Vivanta By Taj

Vivanta By Taj

Official logo of Vivanta by Taj.
Type	Private
Industry	Hotels
Founded	September 2010
Key people	Ratan Tata (Interim Chairman) Rakesh Sarna (MD & CEO)[1]
Parent	Indian Hotels Company Limited
Website	Vivanta by Taj

Vivanta By Taj, is an Indian hotel chain established in September 2010.^[2] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.^[3]

Introduction

The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.^[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels^[5] which is marketed as an Upscale brand.

Locations

Bangalore

• Mahatma Gandhi Road
• Whitefield - International Tech Park, Bangalore (ITPB)
• Yeshwantpur
• Bangalore Airport

Chennai

• Connemara
• Fisherman's Cove

Coimbatore

• Old Surya Internationals(5 star),Race Course,Coimbatore
  

  Vivanta by Taj - Surya, Race Course, Coimbatore
  ^[6]
• Residency

Coorg

• Madikeri^[7]

Faridabad

• Surajkund Road

Goa

• Fort Aguada - North Goa
• Holiday Village - North Goa
• Panaji - North Goa

Guwahati

• Khanapara ( G.S. Road)

Hyderabad

• Begumpet

Jodhpur

• Hari Mahal

Kerala

• Bekal^[8]
• Kovalam-Trivandrum
• Kumarakom
• Malabar-Kochi
• Trivandrum
• Varkala-Trivandrum

Lucknow

• Gomti Nagar

Mumbai

• Taj President / Taj hari
• Ambassador

Pune

• Vivanta
• Gateway

Ranthambore

• Sawai Madhopur

Srinagar

• Dal View^[9]

International

Maldives

• Coral Reef

Sri Lanka

• Bentota

Malaysia

• Langkawi

References

1. "Raymond Bickson | Want to fill gap between Gateway and Ginger". Live Mint. 16 September 2011. Retrieved 2 November 2012.
2. "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
3. "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Retrieved 2 November 2012.
4. "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
5. "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.
6. "Vivanta By Taj Hotels & Resorts Launches New Luxury Hotel In Coimbatore, India". Hospitality.NET. Retrieved 30 October 2012.
7. "Taj to open hotel spa in Kodagu, India". Spa Opportunities. Retrieved 2 November 2012.
8. "Taj Group launches Vivanta spa resort in Kerala's Bekal". The Economic Times. 12 March 2012. Retrieved 30 October 2012.
9. "Taj Hotels Resorts and Palaces launches Vivanta by Taj - Srinagar". Business Standard. Retrieved 1 November 2012.

External links

• Vivanta by Taj
• Delhi Hotels