WLAN (AM)

WLAN
City Lancaster, Pennsylvania
Branding Rumba 1390
Slogan Mas Musica Variada Lancaster
Frequency 1390 kHz (also on HD Radio)
First air date 1946
Format Spanish Tropical
Power 1,100 watts (day)
18 watts (night)
Class B
Facility ID 52260
Transmitter coordinates 40°03′12″N 76°20′26″W / 40.05333°N 76.34056°W / 40.05333; -76.34056
Callsign meaning W LANcaster
Affiliations Premiere Networks
Owner iHeartMedia, Inc.
(Clear Channel Broadcasting Licenses, Inc.)
Sister stations WLAN-FM, WRFY-FM, WRAW WHP WBRT WRVV
Webcast Listen Live
Website 1390wlan.com

WLAN (1390 kHz) is a commercial AM radio station licensed to Lancaster, Pennsylvania, USA. The station is owned by iHeartMedia, Inc. and the license is held by Clear Channel Broadcasting Licenses, Inc. It airs a Spanish tropical music format known as "Rumba 1390."[1]


History

WLAN first went on the air August 9, 1946.[2] The station was originally owned by The Altdoerffer Family of Lancaster County, Pennsylvania. In January 1948, the Federal Communications Commission authorized WLAN to change from 1000 watts (daytime only) to 1000 watts (full-time), concurrent with a change in frequency from 1320 kHz to 1390 kHz.[3] In 1949, a companion FM station was added, WLAN-FM. In the 1960s and 70s, WLAN offered a Top 40 format and was an affiliate of the ABC Radio Contemporary Network. As Top 40 music listening switched to FM, WLAN became an Adult contemporary music station, and by the early 2000s it switched to adult standards.

On January 4, 2010, WLAN changed its format from standards to classic hits. Then, on February 7, 2012, the station switched to a conservative Talk radio format, simulcast from co-owned WHP in Harrisburg, Pennsylvania. Programming included Glenn Beck, Rush Limbaugh, and other nationally syndicated conservative talk hosts, plus WHP's own RJ Harris & Bob During.

On May 4, 2015, the station once again changed its format, this time to Spanish Tropical music under the name of "Rumba 1390". The station now caters to the Lancaster Hispanic community and is fully automated (meaning the DJs are located in other cities and use pre-recorded voice tracks with no live on-air personalities heard).

References

  1. "Station Information Profile". Arbitron.
  2. Broadcasting Yearbook 1977
  3. "Joplin, Rock Hill Receive AM Grants" (PDF). Broadcasting. January 5, 1948. Retrieved 30 October 2014.

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