WMBZ (FM)

WMBZ
City West Bend, Wisconsin
Broadcast area West Bend/Milwaukee, Wisconsin
Branding 92.5 Buzz Country
Slogan Wisconsin's Best Country
Frequency 92.5 MHz
First air date September 1958 (as WBKV-FM)
Format Country
ERP 17,500 watts
HAAT 164 meters
Class B
Facility ID 71542
Callsign meaning W M BuzZ
Former callsigns WBKV-FM (1958-1988)
WBWI-FM (1988-2015)
WZRK (2/6/2015-2/9/2015)
WBWI-FM (2/9/2015-2/18/2015)
Owner David Magnum
(Magnum Communications, Inc.)
Sister stations WIBD, WRJN, WVTY
Website buzzcountry.com

WMBZ (Buzz Country 92.5) is a country music-formatted radio station in West Bend, Wisconsin. They serve the greater Milwaukee area. WMBZ is owned by Wisconsin-based David Magnum, through licensee Magnum Communications, Inc., along with sister WIBD and Racine-based WRJN and WVTY. Its studios are in West Bend and the transmitter site is in Addison.

History

The station was originally WBKV-FM, an easy listening station. It was later known as "V92" and featured an automated adult contemporary and country format. On September 16, 1988, the station picked up the WBWI-FM call letters. WBWI-FM flipped to its current country format in late 1989/early 1990. For a few years it was known as "92 Country Rock" then "92 Country" before it was renamed to "Pure Country", a name they kept until 2004, when the station rebranded to simply "92.5 WBWI."

On June 25, 2014, Bliss Communications announced that it would sell WBWI-FM and WBKV, along with WRJN and WVTY (then WEZY) in Racine, to David Magnum's Magnum Communications, Inc. Bliss had owned WBWI and WBKV since 1970 (when WBWI was still WBKV-FM).[1] The sale, at a price of $2.25 million, was consummated on October 31, 2014.

On February 9, 2015, WBWI-FM rebranded as "Buzz Country".[2] On February 18, 2015, WBWI-FM changed their call letters to WMBZ.

References

  1. "Bliss Communications to sell West Bend, Racine radio stations". The Janesville Gazette. June 25, 2014. Retrieved June 26, 2014.
  2. WBWI Relaunches as Buzz Country

Coordinates: 43°25′44″N 88°18′04″W / 43.429°N 88.301°W / 43.429; -88.301


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