WINU

WINU

City	Altamont, New York
Broadcast area	Capital District
Branding	Win 104.9
Frequency	104.9 MHz
First air date	1968 (as WIZR-FM)
Format	Sports
ERP	530 watts
HAAT	284 meters
Class	A
Facility ID	27551
Transmitter coordinates	42°38′11″N 74°0′2″W / 42.63639°N 74.00056°W / 42.63639; -74.00056
Callsign meaning	WIN U
Former callsigns	WIZR-FM (1968-1984) WSRD (1984-1999) WAAP (1999) WZMR (1999-2015)
Affiliations	CBS Sports Radio
Owner	Pamal Broadcasting (6 Johnson Road Licenses, Inc.)
Sister stations	WAJZ, WFLY, WKLI, WROW, WYJB
Webcast	Listen Live
Website	www.win1049sports.com

WINU (104.9 FM, "Win 104.9") is a sports radio station licensed to Altamont and serving New York's Capital District and surrounding areas. The station is owned by Pamal Broadcasting, and broadcasts at 530 watts ERP from the Helderberg Mountain antenna farm in New Scotland. WZMR is one of several signals to have moved into the Albany market in recent years; prior to its move in March 1999, it was licensed to Johnstown, New York as the sister to WIZR. The station switched to sports from modern rock on January 12, 2015.^[1]

Station history

WIZR-FM, forerunner to the former WZMR, signed on in 1968 largely simulcasting the middle of the road programming of its parent station WIZR. Between 1973 and 1979, both stations flipped to a top 40 simulcast. Eventually, WIZR-FM would flip to oldies in 1980. WIZR-FM left the air in 1982, returning to the air as a simulcast of WMYL (formerly WIZR) in 1983. In early 1984, WIZR-FM and WMYL were sold. WIZR-FM flipped formats to album oriented rock as WSRD, "The Wizard", with live DJs. However the format only lasted through late 1984, when it was flipped to satellite-delivered adult contemporary. In mid-1987, the format was flipped to satellite delivered oldies, still known as "The Wizard". This format would last until March 1999, when the station was moved into the Albany market.

In early 1998, longtime WIZR/WSRD owner Joe Caruso obtained a construction permit to move WZMR to the Albany suburb of Altamont, in turn making the station a full Albany signal. That October, Caruso sold the stations to Albany Broadcasting (today's Pamal Broadcasting) for $2.2 million . Albany Broadcasting closed on the stations in March 1999 and near immediately moved WSRD into the Albany market and gave it the new calls WAAP. The transmitter site was initially on the Channel 23 tower with sister station WAJZ, but was moved to the WYJB tower in November 2000.

The format was changed to modern adult contemporary as The Point among its signon from Altamont on March 10, 1999, an attempt to capitalize on the then-recent flips of WXLE (now WTMM-FM) to rhythmic oldies, WRVE to a more mainstream format, and the then-stunting WKLI. It was WKLI which spoiled these plans, as Albany Broadcasting was sued by CBS Radio, then-owners of the Point name, on the behalf of WKLI-owner-in-waiting Tele-Media. In response, the station relaunched as WZMR with the Z104.9 branding and a modern rock format and the Point name surfaced on WKLI (which changed to WCPT) that May.^[2] However, poor ratings on WZMR resulted due to the dominance of competitor WQBK-FM/WQBJ and WCPT's stronger signal.

After WHRL flipped from smooth jazz to modern rock, the stations swapped formats within the course of two weeks, with WZMR flipping to smooth jazz at 6:00 AM on October 18, 1999 as Smooth Jazz 104.9 after WHRL dumped it for modern rock at midnight on October 2, 1999.^[3] The final song played under WZMR's short-lived modern rock format was "You Get What You Give" by The New Radicals, also the first song played under the format. Though the return of smooth jazz was initially a success, ratings had declined at the station by early 2003, leading to a tweak towards an urban AC format.

In June 2003, the format was tweaked to urban adult contemporary (as a complement to then-urban WAJZ) by adding R&B and soul music to the then-current smooth jazz playlist, with the branding 104.9 Love FM.^[4] However, the new format failed to attract listeners as well as advertising revenue, and the station was up for sale in 2004 to prepare WNYQ (105.7 FM) for a move-in; however, Regent Communications would eventually buy that station after the sale to Pamal fell through, and Pamal instead retained WZMR. After a Christmas music stunt in December 2004, the format was again changed on January 6, 2005 to a simulcast of country music station WFFG-FM in Corinth, New York (however, the simulcast only acknowledged 104.9 in the top-hour legal IDs).^[5]

Former WZMR logo under the Edge format, 2006-2010

After a weekend of stunting, WZMR flipped formats to active rock on February 13, 2006 as 104.9 The Edge, picking up the format abandoned by the former Edge, WQBK-FM/WQBJ in December 2005.^[6] WZMR saw the most success during this time, with their Edgefest concerts, and even attracted John Mulrooney for its morning show. However, with WQBK-FM/WQBJ reverting to its previous active rock format in 2008, and WHRL tweaking from modern rock to active rock one year later, the future of WZMR's active rock format was cloudy as there were three stations in the format by that time (however, by the end of 2010, only WQBK-FM/WQBJ would remain with the active rock format in the Albany market). Pamal would later return to the active rock format in 2011, with the flip of WKLI-FM from variety hits to active rock.

