List of Super Bowl commercials

This article is a list of Super Bowl commercials. The Super Bowl is known for its memorable commercials during the half-time break of each game. In 2010, Nielsen reported that 51% of viewers prefer the commercials to the game itself.^[1]

1970s

1970

Product Type	Product/ Title	Plot/ Notes
Car	Pontiac "Humbler"	A young man pulled up in a his GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the "exhaust" knob to activate the vacuum operated exhaust, drowning the noise out, and then drive off.

1975

Product Type	Product/ Title	Plot/ Notes
Security	Master Lock "Rifle"	A man attempts to break a Master Lock with a rifle. He fails, but does put a bullet hole in the lock.

1977

Product Type	Product/ Title	Plot/ Notes
Copy	Xerox "Monks"	A monk must make 500 handwritten scriptures for his boss. He obviously goes to Xerox, and delivers the scriptures. The boss looks to the heavens and says, "It's a miracle".

1979

Product Type	Product/ Title	Plot/ Notes
Soft drink	Coca Cola "Hey Kid, Catch!"	A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, Kid...Catch."

1980s

1981

Product Type	Product/ Title	Plot/ Notes
Camera	Polaroid "Now with a Flash"	A couple walks in a park. The man shows that now you can have a flash on your Polaroid Camera, showing brighter photos.

1982

Product Type	Product/ Title	Plot/ Notes
Computer	RadioShack "Color Computer"	A commercial for the TRS-80 computer.
Restaurant	McDonald's "Hopscotch"	Two kids are playing hopscotch while singing the McDonald's menu. Soon, the whole neighborhood joins in.

1984

Product Type	Product/ Title	Plot/ Notes
Computer	Apple Inc. "1984"	In what some call the greatest Super Bowl commercial of all time, an Olympian runs to save a race of hypnotized humans from their computer overlord. Being chased by police, the Olympian throws a hammer at the screen overlord and a beacon of light shines, to the amazement of the followers. The caption reads, "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" This ad is based on the George Orwell book Nineteen-Eighty Four. Director: Ridley Scott. Cast: Anya Major, David Graham.

1990s

1990

Product Type	Product/ Title	Plot/ Notes
Car	Nissan "Turbocharged Dream"	A Nissan 300ZX Turbo is challenged by a sportbike, racing car and a jet fighter respectively. Director: Ridley Scott[2][3][4]

1993

Product Type	Product/ Title	Plot/ Notes
Restaurant	McDonald's "Showdown"	Michael Jordan and Larry Bird play an outrageous game of H-O-R-S-E. The prize: A Big Mac.
Footwear	Nike "Hare Jordan"	Marvin the Martian takes all the Air Jordans on earth and challenges Michael Jordan and Bugs Bunny to a game of basketball with the fate of the earth at stake. This commercial would serve as inspiration for the movie Space Jam.
Clothing	Lee "Inhale"	A man trying to suck in his stomach to button up his jeans ends up inhaling his pet canary.
Clothing	Lee "The Date"	A young woman in her bedroom upstairs wearing a white leotard as a top sees her date (Alan Cumming) pulling up. She struggles to get into her jeans by hip rolling, and jumping up and down and trying to pull jeans up at same time. Date sees shadow of her hip rolling in window and gets excited. As she continues to struggle to get into her jeans she gets one foot tangled in cord of floor lamp then the other and falls into mannequin with mannequin landing on top of her and the lights going out. Date sees this and looks to him like she is fooling around with another guy.

1995

Product Type	Product/ Title	Plot/ Notes
Car	Jeep "Snow Covered"	The commercial features something tunneling beneath the snow, crossing a vast and desolate mountain range, bathed in the multicolored glow of the setting sun. The tunneling object is never exposed and actually remains undefined until the last seconds of the ad, when we see twin taillights light up at a partially submerged stop sign and then turn left. The car is only identified as a Jeep on the final title card that flashes across the screen The commercial First aired during the opening ceremonies of the 1994 Winter Olympics the Snow Covered ad has won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. This ad was produced by Bozell becoming the first auto ad to ever do so in 1994 before the ad aired in super bowl in 1995.

1996

Product Type	Product/ Title	Plot/ Notes
Film	Independence Day	TV promo.
Restaurant	McDonald's "Baby Swing"	Swinging in her baby swing to "Rock-a-Bye Baby," a little girl. Swinging forward, she puts on a happy smile Swinging backwards, her face crumples in distress Swinging forward, her eyes light up again, swinging back tears form in her eyes, A reverse cut shows that the swing is facing a window When the swing comes forward the baby can see McDonald's golden arches When it swings back she can't. the Baby Swing ad has won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival with the Rolo ad "Elephant" in same year This ad was produced by Leo Burnett Worldwide.

1997

Product Type	Product/ Title	Plot/ Notes
Car	Nissan "Pigeons"	With homage to Top Gun, pigeons attempt to poop on a Nissan, but the car is too fast for them.
Film	Dante's Peak	TV promo.
Film	The Lost World: Jurassic Park	TV promo.
Film	The Saint	TV promo.
Food	Eggo "Grandma"	As an Eggo waffle pops out of a toaster, a family rushes over to grab it, but it disappears. In an instant replay, it's revealed their grandmother somersaulted through the air and finished eating it before they got to the toaster.
Food	Lays "Nuzzle and Nibble"	At a fancy restaurant, Miss Piggy falls in love with a charming man. But when the man wants to eat her Baked Lays, she karate chops him through the wall.
Food	Lays "Party"	People are celebrating the new flavors of Baked Lays. When Miss Piggy has the door closed on her, she disrupts the party by kicking down the door. Cast: Richard Lewis.
Soft drink	Pepsi "Darth Vader"	While watching Star Wars, a little kid is sucking on the straw of his Pepsi too loud, so Darth Vader uses the force to crush his Pepsi. An usher stands up for the kid, and soon has a giant lightsaber battle with Vader.

