Timeline of Pinterest

This is a timeline of Pinterest, an Internet service that serves as a "visual discovery tool", as well as the eponymous company.

Big picture

Time period	Development summary	More details
August 2008 – December 2009	Conception	The product is conceived by Ben Silbermann, Evan Sharp, and Paul Sciarra as part of Cold Brew Labs.
January 2010 – early 2012	Product build-out, userbase growth, policy tuning	Pinterest grows steadily, raises a few rounds of money, releases mobile apps, and makes policy changes to better accommodate concerns surrounding copyright, opt-out and not reusing user content.
Early 2012 onward	Large funding rounds and aggressive acquisitions	Pinterest raises multiple large rounds of funding at steadily rising valuations ($100 million Series C at $1.5 billion valuation, $200 million Series D at $2.5 billion valuation, $225 million Series E at $3.8 billion valuation, $200 million Series F at $5 billion valuation, and $553 million Series G at $11 billion valuation) and also aggressively acquires companies.
April 2014 onward	Search and monetization focus	Pinterest begins honing in on its focus as a search-based guided discovery platform. It also begins experimenting with monetization, beginning with Promoted Pins, and improves support for businesses using Pinterest by launching an analytics dashboard.
June 2015 onward	In-app commerce	Pinterest partners with Shopify and retailers to launch Buyable Pins, special types of pins that people can use to make purchases within Pinterest itself. Although Buyable Pins do not cost the seller money, Pinterest clarifies that sellers may choose to promote Buyable Pins just as they can promote other pins.

Full timeline

Year	Month and date	Event type	Details
2008	August	Company	Paul Sciarra quits his job at New York venture capital firm Radius Capital, and Ben Silbermann quits his job at Google, and the two together found Cold Brew Labs.[1][2]
2009	early year	Product	Cold Brew Labs receives institutional funding from FirstMark Capital for Tote, an app in the iPhone app store that they would eventually abandon in favor of developing Pinterest.[1]
2009	November, December	Product	Pinterest is conceptualized by co-founders Ben Silbermann, Evan Sharp, and Paul Sciarra.[1][2]
2010	(date unclear, reported in some sources as January 1)	Funding	Pinterest completes an angel round of funding, with investors FirstMark Capital, Jeremy Stoppelman, Jack Abraham, Michael Birch, Scott Belsky, Shana Fisher, Kevin Hartz, Brian Cohen, Hank Vigil, Fritz Lanman, William Lohse.[1][3]
2010	March	Product	The first prototype of the product is launched and made available to a small group of colleagues and family members.[1]
2010	early year	Potential acquisition	The company's investors and co-founder Ben Silbermann try to encourage a New York-based magazine publishing company to buy Pinterest but the publisher declines to meet with the founders.[1]
2010	May 24–26	Publicity	Pinterest participates in the TechCrunch Disrupt conference in New York City. According to a history of the company in Business Insider, the company is "nowhere near the main stage startup competition. It didn't even get the booth on its own merits; FirstMark Capital was a Disrupt sponsor, and it had to pull strings."[1]
2010	May 31	Funding	Former IAC M&A boss Shana Fisher calls the company and says that she loved its product, and wants to invest if they would let her.[1]
2011	March	Product	Pinterest releases an iPhone app that brings in more than the expected number of downloads.[1]
2011	May 7	Funding	Series A: The company secures a $10 million USD Series A financing led by Jeremy Levine and Sarah Tavel of Bessemer Venture Partners. Other investors include angel investor FirstMark Capital, Jack Abraham, Kevin Hartz, and Michael Birch from the angel round. as well as super angel Ron Conway.[1][4][5]
2011	August 16	Publicity	Time magazine lists Pinterest in its "50 Best Websites of 2011" article.[6]
2011	October 7	Funding	Series B: After an introduction from Kevin Hartz and Jeremy Stoppelman, the company secures $27 million USD in funding from Andreessen Horowitz, which values the company at $200 million USD. Earlier investors FirstMark Capital and Bessemer Venture Partners also invest.[7][8]
2012	February 20	Product, copyright	Pinterest releases a "nopin" HTML meta tag that allowed websites to opt out of allowing their content to be pinned.[9] Soon (February 24), Flickr implements the code to allow users to opt out of allowing their photos to be pinned.[10]
