Corona (beer)

Corona Extra
Manufacturer Grupo Modelo, Anheuser-Busch InBev
Introduced 1925
Alcohol by volume 4.5% [1]
Style Pale lager
Website Official website

Corona Extra is a pale lager produced by Cervecería Modelo in Mexico for domestic distribution and export to all other countries besides the United States, and by Constellation Brands in Mexico for export to the United States. The split ownership is a result of an anti-trust settlement permitting the merger of Grupo Modelo with AB InBev.

The Corona brand is one of the top-selling beers worldwide.[2] Outside Mexico, Corona is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor.

In the United States, Corona Extra is the top selling imported beer.[3][4]

Ingredients

According to Sinebrychoff, a Finnish company owned by the Carlsberg Group, Corona Extra contains barley malt, rice and/or corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabiliser.[5]

Packaging

Corona 6-pack, showing a 5-cl = 509 ml (17.2 U.S. fl oz; 17.9 imp fl oz) bottle and carton that is marked 6 × 0.5 L (partially visible) This bottle features eight languages for export to the Common Market

Corona beer is available in a variety of bottled presentations, ranging from the 190 ml (6.4 U.S. fl oz; 6.7 imp fl oz) ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 ml (31.8 U.S. fl oz; 33.1 imp fl oz) Corona Familiar (known as the familiar, Litro or Mega). A draught version also exists, as does canned Corona in some markets as of 2012.

An explanation for the origin of the distinctive 'crown' logo from which Corona takes its name since 1925, says it was based on the crown that adorns the Cathedral of Our Lady of Guadalupe in the town of Puerto Vallarta. This cannot be, as the tower that supports the crown was only erected in 1952, the crown itself being installed at the top in 1963.[6] In Spain, the beer is branded as "Coronita" (literally, little crown), as renowned wine maker, Bodegas Torres owns the trademark for "Coronas" since 1907.[7] The packaging is otherwise unchanged. In the United Kingdom, Canada and the United States, smaller, 210ml (7 fl. oz) bottles of the beer are also branded as "Coronita".

Sponsorship partners

Corona was the title sponsor of the LPGA Tour tournament Corona Championship (later Tres Marias Championship), and was the sponsor of the NASCAR Corona Series (now NASCAR Toyota Series) in Mexico, the most followed stock car racing series in the country.

In addition, Corona is a "second sponsor" for four of Mexico's top-flight professional football teams of the First Division. The teams sponsored by Corona are Puebla, Club Leon, Chiapas FC, Monarcas Morelia, América, Toluca, Atlas, and Santos Laguna. Corona also sponsors the Mexico National Football Team

Corona and the ATP have 5½ year sponsorship where Corona will be the ATP's premier worldwide sponsor. Corona was also the title sponsor of the SBK Superbike World Championship from 1998 until 2007. Corona announced a new sponsorship deal with the NFL's Los Angeles Rams as the team's Official Partner and the Official Cerveza on August 8, 2016, the terms of the deal include exclusivity in the imported beer category, prominent in-stadium signage, use of Rams logos and other marks on packaging and point of sale, sponsorship of the stadium Replay Feature bumpers, stadium and gameday activations; and presenting sponsorship of the new party zone Corona Beach House experience on the east side of the Los Angeles Memorial Coliseum with the "Find Your Gameday Beach" moments for fans in addition Corona will serve as the presenting sponsor of the Rams in their August 13 season opener game against the Cowboys featuring exclusive gameday videos by the company the brand will also be integrated into the "Rams Hispanic Heritage Month" program in October.

Use in cocktails

Corona bottle

Some bars and restaurants, including Chili's and Dave and Busters, serve a "Coronarita", beer cocktail that consists of a bottle of Corona upturned to drain into a margarita.[8][9]

See also

References

  1. ↑ "Cerveza/CoronaExtra". Coronaextra.ca. Retrieved 2016-02-04.
  2. ↑ Vasen, Debbie (2011-12-01). "Best Beers - LoveToKnow Best". Best.lovetoknow.com. Retrieved 2011-12-07.
  3. ↑ "Heineken to take over Mexican beer brands in U.S.". USA Today. 2004-06-21. Retrieved 2008-07-17. Modelo's Corona brand has been the top-selling import beer in the United States for years and is the seventh-best selling brand there overall.
  4. ↑ Luhnow, David; Kesmodel, David (2008-07-17). "Pressure Is on Mexican Brewers". The Wall Street Journal. p. B2. Retrieved 2008-07-17.
  5. ↑ Corona Extra - Sinebrychoff Website
  6. ↑ Our Lady of Guadalupe - VirtualVallarta.com, 12 février 2007
  7. ↑ Our History: timeline - Torres
  8. ↑ http://www.chilis.com/en/pages/drinkmenu.aspx
  9. ↑ http://www.daveandbusters.com/menu/drinks/
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