1998

Product Type	Product/ Title	Plot/ Notes
Beer	Bud Light "Chicken Pool"	A man challenges a pool player with his chicken. The chicken wins the game by shooting eggs.
Beer	Bud Light "Shopping"	A man is bored while his wife is clothes shopping. He hears a voice in one of the clothing racks, and finds four of his buddies watching the game. Cast: Sean Hayes.
Beer	Budweiser "Master Plan"	In a six-part commercial story, Louie the Lizard tries to kill off the Budweiser Frogs. It goes like this: 1. Louie tells the frogs to enjoy the first half, because they may not be around for the second. 2. Louie denies rumors from Frank that he's going to kill the Frogs. 3. The Ferret, Louie's accomplice, drops the Budweiser sign into the swamp, electrocuting the frogs. 4. Louie says it's the best day of his life, until he sees that the Frogs have survived. 5. Louie rants to the Ferret that he screwed up the job. 6. Louie apologizes for trying to kill the Frogs, saying it was purely for entertainment reasons.
Car	Pontiac "ACME Pontiac"	In a Wile E. Coyote and Road Runner cartoon, Wile E. Coyote uses a Widetrack Grand Prix to try and catch the Road Runner. Coyote is almost successful, until the cartoon ends before he can catch the Road Runner.
Computer	Intel "Mystery"	In the Intel Lab where everyone wears radiation suits, the detective (in a suit) finds a processor missing. It's either Jimmy the Wire or Susie the Mouse. People voted in the internet poll "Whodunit?". At the fourth quarter, the suspect was announced.
Credit card	Visa "Elephant"	A little girl talks about how she would want a pet elephant. In sweet music, the girl talks about her adventures with the elephant. She instead gets a plush elephant with Visa Debit. The commercial ends with her dreaming of a pet zebra.
Film	Armageddon	TV promo.
Film	Lost in Space	TV promo.
Film	Mercury Rising	TV promo.
Film	Sphere	TV promo.
Film	The Mask of Zorro	TV promo.
Film	The Wedding Singer	TV promo.
Food	Doritos "Laundromat"	Two men are at a Laundromat when a beautiful woman (Ali Landry) enters to do her own laundry and notices them eating Doritos. They try impressing her with elaborate ways of tossing Doritos 3Ds into the air. Intrigued, the woman then walks over to them, takes the 3Ds and tosses them into a washing machine where it shoots out individual pieces and demonstrates her own unique way of eating the new Doritos. The man on the left then says, "Ay chihuahua!" Also starring Sean Hayes
Food	Hormel "Bold Innovations"	What appears to be a commercial for a car turns out to be a commercial for Hormel Chili.
Food	Tabasco Sauce "Mosquito"	A man is constantly putting Tabasco sauce on his pizza. When a mosquito bites him on the leg, he does not mind. Because when the mosquito flies off, it explodes. The advert would air as a cinema advert in the UK on late March/early April 2008.
Mail	FedEx "We Apologize"	A colored "Please Stand By" test bar is on the screen. A message scrolls across the screen: "We apologize. You should be watching the new ad from EarthCo Insurance. It starred those lifeguards from Baywatch and a chorus line of singing kangaroos. We even got Garth Brooks to do the music. It was very humorous. Unfortunately, a tape of the commercial didn't get to NBC on time. Imagine, $1.3 million is going down the tubes all because some boob at our ad agency didn't send the commercial with FedEx. (Had they used FedEx, they would still be our ad agency.)"
Restaurant	Pizza Hut "Elvis"	Five guys are hanging out. One says that Elvis is back, while one jokes that he's dancing over at Pizza hut. We cut to Pizza hut to find this rumor true, as he's come back from the dead for their new Edge Pizza.
Shoes	Hilfiger "Have Some Fun"	A fancy woman agent is representing Michael Richards as the Hilfiger spokesman. We see Richards losing at basketball when he hits his head.
Soft drink	Pepsi "Generation Next"	A CGI fly sucks on a drop of Pepsi. He then grows lips and a mouth, and proceeds to sing The Rolling Stone's "Brown Sugar", but is later crushed by a Pepsi can. One version has a red-headed teenage boy, while a different version was released with a young Ricky Martin.
Soft drink	Pepsi "Goose"	A man does aerial tricks with a goose, and they share a Pepsi afterward.
Sports	NFL "Anthony"	A kid named Anthony is said to play in the NFL.
Tire	Michelin "Drill"	A man goes up to his car and drills a hole in one of his tires. Since it's a Michelin tire, it still won't go flat.
Website	Autobytel "Pajamas"	While buying amazing car deals online, a woman is sucked into her computer to retrieve her new car.

1999

Product type	Product / Title	Plot / Notes
Beer	Bud Light "Paper or Plastic"	Two guys are trying to pay for their items, but they do not have enough. They get rid of some items, and are left with toilet paper and Bud Light, but it is not enough. Choosing between the two, they choose Bud Light.
Beer	Budweiser "Dalmatians"	At a firehouse, two Dalmatian puppies roll around in a basket. The puppy with the blue collar is picked as the fire dog, in which it sticks its tongue at his brother with a red collar. Two years pass, and the red-collared puppy is seen by the fire dog to be in a Budweiser chariot driven by Clydesdales. The dalmatian then sticks his tongue out at his estranged brother.
Beer	Budweiser "Lashing"	Louie the Lizard apologizes for last year's commercial (see 1998). When the Budweiser Frogs (mainly "Bud" and "Ser") turn out to be able to talk, "Bud" and "Ser" slap Louie with their tongues.
Beer	Budweiser "Lobster"	A lobster about to be cooked in a restaurant grabs a Budweiser and holds it hostage. Freaking out the restaurant, it leaves with the Budweiser.
Credit card	Master Card "Toons"	Characters from the Hanna-Barbera cartoons are shown what it costs for contact lenses, a treadmill, a Wonderbra, and a face lift. Being happy with yourself is priceless.
Computer	Apple Inc. "HAL"	In a parody of 2001: A Space Odyssey, HAL flirts with Dave. He says that a bug caused computers to misbehave in the year 2000, since they could not recognize the year 2000. They say that Macintosh can recognize the year, and then asks, "You like your Macintosh better than me. Don't you, Dave?"
Film	Austin Powers: The Spy Who Shagged Me	In a TV promo, they announce that the new film to see this summer is the new Star Wars film. The second is the next Austin Powers film.
Film	The Corruptor	TV promo.
Film	Ed TV Life	Joint TV promo.
Film	8MM	Two TV promos.
Film	The Matrix	TV promo.
Film	Mulan "Groundhog Day"	Advertising the release of the film on video on Groundhog Day, Mushu rises out of the hole instead of a groundhog, but he ultimately gets hit by a football.
Film	The Mummy	TV promo.
Film	October Sky	TV promo.
Film	True Crime	TV promo.
Film	Wild Wild West	TV promo.
Food	Doritos "Smokin"	At a college classroom, students are in awe of their hot teacher. She eats Smoking Red Barbequed Doritos, which causes the sprinklers to go off. Luckily, the students bring umbrellas. But when they forget to use their umbrellas the second time she eats Doritos, the students bow down to her in the rain. The announcer then says, "Umbrellas not included". Cast: Ali Landry.
Mail	FedEx "Stanley Cup"	An agent is supposed to deliver the Stanley Cup on the hockey rink in a crate. The package instead is bird seed. In Bolivia, villagers receive a crate with the Stanley Cup, and use it as a cup for grapes.
Restaurant	Pizza Hut "New Yorker"	Four different commercials are used to describe the new New Yorker pizza, two ads saying that New Yorkers have big mouths because of the big pizza: 1. Fran Drescher says how everything's big in New York. 2. Spike Lee constantly complains about things all over New York. 3. An announcer says that the pizza's so big it has three zip codes. 4. Donald Trump says that he has large things in New York, including his plans for the tallest skyscraper in New York and his name plastered all over the city.
Sports	WWF "HQ"	Famous wrestlers, including Stone Cold Steve Austin and The Rock, discuss how not violent it is at the WWF World Headquarters. Wherever the wrestlers were walking around, everyone's beating each other up.
Website	Buy.com "Aliens"	After aliens from another planet are able to get Buy.com on their computer, they enjoy many things, like DVD edition of Caddyshack, PlayStation with Namco Tekken 3, and Men Are From Mars, Women Are From Venus.
Website	HotJobs.com	A security nightwatchman at an unknown place is bored. He goes into Hotjobs.com until landing the perfect job: a security nightwatchman in a bigger building.
Website	Monster.com "When I Grow Up"	Kids talk about what they want to do when they grow up, including filing papers every day, being a yes man, and having a brown nose.

2000s

2000

This year was known for its many commercials for websites, with 17 websites posing commercials. Many became defunct after the "dot-com Bowl."

