Stagecoach in Lincolnshire

Stagecoach Lincolnshire

Slogan	Greener Smarter Travel
Parent	Stagecoach Group
Founded	2005
Headquarters	Lincoln
Service area	Lincoln, Scunthorpe, Gainsborough, Skegness, Newark-on-Trent, Louth and Grimsby
Service type	bus service
Operator	Lincolnshire RoadCar
Chief executive	Brian Souter
Website	www.stagecoachbus.com

Stagecoach Lincolnshire is a bus company, formerly known as Lincolnshire RoadCar, which runs services throughout Lincolnshire.

Stagecoach in Lincolnshire is the trading name of the Lincolnshire RoadCar Company Limited, which is a subsidiary of the Stagecoach Group, and part of its East Midlands division.

History

The Lincolnshire Road Car Company was formed in 1928. Under the 1968 Transport Act it became part of the National Bus Company. Lincolnshire RoadCar ran services from throughout the county of Lincolnshire including some services over the county boundaries to such towns as Newark-on-Trent. Many rural services ran from Lincoln St. Marks Bus Station to the outlying villages surrounding the city. Although these services ran within the city boundary, passengers were not allowed to use them for internal journeys within the city. Bus services within the city of Lincoln were provided by Lincoln City (Corporation) Transport. Lincolnshire RoadCar not only provided long distance services within the county but also town services within many towns in the county, such as Louth and Sleaford,

When the Transport Act of 1985 deregulated bus services, the National Bus Company was broken up and RoadCar was acquired by the Yorkshire Traction Group in 1988. Upon deregulation passengers were also permitted to use RoadCar services for journeys wholly within the city of Lincoln and RoadCar and city buses started competing on many routes in Lincoln and around the surrounding villages, the city buses leaving the confines of the city for rural routes for the first time. Lincolnshire RoadCar/Yorkshire Traction took over Lincoln City Transport in 1993.^[1]

Stagecoach Lincolnshire Optare Solo 48399 in Lincoln in July 2008

RoadCar became a subsidiary of the Stagecoach Group in December 2005, when that company purchased RoadCar's parent company, Traction Group. The company now trades as Stagecoach in Lincolnshire.

From March 2006, Stagecoach purchased new buses for the company, among them four Alexander Dennis Darts and five MAN 18.220/Alexander Dennis ALX300s for the Gainsborough area, in a bid to improve services, gradually phasing out the oldest of RoadCar's buses. The new vehicles temporarily featured RoadCar logos in the front and side windows, and buses from other Stagecoach areas were seen in the area during the transition. The existing fleet then had their RoadCar logos removed.

At the beginning of August 2006, Stagecoach caused considerable controversy with their decision to make major changes to the bus network in Lincoln. Some services were withdrawn without replacement while others benefited from frequency increases. Following a local media campaign, the company agreed to make some changes to return services to those areas which had lost them. At the same time, the company also lost a majority of its service work in Nottinghamshire to Veolia Transport's subsidiary Dunn-Line and local company KJB.

In Autumn 2007 Stagecoach announced the withdrawal of some services in Louth, Lincoln and Gainsborough. The threatened services survived after successful negotiations with the district councils over subsidies.

In August 2008, the company's depot in Louth was closed, with some routes being taken over by Skegness and Grimsby depots and a number of contracted routes surrendered.

The company opened their brand new depot in Skegness in September 2009. It is located on Burgh Roada and cost £2.2 million.^[2]

Depots

• Gainsborough (Lusher Way, Corringham Road Industrial Estate)
• Lincoln (Great Northern Terrace)
• Newark (Now regarded as outstation of Lincoln)
• Scunthorpe (High Street East)
• Skegness (Skegness Road, Burgh Le Marsh - previously at Grosvenor Road)

Route branding

Stagecoach in Lincolnshire use several branding schemes throughout their service network:

• A selection of single-deck vehicles in Lincoln are branded "Access LN6" in-line with a government scheme^[3] - Access LN6 routes run to Hykeham, Birchwood, Hartsholme, Boultham and Teal Park. Generally, routes in the Lincoln area are provided using low-floor vehicles, though some Volvo Olympian step-entrance buses remain in use.
• Routes 1/1A and 2 in Gainsborough carry Lincolnshire County Council 'IntoTown' branding, as part of the county council funded improvements to the town services, which saw brand new vehicles introduced in 2006.
• Route 2 in Lincolnshire carries "Your Route 2 The City" branding, linking Branston and Washingborough to Lincoln.
• The Scunthorpe town services are branded as the 'Scunthorpe Shuttle' and a number of Optare Solo midi-buses wear this branding on standard Stagecoach livery. This branding was also used by RoadCar, on their standard urban 'SuperBuzz' livery.
• The Newark town services were re-branded as the 'BusAboutTown' from January 2009, in line with similar branding used in Retford and Worksop by Stagecoach in Bassetlaw. In 2013 they were rebranded again as "I love Newark" however some of the BusAboutTown branding still exists on buses.
• A number of inter-urban routes in Lincolnshire are branded as 'InterConnect' in partnership with Lincolnshire County Council. These were introduced from 1999 prior to Stagecoach's takeover of the company and are mostly operated with double-deck vehicles. Stagecoach in Lincolnshire introduced a new InterConnect livery in December 2008.
• On 23 March 2009 the 350 route between Scunthorpe and Hull was relaunched as the Humber FastCat using six brand-new Alexander Dennis Enviro300 single deckers, wearing a special orange livery and running to an improved timetable. This service is jointly operated with EYMS who use the same livery on a Volvo B7RLE single decker.
• Nine open top buses operate the Skegness 3 (Skegness - Butlins - Fantasy Island - Ingoldmells Anchor Lane) and on occasion the 1/1a (Skegness - Butlins - Fantasy Island - Ingoldmells - Chapel St Leonards) service with character names Rocky, Sandy, Piere, Candy, Salty, Shelly, Hattie, Rolly and Milly. Two open top buses also operate the Cleethorpes 17 (Cleethorpes - Pleasure Island - Thorpe Park) service with character names Lolly and Splash. All 11 of these characters are known as 'The Seasiders'.
• The remainder of routes operated by Stagecoach in Lincolnshire are operated by vehicles in standard Stagecoach livery, without any route branding. No vehicles are now in RoadCar livery, the last buses having now been repainted out of the livery.

References

1. Making connections in Lincs :: Bus and Coach Magazine
2. New Stagecoach depot means Skegness services can grow :: Skegness Standard
3. http://www.accessln6.co.uk/

External links

• Lincolnshire section of Stagecoach website
• Lincs InterConnect website