Caramac

Close-up of Caramac blocks

Caramac is the brand name for a caramel-flavoured bar that was created by Mackintosh's, and is now manufactured by Nestlé.[1] It was first introduced in the United Kingdom in 1959. The name is derived from the syllabic abbreviation of Caramel and Mackintosh.[2]

A similar confection is used in the covering of McVitie's Gold biscuit bar. A limited edition Caramac Kit Kat bar was released in the United Kingdom in 2005[3] and due to popular demand it was brought back in 2007.

In 2015 a buttons version was launched.[4]

History

The name of the product was determined in a competition. The competition was held in what was the Norwich factory of Mackintosh's, and won by Barbara Herne. The bar was made at the old Norwich factory until the factory closed in 1996, when production transferred to Fawdon in Tyneside where it is still made.[5] Caramac was temporarily available in Canada, during the 1960s and 1970s.

Design

The bar is a pale yellow colour, and is manufactured using sweetened condensed milk, butter, various flavourings, and sugar.[6] It is packaged in a red and yellow wrapper.

References

  1. ↑ "Nestlé UK Website- History of Rowntree". Archived from the original on 18 March 2007. Retrieved 4 April 2007. 1988 - Nestlé SA buys Rowntree plc.
  2. ↑ http://www.nestle.co.uk/brands/Chocolate_and_Confectionery/Chocolate/Pages/Caramac.aspx#.ULbnd7STvFI
  3. ↑ Essential Business Studies A Level: AS Student Book AQA, p. 289
  4. ↑ http://www.conveniencestore.co.uk/products/caramac-giant-buttons-hit-shelves/523571.article
  5. ↑ "Nestlé UK & Ireland Locations". Nestlé UK Ltd Headquarters. Retrieved 2012-11-27.
  6. ↑ "Nestlé CARAMAC Riegel - Zutaten" (in German). Retrieved 2012-11-27.


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