Product Type	Product/ Title	Plot/ Notes
Beer	Bud Light "Elevator"	A man tries to hold the elevator by putting his arm in the door. The bad news is that he has a six-pack of bud Light in his hand, which the others in the elevator steal.
Beer	Bud Light "Cat"	A woman tells her boyfriend that her cat doesn't like anyone who takes her Bud Light. He ignores her by reaching for a Bud Light. That is, until the cat turns out to be a tiger.
Beer	Budweiser "Photo Shoot"	Louie and Frankie document a scandal which focuses on a 1979 summer photo shoot where the ferret posed nude.
Beer	Budweiser "Which Game?"	Three men are on the phone with a guy allegedly watching the game. Their question: "Whassup?"
Beer	Budweiser "Rex's Motivation"	A dog s not crying in a movie scene, so the director tells the dog to think back to his worst day. The dog's worst day was jumping over a hedge to chase a Budweiser truck, only to ram head first into the side of a lawn care truck. The dog then gives the howl of his life.
Candy	M&M's "Sexy Girl"	Men and women are all impressed by the green M&M.
Credit card	Visa "Swimmers"	The announcer decide to take a break from commercialization and focuses on the 2000 Olympic Games with female swimmers swimming. They then spelled out "VISA", and the announcer ends their break, and says that Visa is the official card of the Olympic Games.
Film	Gladiator	TV promo.
Film	Mission to Mars	TV promo.
Film	Titan A.E.	TV promo.
Mail	FedEx "Combat Rangers"	Combat Rangers action figures are all wearing dresses. The toy makers found that the wrong shipping company got the wrong dresses in China.
Mail	FedEx "The Lollipop Guild"	While greeting Dorothy, the Lollipop Guild lose their high voices. A FedEx truck delivers three balloons to the group, they inhale the helium, and continue the greeting.
TV	Oxygen "Baby Girl Power"	At a maternity ward, a pink cap for a baby girl is found on the floor. Soon, all the babies take off their caps, signifying they should not be categorized.
Website	AutoTrader.com "I Need a Car"	A man stands in a vast, featureless white room. He says, "I need a car." Countless cars zoom past him, which are narrowed down based on his choices.
Website	Britanica.com[5] "Untitled"	Referenced in a contemporary CBS News article but possibly lost.
Website	Computer.com "Mike and Mike"	To get opinions on Computer.com, we watch interviews with the creators' mother, college buddy, nephew, and uncle.
Website	e1040.com "Charity"	An accountant asks a client if he gave anything to charity. The man exclaims that he gave a mint to "charity", who turns out to be a woman.
Website	EDS "Cat Herders"	We take a look at the tough and drama-filled job of being a cat herder. Director: John O'Hagan.
Website	Epidemic.com "Bathroom"	A man washes his hands and receives money for it. He sneezes and the same thing happens.
Website	E*Trade "Wasted 2 Million"	Two men and a monkey dance to "La Cucharacha". Then, the screen makes fun of the money being spent by websites on Super Bowl ads by saying: "Well, we just wasted two million bucks."
Website	E*Trade "Out the Wazoo"	A man is rushed to the ER. Doctors discover that he has money "coming out the wazoo".
Website	E*Trade "Basketball Prodigy"	A young man scores the winning goal in a basketball game. His coach tells him that he's a natural. The player then declares that he wants to dance for a career.
Website	e-stamp.com "Time Saving Tips"	A man who owns his own business is shown shredding paper. A voice asks if he really has time for this. The man realizes he can throw the papers into his backyard and shred them by mowing his lawn. The voice congratulates him and suggests that he use e-stamp.com to buy postage.
Website	Hotjobs.com "Negotiations"	Two businessmen negotiate with a giant, light-up mouse-pointer hand. The hand mocks the first businessman's suggestions, noting that "A startup in Frisco made a mockery of your signing bonus." The businessman tells the hand "I don't like you."
Website	Kforce "Looking for a Job"	A man leads someone through the red-light district of a city. After walking through a door marked "JOBS", he falls down a chute into a desert. Images of Kforce.com at work are then shown.
Website	LastMinuteTravel.com "Tornado"	Two men set up lawn chairs and watch an incoming tornado. They discuss one man's recent trip to Barbados as the tornado sucks the other man away at the last minute.
Website	LifeMinders.com "The Worst Commercial"	On yellow paper in typing while "Chopsticks" is played on piano, a message says: "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight. Introducing LifeMinders.com. We send highly personalized emails on topics you ask for. Free. No junk. How can we do all this with 7.5 million members? We're information experts (geeks). But we don't know diddly about making ads."
Website	MicroStrategy "Fraud"	A voice over a cell phone helps a man to reschedule a flight. When he tries to pay for it with a credit card, the voice alerts police that the man is impersonating the real cardholder.
Website	MicroStrategy "Stock Alert"	A woman in an airport uses her mobile device to trade stocks.
Website	Monster.com "The Road Less Travelled"	A woman stands on a street corner in a city. Various people walking past her recite "The Road Not Taken" by Robert Frost.
Website	OnMoney.com "Paper Monster"	A man sits in a room with papers scattered everywhere. The papers gather into the shape of a monster and assault him. He survives by opening his laptop, which sucks the paper monster inside of it.
Website	Netpliance "Webhead"	Various images of people wearing glasses with tape across the middle are shown. A voice asks what would happen if everyone could access the internet without a computer.
Website	OurBeginning.com "Invites"	Soon-to-be-married brides fight with each other at a wedding invitation store.
Website	Pets.com "If You Leave Me Now"	When pets are left home, a hand puppet dog sings the Chicago song "Baby, Please Don't Go".
Website	WebMD "Ali"	A close-up video of Muhammad Ali shadowboxing is shown. On-screen text makes obscure references to circumventing the healthcare system.

2001

Product Type	Product/ Title	Plot/ Notes
Beer	Budweiser "We Are Not Alone"	A dog is abducted by aliens. It is revealed that the dog is actually an alien in disguise. When the leader asks what he has learned, the alien quotes the Whassup? line. It soon catches on with the alien, and an alien intelligence agency finally detects the race.
Beer	Budweiser "What Are You Doing?"	A commercial plays that shows sharply dressed men parodying the Whassup? commercials with the line "What are you doing?" It is then revealed to be a commercial watched by the men from the Whassup? commercials.
Film	A Knight's Tale	TV promo.
Film	Exit Wounds	TV promo.
Film	Hannibal	TV promo.
Film	Swordfish	TV promo.
Film	The Fast and the Furious	TV promo.
Film	The Mummy Returns	TV promo.
Food	George Foreman Grill "Colors"	People dance to celebrate the five new colors the George Foreman Grill comes in.
Gaming	PlayStation 2 "Future"	A future commercial advertises the PS9.
Soft drink	Pepsi "The Best Pepsi Ad Ever"	The winner of the online poll for the best Pepsi commercial that aired during the Super Bowl is announced. The winning commercial is played: the 1992 Cindy Crawford commercial.
Soft drink	Pepsi "Bob Dole"	Bob Dole does a spoof on his erectile dysfunction commercials by using Pepsi as the product. Pepsi helps him feel young again, as he does a backflip. Cast: Bob Dole, Eric Stonestreet.
Soft drink	Pepsi "Rollercoaster"	A man brings a full cup of Pepsi on a rollercoaster. Somehow, he manages to spill none of it on the ride. Later, an attractive woman asks him for the time, and he spills the Pepsi on his shirt.
Website	E*Trade "Ghost Town"	In a spoof of the famous 1970s Crying Indian commercial, the chimp from last year's popular E*Trade commercial wanders through a ghost town on a pony. Several deserted dot-com businesses are seen, referring to the various dot-com companies which went bankrupt partly due to their commercials last year. The chimp sheds a tear for the corpse of the Pets.com sock puppet dog.

