Lucian Bernhard

Lucian Bernhard: „Stiller“, 1908
A World War I German propaganda poster urging the sale of war bonds in the Plakatstil style pioneered by Lucian Bernhard.
A sample of Bernhard Modern.

Lucian Bernhard (March 15, 1883 – May 29, 1972) was a German graphic designer, type designer, professor, interior designer, and artist during the first half of the twentieth century. He was born in Stuttgart, Germany, on March 15, 1883, as Emil Kahn to a Jewish family, but changed his name to his more commonly known pseudonym in 1905. His first name is often spelled Lucien.

Career

He was influential in helping create the design style known as Plakatstil (Poster Style), which used reductive imagery and flat-color as well as Sachplakat ('object poster') which restricted the image to simply the object being advertised and the brand name. He was also known for his designs for Stiller shoes, Manoli cigarettes, and Priester matches.[1]

Though he studied briefly at the Akademie in Munich, he was largely self-taught. He moved to Berlin in 1901 where he worked as a poster designer and art director for magazines. In 1920, he became a professor at the Akademie der Künste until 1923, when he emigrated to New York City. In 1928, he opened the Contempora Studio with Rockwell Kent, Paul Poiret, Bruno Paul, and Erich Mendelsohn where he worked as a graphic artist and interior designer. After 1930, he worked primarily as a painter and sculptor until his death on May 29, 1972.[2]

Personal life

Lucian Bernhard was the father of the photographer Ruth Bernhard.

Typefaces

Types Inspired by Bernhard

References

  1. ↑ "Lucien Bernhard". Schoolnet.Uk. Archived from the original on 2010-03-08. Retrieved 2010-03-09.
  2. ↑ Friedl, Ott, and Stein, pp. 124–5.
  3. ↑ David Consuegra (2004), American type design and designers, Allworth Communications, Inc. ISBN 1-58115-320-1, p. 78
  4. ↑ "Concerto Rounded SG™ - Webfont & Desktop font « MyFonts". myfonts.com.

External links

See also

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