iAd

iAd

Product type	Mobile advertising
Owner	Apple Inc.
Country	United States
Introduced	July 1, 2010
Discontinued	June 30, 2016
Markets	World
Website	www.developer.apple.com/iad

iAd was a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.^[1][2] Announced on April 8, 2010, iAd is part of Apple's iOS 4, originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010 keynote, with an iPad version appearing in the fall. Hosted and sold by Apple,^[3] the iAd platform is expected to compete with Google's AdMob mobile advertising service.^[4]

Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store.^[5] If the user taps on an iAd banner, a full-screen advertisement appears within the application, unlike other ads that send the user into the Safari web browser. Ads are promised to be more interactive than on other advertising services, and users will able to close them at any time, returning to where they left their app. Former Apple CEO Steve Jobs initially indicated that Apple would retain 40% of the ad revenue, in line with what he called "industry standard", with the other 60% going to the developers.^[6] The amount paid to developers has since been increased to 70%. iAd is expected to benefit free applications as well.^[7] The iAd App Network was discontinued as of June 30, 2016.^[8]

Timeline

• March 2010 - acquisition of Quattro Wireless, which specializes in mobile advertising.
• July 1, 2010 - launched platform iAd in iOS 4.0 for iPhone/iPod touch only.
• November 2010 - began serving iAds in iOS 4.2(.1) for iPad.
• December 2010 - launched in the UK and France.
• January 2011 - starting in Germany.
• February 2011 - lowered the minimum amount of advertising contract to $500,000. This is done to attract smaller advertisers.
• July 8, 2011 - lowered the minimum amount of advertising contract to $300,000. This is due to return to a few large customers who have gone to a competitor. In particular, Citigroup and American retailer JC Penney Company.
• February 2012 - lowered the minimum amount of advertising contract to $100,000. This is done to deal effectively with Google. Developer share of advertising revenue increased to 70%.
• June 2013 - lowered the minimum amount of advertising to $50. It was speculated this was done due to low fill rates.^[9]
• January 2016 - The iAd App Network (not iAd, just the advertise-your-app component) will be discontinued as of June 30, 2016.^[10]
• June 2016 - The iAd App Network, an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, officially shut down.^[11]

References

1. Nicholas, Kolakowski. "Apple iPhone OS 4 Offers Multitasking, iAd". eWeek. Retrieved April 21, 2010.
2. "Apple's Apps Plus iAd Account For 8% Of Stock Price « Forbes.com's Great Speculations". Blogs.forbes.com. April 20, 2010. Retrieved April 21, 2010.
3. "Apple Unveils iAd Platform; iPad Sales Look Strong - ABC News". Abcnews.go.com. April 8, 2010. Retrieved April 21, 2010.
4. Ulanoff, Lance (April 12, 2010). "Apple iAd Platform: A Case of the Rich Getting Richer | Lance Ulanoff". PCMag.com. Retrieved April 21, 2010.
5. Krazit, Tom (April 8, 2010). "Apple strikes back at Google with iAd | Relevant Results - CNET News". News.cnet.com. Retrieved April 21, 2010.
6. "What's new in iPhone OS 4". Apple Inc. Retrieved April 22, 2010.
7. Foresman, Chris (April 8, 2010). "Multitasking (finally), iAd, and more coming in iOS 4.0". Arstechnica.com. Retrieved April 21, 2010.
8. https://developer.apple.com/news/?id=01152016a
11. Heine, Christopher (30 June 2016). "As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption". adweek.com. Adweek. Retrieved 7 July 2016.

External links

• Official website