Timeline of Instagram

This is a timeline of Instagram.

Big picture

Time period Key developments at Instagram
2010–2012 Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50M At A $500M Valuation). It eventually gets acquired by Facebook in 2012.
2013–2016 Instagram introduces features such as videos, direct messaging, and advertising, and grows to over 400 million users. Instagram started insta-stories in August 2016.

Full timeline

Year Month and date Event type Details
2009 October 21 Product Kevin Systrom starts working on the project with the name Burbn.[1]
2010 March 5 Funding Systrom closes a US$500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn.[2]
2010 May 19 Team Mike Krieger joins the Burbn project[3]
2010 October 6 Product Instagram launches (from Systrom and Krieger) with the hope of facilitating communication through images.[4] It nabs 100K users in one week.[5]
2010 December 12 Userbase Instagram hits 1 million users.[6]
2011 January Product Instagram adds hashtags to help users discover both photographs and each other.[7] Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users.[8]
2011 February 2 Funding Instagram has raised US$7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo.[9] The deal values Instagram at around $25 million.[10]
2011 September Product Version 2.0 of Instagram goes live in the App Store (iOS) and included new and live filters, instant tilt–shift, high resolution photographs, optional borders, one-click rotation, and an updated icon.[11]
2012 April 3 Product Instagram is released for Android phones running the 2.2 Froyo version of the OS,[12] and it is downloaded more than one million times in less than one day.[13]
2012 April 9 Funding Instagram raises US$50 million from venture capitalists for a share of the company; the process values Instagram at US$500 million.[10]
2012 April Acquisitions Facebook acquires Instagram for approximately US$1 billion in cash and stock.[14][15]
2012 June Competition Vine (service), a short-form video sharing service, launches. [16]
2012 December 17 Product Instagram updates its Terms of Service, granting itself the right—starting on January 16, 2013—to sell users' photos to third parties without notification or compensation.[17] [18]
2013 May Product Instagram introduces photo tagging and “Photos of You,” a new tab on a user’s profile listing every picture he or she is tagged in.[19]
2013 June 13 Product Instagram launches video sharing.[20]
2013 July Product Instagram makes it easier to share posts by adding links to embed photos and videos.[19]
2013 November Product Instagram introduces sponsored post advertising targeting US users. [21] [22]
2013 December Team Snapchat announces that it will poach Emily White, director of business operations of Instagram. Emily White will move to Snapchat in January. [23]
2013 December 12 Product Instagram adds Direct, a feature that allows users to send photos to specific people directly from the app. Instagram's primary intention with the Direct feature is to compete against messaging services, including Snapchat.[24][25]
2014 June Product Instagram launches new series of editing tools - allowing users to minutely customize image characteristics like brightness, contrast, highlights, and shadows. [26]
2014 August Team The company's Global Head of Business and Brand Development—a new position for Instagram— is announced. Facebook's former Regional Director James Quarles was assigned the role.[27]
2014 August 21 Product Instagram makes itself more advertising-friendly by introducing a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network.[28]
2014 December Growth Instagram hits 300 million users. [29]
2015 June Product Instagram bolsters up its advertising capabilities, testing ad formats that prompt users to do things such as installing an app, signing up for an email newsletter, or link to a retailer’s site to purchase a product. [30]
2015 September 9 Product Instagram allows 30-second ads for all advertisers – twice the 15-second limit given for users.[31]
2015 September International Instagram ads go global. [32]
2015 September Growth Instagram hits 400 million users. [29]
2015 October Product Instagram launches Boomerang,[33] an app where the user shoots a one-second burst of five photos that is turned into a silent video that plays forwards and then reverses in a loop.[34]
2015 November 17 Product Instagram kills off support from feed-reading applications.[35]
2016 February Product Instagram starts enabling users to easily switch between multiple accounts. [36]
2016 March 15 Product Instagram switches its feed from chronological to algorithmically-driven best posts first.[37]
2016 May 11 Product Instagram introduces a new look as well as an updated icon and app design for Instagram. Inspired by the previous app icon, the new icon represents a simpler camera and the rainbow lives on in gradient form.[38]
2016 May Product Instagram announces that it will launch new business tools - including analytics that allow users to see audience demographics, post impressions, and reach. [39] [40]
2016 June Product Instagram announces instant translation feature. [41]
2016 July Product Instagram announces that it will start allowing users to filter out comment streams - giving users the choice about which comments are acceptable or not for themselves. It also starts allowing users the opportunity to entirely turn off comments. [42]
2016 August 2 Product Instagram launches Instagram Stories. The product works like Snapchat Stories: users can post 24-hour ephemeral photo and video slideshows that disappear.[43] Instagram CEO Kevin Systrom openly admits that the feature is copied from Snapchat, based on the success of Snapchat stories.[44] The feature is viewed as part of Instagram's goal of attracting users away from Snapchat.[45]
2016 August Product Instagram brings in Image Zoom, allowing users to zoom into images. [46]

