Watch Me (Whip/Nae Nae)

"Watch Me"
Single by Silentó
Released May 5, 2015
Format Digital download
Recorded November 2014
Genre Pop rap, dance-pop
Length 3:05
Label Capitol
Writer(s)
Producer(s) Bolo Da Producer
Silentó singles chronology
"Watch Me"
(2015)		 "Dessert"
(2015)
Music video
"Watch Me" on YouTube

"Watch Me (Whip/Nae Nae)" is the debut single by the American rapper Silentó. In March 2015, he was signed to Capitol Records, which released the track as a single with an accompanying music video. The song peaked at number three on the Billboard Hot 100, where it has spent six non-consecutive weeks. With a viral clip on YouTube, the song was popular for its dance, a combination of two popular moves cited in the title: the "Whip" and the "Nae Nae"[1] as well as other hip hop dances from various songs "Crank That (Soulja Boy)" and "Stanky Legg".

The song was composed in F minor with a tempo of 140 beats per minute and a time signature of 4
4.[2]

Release

The song was released on May 5, 2015. Starting August 28 until September 6, 2015, Silentó performed a remixed version for Nickelodeon to help advertise their Labor Day weekend line-up of shows (SpongeBob SquarePants, ALVINNN!!! and the Chipmunks, Harvey Beaks, Sanjay and Craig, and Pig Goat Banana Cricket) under the title "Epic Dance Party". In the promos, portions of Silentó's original music video are used, although there are new shots featuring him dancing with the Nick characters and rapping the remix.[3]

Music video

The music video was uploaded online on Silentó's Vevo channel on YouTube on June 25, 2015 and shot in Atlanta, Georgia. It was directed by Marc Klasfeld. Set in a high school gymnasium, Silentó performs the dance moves mentioned in the song with dance crews, high school and university cheerleaders, fans, even a trio of conservative women who later join in on the dance, and also incorporates videos sent in by viewers. Lil Scrappy and Rich White Ladies make guest appearances in the video.[4] As of November 2016, it has surpassed 1.12 billion views on YouTube,[5] making it the site's 29th most-watched video.[6]

Reception

Commercial

"Watch Me (Whip/Nae Nae)" peaked at number three on the Billboard Hot 100, where it has spent six non-consecutive weeks being kept from number one on the chart by songs such as "Cheerleader" by Omi and "Can't Feel My Face" by The Weeknd. It spent eighteen weeks in the top ten of that chart before dropping out on October 14, 2015.[7] Internationally, the song has peaked within the top ten of the charts in Australia, as well as the top twenty of the charts in Denmark, New Zealand and the United Kingdom. Due to its success, the song was featured on the 2015 compilation album Now That's What I Call Music! 56.[8] The song reached over 2 million in sales by November 2015,[9] and has sold 2,365,000 copies as of April 2016.[10]

Critical

The song also received a nomination for Song of the Summer at the 2015 MTV Video Music Awards[11] and another nomination for R&B/Hip-Hop Song at the Teen Choice Awards.[12] On the other hand, Australian site Irkitated named it one of the absolute "worst songs".[13]

Charts and certifications

Weekly charts

Chart (2015-16) Peak
position
Australia (ARIA)[14] 9
Austria (Ö3 Austria Top 40)[15] 65
Belgium (Ultratop Flanders)[16] 31
Belgium Urban (Ultratop Flanders)[16] 6
Belgium (Ultratop Wallonia)[17] 41
Canada (Canadian Hot 100)[18] 15
Canada CHR/Top 40 (Billboard)[19] 46
Czech Republic (Singles Digitál Top 100)[20] 40
Denmark (Tracklisten)[21] 16
France (SNEP)[22] 19
Germany (Official German Charts)[23] 50
Ireland (IRMA)[24] 35
Italy (FIMI)[25] 95
Netherlands (Single Top 100)[26] 17
New Zealand (Recorded Music NZ)[27] 11
Slovakia (Singles Digitál Top 100)[28] 43
South Africa (EMA)[29] 6
Sweden (Sverigetopplistan)[30] 52
Switzerland (Schweizer Hitparade)[31] 41
UK Singles (Official Charts Company)[32] 19
UK R&B (Official Charts Company)[33] 2
US Billboard Hot 100[34] 3
US Dance/Mix Show Airplay (Billboard)[35] 24
US Latin Airplay (Billboard)[36] 36
US Latin Pop Songs (Billboard)[37] 39
US Hot R&B/Hip-Hop Songs (Billboard)[38] 2
US Mainstream Top 40 (Billboard)[39] 18
US Rhythmic (Billboard)[40] 3

