WRVR

For New York City radio station which used the WRVR call-sign from 1961 to 1980, see WLTW.

WRVR
City	Memphis, Tennessee
Broadcast area	Memphis, Tennessee
Branding	104.5 The River
Slogan	Continuous Soft Rock for Memphis (General) Continuous Christmas Music for Memphis (Nov.-Dec.)
Frequency	104.5 MHz (also on HD Radio)
First air date	1968 (as WTCV)
Format	Adult Contemporary Christmas music (Nov.-Dec.)
ERP	100,000 watts
HAAT	229 meters
Class	C1
Facility ID	34375
Callsign meaning	The RiVeR
Former callsigns	WTCV (1968-?) WAID (?-1975) WQUD (1975-1981)
Owner	Entercom Communications (Entercom License, LLC)
Webcast	Listen Live
Website	wrvr.com

WRVR (104.5 FM, "The River 104.5") is an Adult Contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for over 20 years as of 2007. Owned by Entercom, the station's studios are in Southeast Memphis, and the transmitter tower is in Cordova, Tennessee.

The station plays pop and soft rock music from the 1970s to present. 1960s music is occasionally played, and every year from mid November to December 25, they play varieties of Christmas music temporarily replacing their AC format.

History

104.5 originally aired religious oriented programs with the call letters WTCV, later they were easy listening with the call letters WAID. On April 23, 1975, they switched formats to MOR with the call letters WQUD and were called Quad 104. It was also the sister station of WDIA (which is where the former WAID call letters -- in reverse -- came from).

"The River" branding is a local reference to the Mississippi River.

The station's license is currently held by Entercom Communications. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM, WMC-AM, WMFS, WLFP, and WMFS-FM. WRVR maintains studios in the Entercom complex in eastern Memphis. Prior to Entercom, the stations were owned by CBS Radio until 2006.

The "WRVR" call letters previously belonged to an FM jazz station in New York City broadcasting at 106.7 FM from 1961 to 1980. (That station is now WLTW.)

External links

Query the FCC's FM station database for WRVR

Radio-Locator information on WRVR

Query Nielsen Audio's FM station database for WRVR

Radio stations in the Memphis, Tennessee market

By FM frequency	87.7 88.1 88.1 88.5 89.3 89.9 90.5 91.1 91.7 92.5 92.7 92.9 93.5 93.9 94.1 94.7 94.9 95.3 95.7 96.1 96.3 97.1 97.7 98.1 98.9 99.3 99.7 101.1 101.9 102.7 103.5 103.9 104.5 105.3 105.5 105.9 107.1 107.3 107.3 107.5

By AM frequency	560 600 640 680 730 790 830 860 910 950 990 1030 1070 1180 1210 1240 1250 1340 1380 1430 1480 1600

NOAA Weather Radio frequency	162.475

By callsign	K213CN W257CY KAKJ KAMJ KARH KCJF KERL KHLS KJMS KLCN KLJK KOSE KQPN KQXF KWAM KWNW KWYN-FM KXHT KXJK WAVN WBBP WCRV WDIA WEBL WEGR WEVL WGKX WGSF WGUE WHAL-FM WHBQ WHBQ-FM WHRK WIVG WKBL WKBQ WKIM WKNO-FM WKRA-FM WKVF WLFP WLOK WLRM WMC WMC-FM WMFS WMFS-FM WMPS WMQM WOWW WPGF-LP WQOX WRBO WREC WRVR WUMR WUMY WURC WXK49 WXMX WYPL

Defunct	WSTN 1410 AM

Nearby radio markets Cape Girardeau-Sikeston Clarksdale Jackson Jonesboro Little Rock Oxford Tupelo See also List of radio stations in Tennessee List of radio stations in Mississippi List of radio stations in Arkansas

Adult Contemporary radio stations in the state of Tennessee

Stations	WBNT-FM – Oneida WCDT - Winchester WCLE-FM – Calhoun WCMT-FM – South Fulton WDEF-FM – Chattanooga WDUC – Lynchburg WFTZ – Manchester WHHM-FM – Henderson WJXA – Nashville WJXB-FM – Knoxville WKBQ – Covington WKRM – Columbia WLQK – Livingston WLZK – Paris WMRO – Gallatin WMXV – Saint Joseph WOCV – Oneida WRJB – Camden WRVR – Memphis WSEV-FM – Gatlinburg WSLV – Ardmore WTFM – Kingsport WTRZ – Spencer

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Tennessee

Entercom

AM radio stations	KCSP KEZW KFH KFXX KIFM KJCE KMBZ KMTT KNSS KWOD KYYS WAXY WBEN WBT WBZU WEAL WEEI WGR WILK WKZN WMC WMFS WORD WPET WQXI WRKO WROC WSSP WVEI WWKB WWL WWWL WWWS WXNT WYRD

FM radio stations	K242CC KALC KAMX KBLX-FM KBZT KDGS KDND KEYN-FM KFBZ KGMZ KGON KHTP KISW KKDO KKMJ-FM KKWF KMBZ-FM KNDD KNRK KNSS-FM KOIT KQKS KQMT KQRC-FM KRBQ KRBZ KRSK KRXQ KSEG KSON KSOQ-FM KSWD KUDL KUFX KWJJ-FM KXSN KYCH-FM KZPT WAAF WBEE-FM WBT-FM WBZA WCMF-FM WDAF-FM WEEI-FM WEZB WFBC-FM WGGI WGGY WILK-FM WJMH WKAF WKBU WKRF WKRZ WKSE WKTK WLFP WLKK WLMG WLNK WLYF WMC-FM WMFS-FM WMHX WMMM-FM WMQX WMXJ WMYX-FM WNTR WNVZ WOLX-FM WPAW WPTE WPXY-FM WQMG WROQ WRVR WSFS WSKY-FM WSMW WSPA-FM WSTR WTPT WTSS WVEI-FM WVKL WWDE-FM WWEI WWL-FM WXSS WYRD-FM WZPL

Coordinates: 35°09′18″N 89°49′19″W / 35.155°N 89.822°W / 35.155; -89.822

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