2002

Product Type	Product/ Title	Plot/ Notes
Beer	Budweiser "Clydesdale Respect"	As a tribute to the victims of the September 11th attacks, Budweiser produced a one time only advertisement. The commercial shows the Budweiser Clydesdales walking across the Brooklyn Bridge into New York City. They then stopped, gazed at the ruined New York skyline, and bowed in reverence and respect. The commercial aired only once, but was available on the website for a period of one year. A modern take on this commercial aired a decade later, with the newly-built One World Trade Center in the background skyline.
Film	Austin Powers in Goldmember	TV promo.
Film	Blade II	TV promo.
Film	Collateral Damage	TV promo.
Film	Spider-Man	TV promo, which gained popularity.
Food	Lipton Brisk "Puppet Strike"	A puppet version of Danny DeVito is fired, as the new Brisk is so good, it sells itself. This causes all the puppets from the Lipton Brisk commercials to go on strike.
Gaming	Madden NFL 2002	TV promo.
Soft drink	Pepsi "Now and Then"[6]	Britney Spears promotes the Pepsi generation in the years 1958, 1963, 1966, 1970, 1989, and the present day. Director: Joe Pytka; Cast: Britney Spears.
Soft drink	Pepsi "The Joy of Pepsi"	Britney Spears sings an updated version of "The Joy of Pepsi" jingle (which was first introduced in 1999). A 90-second music video was made into a commercial, which aired during the Super Bowl.[6]
Website	Yahoo! "Dolphin"	A man is walking in the waters near an island when he meets a talking dolphin. The man says he found the island on Yahoo!. The dolphin then admits it learned to talk on Yahoo! as well.

2003

Product Type	Product/ Title	Plot/ Notes
Film	Bad Boys II	TV promo.
Film	Charlie's Angels: Full Throttle	TV promo.
Film	Daredevil	TV promo.
Film	Gods and Generals	TV promo.
Film	The Matrix Reloaded	TV promo.
Film	Tears of the Sun	TV promo.
Film	Terminator 3: Rise of the Machines	TV promo.
Mail	FedEx "Cast Away"	Is the final scene of the 2000 film of the same name where Chuck returns the package to its sender. But in this version the woman answers the door; when Chuck asks what was in the box, the woman replies, "Just a satellite phone, GPS locator, fishing rod, water purifier and some seeds. Just silly stuff."

2004

Product Type	Product/ Title	Plot/ Notes
Beer	Budweiser "Donkey"	A donkey narrates his life story, where he dreams of becoming a Budweiser Clydesdale. He trains and trains, even going to the trouble of putting puffy hooves on his feet. When his job interview comes, the five Clydesdale horses ask why he should become a Clydesdale. He responds with a donkey sound, and gets the job.
Car	Ford "The One"	A Ford GT is shown driven a speed on a racetrack.
Gaming	PlayStation 2 "Going Back"	TV promo for Jet Li: Rise to Honor (Full Version of "Going Back" Aired later).
Film	50 First Dates	TV promo.
Film	Hidalgo	TV promo.
Film	Starsky & Hutch	TV promo.
Film	Secret Window	TV promo.
Film	The Alamo	TV promo.
Film	Troy	TV promo.
Film	Van Helsing	TV promo.
Potato chips	Lay's "Dentures"	A teen drops a bag of Lay's chips. An elderly woman tries to get the chips, only to get knocked over by an elderly man's cane. The man grabs the bag, only to realize that the woman has his dentures. The teen comes back and takes the Lay's chips, and plants a kiss on the man.
Credit card	Master Card "Errands"	Homer Simpson is doing some errands such as buying beer instead of diapers, an oil change, and a haircut. Homer seems to know of the narrator's existence, finally being fed up with him at Moe's Bar, muttering the words "stupid voice-over guy".
Soft drink	Pepsi "Bear's Disguise"	When two grizzly bears rob a cottage, they find no Pepsi anywhere. One of the bears steals the resident's ID and disguises himself as the person. Then, he buys Pepsi at a convenience store.
Soft drink	Pepsi "Hendrix"	In Seattle, 1953, a young Jimi Hendrix walks down a city sidewalk. When he sees a Pepsi machine and Coke machine, he chooses the Pepsi machine. At the machine, he sees a Fender Telecaster electric guitar in a pawn shop. If he had gone to the Coke machine, he would have bought an accordion. The screen then says, "Whew...that was a close one." In the background, Hendrix's "Purple Haze" is playing; at first as the original recording, then on accordion.

2005

Product Type	Product/ Title	Plot/ Notes
Beer	Budweiser "Audition"	All kinds of animals come to the Budweiser Clydesdale farm to become a Clydesdale. A driver looks at the donkey from last year's Budweiser commercial and says, "Now look what you've started."
Beer	Budweiser "Welcome Home"	Pedestrians are in an airport, minding their own business. People start clapping. Then, everyone is clapping, as it is revealed they are clapping for soldiers coming home from war. At the end, a title card says, "Thank you." Director: Joe Pytka.
Beer	Heineken "Beer Run"	Brad Pitt buys a six-pack of Heineken at a corner shop. Soon, he is being chased by a mob of paparazzi. It ends with an anonymous phone call. Director: David Fincher
Car	Ford "Gang"	A tough biker gang is going to the bar, only to be scared off by Fords.
Film	Batman Begins	TV promo.
Film	Be Cool	TV promo.
Film	Constantine	TV promo.
Film	Hitch	TV promo.
Film	Robots	TV promo.
Film	Sahara	TV promo.
Film	The Pacifier	TV promo.
Film	War of the Worlds	TV promo.
Soft drink	Diet Pepsi "The Diet Pepsi Truck"	P. Diddy is late for an awards show, so he hitches a ride on a Diet Pepsi truck. After the arrival, everyone starts driving Diet Pepsi trucks, being the next big thing.

2006

Product Type	Product/ Title	Plot/ Notes
Film	16 Blocks	TV promo.
Film	Cars	TV promo.
Film	Mission: Impossible III	TV promo.
Film	Pirates of the Caribbean: Dead Man's Chest	TV promo.
Film	Poseidon	TV promo.
Film	Running Scared	TV promo.
Film	The Shaggy Dog	TV promo.
Film	V for Vendetta	TV promo.

