EastwoodCo

Eastwood Company
Private
Industry Automotive Restoration, Automotive Tools
Founded 1978
Headquarters Pottstown, Pennsylvania, United States of America
Key people
 Curt Strohacker, Chief Executive Officer
Brian Huck, VP of Marketing
Website www.eastwood.com

The Eastwood Company is an automotive restoration solution provider, headquartered in Pennsylvania, United States. Founded in 1978, the company was started by Curt Strohacker. “Do-It-Yourself” and ‘Do the Jobs Right’ are the motto of the company.[1]

History

Eastwood started in a garage in suburban Philadelphia in 1978, with the founder, Curt Strohacker, selling buffing wheels and compounds with tiny 1/4-page ads in automotive magazines.[2] Today, the company staff works out of a distribution and headquarters facility in Pottstown, Pennsylvania, mailing millions of full-color catalogs annually, and running the Eastwood.com e-commerce website.[3]

Expansion & Growth

The first Eastwood catalog featured eight black and white pages of metal finishing equipment. By the early 1980s, the continued success took the catalog mailing operation into a professional list house.[3] It reached 5,000 names by 1981 and kept growing. In addition to catalog marketing, Eastwood sold its products directly at selected car shows.[4]

By 1984 and 1985, company ads would appear in more than fifty publications, including Hot Rod, Car Craft, and Popular Mechanics . The catalog prospered as well, growing to 96 pages with a four-color cover by 1986.[4] Circulation reached more than 100,000 auto restorers, who received six issues per year.[5]

By the end of the 1980s, the Eastwood customer file for custom and automotive restoration enthusiasts easily passed the half-million mark.[3]

Products

Eastwood's assortment has grown to include over 5,000 products, including rust preventatives, specialty coatings, paints, chemicals, powder coating, welding and metal fabrication equipment, pressure blasters, and more.[5]

Awards & Recognition

References

  1. ↑ "Eastwood Celebrates 35th Anniversary - Street Rodder Magazine". Streetrodderweb.com. 2013-05-03. Retrieved 2013-06-13.
  2. ↑ "Eastwood Celebrates 35th Anniversary with New Website and Retail Store Re-Opening". Prweb.com. Retrieved 2013-06-13.
  3. 1 2 3 "Eastwood Case_Study" (PDF). Magentocommerce.com. Retrieved 2013-06-13.
  4. 1 2 Catalogy.com - http://catalogy.com. "Eastwood - tools Catalog featured by CatalogY.com - A catalog of catalogs - free catalogs - online catalogs". Catalogy.com. Retrieved 2013-06-13.
  5. 1 2 Photography by Drew Hardin; Planet R; Randy Lorentzen (2006-08-09). "Ultimate Paint and Body Guide Part 4 - The War Against Rust - Hot Rod Magazine". Hotrod.com. Retrieved 2013-06-13.
  6. ↑ "The Eastwood Company (usa) - Company Profile". Hellotrade.com. Retrieved 2013-06-13.
  7. ↑ "ARMO Award Winners | Specialty Equipment Market Association". Sema.org. 2013-06-06. Retrieved 2013-06-13.
  8. ↑ "2011 SEMA Editor's Choice Awards". Popular Mechanics. Retrieved 2013-06-13.
  9. ↑ "Best Car Tech of SEMA: 2012 Editors' Choice Awards". Popular Mechanics. Retrieved 2013-06-13.
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