2012	March	Product, copyright	Pinterest releases a statement that it believes its use of photos and content in pins is protected by the Digital Millennium Copyright Act's safe harbor provisions.[11]
2012	March 13	Product, publicity	Pinterest co-founder Ben Silbermann appears on stage at the South by Southwest conference, and announces that revamped profile pages and other product improvements are on their way.[12]
2012	March 23	Product, copyright	Pinterest eliminates the policy that gives it the right to sell user content, with the change going into effect on April 6.[13][14]
2012	April 6	Team	Co-founder Paul Sciarra leaves his position at Pinterest for a consulting job as entrepreneur in residence at Andreessen Horowitz.[15]
2012	February, June	Userbase	Ann Romney, wife of 2012 US presidential election candidate Mitt Romney, starts using Pinterest in February.[16][17] Michelle Obama, wife of incumbent president Barack Obama, starts using Pinterest in June.[18]
2012	May 1	Product, copyright	Pinterest adds automatic attribution of authors on images originating from Flickr, Behance, YouTube, and Vimeo. Automatic attribution is also added for Pins from sites mirroring content on Flickr. At the same time Flickr added a Pin shortcut to its share option menu to users who have not opted out of sharing their images.[19]
2012	May 17	Funding	Series C: Japanese electronic commerce company Rakuten announces it is leading a $100 million investment in Pinterest, alongside investors including Slow Ventures, Andreessen Horowitz, Bessemer Venture Partners, and FirstMark Capital, based on a valuation of $1.5 billion.[20][21][22]
2012	August 10	Product, userbase	Pinterest no longer requires a request or an invitation to join the site.[23]
2012	August 14	Product, userbase	Pinterest launches apps for Android and iPad.[24]
2012	September 20	Team	Pinterest announces the hiring of its new head of engineering, Jon Jenkins. Jenkins comes from Amazon, where he spent eight years as an engineering lead and was also a director of develop tools, platform analysis and website platform.[25]
2012	October 14	Product	Pinterest launches business accounts allowing businesses to either convert their existing personal accounts into business accounts, or start from scratch.[26]
2012	October 17	Product	Pinterest announces a new feature that would allow users to report others for negative and offensive activity or block other users if they do not want to view their content. Pinterest said they want to keep their community "positive and respectful."[27]
2013	January 3	Acquisitions by Pinterest	Pinterest acquires and announces plans to shut down recipe discovery site Punchfork.[28]
2013	February 20	Funding	Series D: Pinterest raises $200 million at a $2.5 billion valuation from Bessemer Venture Partners, Andreessen Horowitz, FirstMark Capital, and Valiant Capital Partners.[29][30]
2013	March 20	Acquisitions by Pinterest	Pinterest acquires mobile startup Livestar at undisclosed terms.[31][32]
2013	October 11	Acquisitions by Pinterest	Pinterest acquires Hackermeter. The company’s co-founders, Lucas Baker and Frost Li, join Pinterest as engineers.[33]
2013	October 23	Funding	Series E: Pinterest receives a $225 million round of equity funding that valued the website at $3.8 billion. Investors include Fidelity Investments (new), as well as FirstMark Capital, Andreessen Horowitz, Valiant Capital Partners, Bessemer Venture Partners (from Series D).[34][35]
2014	January 6	Acquisitions by Pinterest	Pinterest acquires image recognition and visual search startup VisualGraph.[36]
2014	April 24, June 11	Product	April 24: Pinterest announces and releases Guided Search for its mobile apps, a new visual way to explore Pinterest’s more than 30 billion pins—links or images chosen by users and assigned by them to topical collections.,[37][38] June 11: Guided Search is released on the web version of the site.[39][40]
2014	May 12	Product (advertising)	Pinterest launches "Promoted Pins" that would allow companies to sponsor results in its search results and category feeds.[41][42][43]
2014	May 15	Funding	Series F: Pinterest receives $200 million in funding at a $5 billion valuation. Investors include SV Angel (a new investor, though partner Ron Conway had personally invested in Pinterest earlier) as well as Series E investors Valiant Capital Partners, FirstMark Capital, Fidelity Investments, Bessemer Venture Partners, and Andreessen Horowitz.[44][45][46][47]
2014	July 30	Acquisitions by Pinterest	Pinterest acquires Icebergs, described as a "Pinterest for creatives" by TechCrunch.[48]