2008

Product Type	Product/ Title	Plot/ Notes
Beer	Bud Light "Cavemen"	Three cavemen are trying to carry a cooler of Bud Light to a party. A friend says that he has invented the wheel. But the wheel is not working when they use it as hoister to carry the Bud Light.
Beer	Budweiser "Training"	For the Budweiser Clydesdales this year, Hank the Clydesdale is not picked. A dalmatian sees this and offers to train Hank for next year. In a tribute to Rocky, the two train like the training in the famous movie. The year after that, Hank becomes a Budweiser Clydesdale and gives a high five to his trainer.
Car	Audi "The Godfather"	Spoofing The Godfather, the horse's head is replaced with the front of a Rolls-Royce.
Film	Iron Man	TV promo.
Film	Jumper	TV promo.
Film	The Chronicles of Narnia: Prince Caspian	TV promo.
Film	Wanted	TV promo.
Film	You Don't Mess with the Zohan	TV promo.
Soft drink	Coca-Cola "It's Mine"	At the Macy's Thanksgiving Day Parade, the Underdog and Stewie Griffin balloons chase after a Coke balloon, with New Yorkers watching from many places. But instead, Charlie Brown triumphantly catches the Coke.
Soft drink	SoBe "Thriller"	Naomi Campbell and lizards do the famous Thriller dance.
Website	E*Trade "Baby"	The birth of the E*Trade baby, the baby explains that he can use E*Trade, you can use it too.
Website	E*Trade "Clown"	The E*Trade Baby has rented a clown with his savings.

2009

Product Type	Product/ Title	Plot/ Notes
Beer	Bud Light "Conan"	Conan O'Brien says he will do an embarrassing Bud Light commercial, and he is promised it will only show in Sweden. He watches it in Times Square.
Beer	Bud Light "Drinkability"	Two guys are at a ski resort. One guy shows how some skiers have more drinkability than others by drawing a ramp and some trees. The second skier crashes into the trees.
Beer	Budweiser "Fetch"	A farmer plays fetch with his Dalmatian. A jealous Clydesdale goes and fetches a tree branch.
Beer	Budweiser "True Love"	A Clydesdale falls in love with a dancing circus horse. He searches for her, until they both escape together from the circus. Two clowns watch this, with one of them saying, "I didn't know Daisy was dating."
Beer	Miller Lite "Highlight"	The Miller Lite guy screams, "Highlight!"
Car	Audi "The Chase"	Jason Statham is in a car chase, stealing different cars, ending up in different periods of time.
Car	Hyundai Motor Company "Epic Lap"	A Hyundai Genesis Coupe, driven by Rhys Millen is shown powersliding around a racetrack.
Film	G.I. Joe: The Rise of Cobra	TV promo.
Film	Land of the Lost	TV promo.
Film	Monsters vs. Aliens	3-D TV promo.
Film	Star Trek	TV promo.
Film	Transformers: Revenge of the Fallen	TV promo.
Food	Doritos "Crystal Ball"	At the office, a worker ask if there will be free Doritos today. He then throws the crystal ball at a snack machine for Doritos, breaking the glass. An impressed worker asks if he will get a raise today, and throws the crystal ball at his boss in the groin. The first worker comes over, happily eating Doritos, and says, "Not today!" Directors: Joseph and Dave Herbert (who won $1,000,000 for the ad)
Food	Doritos "The Power of Crunch"	A man learns the power of crunch with a woman stripped down to her underwear, free money from an ATM, and a policeman being turned into a monkey.
Manufacturing	Bridgestone "The Potato Heads"	Mr. Potato Head is being nagged by his wife while driving. Soon, dodging sheep, they swerve, and Mrs. Potato Head's mouth flies off down a mountain. Mrs. Potato Head then sticks on her "angry eyes".
Soft drink	Pepsi "Forever Young"	A look through two generations, all to the Bob Dylan song "Forever Young" and its cover by will.i.am.
Soft drink	Pepsi "I'm Good"	Many men drinking Pepsi Max get hurt, then say "I'm Good".
Soft drink	Pepsi "PepSuber"	MacGruber changes his name to PepSuber. Cast: Will Forte, Kristen Wiig, Richard Dean Anderson
Restaurant	Denny's "Mafia"	Three mobsters are thinking about killing a guy, and they ask the waitress for more chocolate dumdiddles and swirly gumdrops on their pancakes. Part of the 'Serious Breakfast' campaign.
Website	E*Trade "Singing Baby"	A web baby tries to express himself by singing.

2010s

2010

Product type	Product/ Title	Plot/ Notes
Beer	Bud Light "Beer House"	Several people meet a man whose house is made out of Bud Light cans. He says that some of the cans are not empty, and the people start to rush and take the house apart.
Beer	Bud Light "Meteor"	When scientists see a meteor flying towards earth, they decide to party with Bud Light. The meteor turns out to be a rock, and they still party.
Beer	Bud Light "T-Pain Voice"	Men who hear about a Bud Light party talk like T-Pain. Soon, T-Pain shows up at the party.
Beer	Budweiser "Friends"	A Clydesdale and a calf are friends at a young age, though a fence separates them. Three years later, the two are reunited and the bull bursts through the fence to his friend.
Beer	Budweiser "Human Bridge"	When the bridge is out in a small town, the population form a human bridge so that a Budweiser truck can cross into town.
Candy	Snickers "Betty White"	Betty White is playing football and keeps getting tackled. A woman gives her a Snickers bar and says, "Try this". White turns back into a man. We then see Abe Vigoda being tackled, to which he responds, "That hurt." It is considered one of the best commercials in the Super Bowl. It was also nominated for an Emmy.[7]
Car	Dodge Charger "Woman Are Shrill"	Men go over the rules of life which they hate. The final man thinks, "And because I do this, I will drive the car I want to drive." Narrated by Michael C. Hall.
Car	Hyundai "Creation"	We see a Hyundai being made.
Car	Hyundai "2020"	A parody of Brett Favre's anonymous retirement, showing him getting an MVP Award in 2020.
Car	Kia Motors "How You Like Me Now"	A teddy bear, a sock monkey, a robot, Muno from Yo Gabba Gabba!, and another toy are all living their PG-13 dreams while driving a Kia Sorento.
Car	Volkswagen "Punch Dub Days"	The first of their Punch Dub Days campaign features many people, including Stevie Wonder and Tracy Morgan, punching someone in the arm.
Film	The Back-Up Plan	TV promo.
Film	Iron Man 2	TV promo.
Film	The Last Airbender	TV promo.
Film	Prince of Persia: The Sands of Time	TV promo.
Film	Robin Hood	TV promo.
Film	Shutter Island	TV promo.
Film	The Wolfman	TV promo.
Food	Doritos "Boyfriend"	A man is seen staring at a woman's butt as she walks into the other room. He then tries to start a conversation with the girlfriend's kid. When he reaches for a Dorito, the kid slaps him, saying, "Keep your hands off my Mama, keep your hands off my Doritos."
Food	Doritos "Dog"	A dog wants Doritos from a man sitting on a bench. The man says it'll have to speak, but it is wearing an anti-bark collar. The dog comes back, and attaches the collar to the man, who lies on the ground, speaking gibberish. The dog walks away with the bag of Doritos.
Food	Doritos "Funeral"	A man who recently faked his death is in his coffin, watching the Super Bowl and in a pool of Doritos. The casket flies open, and he screams, "It's a miracle!"
Food	Doritos "Tim"	At a gym, a man has stolen Doritos out of Tim's locker. His friend tries to warn him, but Tim transforms into a Dorito-wearing ninja.
Manufacturing	Bridgestone "Killer Whale"	Three men have a killer whale in their small van. They then release it into the sea. One guy says, "Best bachelor party ever!"
Mobile phone	Boost Mobile "Shuffle"	Celebrating the 25th anniversary of The Super Bowl Shuffle, the 1985 Chicago Bears do the Shuffle.
Restaurant	McDonald's "Check This"	In a remake of the 1993 Super Bowl commercial, NBA stars Dwight Howard and LeBron James play a slam dunk version of H-O-R-S-E. The prize: a Big Mac and fries. Larry Bird, who was in the original commercial, makes a cameo at the end.
Shoes	Skechers "Shape-Ups"	Three people, including Joe Montana, talk about how great Shape-Ups are.
Soft drink	Coca-Cola "Africa"	A sleepwalking man walks in a forest of Africa, eventually reaching a refrigerator with a Coke bottle.
Soft drink	Coca-Cola "The Simpsons"	Mr. Burns goes bankrupt and loses everything. While in a walk in the park, he sees people enjoying his things and Coke bottles. Apu notices that Burns is sad, and gives him a Coke since he was carrying two armfuls of Coke. Milhouse is standing in a makeshift kite and bumps into the Coca Cola logo. He says "Ah Sorry Coke!" while the theme tune plays.
TV show	Late Show with David Letterman	David Letterman, Oprah Winfrey, and Jay Leno are watching the Super Bowl.
TV show	NFL Full Contact	On Groundhog Day, the mayor pulls out a small football player who sees his shadow. The mayor declares six more weeks of football.
Website	cars.com "Smart Kid #2"	A brand-new "Smart Kid" ad for cars.com.
Website	E*Trade "Date"	A date between two web babies goes awry.
Website	Focus on the Family.com "Miracle Baby"	Pam Tebow talks about her miracle baby Tim Tebow. This ad drew much criticism from pro-choice groups.
Website	GoDaddy "Massage"	Danica Patrick gets a massage. The massage therapist realizes that she's the GoDaddy spokeswoman. Then he then tries to impress Danica by opening her blouse.
Website	Google "Searching"	An anonymous user (most likely a man) is using Google for help by using its search engine. Over the course, it tells a story about how the user goes to Paris for college, meets a French woman, falls in love, buys her chocolate, gets married, and has a child.
Website	Monster.com "Talented Beaver"	A beaver that plays the fiddle becomes a big hit.

