World of Disney

Not to be confused with Walt Disney World.
This article is about the retail store chain. For the television series known as The Wonderful World of Disney or The Magical World of Disney, see Walt Disney anthology television series.
World of Disney
Industry Retail
Founded October 2, 1996 (1996-10-02) in Disney Springs
Owner Walt Disney Parks and Resorts
(The Walt Disney Company)

The World of Disney is a chain of specialty retail stores owned and operated by Walt Disney Parks and Resorts, a subsidiary of The Walt Disney Company.

Currently, there are four locations. The first opened October 2, 1996 in the Disney Village Marketplace (currently Disney Springs) at Walt Disney World Resort. At approximately 51,000 square feet (4,700 m2) of retail space, it is said to offer the largest selection of Disney character merchandise in the world, according to the company. A 2006 renovation added a small princess-themed salon called Bibbidi Bobbidi Boutique, plus a new children's merchandise area inspired by Pirates of the Caribbean and Stitch.

A second, slightly smaller location opened in 2001 at the Downtown Disney District of the Disneyland Resort in Anaheim.

On October 5, 2004, a third location opened within a three-story New York City space formerly occupied by a traditional Disney Store on Manhattan's Fifth Avenue. The store closed on December 31, 2009, and the interior was dismantled on January 4, 2010 to make way for a traditional Disney Store in Times Square in fall 2010 at the former Virgin Megastore location.[1]

An additional World of Disney location opened at Disney Village in Disneyland Paris on July 12, 2012, the third location currently in operation.

The newest World of Disney location opened in the Disneytown area of the Shanghai Disney Resort at the park's opening in June 2016, bringing the total to four stores in operation.

Products sold at World of Disney include backpacks, books, boxers, children’s apparel, clocks, collectibles, costumes, dolls, figurines, gifts, hats, jewelry, luggage, photo albums, plush toys, sleepwear, slippers, socks, souvenirs, stationery, sunglasses, sweatshirts, T-shirts, ties, videos, watches, and other items branded with Disney characters and theme park icons.

All World of Disney locations are operated by the merchandise division of Walt Disney Parks and Resorts.

References

  1. ↑ Adrianne Pasquarelli (5 January 2010). "New mouse house for Times Square". Crain's New York Business.

External links

This article is issued from Wikipedia - version of the 10/25/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.