2014	August 26	Product	Pinterest launches a new analytics dashboard for business users.[49]
2014	October 6	Product	Pinterest releases " Pin Picks" that are weekly curations of their own content.[50]
2014	December 28	Product (advertising)	Pinterest opens up promoted pins to all advertisers, following what they perceive as success of their beta program.[51][52]
2015	January 23	Product	Pinterest debuts new search filters that give users more control over the pins they see. Commentators believe the aim of these is to go after the male demographic, which tends to be put off by the female-heavy pins on the site.[53]
2015	January 27	Product (advertising)	Pinterest announces that it will begin showing Promoted Pins in users' home feeds, thereby expanding the reach of Promoted Pins considerably.[54][55]
2015	February 11	Product, partnerships	Pinterest announces a partnership with Apple Inc. whereby people using Pinterest's iOS app on iPhones or iPads can directly download iOS apps from within Pinterest itself, using special types of pins called app Pins.[56][57]
2015	March 16, May 8	Funding	Series G: Pinterest raises a total of $553 million at a $11 billion valuation, and allows employees to sell part of their vested stock in secondary markets. It is initially reported (as of March 16) that the company has raised $367 million.[58][59] On May 8, the raising of an additional $186 million is announced.[60][61]
2015	April 2	Product	Pinterest debuts a new "Pin It" button that requires fewer steps to bookmark a Pin, and that, according to tests, increases the number of pinning actions by 3%. The new button is developed by the team from Icebergs, a company acquired by Pinterest the previous year.[62]
2015	April 3	Acquisitions by Pinterest	Pinterest acquires Hike Labs, a two-person startup developing a mobile publishing application called Drafty, in order to gain the technology expertise of the two people. One of the people, Jason Shellen, was a founding team member at Blogger and Google Reader as well as a co-founder at Thing Labs.[63]
2015	April 27	Product	Pinterest announces the launch of Marketing Developer Partners (MDP), its program to help marketers use Pinterest more effectively, by helping them schedule pins and incorporate performance feedback to post better pins.[64][65][66]
2015	May 4	Product, platform	Pinterest launches the beta version of its developer platform, that allows developers to use data about Pinterest users who connect their accounts to external applications.[67][68] Interested developers can sign up to have their names added to a white list that will be given this access.
2015	May 18	Product, advertising	Pinterest introduces a new video ad format called Cinematic Pins, where the video plays only either while the user is scrolling or if the user taps on the pin. This is in contrast with existing autoplay videos used by Facebook and other companies for their feeds.[69][70][71][72][73]
2015	June 2	Product	Pinterest announces the launch of Buyable Pins, a special type of pin that can be used to make purchases within Pinterest itself. When users select a Buyable Pin, they have the option of choosing the item they wish to buy (for instance, choosing between different dress sizes and colors), and they can then make the purchase within the app using a variety of payment methods, including Apple Pay. Launch partners include Shopify and Demandware. The buyable pins are free to use, and Pinterest does not take a cut of the purchases made. However, Pinterest intends to allow sellers to promote buyable pins just as they can promote other pins.[74][75][76][77]
2015	June 30	Product	Pinterest begins rolling out Buyable Pins on iPhone and iPad.[78]
2015	July 8	Product, platform	Pinterest rolls out the first integrations on its developer platform (first announced on May 4). These include integrations from IFTTT and Polyvore.[79]
2015	October 5	Product	Pinterest announces the expansion of Buyable Pins to new partners in addition to its original partner list of Shopify and Demandware. The new partners include Bigcommerce, Magento, and IBM Commerce. Pinterest also notes that there are now 60 million Buyable Pins on the site.[80][81][82]

See also

• Timeline of social media

References

1. Carlson, Nicholas (May 1, 2011). "Inside Pinterest: An Overnight Success Four Years In The Making". Business Insider. Retrieved May 7, 2011.
2. Carlson, Nicholas (April 24, 2012). "Pinterest CEO: Here's How We Became The Web's Next Big Thing [DECK]". Business Insider. Retrieved August 14, 2014.