2011

Product Type	Product/ Title	Plot/ Notes
Beer	Bud Light "Hack Job"	A couple appears on a home makeover show called "Hack Job", discovering the only thing they have done to their kitchen was put a bucket of Bud Light on the counter.
Car	Audi "Old Luxury"	Two people escape from a fancy prison. Cameos: Kenny G
Car	Chevrolet "Elderly Home"	People in an elderly home try to figure out a Chevy commercial.
Car	Chevrolet "Miss Evelyn"	Two guys narrate their idea for a Chevy Camaro commercial.
Car	Chrysler 200 "Born of Fire"	A narrator talks about how Detroit has its history, but it should be respected like any other town. Rapper Eminem is driving through Detroit in his Chrysler, until he reaches the Fox Theatre. He concludes that, "This is the Motor City, and this is what we do." The song "Lose Yourself" by said artist is playing throughout the commercial. The commercial is two minutes long, and one of the longest commercials in Super Bowl history. The ad received critical acclaim.
Car	Ford "Race"	Six people prepare to race in their Fords.
Car	Volkswagen "Black Beetle"	A computer-generated black beetle runs fast, as it is referencing the new Volkswagen model.
Car	Volkswagen "The Force"	A kid dressed as Darth Vader tries the Force on random objects, but fails. When his father comes home in his Volkswagen, the kid tries to use the Force to start the engine. He succeeds, or so he thinks. This was voted #9 on YouTube's Top 10 Videos of 2011.
Film	Captain America: The First Avenger	TV promo.
Film	Cowboys & Aliens	TV promo.
Film	Pirates of the Caribbean: On Stranger Tides	TV promo.
Film	Thor	TV promo.
Film	Transformers: Dark of the Moon	TV promo.
Food	Doritos "Love"	A man goes around the office with a creepy obsession for Doritos.
Food	Doritos "Teasing"	A boyfriend teases his girlfriend's dog by waving Doritos around from the inside of a glass door. Instead of the dog running into the door, the dog crashes through the door, squishing the man.
Soft drink	Pepsi "Love Hurts"	A wife keeps putting down her husband's spirits. When the husband thinks his wife will be mad that he is drinking PepsiMax, she too is drinking PepsiMax. When the man then spots a hot jogger, the woman accidentally knocks out the woman with her can.
Store	Best Buy "Upgrades"	Ozzy Osbourne tries to shoot a Best Buy commercial for 4G phones, but the G keeps getting upgraded. Pretty soon, Osbourne is replaced by Justin Bieber. Cast: Ozzy Osbourne, Justin Bieber, Sharon Osbourne, Jack Osbourne

• BMW
• Bridgestone (2)
• Brisk
• Bud Light (2)
• Budweiser (2)
• CareerBuilder
• CarMax (2)
• Cars.com (2)
• Coca-Cola (2)
• Disney- Pirates of the Caribbean: On Stranger Tides
• Doritos (3)
• E*Trade
• GoDaddy
• HomeAway
• Hyundai
• Kia
• Mercedes-Benz
• Paramount Pictures
• PepsiMax (3)
• Relativity Media- Limitless
• Skechers- "Kim Kardashian"
• Snickers
• Stella Artois
• Teleflora- "Faith Hill"
• Universal Pictures

2012

Product Type	Product/ Title	Plot/ Notes
Beer	Bud Light "Factory"	A factory is working on the new Bud Light Platinum.
Beer	Budweiser "The End of Prohibition"	The reactions of a town at the end of Prohibition are shown
Beer	Budweiser "Eternal Optimism"	Various moments in 20th Century history are shown, all accompanied by people drinking Budweiser.
Candy	M&M's "Just My Shell"	At a party, a brown-shelled M&M is mistaken for being naked. As a result, the red M&M tears off its skin and dances to "Sexy and I Know It" by LMFAO.
Car	Audi "Vampire Party"	A group of vampires are having a party in the woods. The vampire in charge of drinks (blood types) arrives in his Audi. The bright lights of the car kills all of the vampires, with him wondering where everyone went afterwards.
Car	Chrysler "Halftime in America"	Clint Eastwood recounts how the automotive industry survived the Great Recession.
Car	Fiat "Seduction"	A man walks through a street to discover a beautiful woman (Catrinel Menghia) standing on a parking space, who proceeds to approach and seduce him, when successfully doing so he then discoved he was about to kiss a Fiat 500 Abarth. Cast: Catrinel Menghia
Car	Hyundai "Cheetah"	Two men try to see which is faster: a cheetah or a Hyundai. Once the cheetah is released, it starts to instead chase after its cage handler.
Film	Act of Valor	TV promo.
Film	The Avengers	TV promo.
Film	Battleship	TV promo.
Film	John Carter	TV promo.
Film	The Lorax	TV promo.
Soft drink	Pepsi "The King's Court"	People in the Middles Ages try to entertain their king (Elton John) for a Pepsi. While the first person fails, a mysterious person (Season 1 X Factor winner Melanie Amaro) wins the Pepsi by singing Aretha Franklin's "Respect"." After she wins, she overthrows the king and gives Pepsi to all the town. Cast: Elton John, Melanie Amaro, Flavor Flav
Store	Best Buy "Phone Innovators"	An ad featuring the creators of the cameraphone, Siri, and the first text message. The creators of Words with Friends also appear parodying the incident involving Alec Baldwin playing the game on an airplane.

