Virgin Experience Days

Virgin Experience Days
Industry Experience Days
Founded 2001
Headquarters Bourne End, Buckinghamshire
Parent Virgin Group
Website www.virginexperiencedays.co.uk

Virgin Experience Days is an experience day company launched in 2001 and part of Richard Branson's Virgin Group. His aim was to bring the Virgin values[1] to the experience gift market.

History

Beginning as 'Virgin Experience' in March 2001 and originally catering to corporate clients in the form of employee and customer incentives[2] following on from the now-defunct 'Virgin Incentives',[3] the company expanded over the years from targeting mainly those in London[4] to include the rest of the country. Following a merger with Acorne Sports in the summer of 2003, the company rebranded to become the newly named 'Virgin Experience Days'.[5]

Starting from a modest product range including other products from the Virgin Group such as Virgin Balloon Flights, the catalogue steadily expanded to include more modern forms of experiences. Nowadays their experiences include skydiving, zorbing and supercar driving alongside celebrity chef dining experiences, historical tours, afternoon teas and more.[6][7]

Virgin Experience Days are also frequently given away in competitions [8] and work in partnership with bloggers[9][10][11] for more in depth reviews of their experiences.

References

  1. ↑ "We Live by Our Values". The Virgin Way. Retrieved 2015-06-26.
  2. ↑ "CHRISTMAS INCENTIVES: Picking the right seasonal reward". Marketing Magazine. Retrieved 2015-06-26.
  3. ↑ "SHOW CASE: Virgin's world of incentives". Event Magazine. Retrieved 2015-06-26.
  4. ↑ "the-field drives Virgin Experience campaign". Creative Match. Retrieved 2015-06-26.
  5. ↑ "Virgin Experience Days > About Us". Virgin Experience Days. Retrieved 2015-06-25.
  6. ↑ "Virgin". Virgin Group. Retrieved 2015-06-25.
  7. ↑ "Things to do in London". TimeOut. Retrieved 2015-06-26.
  8. ↑ "Virgin Money Giving". Virgin Money. Retrieved 2015-06-26.
  9. ↑ "A Rosie Outlook". A Rosie Outlook. Retrieved 2015-06-26.
  10. ↑ "Sophie Loves Food". Sophie Loves Food. Retrieved 2015-06-26.
  11. ↑ "The Swelle Life". The Swelle Life. Retrieved 2015-06-26.
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