Shutl

Shutl
Industry Delivery
Founded 2008
Headquarters London, United Kingdom
Key people
Tom Allason
Products Transportation of goods
Website Shutl.com

Shutl is a London-based technology start-up offering a rapid fulfillment service by connecting online retailers with local same-day couriers.[1] The startup company is best known for offering delivery of online shopping orders in 90 minutes or less.[2][3][4] The company was founded in 2008 by tech entrepreneur Tom Allason.[3][5][6]

Shutl’s official launch took place on 9 December 2009 at LeWeb, a European Internet conference.[1][5][7][8] Shutl has been featured on several international technology media outlets, including Mashable, Wired, and CNBC.[9][10][11][12]

History

Shutl received £500k of venture capital investment in October 2009.[6][13][14] Investors included Dr. Simon Murdoch, Paul Birch, Mark Zaleski, and Big Bang Ventures of Belgium.[2][13][14] Murdoch, who was previously Vice President of Amazon in Europe, joined the company’s board as non-executive chairman.[6][13] Prior to launch in December 2009, founder Tom Allason was secretive about what precisely Shutl would be.[1][13]

In the first several months of operations, Shutl was available in London only.[15][16] Shutl completed its first delivery transaction in March 2010.[17] The company’s initial growth rate was about 50 percent month on month.[17] Company executives mapped out a plan early for growth within the UK and then internationally.[16][18] One of the first major retailers to adopt the service in London was Argos, the UK’s largest multichannel retailer.[19][20][21]

The United States Patent and Trademark Office granted Shutl an official trademark in August 2011.[22] During the summer, the service expanded into Glasgow, Edinburgh, Leeds and Manchester,[5] with service to Aberdeen, Belfast, Birmingham, Bristol, Cardiff and Liverpool following shortly thereafter.[5] By Christmas that same year, Shutl extended its coverage to serve 50% of the UK’s online shoppers.[23] By mid-2012, Shutl operated in more than 50 UK cities and towns, serving 70% of UK shoppers.[3][5]

In 2012, Shutl executives began planning for a North American launch.[3][24] The company received a $2 million investment from the UPS Strategic Enterprise Fund.[3][17] The French post office, La Poste, has made a similar investment through its wholly owned subsidiary, Geopost.[17] The company has raised a total of $7.9 million to date.[5] Shutl was launched in February 2013.[24]

Service

Shutl connects online shoppers, street-level retailers and independent package couriers to offer same-day delivery of purchases.[1][2] The system functions in urban areas where retailers and shoppers are within ten miles of each other.[1][25] Rather than a being separate web destination, Shutl is offered as a delivery option within the retailer’s online shopping cart.[1][26] Shutl uses an algorithm to allocate each delivery to the optimal courier for that job.[1][7]

With the aid of GPS, customers can track the progress of their order from the store to their home in real time.[26] The company believes that through lean operations and smart software, the cost of same-day delivery can be brought down to a comparable price to traditional fulfillment solutions.[27]

Awards and recognition

2010

Growing Business named Shutl founder Tom Allason as one of the “Young Guns 2007.”[28] In 2010, Allason was included in Real Business’s 30:30 Club, a list of promising young entrepreneurs.[29]

Startups UK named Shutl the Angel/VC Backed Business of the Year in 2010.[30]

Shell LiveWIRE UK named Shutl founder Tom Allason a Shell LiveWIRE Young Entrepreneur of the Year Regional Award Winner in 2010.[31]

2011

Shutl received several awards in 2011. Econsultancy named the company a winner in the category of Innovation in E-commerce.[32] Shutl was Technology Breakthrough Business of the year, according to The Guardian.[33] The UK IT Industry Awards awarded Shutl with the Innovation and Entrepreneurship Award.[34] The company received a Bully Award from White Bull.[35] Also in 2011, Shutl won the BT Retail Week Technology Award for supply chain excellence as well as the Retail Systems award for supply chain solution of the year.[36][37]

2012

In 2012, Shutl offered Jamaican sprinter and Olympic champion, Usain Bolt a one-percent stake in the company in exchange for his endorsement.[38] The company also won the 2012 DHL Online Fulfillment Initiative of the Year award,[39] and Startups.co.uk ranked Shutl at number 1 in their top 100 startups of the year.[40]

In November 2012, the company won the National Business Awards Start-up Business of the Year award.[41]

2013

In January, Shutl won Best Transport, Travel or Environmental Startup at The Europas.[42]

Shutl bought out by Ebay

On 23 October 2013, it was announced by Ebay that it had bought the firm and are aiming for one-hour delivery in the UK.[43]

Retail partners

The following retailers have incorporated Shutl as one of their delivery options at checkout:[3][15][44][45]

