Burn It Down (Ricki-Lee Coulter song)

"Burn It Down"
Single by Ricki-Lee Coulter
from the album Fear & Freedom
Released 7 December 2012 (2012-12-07)
Format
Genre Dance-pop
Length 3:55
Label EMI
Writer(s)
Producer(s)
Ricki-Lee Coulter singles chronology
"Crazy"
(2012)		 "Burn It Down"
(2012)		 "Come & Get in Trouble with Me"
(2013)

"Burn It Down" is a song recorded by Australian singer Ricki-Lee Coulter. It was written by Coulter and Samantha Powell, who produced "Burn It Down" with Anthony Maniscalco. The song was released physically and digitally on 7 December 2012, as the fourth and final single from Coulter's third studio album Fear & Freedom (2012). "Burn It Down" is a dance-pop song with lyrics that deliver messages of self-empowerment. The song received positive reviews from music critics, who praised its production and lyrics. "Burn It Down" reached number 49 on the ARIA Singles Chart and number 13 on the ARIA Dance Singles Chart. An accompanying music video was directed by Prad Senanayake and filmed in Gold Coast, Queensland.

Background and release

"Burn It Down" was written by Ricki-Lee Coulter and Samantha Powell, who produced the song under her production name Sammy Jay with Anthony Maniscalco.[1] Coulter debuted the song on Australian breakfast television program, Sunrise, on 25 May 2012.[2] In an interview with Cream magazine, Coulter described "Burn It Down" as "uplifting and motivating".[3] She went on to say that the song is "about rising above anything that's ever held you down or held you back before. It's that declaration of saying, 'I'm better than this, I can do what I want, and nothing is gonna stop me'. It's one of those stomping anthems that people can turn to when they need a little inspiration and motivation".[3] The single cover was revealed on 5 October 2012, showing Coulter striking a pose in front of a sky blue backdrop, wearing a yellow sequin dress.[4] "Burn It Down" was released physically and digitally 7 December 2012, as the fourth and final single from Coulter's third studio album Fear & Freedom.[5][6]

Reception

Cameron Adams of News Limited described "Burn It Down" as "a radio-ready club banger bursting with Oprah-style self-empowerment".[7] Nick Bond of the Star Observer noted it as a highlight from the album and wrote that it has "the so-hot-right-now sounds of club-ready dance-pop with the most honest and personal lyrics of her career".[8] Beat magazine called "Burn It Down" a "Calvin Harris-style banger" and noted that Coulter "overstretches it in the verses, but hits the mark pretty well when the chorus drops".[9] The Music Network viewed it as a "summer tune".[10] On 17 December 2012, "Burn It Down" entered the ARIA Singles Chart at number 83 and the ARIA Dance Singles Chart at number 19.[11][12] The following week, it ascended to number 68 on the ARIA Singles Chart and to number 16 on the ARIA Dance Singles Chart.[13][14] On 14 January 2013, the song peaked at number 13 on the ARIA Dance Singles Chart[15] and number 49 on the ARIA Singles Chart.[16]

Promotion

Coulter performed "Burn It Down" live for the first time on Sunrise on 25 May 2012.[2] In April–May 2014, Coulter was the supporting act for Jason Derulo's Australian leg of his Tattoos World Tour, where she performed the song as part of her set list.[17]

Music video

The music video was directed by Prad Senanayake and filmed in Gold Coast, Queensland on 7–8 October 2012.[18][19] On 29 September 2012, marketing website StarNow announced that volunteer extras were needed for the beach party and diner scenes of the music video.[19] The diner scenes were shot at a place called Ferry Road Diner, which Coulter used to visit as a child. She said, "I used to come here 20 years ago when I was a little kid ... and eat chicken and chips every Sunday night ... my family, we'll come down, this is where we'd hang out."[20] A preview of the video was posted on her Facebook page on 5 November 2012.[21] The official video clip premiered on Vevo on 12 November 2012.[18]

The video begins with Coulter working as an unhappy waitress in a diner. Fed up of being treated like dirt by the customers, Coulter quits her job, steals a customer's car, and flips the bird to her bosses. While driving Coulter picks up a male hitchhiker and they spend the night together at a motel. The next morning she drives on her own to meet up with friends for a bonfire-lit beach party that includes drinking and dancing. After a big night Coulter wakes up in the outback, near a waterfall, and then jumps into the water. The final scene shows Coulter taking off her top with her back facing the camera.[18] Take 40 Australia described the clip as "pretty saucy" and wrote that it is "A little bit more adventurous than a lot of squeaky clean pop stars, that's for sure!".[22] The Music Network called it a "breezy" video.[10]

