WWHI

"WCRD" redirects here. For the consumer rights day, see World Consumer Rights Day.
WWHI
City Muncie, Indiana
Broadcast area East Central Indiana
Branding WCRD
Slogan "The Pulse of Ball State."[1]
Frequency 91.3 MHz
First air date 1986
Format Top 40 & CMJ
ERP 380 watts
HAAT 40.6 meters[2]
Class A
Facility ID 47007
Transmitter coordinates 40°12′3.10″N 85°24′30.20″W / 40.2008611°N 85.4083889°W / 40.2008611; -85.4083889[2]
Callsign meaning College Radio Dave
Affiliations Independent
Owner Ball State University
(Ball State University)
Sister stations None
Webcast wcrd.net stream
Website wcrd.net

WWHI (91.3 FM) is a non-commercial radio station operated by students of Ball State University in Muncie, Indiana. The station is branded as WCRD "The Pulse of Ball State." Former brandings included "The Broken Wing of College Radio", a reference to Cardinal Radio Dave, after alumnus and founder David Letterman, as well as "College Radio on Demand" from 2006 to 2012[3]

The station's format is primarily CMJ and top 40, however listener requests, DJ's choice, as well as College Radio Format are also played. This new format was implemented in 2006 after switching away from only using College Radio Format and DJ's choice.

The station is operated out of the David Letterman Communication and Media Building on the Ball State University campus.

The station is also the only radio station in the MAC (Mid-American Conference) that broadcasts all 18 collegiate sports that Ball State has to offer.

Another unique characteristic of WCRD is that any Ball State student regardless of seniority, major, or prior experience is welcome to be a DJ on WCRD.[4]

WCRD Radio has a half-hour live news show every weekday, WCRD News Live @ 5, from 5 to 5:30 p.m.[5] WCRD also broadcasts its morning show, "The Morning Chirp," from 8 a.m. to 10 a.m.

WCRD obtained the license for educational station WWHI in 2005 from Muncie Southside High School, where the tower was located, allowing the station to broadcast beyond their carrier circuit only available on campus. In Fall 2008 a new broadcasting antenna was installed, allowing a greater broadcasting range. The new antenna is located on top of the West Quad building smokestack at Ball State University.[6] This antenna was replaced with a new one on top of the Teacher's College building at Ball State. This antenna was installed in late 2015 and powered up on February 29, 2016, one hour after the previous site was powered down. [7][8]Major causes for the move included the failing nature of the previous antenna and plans by Ball State University to remove the smokestack on the West Quad building, since it is no longer in use.

A live stream of the station is also available on WCRD's website as well as periodically on Cardinal Vision, Channel 57, on Ball State's campus. A live web camera in the WCRD studio was added Fall 2008. This allows online listeners to view the DJ and guests in the studio. The camera was turned off following website updates in 2012.

In 2012 WCRD introduced its mascot, the Wild Crazy Radio Dude. The Radio Dude can be found at WCRD events as well as out and about campus multiple days of the week.[9] This mascot was discontinued in 2014.

Awards

Since 2003, WCRD has won several awards, including more than 20 Communicator Awards from the International Academy of the Visual Arts, awards from the Indiana Association of School Broadcasters' College Competition, the Society of Professional Journalists (Indiana Chapter), Indiana Broadcasters Association, and an ADDY Award from the American Advertising Federation.[10] In the fall of 2015 WCRD was named the IASB College Radio Station of the Year.

In addition, WCRD was nominated for a 2009 mtvU Woodie Award. The station was voted the Best in the Midwest and placed among the Top Five in the country.[10] WCRD was again nominated for a college radio Woodie in 2014 and placed in the top 5 of all college radio stations in the country.

References

  1. ↑ http://www.wcrd.net
  2. 1 2 http://www.fcc.gov/fcc-bin/fmq?call=WWHI
  3. ↑ http://www.myspace.com/913wcrdfm
  4. ↑ WCRD News Staff
  5. ↑ http://wcrd.iweb.bsu.edu/news/schedule.asp
  6. ↑ http://wcrd.iweb.bsu.edu/newantenna.asp
  7. ↑ https://twitter.com/WCRD/status/704345437256478720
  8. ↑ confirmed by station staff
  9. ↑ http://wcrd.net/about/wild-crazy-radio-dude/
  10. 1 2 http://wcrd.iweb.bsu.edu/about/awards.asp
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