See also

References

  1. ↑ Well hello there good lookin', @burbn Twitter account, October 21, 2009
  2. ↑ Siegler, MG (March 5, 2010). "Burbn's Funding Goes Down Smooth. Baseline, Andreessen Back Stealthy Location Startup.". TechCrunch. Retrieved October 4, 2011.
  3. ↑ Very excited to welcome @mikeyk to the Burbn team!, @burbn Twitter account, May 19, 2010
  4. ↑ "Instagram Launches With The Hope Of Igniting Communication Through Images". Techcrunch.com. Retrieved April 15, 2016.
  5. ↑ "iPhone Photo App Instagram Nabs 100K Users in One Week". Mashable.com. Retrieved April 15, 2016.
  6. ↑ "The Complete History of Instagram (infographic)". Wersm.com. Retrieved April 15, 2016.
  7. ↑ "Introducing Hashtags on Instagram". Instagram Blog. Facebook. January 27, 2011. Retrieved October 4, 2011.
  8. ↑ "Instagram Tips: Using Hashtags". Instagram Blog. Facebook. February 16, 2012. Retrieved July 11, 2012.
  9. ↑ Siegler, MG (February 2, 2011). "Instagram Filters Through Suitors To Capture $7 Million In Funding Led By Benchmark". TechCrunch. Retrieved October 4, 2011.
  10. 1 2 Primack, Dan (April 9, 2012). "Did Facebook panic?". CNNMoney.com. CNN. Retrieved April 9, 2012.
  11. ↑ "Introducing Instagram v2.0". Instagram Blog. Facebook. September 20, 2011. Retrieved October 4, 2011.
  12. ↑ Honan, Mat; Rose, Brent (April 3, 2012). "Instagram for android arrives". Gizmodo. Retrieved April 10, 2012.
  13. ↑ Blagdon, Jeff (April 4, 2012). "Instagram for Android breaks 1 million downloads in less than a day". The Verge. Retrieved August 13, 2012.
  14. ↑ Primack, Dan (April 9, 2012). "Breaking: Facebook buying Instagram for $1 billion". CNNMoney.com. Retrieved April 9, 2012.
  15. ↑ "Facebook to Acquire Instagram". Facebook Newsroom. Facebook. April 9, 2012. Retrieved April 9, 2012.
  16. ↑ "Vine". Https:. Retrieved September 11, 2016.
  17. ↑ "Instagram wants right to sell users' photos to advertisers". BBC. 18 December 2012.
  18. ↑ "Why the Web Is Freaking Out Over Instagram's New Terms of Service - Digits". The Wall Street Journal. Retrieved September 7, 2016.
  19. 1 2 "The History of Instagram". Retrieved April 15, 2016.
  20. ↑ "Instagram Launches 15-Second Video Sharing Feature, With 13 Filters And Editing". Techcrunch.com. Retrieved April 15, 2016.
  21. ↑ "Instagram Pictures Itself Making Money". The Wall Street Journal. Retrieved September 7, 2016.
  22. ↑ Crabbe, Lauren (November 1, 2013). "Fashion designer brand Michael Kors becomes the first to run ads on Instagram". The Next Web. Retrieved November 1, 2013.
  23. ↑ "Snapchat Snags Instagram Exec - Digits". The Wall Street Journal. Retrieved September 7, 2016.
  24. ↑ Tsukayama, Hayley (2011-03-25). "Instagram adding ads boosts Facebook's outlook, analysts say – The Washington Post". Washington Post. Retrieved 2014-01-24.