• Pete Hoekstra

2013

Product Type	Product/ Title	Plot/ Notes
Car	Audi "Prom"	A guy getting ready for the prom. Drives his mom's Audi to the prom.
Truck	Dodge Ram "So God Made a Farmer"	Portions of the speech by Paul Harvey are played over a background of farming activities in the United States.
Film	Fast and Furious 6	TV promo.
Film	Iron Man 3	TV promo.
Film	Oz the Great and Powerful	TV promo.
Film	Star Trek Into Darkness
Food	Wonderful Pistachios	Psy does his "Gangnam Style" dance to promote pistachios.[8]

2014

Product Type	Product/ Title	Plot/ Notes
Car	Audi "Doberhuahua"	.
Food	Doritos “Time Machine”	A child scams a neighbor into giving him his bag of Doritos, by claiming he had built a time machine powered by them.
Beer	Budweiser "Puppy Love"	.

2015

Product Type	Product	Title	Plot/ Notes
Adhesives	Loctite	"Positive Feelings'"	People dancing with Loctite fanny packs.[9]
Antifungal medication	Jublia	"Tackle It"	Antifungal topical.[10]
Beer	Budweiser	"Lost Dog"	A little yellow labrador gets lost and finds his way home.[11]
Beer	Bud Light	"Coin"	As part of the beer's ongoing "Up for Whatever" campaign, a randomly-chosen person plays a life-sized version of Pac-Man.[12]
Candy	Skittles	"It Will be Settled"	A town settles their disputes with arm wrestling contests.[13]
Candy	Snickers	"The Brady Bunch"	In The Brady Bunch episode, a hungry Marcia (Danny Trejo) is stressing out and "her" parents settle her down with a Snickers bar.[14]
Car	BMW	"Newfangled Idea"	No one knew how big the Internet would become, as shown in a 1994 clip of Today show hosts Katie Couric and Bryant Gumbel. 21 years later, the two are in an all-electric BMW i3, which is made in a wind-powered factory.[10]
Car	Chevrolet	"Super Bowl Blackout"	The screen goes blank and then asks what if you lost TV service and your screen went black as the game started, and that its latest vehicle has Wi-Fi ability.[15]
Car	Dodge	"Wisdom"	Centenarians give advice about life, as the car company celebrates its 100th anniversary.[10]
Car	Fiat	"The Fiat Blue Pill"	A husband loses his blue pill, which bounces around town until it lands in a Fiat 500, making the car slightly bigger.[16]
Car	Jeep	"Beautiful Lands"	Advertisement for the Jeep Renegade, done to the song "This Land Is Your Land", and applied to lands all over the world.[17]
Car	Lexus	"Let's Play"	A miniature model of the Lexus RC 350 shows off some drift parking techniques, followed by a full-size model.[10]
Car	Kia Motors	"The Perfect Getaway"	Pierce Brosnan is pitched a movie role where he drives a Kia Sorento up a snow-covered mountain road but instead of action-adventure mission with snipers, tanks, and explosions, he encounters animals and safe drive.[18]
Car	Mercedes-Benz	"Fable"	A retelling of The Tortoise and the Hare where the tortoise drives a Mercedes-AMG GT.[19]
Car	Nissan	"With Dad"	A race car driver balances his work life and his family. First public appearance of Nissan GT-R LM Nismo.[20][21][22]
Car	Toyota	"How Great I Am"	Footage of Paralympian snowboarder and Dancing with the Stars competitor Amy Purdy juxtaposed with an audio promo by Muhammad Ali.[10]
Car	Toyota	"My Bold Dad"	The aspects of being a dad.[10]
Car accessories	WeatherTech	"America At Work"	The American company makes car floor mats.[10][23]
Credit card	Discover	"Surprise"	A guy contacts his service representative when he learns that he can get his credit score, which is good because he does not like surprises. He then opens the door and sees a screaming goat in his apartment.[24]
Feminine care products	Always	"Like a Girl"	A new look at the phrase of doing things "like a girl".[10][25]
Film	Avengers: Age of Ultron		TV promo.[26]
Film	The Divergent Series: Insurgent		TV promo.[26]
Film	Fifty Shades of Grey		TV promo.[26]
Film	Furious 7		TV promo.[26][27]
Film	Jurassic World		TV promo.[26]
Film	Minions	"Super Fans"	TV promo. The Minions are shown to enjoy the game with their own ways.[26][28]
Film	Pitch Perfect 2		TV promo[26]
Film	Ted 2		TV promo. Tom Brady is featured in the movie.[26][29]
Film	Terminator Genisys		TV promo.[26]
Film	Tomorrowland		TV promo.[10][26]
Food	Avocados From Mexico	"First Draft Ever"	Doug Flutie and Jerry Rice provide color commentary on the first ever draft over animals and plants.[30]
Food	Doritos	"Middle Seat"	An airline passenger tries not to let the seat next to him be occupied. / Winner in the Doritos "Crash the Super Bowl" contest.[31][32]
Food	Doritos	"When Pigs Fly"	A boy creates a contraption that allows pigs to fly so he can get some Doritos. / Runner-up in the Doritos "Crash the Super Bowl" contest.[31][32][33]
Food	McDonald's	"Pay With Lovin'"	A McDonald's restaurant accepts alternatives to money such as compliments, silly dances, and calling mom.[10][13]
Gaming	Clash of Clans	"Revenge"	Liam Neeson plans to avenge his loss in the game.[34][35]
Gaming	Game of War: Fire Age	"Who I Am"	Kate Upton's character leads her troops against an invading army.[36]
Insurance	Esurance	"Sorta Pharmacy"	A woman gets service by "Sorta Greg" (Bryan Cranston), an eccentric pharmacist.[10]
Insurance	Esurance	"Sorta Your Mom"	A student is picked up from school by a badly-driving woman who claims to be "sorta your mom" (Lindsey Lohan).[37]
Insurance	Nationwide	"Invisible Mindy"	After being treated by other insurance companies, Mindy Kaling thinks she might actually be invisible.[10]
Insurance	Nationwide	"Make Safe Happen"	A boy talks about not being able to do things like ride a bike or other childhood activities because he died from an accident.[38]
Lingerie	Victoria's Secret		Footage of model shoots from the past 18 months.[39]
Phone	Sprint	"Super Apology"	A caption-styled ad with curse words changed with pictures of the screaming goat and a donkey.[10]
Phone	T-Mobile	"#KimsDataStash"	Kim Kardashian asks viewers to help save the data from cell phone service packages so that she can be seen in action.[13][40][41]
Phone	T-Mobile	"One Upped"	Chelsea Handler and Sarah Silverman try to one-up each other when they use Wi-Fi calling.[42][43]
Phone accessory	Mophie	"All-Powerless"	Weird things happen around the world because God's smartphone battery runs out.[10]
Service	No More	"30 Second"	A woman places a call to 911 pretending to order a pizza but is actually calling for help from domestic abuse.[13]
Service	Weight Watchers	"All You Can Eat"	After being inundated with food ads, it is time to make plans.[10][44]
Shoes	Skechers	"Hall"	Pete Rose talks about being in the Hall and walking in his Skechers shoes. It turns out the Hall is in his own house and he even is not supposed to be in there.[10]
Skincare products	Dove+Men	"Real Strength"	Video clips of kids of various ages calling out for their dads.[10][13][45][46]
Soft Drink	Coca-Cola	"Make It Happy"	A spill of the drink in a data center causes Internet bullying messages to transform into positive messages.[10][13]
Software	Turbo Tax	"Boston Tea Party"	The British work a deal to call off the American Revolution by stating that filing taxes would be free.[47]
Technology	Microsoft	"Braylon O'Neill"	A boy with two prosthetic legs is able to play sports and have a life.[10]
Website	Wix.com	"It's That Easy"	5 former NFL stars start new careers with the help of website builder Wix.com.[10]
Website	GoDaddy.com	"Working"	A guy misses the Super Bowl party so he can work on his e-business.[10]
Website	Squarespace	"Om"	Jeff Bridges hums "Om" next to a sleeping couple, and advertises his website that he built with Squarespace.[10]

