WHWY

WHWY
City Holt, Florida
Broadcast area Fort Walton Beach area
Branding Highway 98
Frequency 98.1 MHz
Format Country
ERP 100,000 watts
HAAT 147 meters
Class C1
Facility ID 56374
Transmitter coordinates 30°24′38.00″N 86°37′22.00″W / 30.4105556°N 86.6227778°W / 30.4105556; -86.6227778
Former callsigns WWSF (1989-1989)
WWSF-FM (1989-1994)
WXCR (1994-1989)
WWSF (1989-1989)
WTKE (1999-2006)
WTKE-FM (2006-2009)
Owner Apex
Sister stations WECQ, WMXZ, WTKE-FM, WWAV
Webcast Listen Live
Website highway98country.com

WHWY (98.1 FM, "Highway 98") is a radio station with a country music format. Licensed to Holt, Florida, USA, the station serves the Fort Walton Beach area. The station is currently owned by Apex and the station's broadcast license is held by Ft. Walton Beach License Company, LLC.[1]

Call sign history

The station was granted call sign WWSF on January 1, 1989. On August 4, 1989, the station changed its call sign to WWSF-FM, again on October 24, 1994 to WXCR, on October 2, 1995 to WWSF, on March 1, 1999 to WTKE, and on November 16, 2009 to WRKN. The station became WHWY in November 2009.[2]

Station history

The station switched to an all-sports format in February 1998 while owned by Capstar Broadcasting. Ownership changed to AMFM, Inc. and Chancellor Media. When the merger between AM/FM and Clear Channel was completed, WTKE-FM remained with Clear Channel while the other stations in the AM/FM group were spun off first into a trust, then to Pamal Broadcasting, Ltd.

In 2002, Clear Channel agreed to a swap with Star Broadcasting, Inc. which resulted in WTKE-FM going to Star in exchange for WQYZ-FM in Biloxi, Mississippi. Star Broadcasting took ownership in 2003, before agreeing to sell the station to Qantum Communications in 2004. A later deal between Star and Cumulus Broadcasting was not executed. The sale to Qantum was completed in November 2009.

logo as WTKE

The original lineup consisted of JT The Brick overnight, John and Johnny in the Mornings, The Fabulous Sports Babe in the mid-morning, The Jim Rome Show in mid-day, a re-broadcast of The Fabulous Sports Babe in the afternoon, Conference Call in the afternoon drive followed by ESPN Gamenight in the evening. In 2006, 1400 AM changed their call sign to WTKE and started simulcasting "98.1 The Ticket", this lasted until November 2008 when the station changed their call sign to WZFN and started broadcasting separate Sports programming as "1400 Z Fan".

On Monday, November 9, 2009, Qantum Communications took ownership of WTKE. On November 11, 2009, the station began stunting with a 24-hour Christmas music format. On January 1, 2010, WTKE played the song "New Year's Day" by U2 all day. After the stunt, the station became "Highway 98" with a country music format. As of December 21, 2011, the station has been bought out by Apex which includes the sale of all sister stations in the Ft Walton Beach market.

References

This article is issued from Wikipedia - version of the 2/24/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.