3. "Funding Round Overview, Angel Round, Pinterest". CrunchBase.
4. "Pinterest, May 7, 2011 - Funding Round - Series A". CrunchBase. Retrieved August 14, 2014.
5. Tsotsis, Alexia (September 15, 2011). "Pinterest Has Already Pinned Down $10M At A $40M Valuation". TechCrunch. Retrieved August 14, 2014.
6. McCracken, Harry (August 16, 2011). "The 50 Best Websites of 2011". Time. Retrieved August 21, 2011.
7. "Pinterest, October 7, 2011 - Funding Round - Series B". CrunchBase. Retrieved August 14, 2014.
8. Kincaid, Jason (October 7, 2011). "Confirmed: Pinterest Raises $27 Million Round Led By Andreessen Horowitz". TechCrunch. Retrieved August 14, 2014.
9. Yung-Hui, Lim (February 21, 2012). "Pinterest Introduces "NOPIN" to Counter Copyright Concerns". Forbes. Retrieved August 14, 2014.
10. McGee, Matt (February 25, 2012). "Flickr Uses "Nopin" Meta Tag To Keep Some Images Off Pinterest". Marketing Land. Retrieved August 14, 2014.
11. Tsukayama, Helen (March 15, 2012). "Pinterest addresses copyright concerns". Washington Post. Retrieved August 14, 2014.
12. Brandon Griggs (14 March 2012). "Pinterest: Revamped profile pages, iPad app coming soon". CNN. Retrieved 14 March 2012.
13. Christina DesMarais (24 March 2012). "Pinterest Responds to Concerns, Changes Terms of Service". PC World. Retrieved 24 March 2012. Among other things, Pinterest says it never intended to sell user content and has removed from its terms of service wording that granted the company the right to do so.
14. Pinterest (23 March 2012). "Updated Pinterest Terms". Pinterest Blog. Retrieved 24 March 2012.
15. Laurie Segal (6 April 2012). "Pinterest co-founder steps down". CNN Money. Retrieved 6 April 2012.
16. Jennings, Natalie (February 21, 2012). "Ann Romney joins Pinterest". Washington Post. Retrieved August 14, 2014.
17. "Ann Romney Joins Pinterest, Shares Family Photos". Huffington Post. February 21, 2012. Retrieved August 14, 2014.
18. Fitzpatrick, Alex (June 13, 2012). "Michelle Obama Joins Pinterest". Mashable. Retrieved August 14, 2014.
19. Gannes, Liz (May 1, 2012). "Flickr, Behance, Vimeo and YouTube Add New Pinterest Attribution Tool". AllThingsD. Retrieved August 14, 2014.
20. "Pinterest Raises $100 Million With $1.5 Billion Valuation". The Wall Street Journal. Retrieved 2 December 2012.
21. Lauren Indvik (18 May 2012). "Pinterest Raises $100 Million to Fund International Expansion". Retrieved 2012-05-18.
22. "Pinterest, May 17, 2012 - Funding Round - Series C". CrunchBase. Retrieved August 14, 2014.
23. "Bigger than ever, Pinterest opens up to all". The Sydney Morning Herald. Retrieved 2012-08-15.
24. "Pinterest debuts device-specific Android and iPad apps". CNET. Retrieved 2012-08-15.
25. Taylor, Colleen (20 September 2012). "Pinterest Nabs Amazon Vet Jon Jenkins To Be Its New Head Of Engineering". Tech Crunch.
26. "Pinterest Finally Rolls Out Business Accounts". HubSpot. 14 October 2012.
27. Taylor, Colleen (17 October 2012). "Pinterest Adds Ability To Block And Report Other Users To Keep Site 'Positive And Respectful'". Tech Crunch.
28. Constine, Josh (January 3, 2013). "Pinterest Acquires And Will Shut Down Recipe Discovery Site Punchfork". TechCrunch. Retrieved August 14, 2014.
29. "Pinterest, February 20, 2013 - Funding Round - Series D". CrunchBase. Retrieved August 14, 2014.
30. Taylor, Colleen (February 20, 2013). "Pinterest Confirms Massive New $200 Million Series D Funding Round And $2.5 Billion Valuation". TechCrunch. Retrieved August 14, 2014.
