Vacheron Constantin

Vacheron Constantin SA
Member of the Richemont Group
Industry Watch manufacturing
Founded 1755
Founder Jean-Marc Vacheron, François Constantin
Headquarters Geneva, Switzerland
Key people
 Jean-Marc Vacheron and François Constantin, founders
Products Luxury watches
Parent Richemont
Website www.vacheron-constantin.com

Vacheron Constantin (French pronunciation: ​[va.ʃə.rɔ̃ kɔ̃s.tɑ̃.tɛ̃]) is a luxury Swiss manufacture of prestige watches and a brand of the Richemont group. It employs around 1,100 people worldwide, most of whom are based in the manufacturing plants in Geneva and Vallée de Joux. It is an active member of the Federation of the Swiss Watch Industry FH.

Past owners of Vacheron Constantin watches include Napoleon Bonaparte, Pope Pius XI, Edward VIII, and Harry Truman.[1]

History

Vacheron Constantin building in Geneva, Switzerland, aerial view

The company was founded in 1755 by Jean-Marc Vacheron, an independent watchmaker in Geneva, Switzerland.[1][2] In 1770, his company created the first complication, and nine years later he designed the first engine-turned dials.

The son of Jean-Marc Vacheron, Abraham, took over the family business in 1785.[2] During this period, the company was able to survive the French Revolution (1789–1799). Later, in 1810, Jacques-Barthélemy Vacheron, the grandson of the founder, became the head of the company. He was the first to initiate the company's exports to France and Italy. Later, Jacques-Barthélemy realized that he was not able to handle his business alone. In order to travel overseas and sell the company's products, he needed a partner. Consequently, in 1819 François Constantin became an associate of Vacheron. The company continued its activity under the name Vacheron & Constantin. François Constantin traveled around the world and marketed watches. Thus he helped the company to open new markets. The main market was North America. The company's motto (which remains today), "Do better if possible and that is always possible," first appeared in Constantin's letter to Jacques-Barthélémy. The letter was dated 5 July 1819.

In 1833, Vacheron and Constantin hired Georges-Auguste Leschot. His job was to supervise the manufacturing operations. Leschot was an inventor and his creations turned out to be successful for the company. His inventions had a great impact on the watchmaking industry in general. He was the first person to standardize watch movements into Calibers. In 1844, Georges-Auguste Leschot was awarded with a gold medal. The Arts Society of Geneva highly appreciated his pantographic device, a device that was able to mechanically engrave small watch parts and dials. Later, after Constantin's death in 1854, and Vacheron's death in 1863, the company was taken over by a series of heirs. At one point, the company was headed by two women.

In 1862, Vacheron Constantin became a member of the Association for Research into non-magnetic materials. In 1885, the company created the first nonmagnetic timepiece which included a complete lever assortment made of materials able to withstand magnetic fields. Its construction included a balance wheel, balance spring and lever shaft that were made of palladium, the lever arms—in bronze and the escape wheel was in gold. In 1877, "Vacheron & Constantin, Fabricants, Geneve" became the official name of the company. In 1880, Vacheron & Constantin started using the Maltese cross as its symbol, which it still does as of 2016. This was inspired by a component of the barrel, which had a cross-shape and was used for limiting the tension within the mainspring.

Advertisement from 1896 promoting their observatory trial results

In 1887, Vacheron & Constantin was reorganized into a stock company. For the remarkable achievements of the company it was awarded with a gold medal at Swiss National Exhibition in Geneva in 1887. Fabergé's 1887 Third Imperial Egg contained a Vacheron Constantin Lady's watch as the surprise.

The first boutique in Geneva was opened by Vacheron Constantin in 1906. This store can be seen today on Quai de l'Ile. During the Great Depression Vacheron & Constantin found itself in a difficult situation. Charles Constantin became the head of the company in 1936, the first time since the 1850s that a representative of the Constantin family was president of Vacheron & Constantin.

In 1979 Vacheron Constantin made Kallista, one of the most expensive wristwatches. Its initial price was $5 million, but today the watch is valued at about $11 million. Kallista had 118 emerald-cut diamonds. It took about 6,000 hours for the watch masters to make this watch and about 20 months for jewelers to enrich the watch.

Recent history

When Jacques Ketterer died in 1987, Vacheron Constantin changed hands. Today the company produces about 20,000 timepieces per year. Sheik Ahmed Zaki Yamani, former Oil Minister of Saudi Arabia and avid watch collector, became majority shareholder, who then folded Vacheron Constantin into his personal portfolio of holdings. In 1996 the entire share capital of the company was bought by the Swiss Richemont Group.

In 2003 Vacheron Constantin introduced a new sports line called Overseas, and a collection called Egérie, the first to include watches for women. In 2004 Vacheron Constantin opened its new headquarters and manufacture in Plan-les-Ouates, Geneva.

The Richemont Group named Juan Carlos Torres as the chief executive officer of the company in October 2005. In 2005 Vacheron Constantin created the wristwatch "Tour de I'lle", to mark the anniversary of 250 years of Vacheron Constantin. The watch includes 834 parts and 16 horological complications. It was only available through the Vacheron Constantin shop in Geneva, and sold for more than $1 million.[3]

In 2007 Vacheron Constantin introduced the Métiers d'Art 'Les Masques' collection of timepieces featuring miniature reproductions of primitive art masks. The company selected twelve masks from a private museum collection and reproduced the masks on a small scale. The miniaturized masks are featured in the dial centre of every watch from the 'Les Masques' collection.[4]

in 2012, Vacheron Constantin introduced the Métiers d'Art 'Les Univers Infinis' collection of timepieces featuring tessellation, a design of interlocking identical shapes, inspired by the work of Dutch artist Maurits Cornelis Escher.

In 2015, during the Manufacture's 260th Anniversary year, Vacheron Constantin revealed the world's most complicated mechanical watch, named reference 57260. It took three watchmakers eight years to build the 57-complication marvel at the request of a client. In the Bloomberg.com interview about this grand complication, Vacheron Constantin would not disclose the exact price of this watch but did confirm that the price was between the $8 million and $20 million U.S. dollars that had been estimated on various internet sites.[5]

See also

References

  1. 1 2 Nancy Wolfson. "Cigar Aficionado March/April 1998, With 243 Years of Experience, Swiss Watchmaker Vacheron Constantin Continues to Push the Horology Envelope".
  2. 1 2 Jean-Marc Vacheron: 1731 - 1805, Suisse, Le Point
  3. ↑ "Juan-Carlos Torres - Prestige Magazine". Prestige Magazine. 2016-11-15. Retrieved 2016-11-17.
  4. ↑ "Vacheron Constantin Metiers d'Art 'Les Masques'".
  5. ↑ Stephen Pulvirent, bloomberg.com The Most Complicated Watch Ever Made 30 October 2015
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