Nesquik (cereal)

Nesquik UK box design

Nesquik (cereal), also known as Nestlé Nesquik and Nesquik Cereal, is a family of breakfast cereals made by Cereal Partners Worldwide in a joint venture between General Mills and Nestlé, and based on the popular Nesquik product line.

About

Nesquik Cereal was first introduced in the US in 1999.[1] The cereal consists of small, 1 centimetre spheres of chocolate cereal. Nesquik Cereal is most similar to General Mills' Cocoa Puffs; it is also their most direct competitor. Nesquik Cereal is made with whole-grains and is thus a whole-grain cereal.

Nesquik Cereal is sold in dozens of countries worldwide such as the UK, Canada, Mexico, France, and Hong Kong. It is sold throughout Europe, Africa, Asia, Oceania, the Middle East, South America, and parts of North America. It is currently available in 43 countries.[2] It is available in 30 grams, 375 grams, 500 grams, 700 grams package sizes. Most Nesquik Cereal is manufactured in France by Cereal Partners.

Ingredients

Nesquick Cereal (Original Variety) Ingredients: Cereal Grains (whole grain wheat, maize semolina, rice flour), sugar, cocoa powder, dextrose, palm oil, salt, Fat-Reduced Cocoa Powder, trisodium phosphate, Flavouring: Vanillin, Vitamins and Minerals: vitamin C, niacin, pantothenic acid, vitamin B6, riboflavin (B2), thiamin (B1), folic acid (Folacin), vitamin B12, calcium carbonate and iron.

Nutrition

Nutritional information for Nesquik Cereal per 100-gram serving:

USA discontinuation

Nesquik cereal was sold in the USA since its inception. Though Nesquik ready-to-drink milks, mixes, and syrups sold very well, Nesquik cereal sales always lagged behind its competitor, Cocoa Puffs. Cocoa Puffs were a much more recognizable product, and many more people in America were familiar with it than Nesquik Cereal. Cereal Partners began to aggressively market Nesquik Cereal, and it sold much better. Though Cocoa Puffs remained the segment-leader, Nesquik Cereal became very popular, and sold quite well.

Abruptly, in 2012, Cereal Partners pulled Nesquik Cereal out of the US market for unknown reasons. Many have made their own assumptions, most assuming that the product was pulled out because of the lower-than-competitors sales. The brand has many loyal fans in the United States, and has even obtained a cult following. Thus, as can be expected, the decision by Cereal Partnered sparked anger by its US fans, and many have created petitions, and social network pages demanding the product be returned to the US market.

This situation has greatly benefited import stores, websites, and companies. These companies are able to sell Nesquik Cereal at a much higher price than its original price because the cereal cannot be easily obtained in the US and is no longer officially sold there.

It is uncertain if Nestlé shall bring this product back to the United States, though many have pressured it to do so.

Advertising

Cereal Partners typically advertises Nesquik Cereal more aggressively in large markets. However, wherever it is marketed it is usually on children's television channels. Nesquik Cereal advertisements are heavily marketed towards children, though there have been several marketed to adults. Almost all of Nesquik Cereal ads are displayed via TV, and not the Internet or print. The ads directed towards children often depict an animal in a high energy state, as if it is having a sugar rush. [4]

Cartoon Network partnership

In 2002, Nesquik Cereal signed a sponsorship deal with Cartoon Network which facilitated the creation of a Nesquik 'Tongue Twister' machine appearing with Quicky the Bunny in television advertising campaigns.[5]

See also

References

  1. ↑ Thompson, Stephanie (29 March 1999). "NesQuik Redux: Here Comes The Cereal". Brandweek. Retrieved April 3, 2013.
  2. ↑ (PDF). Nestlé http://www.nestle.com/asset-library/Documents/Media/news-and-features/2011-february/CPW-brochure.pdf. Retrieved April 2, 2013. Missing or empty |title= (help)
  3. ↑ "Nestlé Cereals". Nestlé-Family. Retrieved 30 May 2013.
  4. ↑ http://www.snackmemory.com/nesquick-cereal/
  5. ↑ "Nesquik Cereal. (Briefs).(Brief Article)". Haymarket Business Publications Ltd. 28 March 2002. Retrieved April 3, 2012.
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