Former WZMR logo as 104.9 The Cat, 2010–2013

At 10:49 AM on February 26, 2010, the final song under the Edge format, "Cat Scratch Fever" by Ted Nugent, was anticlimactically interrupted, as WZMR returned to a country music format under the 104.9 The Cat branding, taking on a similar playlist and imaging to sister WJEN in Vermont.^[7] The first song played under the new country format was "Building Bridges" by Brooks & Dunn. Unlike the former Edge, the only two live jocks when the station started under the Cat format were Mike Thomas in the mornings, and Ally Reid in the afternoon. Before switching to WKLI-FM, the air-staff consisted of Dylan & Dayna in the Morning from 5:30-10am, Dayna remaining on air until 3pm, Jon Reilly from 3-7pm, and Sky Walker until midnight.

At Noon on October 10, 2013, WZMR began simulcasting on sister station WKLI-FM. The simulcast lasted until December 13, 2013, when WZMR began stunting with sound effects of a man hiking for 24 hours. WZMR launched an adult album alternative format at Midnight on December 14, 2013, branded as "104.9 The Peak." The first song on The Peak was Stairway to Heaven by Led Zeppelin. The "Peak" name is also used by WXPK in northern New York City.^[8]

104.9 flipped to sports talk as "Win 104.9" (under new callsign WINU) at midnight on January 12, 2015. The last song on The Peak was "Be My Wife" by David Bowie...The final DJ was Albany Rock radio veteran John Clark...after which it went into dead air for about 4 minutes until 12 AM, when it went straight to CBS Sports Radio with the hourly “Sports Flash” update. The station utilizes programming from CBS Sports Radio as it takes that affiliation from WPTR. The move gives Albany its fourth sports station joining WPTR, which has shifted to NBC Sports Radio, WOFX and WTMM.

References

↑ http://radioinsight.com/community/topic/wzmr-104-9-voorheesville-going-cbs-sports-call-sign-change/ WZMR 104.9 Voorheesville going CBS Sports Call Sign Change
↑ Fybush, Scott (April 2, 1999). "The Eagle has Crash-Landed". NorthEast Radio Watch. Retrieved January 26, 2011.
↑ Fybush, Scott (October 22, 1999). "The WMEX Follies". NorthEast Radio Watch. Retrieved January 26, 2011.
↑ Fybush, Scott (June 30, 2003). "92.9 Signs On in the Hamptons". NorthEast Radio Watch. Retrieved January 26, 2011.
↑ Fybush, Scott (January 10, 2005). "No "Love" for Albany". NorthEast Radio Watch. Retrieved January 26, 2011.
↑ Fybush, Scott (February 13, 2006). "AM Oldies: Buffalo Loses, Scranton Gains". NorthEast Radio Watch. Retrieved January 26, 2011.
↑ Churchill, Chris (February 26, 2010). "Albany Broadcasting launches new country station". Albany Times Union. Retrieved February 26, 2010.
↑ http://www.allaccess.com/net-news/archive/story/125182/wzmr-albany-s-new-format-triple-a

External links

Query the FCC's FM station database for WINU

Radio-Locator information on WINU

Query Nielsen Audio's FM station database for WINU

Radio stations in the Albany / Schenectady / Troy market

by FM frequency	88.3 89.1 89.7 89.9 90.3 90.7 90.7 90.7 90.9 91.1 91.5 92.3 92.9 93.1 93.5 93.7 94.5 94.7 94.9 95.5 95.9 96.3 96.7 97.3 97.5 97.7 97.9 98.3 98.5 98.5 99.1 99.5 99.9 100.3 100.9 101.3 101.7 101.9 102.3 102.7 103.1 103.5 103.9 104.5 104.7 104.9 105.7 106.1 106.5 107.1 107.7

by AM frequency	590 810¹ 900 930 980 1160 1190 1230 1240 1300 1330 1340 1400 1440 1460 1490 1540 1570