Track listing

  1. "Burn It Down" – 3:55
  2. "Burn It Down" (Club Mix) – 6:17
  3. "Raining Diamonds" (MTV Local Produce) – 5:32
  1. "Burn It Down" – 3:55
  2. "Burn It Down" (Club Mix) – 6:17
  3. "Raining Diamonds" (MTV Local Produce) – 5:32
  4. "The Scientist" (Acoustic Live)

Credits and personnel

Credits adapted from the liner notes of Fear & Freedom.[1]

Locations
Personnel

Charts

Chart (2012–13) Peak
position
Australia (ARIA)[16] 49
Australia Dance (ARIA)[15] 13

Release history

Country Date Format Label
Australia[5][6] 7 December 2012
EMI Music Australia

References

  1. 1 2 Fear & Freedom (CD). Ricki-Lee Coulter. EMI Music Australia Pty Ltd. 2012. p. 2.
  2. 1 2 "Watch: Ricki-Lee Unveils New Song 'Burn It Down,' And New Album Details!". Take 40 Australia. MCM Entertainment. 2012-05-25. Retrieved 2012-10-04.
  3. 1 2 Tati, Antonino (2012-08-17). "Interview: Ricki-Lee on the love of music, performance and even drag!". Cream Magazine. Archived from the original on 2012-10-04.
  4. ↑ "Exclusive: Ricki-Lee Breaks Cover". Auspop. 2012-10-05. Retrieved 2012-10-06.
  5. 1 2 3 "Burn It Down – CD single". Sanity. Retrieved 2012-12-07.
  6. 1 2 3 "iTunes – Music – Burn It Down – Single by Ricki-Lee". iTunes Store. Apple. Retrieved 2012-12-07.
  7. ↑ Adams, Cameron (2012-08-15). "Latest releases: Ricki-Lee, Mia Dyson and Ariel pink". Herald Sun. The Herald and Weekly Times. Retrieved 2012-10-04.
  8. ↑ Bond, Nick (2012-08-21). "Fear & Freedom – Ricki-Lee". Star Observer. Gay and Lesbian Community Publishing Limited. Archived from the original on 2012-10-04.
  9. ↑ "Ricki-Lee: Burn It Down". Beat. Furst Media. Retrieved 2012-10-12.
  10. 1 2 "Ricki-Lee: Burn It Down". The Music Network. Peer Group Media. 2012-11-12. Retrieved 2013-01-05.
  11. ↑ Ryan, Gavin (2012-12-16). "Macklemore and Ryan Lewis Spend Third Week Atop ARIA Chart". Noise11. Noise Network. Archived from the original on 2012-12-16.
  12. ↑ "ARIA Australian Top 20 Dance Tracks – 17/12/2012". Australian Recording Industry Association (ARIA). Retrieved 2012-12-16.
  13. ↑ Ryan, Gavin (2012-12-21). "Macklemore and Ryan Lewis Spend 4th Week On Top Of ARIA Singles Chart". Noise11. Noise Network. Archived from the original on 2012-12-23.
  14. ↑ "ARIA Australian Top 20 Dance Tracks – 24/12/2012". Australian Recording Industry Association (ARIA). Retrieved 2012-12-23.
  15. 1 2 "ARIA Australian Top 20 Dance Tracks – 14/01/2013". Australian Recording Industry Association (ARIA). Retrieved 2013-01-13.
  16. 1 2 "Ricki-Lee – Burn It Down". Australian Charts Portal. Hung Medien. Retrieved 2013-01-14.
  17. ↑ Evans, Laura (26 April 2014). "Ricki-Lee Coulter reveals her set list ahead of the opening night of tour with Jason Derulo". Daily Mail. DMG Media. Retrieved 8 May 2014.
  18. 1 2 3 Ricki-Lee – Burn It Down. Vevo. YouTube. 2012-11-12. Retrieved 2012-12-07.
  19. 1 2 "Ricki-Lee Music Video needs Extras". StarNow. StarNow Limited. 2012-09-29. Archived from the original on 2014-05-08.
  20. ↑ Ricki-Lee – 'Burn It Down' (Behind The Scenes). YouTube. 2012-12-28. Retrieved 2013-01-05.
  21. ↑ "'Burn It Down' Video Trailer". Facebook. 2012-11-05. Retrieved 2012-11-05.
  22. ↑ "Watch: Ricki-Lee Picks Up Hot Guy And FLips The Bird In New Video 'Burn It Down'". Take 40 Australia. MCM Entertainment. 2012-11-15. Retrieved 2013-01-05.
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