  25. ↑ Frier, Sarah (2013-12-12). "Facebook's Instagram Adds Private Messaging for Users". Businessweek. Retrieved 2014-01-24.
  26. ↑ "Instagram Goes Beyond Its Gauzy Filters". The New York Times. June 3, 2014. Retrieved September 11, 2016.
  27. ↑ Kurt Wagner (13 August 2014). "Instagram Hires New Ad Chief". recode. Revere Digital LLC. Retrieved 16 August 2014.
  28. ↑ "Instagram Starts Offering Essential Ad Tools At Last". Techcrunch.com. Retrieved April 15, 2016.
  29. 1 2 "Instagram Keeps on Getting Bigger". Time.com. Retrieved September 11, 2016.
  30. ↑ "Instagram Bolsters Ad Offerings - CMO Today". The Wall Street Journal. Retrieved September 7, 2016.
  31. ↑ "Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options". Marketingland.com. Retrieved April 15, 2016.
  32. ↑ "Instagram Ads Go Global, Including New 30-Second Commercials". Https:. Retrieved September 11, 2016.
  33. ↑ "Introducing Boomerang from Instagram". Instagram. Instagram. 22 October 2015. Retrieved 27 November 2015.
  34. ↑ Constine, Josh. "Instagram's New Standalone App Boomerang Captures 1-Second Video Loops". TechCrunch. Retrieved 2015-10-23.
  35. ↑ "Instagram Kills Off Feed Reading Apps". Techcrunch.com. Retrieved April 15, 2016.
  36. ↑ "Instagram Finally Makes It Easy To Use Multiple Accounts". Https:. Retrieved September 11, 2016.
  37. ↑ "Instagram is switching its feed from chronological to best posts first". Techcrunch.com. Retrieved April 15, 2016.
  38. ↑ Kastrenakes, Jacob (May 11, 2016). "Instagram launches redesigned app and icon". The Verge. Retrieved August 13, 2016.
  39. ↑ "Instagram's analytics will offer audience demographics, post impressions, reach & more". Https:. Retrieved September 11, 2016.
  40. ↑ "Coming Soon: New Instagram Business Tools - Instagram for Business". Blog.business.instagram.com. Retrieved September 11, 2016.
  41. ↑ "Instagram Is Getting An Instant Translation Feature". Time.com. Retrieved September 11, 2016.
  42. ↑ "Instagram will soon let you filter comments on your own account". The Washington Post. Retrieved September 7, 2016.
  43. ↑ Constine, Josh (August 2, 2016). "Instagram launches "Stories," a Snapchatty feature for imperfect sharing". TechCrunch. Retrieved August 13, 2016.
  44. ↑ Constine, Josh (August 2, 2016). "Instagram CEO on Stories: Snapchat deserves all the credit". TechCrunch. Retrieved August 13, 2016.
  45. ↑ Isaac, Mike (August 2, 2016). "Instagram Takes a Page From Snapchat, and Takes Aim at It, Too". New York Times. Retrieved August 13, 2016.
  46. ↑ "Instagram Finally Brings Image Zoom to Apps, But It's a Letdown". The Wall Street Journal. Retrieved September 11, 2016.
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