Guaraná Antarctica

Guaraná
Guaraná Antarctica logo
Type	Soft drink
Manufacturer	AmBev
Country of origin	Brazil
Introduced	1921
Color	Caramel
Variants	Guaraná Antarctica Zero Guaraná Antarctica Ice Guaraná Antarctica Champagne Guaraná Antarctica Seleção Guaraná Antarctica Diet Guaraná Antarctica Light Guaraná Antarctica Açaí Guarah
Website	GuaranáAntarctica.com.br

Guaraná is a guaraná-flavoured soft drink, originating in Brazil and manufactured and distributed by Anheuser-Busch InBev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista, now part of Anheuser-Busch InBev. The drink is produced in four countries, Portugal, Brazil, Argentina, and Japan.

In Brazil, it is also available as the low calorie version Guaraná Antarctica Zero.

Guaraná Antarctica is also available in Portugal, Panamá, Spain, Honduras, Haiti, Paraguay, Sweden, Denmark, Finland, France, Luxembourg, Netherlands (cans only), Belgium, Israel, Italy, Switzerland, Canada, Ireland, United Kingdom (recently in some Tesco and all Waitrose stores), parts of Japan, the United States, Switzerland, Austria (at SPAR supermarkets) and as 1.5 litre bottles in special food stores in Germany.

The taste is mild, and slightly apple-like, with a berry after-flavour. However, Jonathan Goldsmith also says it has a slight ginger ale based tinge with a raspberry twang in it.

Ingredients

Carbonated water, sugar, (E150d) caramel (colour), citric acid, (E211) sodium benzoate (preservative) and (E202) potassium sorbate (preservative), ascorbic acid (antioxidant), guaraná extract and natural flavours.

Advertising

One of Guaraná Antarctica's 2006 commercials featured Argentine football player Diego Maradona finding himself wearing the yellow jersey of the Brazilian team and singing the Brazilian national anthem before waking up and proclaiming it was a nightmare, because he had drunk too much Guaraná the day before.

Guaraná Antarctica aired a controversial commercial showing the guaraná berry plantations in the Amazon region while a narrator explained the basics of the process of producing Guaraná Antarctica and introduced the audience to the guaraná tree. By the end of the spot the narrator turns to the audience and says: "Now ask Coca-Cola to show you the coca tree...". This spot was a direct attack to Coca-Cola. Coca-Cola, however, responded with equally controversial commercials, such as one in which former World No. 1 Tennis Player Gustavo Kuerten asks a street vendor for a guaraná, to which the vendor responds by throwing him a can of Guaraná Antarctica, which Kuerten throws back to the vendor. After a few exchanges, Kuerten proceeds to say: "joga direito!" ("do it the right way"), which prompts the vendor to toss him a can of Kuat, a guaraná-based beverage produced by Coca-Cola.

References

External links

Wikimedia Commons has media related to Guaraná Antarctica.

Anheuser-Busch InBev

Corporate directors	Carlos Brito, CEO August Busch IV Arnoud de Pret Roose de Calesberg Philippe de Spoelberch Jorge Paulo Lemann

Subsidiaries	Anheuser-Busch, Inc (Manufacturers Railway) St. Louis Refrigerated Car Co. InBev AmBev Grupo Modelo

Equity investments	Craft Brew Alliance [32.2%] Redhook Widmer Bros. Kona Brewing

Global and multi-country brands	Beck's Brahma beer Budweiser Cerveza Corona Hoegaarden Leffe Stella Artois

Local brands	10 Barrel Antarctica Bass Belle-Vue Blue Point Boddingtons Brewery Busch Beer Diekirch Dommelsch Dutch Gold Elysian Franziskaner Four Peaks Guaraná Antarctica Harbin Brewery Hasseröder Hertog Jan Jupiler Karbach King Cobra Kokanee Labatt Lakeport Löwenbräu Lucky Michelob Mousel Natural Oranjeboom Quilmes Rolling Rock Skol Spaten St. Pauli Girl

Category Commons

This article is issued from Wikipedia - version of the 11/18/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.