Brahma beer

This article is about the beer brand. For other uses, see Brahma (disambiguation).
Brahma
Type Brazilian beer
Manufacturer Anheuser–Busch InBev
Introduced 1888
Alcohol by volume 4-5%
Website http://brahma.com/

Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma, which was founded in 1888. The brewery is currently the fifth largest in the world. The brands are now owned by Anheuser-Busch InBev.

In 1914, Brahma produced their national Malzbier. After that, the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands.

In 1934, Brahma introduced the new bottled draft Brahma Chopp, and it became a Brazilian bestseller.[1]

In 1989, Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles bought Companhia Cervejaria Brahma for $50 million.[2]

Brands

Literature

References

  1. http://www.fundinguniverse.com/company-histories/companhia-de-bebidas-das-am%C3%A9ricas-history/
  2. http://www.nytimes.com/2004/03/04/business/a-bet-on-a-brazilian-brewery-pays-off-for-3-investors.html
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