Green Burrito

Green Burrito is an American fast-food restaurant chain run by CKE Restaurants, located mostly in the Western and Southwestern United States and serving fast-food Tex-Mex.

Originally, Green Burrito was an independent restaurant in Hawaiian Gardens, California. Ruben Rodriguez purchased it in 1980, and turned it into a chain, whose parent company Santa Barbara Restaurant Group was acquired by CKE in 2001.[1]

CKE's policy has been to add Green Burrito dual-branding to many of their Carl's Jr. hamburger restaurants, thereby adding a Mexican menu. As of 2008, there were 300 co-branded Green Burrito/Carl's Jr. restaurants.

CKE later introduced the identical Red Burrito for its Hardee's chain, which primarily serves the Midwestern and Southern United States.

References

  1. ↑ Grant, Tina (2001-01-01). International Directory of Company Histories. St. James Press. ISBN 9781558624429.

External links


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