.^[1]

The concept was popularized by Hugh MacLeod, cartoonist and social observer in 2007.^[2]

References

↑ Engeström, Jyri. "Why some social network services work and others don't — Or: the case for object-centered sociality". Retrieved 6 July 2012.
↑ MacLeod, Hugh. "Social Objects for Beginners". Retrieved 6 July 2012.

Bibliography

Engeström, Jyri. Social Objects: What Beach balls and Potatoes Can Teach Us about Social Networks. Posted May 3, 2008.

Social networks and social media

Types	City Personal Professional Sexual Value

Networks	Distributed social network (list) Enterprise social networking Mobile social network Personal knowledge networking

Services	List of social networking websites List of virtual communities with more than 1 million users List of virtual communities with more than 100 million active users

Concepts and theories	Assortative mixing Interpersonal bridge Organizational network analysis Small-world experiment Social aspects of television Social capital Social data revolution Social exchange theory Social identity theory Social network analysis Social web Structural endogamy

Models and processes	Aggregation Change detection Collaboration graph Collaborative consumption Giant Global Graph Lateral communication Social graph Social network analysis software Social networking potential Social television Structural cohesion

Economics	Collaborative finance Social commerce

Phenomena	Community recognition Complex contagion Consequential strangers Friend of a friend Friendship paradox Six degrees of separation Social invisibility Social network game Social occultation Tribe

Related topics	Researchers User profile Viral messages Virtual community

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Social objects

See also

References

Bibliography