References

  1. 1 2 3 4 5 6 7 Graham Charlton (9 December 2009). "Q&A: Tom Allason on e-commerce delivery startup Shutl". Econsultancy. Retrieved 12 October 2012.
  2. 1 2 3 Moules, Jonathan (December 9, 2009). “Shutl offers onlineshoppers delivery in 90 minutes”. Financial Times.
  3. 1 2 3 4 5 6 Mike Butcher (27 August 2012). "Shutl Preps US Launch For Same Day Delivery After $2M Round Led By UPS". TechCrunch. Retrieved 12 October 2012.
  4. Jamie Riddell (11 December 2009). "90 minute delivery from your favorite online stores with Shutl". The Next Web, UK (part of the TNW family). Retrieved 12 October 2012.
  5. 1 2 3 4 5 6 "Shutl". CrunchBase. 11 October 2012. Retrieved 12 October 2012.
  6. 1 2 3 "Allason prepares Shutl for launch with £0.5m". Crimson Business Ltd. 26 October 2009. Retrieved 12 October 2012.
  7. 1 2 Patrick Smith (9 December 2009). "eCommerce Retail Delivery Service Shutl Launches". paidContent. Retrieved 12 October 2012.
  8. "Amazon UK business founder backs Shutl online delivery service". ComputerWeekly. 9 December 2009. Retrieved 12 October 2012.
  9. Indvik, Lauren. "Shutl Pledges to Help Retailers Take on Amazon With Same-Day Delivery". Mashable. Retrieved 12 March 2013.
  10. Wohlson, Marcus. "Same-Day Delivery Darling Shutl Takes on Amazon's Ground Game". Wired. Retrieved 12 March 2013.
  11. Demery, Paul. "Shutl will roll out same-day delivery in 20 North American cities". Internet Retailer. Retrieved 12 March 2013.
  12. "Episode 4: Shutl". CNBC. Retrieved 12 March 2013.
  13. 1 2 3 4 Patrick Smith (20 October 2012). "Secretive e-Commerce Site Shutl.co.uk Gets £500k Funding". paidContent. Retrieved 12 October 2012.
  14. 1 2 Mike Butcher (9 October 2012). "Stealth-mode Shutl says it now has money". TechCrunch. Retrieved 12 October 2012.
  15. 1 2 Richard Wand (13 December 2009). "Shutl:Redefining eCommerce". Keep the noise down. Retrieved 12 October 2012.
  16. 1 2 "Tom Allason-Shutl: Revolutionising e-Commerce". Tiburon TV. 29 January 2010. Retrieved 12 October 2012.
  17. 1 2 3 4 Robinson, Duncan (Aug. 26, 2012). “Courier service Shutl shifts up a gear”. Financial Times.
  18. Hermione Way (25 March 2010). "Think It All Happens In Silicon Valley? You're Wrong! Part 6:Shutl". The Next Web, UK (part of the TNW family). Retrieved 12 October 2012.
  19. chloe (4 August 2010). "Argos trials a new kind of multichannel delivery". InternetRetailing. Retrieved 12 October 2012.
  20. James Hurley (4 August 2010). "Shutl to power 90-minute delivery service for Argos". The Telegraph. Retrieved 12 October 2012.
  21. Jason Hesse (9 August 2010). "Tom Allason's Shutl seals Argos delivery deal". realbusiness. Retrieved 12 October 2012.
  22. “USPTO Issues Trademark: Shutl” (Aug. 9, 2011). US Fed News Service.
  23. Barrett, Clear (Oct. 3, 2011). “Shutl expands to capture Christmas orders”. Financial Times.
  24. 1 2 Robinson, Duncan (Aug. 27, 2012). “Shutl eyes US launch from 'Silicon Roundabout'”. Financial Times.
  25. sarah (11 December 2009). "Shutl enables retailers to offer same day, direct from store deliveries". InternetRetailing. Retrieved 12 October 2012.
  26. 1 2 Basheera Khan (9 December 2009). "LeWeb:Shutl launches near-instant gratification for online shoppers". TechCrunch. Retrieved 12 October 2012.
  27. "Shutl's same-day deliveries 'could galvanise online market'". fulfilment & elogistics. Retrieved 12 October 2012.
  28. Stephanie Weistead. "Young Guns 2007". Growing Business. Retrieved 12 October 2012.
  29. Jason Hesse (13 April 2010). "Real Business's 30:30 Vision". realbusiness. Retrieved 12 October 2012.
  30. "Winner's Archive 2010". startups. Retrieved 12 October 2012.
  31. http://www.shell-livewire.org/alumni/young-entrepreneur-of-the-year-finalists/tom-allason/
  32. "Econsultancy announces 2010 Innovation Awards Winners". Econsultancy. 17 January 2011. Retrieved 12 October 2012.
  33. guardian.co.uk (25 March 2011). "MediaGuardian Innovation Awards: the winners". the guardian. Retrieved 12 October 2012.
  34. "Winners 2011". UK Industry Awards. Retrieved 12 October 2012.
  35. "The 2011 Bully Award Winners". White Bull. Retrieved 12 October 2012.
  36. "Winners". RetailWeek. Retrieved 12 October 2012.
  37. "Hall of Fame". Retail Systems. Retrieved 12 October 2012.
  38. Jackson, Steven (Aug. 23, 2012). “Shutl chases Usain Bolt”. The Weekly Gleaner.
  39. "Winners 2012". RetailWeek. Retrieved 12 October 2012.
  40. "1.Shutl". startups. Retrieved 12 October 2012.
  41. "Winners of the National Business Awards 2012". National Business Awards UK. Retrieved 12 March 2013.
  42. "People's Choice". The Europas. Retrieved 12 March 2013.
  43. "Ebay to buy Shutl as it aims for one-hour delivery in UK - BBC News". BBC News. Retrieved 2015-11-09.
  44. Ciara Byrne (29 April 2010). "UK Startup Shutl Links Couriers to Online Shopping for faster delivery". The New York Times. Retrieved 12 October 2012.
  45. Matt Brian (4 May 2010). "Shutl offers near instant delivery of online & in-store purchases". The Next Web, Apps (part of TNW family). Retrieved 12 October 2012.
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