2016

Product type	Product	Title	Plot/ Notes
Beer	Bud Light	"Bud Light Party"	Amy Schumer and Seth Rogen form a political party.[48]
Car	Hyundai Genesis	"First Date"	A father (Kevin Hart) lets his son borrow his Hyundai Genesis for his first date, but acts as a helicopter parent using the vehicle's tracking system, culminating with him tracking his son with an actual helicopter.[49]
Car	Honda Ridgeline	"A New Truck to Love"	A herd of sheep sing Queen's "Somebody to Love", while the truck bed audio system of the new Ridgeline is demonstrated.[49]
Clothing	Marmot	"Love the Outside"	A camper hangs outdoors with a marmot, and is slapped in the face when he attempts to kiss it.[50]
Food	Heinz	"Weiner Stampede"	A pack of weiner dogs, dressed like hot dogs, run in slow motion towards humans in Heinz Ketchup and Mustard bottle costumes.[49]
Film	Deadpool		TV promo.
Game	Nintendo	"#Pokemon20"	Honors the 20th anniversary of the Pokémon franchise.[51]
Phone	T-Mobile	"Ballogize"	In reference to his incorrect announcement of the winner of Miss Universe 2015, Steve Harvey apologizes for an error in a Verizon Wireless ad because T-Mobile had doubled the size of its LTE network in the past year.[52]
Toothpaste	Colgate	"Every Drop Counts"	A water conservation PSA, encouraging people to turn off their faucets while brushing their teeth.[53]
Soft drink	Mountain Dew Kickstart	"Puppymonkeybaby"	As a parallel to the product itself being a combination of three "awesome" things, a hybrid of a puppy, monkey, and baby is presented as another.[54]

Most commercials by brand

#	Product	Commercials	Years
1.	Budweiser	23	1998 (6), 1999 (3), 2000 (3), 2001 (2), 2002, 2004, 2005 (2), 2008, 2009 (2), 2010 (2)
2.	Pepsi	15	1997, 1998 (2), 2001 (3), 2004 (2), 2005, 2009 (3), 2011
3.	Bud Light	13	1998 (2), 1999, 2000 (2), 2001 (2), 2008, 2009 (2), 2010 (3), 2011, 2012
4.	Universal Pictures	11	1999 (Ed TV/Life, The Mummy, October Sky), 2000 (Gladiator), 2001 (The Mummy Returns, Fast and the Furious), 2009 (Land of the Lost), 2010 (The Wolfman, Robin Hood), 2012 (Battleship, The Lorax)
5.	Doritos	10	1998, 1999, 2009 (2), 2010 (4), 2011 (2) 2013 (2)
6.	Disney	8	1999 (Mulan), 2005 (The Pacifier), 2008 (The Chronicles of Narnia: Prince Caspian), 2010 (Prince of Persia), 2011 (Pirates of the Caribbean), 2012 (John Carter, Avengers), 2013 (Oz the Great and Powerful, Iron Man 3), 2015 (Avengers: Age of Ultron, Tommorowland)
7.	Paramount Pictures	7	2009 (Star Trek, Transformers 2, G.I. Joe: The Rise of Cobra), 2010 (Iron Man 2, The Last Airbender, Shutter Island), 2012 (Avengers)
8.	E*Trade	6	2000, 2001, 2008 (2), 2009, 2010
9.	Lee	5	1993 (2), 1995 (3)
9. (tie)	Pizza Hut	5	1998, 1999 (4)
10.	Audi	4	2008, 2009, 2011, 2012
10. (tie)	Coca-Cola	4	1979, 2008, 2010 (2)
10. (tie)	Columbia Pictures	4	1999 (8MM), 2001 (Hannibal, A Knight's Tale), 2002 (Spider-Man)
10. (tie)	FedEx	4	1998, 1999, 2000 (2)
10. (tie)	Warner Bros.	4	1999 (The Matrix, True Crime, Wild Wild West), 2001 (Exit Wounds)
14.	Hyundai	3	2010 (2), 2012
14. (tie)	Lay's	3	1997 (2), 2004
14. (tie)	McDonald's	3	1982, 1993, 2010
14. (tie)	New Line Cinema	3	1998 (Lost in Space), 1999 (The Corruptor, Austin Powers 2)
14. (tie)	Volkswagen	3	2010, 2011 (2)
20.	Apple Inc.	2	1984, 1999
20. (tie)	Best Buy	2	2011, 2012
20. (tie)	Bridgestone	2	2009, 2010
20. (tie)	Ford	2	2005, 2011
20. (tie)	Intel	2	1998 (2)
20. (tie)	M&M's	2	2000, 2012
20. (tie)	Master Card	2	1999, 2004
20. (tie)	Monster.com	2	1999, 2010
20. (tie)	Visa	2	1998, 2000
29.	20th Century Fox	1	2000 (Titan A.E.)
–	Wix.com	1	2015
–	Autobytel	1	1998
–	Boost Mobile	1	2010
–	Lipton Brisk	1	2002
–	Buy.com	1	1999
–	cars.com	1	2010
–	CBS	1	2010
–	CBS Films	1	2010 (The Back-Up Plan)
–	Chevrolet	1	2011
–	Chrysler	1	2011
–	Computer.com	1	2000
–	Denny's	1	2009
–	Dodge	1	2010
–	DreamWorks	1	2009 (Monsters vs. Aliens)
–	Electronic Arts	1	2002
–	EDS	1	2000
–	Eggo	1	1997
–	Epidemic	1	2000
–	Focus on the Family	1	2010
–	George Foreman Grill	1	2001
–	GoDaddy	1	2010
–	Google	1	2010
–	Heineken	1	2005
–	Hilfiger	1	1998
–	Hormel	1	1998
–	HotJobs.com	1	1999
–	Kia Motors	1	2010
–	LifeMinders.com	1	2000
–	Master Lock	1	1975
–	Michelin	1	1998
–	Miller Lite	1	2009
–	Nissan	1	1997
–	NFL	1	1998
–	Oxygen	1	2000
–	Pets.com	1	2000
–	Polaroid	1	1981
–	Pontiac	1	1998
–	RadioShack	1	1982
–	Skechers	1	2010
–	Snickers	1	2010
–	SoBe	1	2008
–	Sony	1	2001
–	Tabasco	1	1998
–	Touchstone Pictures	1	1998 (Armageddon)
–	TriStar Pictures	1	1998 (The Mask of Zorro)
–	truTV	1	2010
–	Xerox	1	1977
–	WWF	1	1999
–	Yahoo!	1	2002

See also

• Super Bowl advertising
• USA Today Super Bowl Ad Meter

References

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