31. "Pinterest Acquires Mobile Startup Livestar". AllThingsD. March 20, 2013. Retrieved March 21, 2013.
32. Taylor, Colleen (March 20, 2013). "Pinterest Acquires Livestar, The Mobile Recommendations Startup Founded By Fritz Lanman". TechCrunch. Retrieved August 14, 2014.
33. "Pinterest Acquires Coding Challenge Site Hackermeter Right Out Of The Gate, Will Shut It Down". TechCrunch. October 11, 2013. Retrieved October 11, 2013.
34. Gerry Shih (23 October 2013). "Pinterest valued at $3.8 billion in hefty financing deal". Reuters.
35. "Pinterest, October 23, 2013 - Funding Round - Series E". CrunchBase. Retrieved August 14, 2014.
36. Constine, Josh (January 6, 2014). "Pinterest Acquires Image Recognition And Visual Search Startup VisualGraph". TechCrunch. Retrieved August 14, 2014.
37. Orsini, Lauren (April 24, 2014). "In Challenge To Google, Pinterest Launches Guided Search. "Visual discovery" means searching for things when you don't know their name—and that's a game Google can't play.". ReadWrite. Retrieved August 14, 2014.
38. "Guided Search: a new way to find what you're looking for". Pinterest. April 24, 2014. Retrieved August 14, 2014.
39. "Guided Search hits the web!". Pinterest. June 11, 2014. Retrieved August 14, 2014.
40. Perez, Sarah (June 11, 2014). "Pinterest Becomes More Search Engine-Like With The Launch Of Guided Search On The Web". TechCrunch. Retrieved August 14, 2014.
41. "Pinterest emulates Google with new promoted pins". PandoDaily. May 12, 2014. Retrieved January 26, 2015.
42. DeAicis (May 12, 2014). "With the launch of paid pins, Pinterest's reckoning moment has arrived". PandoDaily. Retrieved January 26, 2015.
43. "Pinterest Launches Paid Ads With Select Brands In Form Of Promoted Pins". TechCrunch. May 12, 2014. Retrieved January 26, 2015.
44. "Pinterest, May 15, 2014 - Funding Round - Series F". CrunchBase. Retrieved August 14, 2014.
45. Hockenson, Lauren (May 15, 2014). "Pinterest raises $200 million in new funding to invest in discovery, monetization". GigaOm. Retrieved August 14, 2014.
46. Orsini, Lauren (May 15, 2014). "Pinterest Raises A $200 Million Warchest To Do Battle With Google. Even though it has barely started selling ads, Pinterest's investors think the potential of the Visual Web makes it worth $5 billion.". ReadWrite. Retrieved August 14, 2014.
47. Tsotsis, Alexia (May 15, 2014). "SV Angel Leads Pinterest Financing At A $5 Billion Valuation". TechCrunch. Retrieved January 23, 2015.
48. Perez, Sarah (July 30, 2014). "Pinterest Acquires Icebergs, The Pinterest For Creatives". TechCrunch. Retrieved August 14, 2014.
49. Perez, Sarah (August 26, 2014). "Pinterest Launches A New Analytics Dashboard For Business Users". TechCrunch. Retrieved January 26, 2015.
50. Perez, Sarah (October 6, 2014). "Pinterest Curates Its Own Content With New Weekly Collections Called "Pin Picks"". TechCrunch. Retrieved January 26, 2015.
51. Bradford, Joanne (December 28, 2014). "A big year ahead for Promoted Pins". Pinterest. Retrieved June 6, 2015.
52. Perez, Sarah (December 28, 2014). "Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program". TechCrunch. Retrieved January 26, 2015.
53. Perez, Sarah (January 23, 2015). "Pinterest Goes After The Male Demographic With Debut Of New Search Filters". TechCrunch. Retrieved January 26, 2015.
54. "An update on Promoted Pins". Pinterest. January 27, 2015. Retrieved June 6, 2015.
55. Perez, Sarah (January 27, 2015). "Pinterest Brings Ads To Users' Home Feeds". Retrieved June 6, 2015.
56. Black, Julie (February 11, 2015). "Install the best new iPhone and iPad apps from Pinterest". Retrieved June 6, 2015.