NOAA Weather Radio frequency	162.550

Digital radio	810 980 89.1-1 89.1-2 90.3-1 90.3-2 98.3-1 98.3-2 99.5-1 99.5-2 102.3-1 102.3-2 103.1-1 103.1-2 105.7-1 105.7-2 106.5-1 106.5-2 107.7-1 107.7-2

by callsign	W226AC W235AY W256BU W260CH W284BZ W291BY WABY WAIX WAJZ WAMC WAMC-FM WBAR-FM WBPM WCDB WCKM-FM WCQL WCSS WCTW WDCD WDCD-FM WENT WEQX WEXT WFFG-FM WFLY WFNY WGDJ WGNA-FM WGXC WGY¹ WGY-FM WHAZ WHAZ-FM WHUC WHVP WINU WIZR WJIV WJKE WKBE WKKF WKLI-FM WLJH WMHT-FM WMYY WNYQ WOFX WOPG WOPG-FM WPGL WPTR WPYX WQBJ WQBK-FM WQSH WRIP WROW WRPI WRUC WRVE WSDE WTMM-FM WTRY-FM WVCR-FM WVTL WXL34 WYAI WYJB WYKV WZCR

Defunct stations	WCKL WGFM WHRL WRSA WROW-FM WTRI WXKW

New York radio markets Albany–Schenectady–Troy Binghamton Buffalo–Niagara Falls Elmira–Corning Hudson Valley Nassau–Suffolk (Long Island) New York City Olean Plattsburgh Poughkeepsie Rochester Syracuse Utica–Rome Watertown Other New York radio regions Ithaca Jamestown–Dunkirk North Country Saratoga See also List of radio stations in New York Albany television Saratoga radio ¹ = Clear-channel stations with extended nighttime coverage.

Radio stations in the Saratoga Springs / Glens Falls market

by FM frequency	88.3 89.1 89.7/90.7 89.9 90.3 91.1 91.5 91.9 92.3 92.7 93.5 93.7 94.1 94.7 95.1 95.5 95.9 96.7 97.1 97.3 97.5 98.1 98.3 98.5 99.5 100.3 100.9 101.3 101.7 102.3 102.7 103.1 103.5 103.9 103.9 104.3 104.5 104.9 104.9 105.3 105.7 106.5 107.1 107.7

by AM frequency	590 810 900 980 1160 1230 1300 1330 1340 1400 1410 1450 1460 1540

By callsign	WABY WAIX WAMC WANC WBAR-FM WBLN-LP WCKM-FM WCQL WDCD WDCD-FM WENU WEQX WFFG-FM WFLY WGDJ WGFR WGNA-FM WGY WGY-FM WHAZ WHAZ-FM WINU WJEN WJJR WJKE WKBE WKKF WKLI-FM WMHT-FM WMML WNGN WNYQ WNYV WOFX WOPG WPYX WQBJ WQBK-FM WQSH WROW WRPI WRVE WSLU WSPN WLJH/WSSK WTMM-FM WTRY-FM WVCR-FM WVTQ WWSC WXLG WYAI WYJB

New York radio markets Albany–Schenectady–Troy Binghamton Buffalo–Niagara Falls Elmira–Corning Hudson Valley Nassau–Suffolk (Long Island) New York City Olean Plattsburgh Poughkeepsie Rochester Syracuse Utica–Rome Watertown Other New York radio regions Ithaca Jamestown–Dunkirk North Country Saratoga See also List of radio stations in New York

Sports Radio Stations in the state of New York

Stations:	WCBA - Corning WCPV - Essex WEAV - Plattsburgh WELM - Elmira WENE - Endicott WENU - South Glen Falls WEPN - New York WEPN-FM - New York WFAN - New York WFAN-FM - New York WGGO - Salamanca WGNY - Newburgh WGR - Buffalo WHLD - Buffalo WHTK - Rochester WINU - Altamont WLKW-FM -- Celoron WIXT - Little Falls WMML - Glens Falls WNER - Watertown WOFX - Troy WOKR - Brockport WOLF - Syracuse WPIE - Trumansburg WRNY - Rome WROC - Rochester WRSB - Canandaigua WSGO - Oswego WSKO - Syracuse WTLA - North Syracuse WTLB - Utica WTMM-FM - Mechanicville WWKB - Buffalo WYOS - Binghamton

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in New York See also ESPN Radio ESPN Deportes Radio Fox Sports Radio CBS Sports Radio NBC Sports Radio Yahoo! Sports Radio Sports Byline USA

Pamal Broadcasting

AM Radio Stations:	WBNR WENU WGHQ WLNA WMML WROW WSYB

FM Radio Stations:	WAJZ WBPM WDVT WFFG-FM WFLY WHUD WINU WJEN WJJR WKBE WKLI-FM WNYQ WSPK WXPK WYJB WZRT

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