WRBO

WRBO
City Como, Mississippi
Broadcast area Memphis metropolitan area
Branding 103.5 WRBO
Slogan Soul Classics and Today's R&B
Frequency 103.5 MHz
Format Gold-based Urban Adult Contemporary
ERP 100,000 watts
HAAT 179 meters
Class C1
Facility ID 7075
Callsign meaning R&B Oldies
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations WGKX, WKIM, WXMX
Webcast Listen Live
Website 1035wrbo.com

WRBO (103.5 FM) is a radio station serving the Memphis, Tennessee metropolitan area with an Gold-based Urban Adult Contemporary format. It is under ownership of Cumulus Media. The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is east of Hernando, Mississippi.

Originally an Urban Oldies outlet, WRBO began phasing in Adult R&B currents by 2011, but continues to play Old School and R&B classics.

The station currently airs the syndicated Steve Harvey Morning Show and The D.L. Hughley Show. Its main competitor is KJMS, whose Urban AC direction reflects more currents. Because of this shift to Urban AC, Mediabase added WRBO to its Urban AC reporting panel in March 2012.[1]

WRBO was the radio flagship station for Memphis Grizzlies (National Basketball Association) games prior to the 2011 season.

References

  1. ↑ "Mediabase Makes Panel Changes" from All Access (March 9, 2012)

Coordinates: 34°51′43″N 89°52′41″W / 34.862°N 89.878°W / 34.862; -89.878

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