ISO 20252
ISO 20252:2012 is an international quality standard first published in 2006 as a replacement for the existing British Standards BS 7911:2003.[1] It was subsequently updated in 2012.
Coverage
Developed by an ISO Technical Committee in liaison with professional bodies EFAMRO, ESOMAR and WAPOR, the standard sets out requirements in a Quality Management System for organizations conducting market, opinion and social research.[2] The standard is divided into five sections which collectively cover the end-to-end process of a research project. These sections are:[3]
- Research process management systems
- Managing the executive elements of research
- Data collection
- Data management and processing
- Reporting on research projects
Accredited organizations
In the UK the Market Research Society (a member of the EFAMRO which sits on the ISO liaison committee) reports that 66 organizations (not counting subsidiaries) are accredited to the standard:[4]
| Accent Marketing Research | Acuigen | Acumen Fieldwork | Adelphi International Research |
| Ant Marketing | ASE Market Intelligence | BDRC Continental | Beaufort Research |
| Beijing Ipsos Market Consulting | BMG Research | Business Development Bureau | Ci Research |
| Circle research | Clear Stream Research | Cobalt Sky | Creative Research |
| Databuild Research & Solutions | ERS Research | ESA Market Research | Face Facts Research |
| Facts International | Fieldforce | Flamingo International | Framework |
| The Futures Company | GfK | Illuminas | Ipsos MORI |
| Kadence International | Kantar | KGS | Kudos Research |
| Maritz Research | Marketing Sciences | Mathematical Market Research | PeoplePeople UK |
| Healthcare Research Worldwide | Qubiq Online | McCallum Layton | Millward Brown |
| SPA Future Thinking | NatCen | Network Research & Marketing | New Fieldwork Company |
| Nielsen | ORC International | Osiris Market Research | Outlook Research |
| Perspective Research Services | PEXEL | Phoenix Market Research | Picker Institute Europe |
| Progressive Partnership | QA Research | RCU | Research Resource Scotland |
| RONIN | RS Consulting | Snap Surveys | Symphony IRI |
| Teamsearch | Gallup (company) | ORB | TNS |
| Viewpoint Field | Why Research | Lake Market Research | Synovate |
The Council of American Survey Research Organizations (CASRO) has passed 17 organizations through its ISO 20252 accreditation scheme:[5]
| ASR | Burke | Cint | Full Circle Research |
| JWS Research | Kantar Health | M3 Global Research | Maritz Research |
| Market Strategies | Millward Brown (AMAP) | Naxion | OMI |
| ORC International | Research Now Australia | Russell Research | Survey Gadget |
| TNS Argentina |
References
- ↑ "Measuring up: What does a new ISO mean for the market research industry?" by Debrah Harding & Barry Ryan, Research. May 2006
- ↑ "ISO Technical Committee for ISO20252". ISO. ISO. Retrieved 3 June 2015.
- ↑ "ISO 20252 Overview". ISO. ISO. Retrieved 3 June 2015.
- ↑ "List of ISO 20252 Accredited Organizations in the UK" (PDF). MRS. MRS. Retrieved 3 June 2015.
- ↑ "List of Organizations Accredited to the ISO 20252 Standard by CASRO". CASRO. CASRO. Retrieved 3 June 2015.