WPLM-FM
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City | Plymouth, Massachusetts |
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Broadcast area |
Boston New Bedford-Fall River Cape Cod |
Branding | Today's Easy 99.1 |
Slogan | Boston's Home for True Variety |
Frequency | 99.1 MHz |
First air date | June 25, 1961 |
Format | Adult Contemporary |
ERP | 50,000 watts, Stereo |
HAAT | 131 meters |
Class | B |
Facility ID | 52838 |
Transmitter coordinates | 41°58′2.00″N 70°42′4.00″W / 41.9672222°N 70.7011111°W |
Callsign meaning | Plymouth or We Play Lovely Music[1] |
Owner | Plymouth Rock Broadcasting Company |
Sister stations | WPLM |
Webcast | Listen Live |
Website | easy991.com |
WPLM-FM (99.1 FM, "Easy 99.1") is an Adult Contemporary station serving the Boston,Massachusetts, New Bedford-Fall River, Massachusetts, and Cape Cod radio markets from Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co. and has a sister AM station by the same callsign. Its transmitter is located in Plymouth. As of September 2014 the signal was strengthened to reach much of Rhode Island.
History
WPLM-FM signed on June 25, 1961.[2] In the station's first decades on the air, it had a big band format. This was abandoned in 1993 in favor of an adult contemporary format, branded "Variety 99.1".[3] However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM's coverage area, and as a result it switched to smooth jazz on June 25, 1995.[3][4] Initially, programming was largely provided by SW Networks' Smooth FM service;[5] (indeed, the station took the branding "Smooth FM 99.1")[3] however, after Smooth FM closed on December 31, 1996,[6] the station switched to a similar service from Jones Radio Networks[7] and reimaged as "Jazzy 99.1".[8] Two years later, this was discontinued in favor of the current "Easy 99.1" format.[8] In the beginning, adult standards artists such as Frank Sinatra received a large amount of airplay, but the station has subsequently shifted to more of a contemporary format..
From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier;[2][9] however, the AM station has gradually shifted some of its schedule to simulcasts of WADN/WBNW (1120) since 1997.
Notable past and present personnel include Audrey Constant, Scott Reiniche, Billy Teed, Chris Rogers, Ken Coleman, Ron Della Chiesa, Bill O'Connell, and Sean Casey.
References
- ↑ "Call Letter Origins". Radio History on the Web.
- 1 2 Broadcasting Yearbook 1981 (PDF). 1981. p. C-112. Retrieved February 12, 2010.
- 1 2 3 Fybush, Scott (June 29, 1995). "New England Radio Watcher: WPLM goes smooth". rec.radio.broadcasting. Google Groups. Retrieved February 9, 2010.
- ↑ Shneyder, Mark (June 28, 1995). "Boston Radio Watch 06-27-95". rec.radio.broadcasting. Google Groups. Retrieved February 9, 2010.
- ↑ Fybush, Scott (May 21, 1996). "New England RadioWatch". Retrieved February 9, 2010.
- ↑ Fybush, Scott (December 9, 1996). "New England RadioWatch". Retrieved February 11, 2010.
- ↑ Fybush, Scott (December 26, 1996). "WNBX Is Sold, WSNG Is Back, and More Elmo-Mania". New England RadioWatch. Retrieved February 11, 2010.
- 1 2 Fybush, Scott (January 1, 1999). "Standards Die, Standards Live". North East RadioWatch. Retrieved February 12, 2010.
- ↑ Broadcasting Yearbook 1961-62 (PDF). 1961. p. B-82. Retrieved February 12, 2010.
External links
- Query the FCC's FM station database for WPLM
- Radio-Locator information on WPLM
- Query Nielsen Audio's FM station database for WPLM