Year-end charts

Chart (2015) Position
Australia (ARIA)[41] 52
Canada (Canadian Hot 100)[42] 42
New Zealand (Recorded Music NZ)[43] 48
US Billboard Hot 100[44] 8
US Hot R&B/Hip-Hop Songs[45] 3

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[46] 2× Platinum 140,000^
Canada (Music Canada)[47] 2× Platinum 160,000^
New Zealand (RMNZ)[48] Platinum 15,000*
Poland (ZPAV)[49] Platinum 20,000*
United Kingdom (BPI)[50] Silver 200,000^
United States (RIAA)[51] 6× Platinum 6,000,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References

  1. ↑ Stanos, Brittany (9 December 2015). "2015's 10 Most Viewed Music Videos on YouTube". Rolling Stone. Retrieved 5 July 2016.
  2. ↑ "Silento "Watch Me (Whip/Nae Nae)" Sheet Music". MusicNotes.com. Retrieved 30 December 2015.
  3. ↑ Nickelodeon (2015-08-27), Watch Me Whip Nae Nae Nick Remix | Silentó | Nick, retrieved 2016-08-25
  4. ↑ "Watch Me: Behind the Scenes" from YouTube (Posted July 21, 2015)
  5. ↑ SilentoVEVO (2015-06-25), Silentó - Watch Me (Whip/Nae Nae) (Official), retrieved 2016-08-17
  6. ↑ "Most Viewed Videos of All Time (Over 100 million views)". YouTube. Retrieved July 30, 2016.
  7. ↑ "Silento Chart History". Billboard.com. Retrieved 14 June 2015.
  8. ↑ "Watch Me (Whip / Nae Nae)". acharts.co. Retrieved 30 October 2015.
  9. ↑ Mansell, Henry (14 November 2015). "Hip Hop Single Sales: Drake, Justin Timberlake & The Weeknd". HipHopDX. Cheri Media Group. Retrieved 14 November 2015.
  10. ↑ "Nielsen SoundScan Charts". Nielsen. 4 April 2016.
  11. ↑ "Song of Summer". MTV. Retrieved 19 August 2015.
  12. ↑ "2015 Teen Choice Awards, Nominees, Winners, TV Schedule". chiff.com. Retrieved 30 October 2015.
  13. ↑ Irkitated. "Worst Songs - Silento - Watch me Whip and Watch me Nae Nae - Irkitated". Irkitated. Retrieved 3 November 2015.
  14. ↑ "Australian-charts.com – Silentó – Watch Me (Whip / Nae Nae)". ARIA Top 50 Singles. Retrieved 22 September 2015.
  15. ↑ "Ö3 Austria Top40: Single-Charts". orf.at. Retrieved 30 October 2015.
  16. 1 2 "Ultratop.be – Silentó – Watch Me (Whip / Nae Nae)" (in Dutch). Ultratop. Retrieved 22 September 2015.
  17. ↑ "Ultratop.be – Silentó – Watch Me (Whip / Nae Nae)" (in French). Ultratip. Retrieved 10 October 2015.
  18. ↑ "Silento – Chart history" Canadian Hot 100 for Silento. Retrieved 22 September 2015.
  19. ↑ "Canada CHR/Top 40: Sep 12, 2015". Billboard. Retrieved 22 September 2015. (subscription required)
  20. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201534 into search. Retrieved 22 September 2015.
  21. ↑ "Danishcharts.com – Silentó – Watch Me (Whip / Nae Nae)". Tracklisten. Retrieved 22 September 2015.
  22. ↑ "Lescharts.com – Silentó – Watch Me (Whip / Nae Nae)" (in French). Less classement single. Retrieved 22 September 2015.
  23. ↑ "Musicline.de – Silentó Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH.
  24. ↑ "Chart Track: Week 35, 2015". Irish Singles Chart. Retrieved 28 August 2015.
  25. ↑ "Top Digital - Classifica settimanale WK 37 (dal 2015-09-11 al 2015-09-17)". Federazione Industria Musicale Italiana. Retrieved 21 September 2015.
