David's Supermarkets

David's Supermarkets, Inc.
Private
Industry Retail (Grocery)
Fate acquired by Brookshire Brothers
Founded 1964
Headquarters Grandview, Texas, USA
Number of locations
 25[1][2]
Key people
 Robert Waldrip
Charles Waldrip[3]
Products meats, dairy, produce, general merchandise
Number of employees
 550 (2014)[4]
Divisions David's
David's Express
Pecan Foods
Website DavidsFoods.com

David's Supermarkets (often shortened to David's) was an independently owned supermarket chain headquartered in Grandview, Texas, United States. Founded in 1964, David's operated 25 stores in North Central Texas and Northeast Texas, concentrated in very small communities not served by other chains.[5]

History

David's Supermarkets was founded in 1964 by David Waldrip with the opening of a grocery store in Milford, Texas. Prior to 2014, the chain of stores most recently had been based in Grandview, Texas, where the company operated a distribution center.

By February 2014, talks were underway for Brookshire Brothers, a grocery chain based in Lufkin, Texas, to acquire David's.[6][7][8] In early April, the deal was completed. Ten of the David's locations, including a David's Express and the Pecan Foods store would have their names remain, while the other 15 will have the Brookshire Brothers name.[9][10][11][12]

Competitive Strategies for Small Town Supermarkets

In recent years, the business focus of David's has been the competition with large discount retailers, such as Wal-Mart stores. For the majority of David's Supermarket locations, a Wal-Mart store, with a discount grocery department, is within driving proximity.[13] The discounting strategy at Wal-Mart stores remains the most significant challenge for smaller community markets.[14] The small supermarkets have found their survival strategy is local community identification, as well as convenience of location and parking, the butcher-style meat counter, farmers market-style produce merchandising, personality and recognizability of the local store personnel, competitive pricing and merchandising, and home delivery of customer orders.[15] Other major grocery competitors in close proximity to David's Supermarket locations include H-E-B, Albertsons, Kroger, Winn-Dixie (until 2002 when the Texas Winn-Dixie stores were liquidated), Minyard Food Stores, Randalls and Piggly Wiggly.[16]

In early April 2014, during a special week of shows in Dallas, Conan O'Brien, host of TBS' Conan, came to Johnson County, south of Fort Worth, to put together a video for the late-night talk show. One segment focused on O'Brien in character as a Johnson County deputy scoping out the David's Supermarket location in Alvarado. During his surveillance, he scared customers, as well as checking up on reports that the store was selling candy bars past their expiration date.[17][18]

Locations

  1. a David's Supermarket store
  2. a "Pecan Foods" store

See also

References

  1. ↑ "Our locations", Davidsfoods.com. Retrieved 2014-04-10.
  2. ↑ Simone Wichers-Voss, Hitting Century Mark, Meridian Tribune, April 2, 2014. Retrieved 2014-04-10.
  3. ↑ Yourglenrosetx.com, (no photo title), Glen Rose Reporter, April 8, 2014. Retrieved 2014-04-10.
  4. ↑ "Lufkin-based grocer purchases David's Supermarkets", Glen Rose Reporter, April 7, 2014. Retrieved 2014-04-10.
  5. ↑ David's Supermarkets, Inc. - Grandview Chamber of Commerce. Retrieved 4 May 2009.
  6. ↑ "Brookshire Brothers to Buy David's." Hood County News, February 9, 2014. Retrieved 2014-03-01.
  7. ↑ "Brookshire Brothers to Acquire David’s Supermarkets." The Brookshire Brothers Blog, January 24, 2014. Retrieved 2014-03-01.
  8. ↑ Haynes, Danielle. "David's Supermarkets in talks to be sold." Kaufman Herald, February 27, 2014. Retrieved 2014-03-01.
  9. ↑ "Brookshire Brothers to convert most Davids", Supermarket News, April 7, 2014. Retrieved 2014-04-10.
  10. ↑ "Lufkin-based grocer purchases David's Supermarkets", Glen Rose Reporter, April 7, 2014. Retrieved 2014-04-10.
  11. ↑ Danielle Haynes, "Brookshire Brothers buys David's Supermarkets", Kaufman Herald, April 10, 2014. Retrieved 2014-04-10.
  12. ↑ Lufkin-Based Grocer Expands its Footprint", The Brookshire Brothers Blog, April 6, 2014. Retrieved 2014-04-10.
  13. ↑ Oral Capps Jr., "New Competition for Supermarkets: A Case Study." Minneapolis: Retail Food Industry Center, University of Minnesota. July 1997. http://ageconsearch.umn.edu/bitstream/14322/1/tr97-05.pdf
  14. ↑ Oral Capps Jr., "New Competition for Supermarkets: A Case Study." Minneapolis: Retail Food Industry Center, University of Minnesota. July 1997. http://ageconsearch.umn.edu/bitstream/14322/1/tr97-05.pdf
  15. ↑ Oral Capps Jr., "New Competition for Supermarkets: A Case Study." Minneapolis: Retail Food Industry Center, University of Minnesota. July 1997. http://ageconsearch.umn.edu/bitstream/14322/1/tr97-05.pdf
  16. ↑ Oral Capps Jr., "New Competition for Supermarkets: A Case Study." Minneapolis: Retail Food Industry Center, University of Minnesota. July 1997. http://ageconsearch.umn.edu/bitstream/14322/1/tr97-05.pdf
  17. ↑ Teamcoco.com, "Conan Becomes a Texas Deputy, Part II", Conan, April 8, 2014. Retrieved 2014-04-10.
  18. ↑ John Austin, "Deputy Conan strikes again", Cleburne Times-Review, April 9, 2014. Retrieved 2014-04-10.
  19. ↑ Simone Wichers-Voss, Hitting Century Mark, Meridian Tribune, April 2, 2014. Retrieved 2014-04-10.
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