WHIT

This article is about radio station WHIT. For the radio station formerly known as "WHIT", see WCSY (AM). For other uses, see Whit.

WHIT
City	Madison, Wisconsin
Branding	Hank on FM 97.7 and AM 1550
Slogan	Madison's Country Legends
Frequency	1550 kHz
Translator(s)	97.7 W249DH (Madison)
First air date	August 12, 1964
Format	Classic Country
Power	5,000 watts (daytime only)
Class	D
Facility ID	19622
Callsign meaning	HIT Radio (previous format)
Former callsigns	WMAD (1964-1977) WWQM (1977-1982) WHIT (1982-2001) WTUX (2001-2009)
Owner	Mid-West Family Broadcasting
Sister stations	WJJO, WJQM, WLMV, WMGN, WOZN, WOZN-FM, WWQM-FM
Webcast	Listen Live!
Website	hankonline.net

WHIT ("Hank on AM 1550" AM) is a radio station based in Madison, Wisconsin and broadcasting a classic country format. The station is currently owned by Mid-West Family Broadcasting.

Originally owned by Hudson Communications, the station launched as WMAD in 1964 and aired a country music format. The station later became WWQM in 1977 and, branded as "15Q" (shortened from the original concept "155QM"), aired an automated golden oldies format from 1977 to 1980 when it became WHIT. By the late 1990s/early 2000s, the station was airing an all-sports format known as "The Team."

In 2001, the station turned to an adult standards format as WTUX ("The Tux"), affiliated with the Music of Your Life, Jones Standards and Dial Global America's Best Music networks. On January 19, 2009, the station dropped adult standards and switched back to an automated oldies format, readopting the WHIT legacy call sign and focusing on music from the 1950s and 1960s. (As part of WHIT's flip, another Mid-West Family station in Michigan that had the WHIT call sign was assigned the WSCY calls to match its FM simulcast station.) WHIT played oldies on an automated basis until joining the nationally distributed True Oldies Channel on November 14, 2011.^[1] On December 6, 2013 WHIT changed their format from oldies to classic country, branded as "Hank".^[2]

Previous logo

(WHIT's logo under previous oldies format)

References

External links

WHIT official website

Query the FCC's AM station database for WHIT

Radio-Locator Information on WHIT

Radio stations in the Madison, Wisconsin market

By FM frequency	88.7 89.5 89.9 90.3 90.9 91.1 91.3 91.7 92.1 93.1 93.7 94.1 94.9 95.9 96.3 97.1 98.1 99.1 99.3 99.9 100.1 100.5 100.9 101.5 101.9 102.5 103.3 104.1 105.1 105.5 105.9 106.3 106.7 107.3 107.9

By AM frequency	810 970 1070 1190 1240 1310 1350 1480¹ 1550 1580¹ 1670

By callsign	W215AQ W216BL W265CV W270AU W277AE W300BM WBGR-FM WBKY WCNP WDDC WDMP WDMP-FM WERN WHA WHFA WHIT WHHI WIBA WIBA-FM WIDE-LP WIXL-LP WJJO WJQM WJVL WJWD WLMV WMAD WMGN WMHX WMMM-FM WNWC WNWC-FM WOLX-FM WORT WOZN WOZN-FM WPDR WSJY WSUM WTMJ WTTN WTLX WTSO WWHG WWQM-FM WXJ87 WXXM WZEE

NOAA Weather Radio	162.550

Nearby radio markets Dubuque Fox Cities Janesville–Beloit–Jefferson County La Crosse Milwaukee–Racine Rockford Wisconsin Dells–Baraboo See also List of radio stations in Wisconsin ¹Broadcast in Spanish (fulltime)

Country radio stations in the state of Wisconsin

By call letters	KDKE - Superior/Duluth MN WACD – Antigo WAQE – Rice Lake WATQ – Chetek WAXX – Eau Claire WBFM – Sheboygan WBKY – Portage WBSZ – Ashland WCOW-FM – Sparta WCQM – Park Falls WCUB – Two Rivers WCYE – Three Lakes WDDC – Portage WDEZ – Wausau WDKF – Sturgeon Bay WDLS – Wisconsin Dells WDMP – Dodgeville WDMO – Baldwin WDMP-FM – Dodgeville WDUX – Waupaca WEKZ – Monroe WFON - Fond du Lac WGEE – New London WGLR-FM – Lancaster WHDG – Rhinelander WHIT – Madison WHSM-FM - Hayward WHTL-FM – Whitehall WISS – Berlin WIXK – New Richmond WJMC-FM – Rice Lake WJMQ – Clintonville WJMT – Merrill WJVL – Janesville WKQH – Marathon WKTI – Milwaukee WLTU - Manitowoc WMAD – Sauk City WMBZ – West Bend WMIL-FM – Waukesha WNCY-FM – Neenah-Menasha WNFM – Reedsburg WNRG-FM – Brookfield WOBT – Rhinelander WOCO – Oconto WOKY – Milwaukee WPCK – Denmark WPKR – Omro WPLT – Spooner WQCC – La Crosse WQPC – Prairie du Chien WQRB – Bloomer WRCO-FM - Richland Center WRDN – Durand WRJC – Mauston WRLU – Algoma WSLD – Whitewater WTCH – Shawano WTMB – Tomah WVRE – Dickeyville WVRQ-FM – Viroqua WWQM-FM – Middleton WXCX - Siren WXRO – Beaver Dam WYTE – Marshfield

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Wisconsin

Daytime-Only radio stations in Wisconsin

Stations	WAQE - Rice Lake WBOG - Tomah WCSW - Shell Lake WDGY - Hudson WFDL - Waupun WHIT - Madison WISS - Berlin WLAK - New Holstein WRRD - Waukesha WTKM - Hartford WWIS - Black River Falls

See also: Clear channel radio stations and Why AM Radio Stations Must Reduce Power, Change Operations, or Cease Operations at Night

Coordinates: 43°00′08″N 89°23′08″W / 43.00222°N 89.38556°W / 43.00222; -89.38556

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