Baconator

Baconator

The Baconator
Nutritional value per 1 double sandwich (304 grams)
Energy 970 kcal (4,100 kJ)
40 g
Sugars 10 g
Dietary fiber 2 g
27 g
Saturated 25g
Trans 1 g
60 g
Vitamins
Vitamin A equiv.
(10%)

83 μg

Vitamin C
(20%)

17 mg

Vitamin E
(307%)

46 mg

Minerals
Calcium
(20%)

200 mg

Iron
(40%)

5.25 mg

Sodium
(11%)

165 mg

Other constituents
Cholesterol 210 mg
Energy from sandwich 570 kcal (2,400 kJ)
This information is effective as of March 2013.
Percentages are roughly approximated using US recommendations for adults.
Source: www.wendys.com

The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's.

History

The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerri Anderson. Billy Fair brought to her this idea which she could not resist.[1] The addition of the product is part of a push to add menu items that appeal to the 18- to 34-year-old demographic and expand late-night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[2]

Naming and trademarks

The name Baconator is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008, Baconator became a registered federal trademark.

Advertising

As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.[3] They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers on the internet to win a chance to compete in a halftime CFL contest to build a giant Baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore T-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.

See also

References

  1. ↑ Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11. The company has improved its marketing, with quirky 'red wig' television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
  2. ↑ "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11. The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.
  3. ↑ Kick for a Million Details
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