57. Russell, Jon (February 11, 2015). "iPhone And iPad Users Can Now Download iOS Apps From Pinterest". TechCrunch. Retrieved June 6, 2015.
58. Wagner, Kurt (March 17, 2015). "Pinterest Valuation Hits $11 Billion With Massive New Funding". Re/code. Retrieved June 6, 2015.
59. Kumparak, Greg (March 16, 2015). "Pinterest Raises $367 Million, Pushing It Past $1 Billion Mark". TechCrunch. Retrieved June 6, 2015.
60. DeAmicis, Carmel (May 8, 2015). "Pinterest Adds $186 Million to Series G Round, Lets Employees Sell Shares". Re/code. Retrieved June 6, 2015.
61. Lawler, Ryan (May 9, 2015). "Pinterest Adds $186M To Series G Funding Round, Offers Secondary Sale To Employees". TechCrunch. Retrieved June 6, 2015.
62. Perez, Sarah (April 2, 2015). "Pinterest Debuts A New "Pin It" Button Designed To Speed Up Bookmarking". TechCrunch. Retrieved June 6, 2015.
63. Perez, Sarah (April 3, 2015). "Pinterest Acquires Team From Hike Labs, Including Google Reader, Blogger Veteran Jason Shellen". TechCrunch. Retrieved June 6, 2015.
64. Kidwell, Jyri (April 27, 2015). "Introducing Pinterest's Marketing Developer Partners (MDP)". Pinterest. Retrieved June 6, 2015.
65. Lafferty, Justin (April 27, 2015). "Pinterest Launches Marketing Developer Partners Program". Social Times, Adweek. Retrieved June 6, 2015.
66. Lynley, Matthew (April 27, 2015). "Pinterest Adds Tools For Marketers To Post Better Pins". TechCrunch. Retrieved June 6, 2015.
67. Inkenbrandt, Josh (May 4, 2015). "Introducing the Pinterest Developers Platform". Pinterest. Retrieved June 6, 2015.
68. "At Long Last, Pinterest Is Opening Up To Developers". May 4, 2015. Retrieved June 6, 2015.
69. Kendall, Tim (May 18, 2015). "New Promoted Pin options to help you reach your goals". Pinterest. Retrieved June 6, 2015.
70. Lynley, Matthew (May 19, 2015). "Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models". TechCrunch. Retrieved June 6, 2015.
71. King, Cindy (May 23, 2015). "Cinematic Pins from Pinterest: This Week in Social Media". Social Media Examiner. Retrieved June 6, 2015.
72. Sloane, Garett (May 19, 2015). "Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins And gives brands a way to target based on interests". Adweek. Retrieved June 6, 2015.
73. Koh, Yoree (May 19, 2015). "Pinterest Bolsters Ads With 'Cinematic Pins'". Wall Street Journal. Retrieved June 6, 2015.
74. Wang, Chao (June 2, 2015). "Coming soon: Buyable Pins!". Pinterest. Retrieved June 6, 2015.
75. Lynley, Matthew (June 2, 2015). "Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest". TechCrunch. Retrieved June 6, 2015.
76. Rao, Leena (June 2, 2015). "Pinterest Wants You to Go Shopping with New 'Buyable Pins'". Time Magazine. Retrieved June 6, 2015.
77. Novet, Jordan (June 2, 2015). "Pinterest's new Buyable Pins let you purchase items directly in the app". VentureBeat. Retrieved June 6, 2015.
78. Lynley, Matthew (June 30, 2015). "Pinterest Has Started Rolling Out Buyable Pins On The iPhone And iPad". TechCrunch. Retrieved October 18, 2015.
79. Lynley, Matthew (July 8, 2015). "Pinterest Rolls Out Its First Development Platform Integrations". TechCrunch. Retrieved October 18, 2015.
80. Yamartino, Michael (October 5, 2015). "New merchants and platforms for Buyable Pins". Pinterest. Retrieved October 18, 2015.
81. Perez, Sarah (October 5, 2015). "Pinterest Expands Buyable Pins To More E-Commerce Platforms, Reaching Thousands Of Merchants". TechCrunch. Retrieved October 18, 2015.
82. Wallace, Tracey (October 5, 2015). "Introducing Pinterest Buyable Pins for Bigcommerce Retailers". Retrieved October 18, 2015.