  26. ↑ "Dutchcharts.nl – Silentó – Watch Me (Whip / Nae Nae)" (in Dutch). Single Top 100. Retrieved 22 September 2015.
  27. ↑ "Charts.org.nz – Silentó – Watch Me (Whip / Nae Nae)". Top 40 Singles. Retrieved 22 September 2015.
  28. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201535 into search. Retrieved 22 September 2015.
  29. ↑ "EMA Top 10 Airplay: Week Ending 2015-09-15". Entertainment Monitoring Africa. Retrieved 16 September 2015.
  30. ↑ "Swedishcharts.com – Silentó – Watch Me (Whip / Nae Nae)". Singles Top 60. Retrieved 22 September 2015.
  31. ↑ "Swisscharts.com – Silentó – Watch Me (Whip / Nae Nae)". Swiss Singles Chart. Retrieved 22 September 2015.
  32. ↑ "Archive Chart: 2015-08-14" UK Singles Chart.
  33. ↑ "Archive Chart: 2015-08-28" UK R&B Chart. Retrieved 22 September 2015.
  34. ↑ "Silento – Chart history" Billboard Hot 100 for Silento. Retrieved 8 July 2015.
  35. ↑ "Silento – Chart history" Billboard Dance/Mix Show Airplay for Silento. Retrieved 18 August 2015.
  36. ↑ "Silento – Chart history" Billboard Latin Airplay for Silento. Retrieved 22 September 2015.
  37. ↑ "Silento – Chart history" Billboard Latin Pop Songs for Silento. Retrieved 22 September 2015.
  38. ↑ "Silento – Chart history" Billboard Hot R&B/Hip-Hop Songs for Silento. Retrieved 9 July 2015.
  39. ↑ "Silento – Chart history" Billboard Pop Songs for Silento. Retrieved 4 August 2015.
  40. ↑ "Silento – Chart history" Billboard Rhythmic Songs for Silento. Retrieved 4 August 2015.
  41. ↑ "ARIA Charts - End of Year Charts - Top 100 Singles 2015". Australian Recording Industry Association. Retrieved 6 January 2016.
  42. ↑ "Canadian Hot 100 Year End 2015". Billboard. Prometheus Media Group. Retrieved 13 December 2015.
  43. ↑ "Top Selling Singles of 2015". Recorded Music NZ. Retrieved 25 December 2015.
  44. ↑ "Hot 100: Year End 2015". Billboard. billboard.com. Retrieved 9 December 2015.
  45. ↑ "Year-end - US Hot R&B/Hop-hop Songs". Billboard.com. Retrieved 2015-12-09.
  46. ↑ "ARIA Charts – Accreditations – 2016 Singles". Australian Recording Industry Association. Retrieved October 30, 2016.
  47. ↑ "Canadian single certifications – Silento – Watch Me". Music Canada. Retrieved October 30, 2016.
  48. ↑ "New Zealand single certifications – Silento – Watch Me (Whip / Nae Nae)". Recorded Music NZ. Retrieved October 30, 2016.
  49. ↑ "Polish single certifications – Silento – Watch Me (Whip / Nae Nae)" (in Polish). Polish Society of the Phonographic Industry. Retrieved October 30, 2016.
  50. ↑ "British single certifications – Silento – Watch Me (Whip/Nae Nae)". British Phonographic Industry. Retrieved October 30, 2016. Enter Watch Me (Whip/Nae Nae) in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search
  51. ↑ "American single certifications – Silento – Watch Me (Whip / Nae Nae)". Recording Industry Association of America. Retrieved October 30, 2016. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
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