On My Mind (Ellie Goulding song)

"On My Mind"
Single by Ellie Goulding
from the album Delirium
Released 17 September 2015 (2015-09-17)
Format
Recorded 2015
Genre
Length 3:33
Label Polydor
Writer(s)
Producer(s)
  • Max Martin
  • Ilya
Ellie Goulding singles chronology
"Powerful"
(2015)		 "On My Mind"
(2015)		 "Army"
(2016)

"On My Mind" is a song recorded by English singer and songwriter Ellie Goulding from her third studio album, Delirium (2015). It was released as the album's lead single on 17 September 2015. It was written by Goulding, Max Martin, Savan Kotecha and Ilya Salmanzadeh, and produced by Martin and Ilya. "On My Mind" is an electropop and R&B song whose instrumentation consists of scratchy guitars, trap drums, slapped beats and sharp, syncopated electronica. Lyrically, "On My Mind" talks about a one-night stand with someone the protagonist shouldn't be with, having a dichotomy between heart and head. Though firmly denied by Goulding, many critics considered it an answer song to Ed Sheeran's "Don't".

The song received positive reviews from music critics, who praised it for being a radio-friendly song, as well as Goulding's delivery, with one critic calling it one of her best singles to date. Commercially, "On My Mind" became another top-ten hit in the United Kingdom, as well as in Australia and other five territories, while reaching the top 20 in other seven countries. In the United States, it reached number 13 on the Billboard Hot 100. Its Western-themed music video was inspired by the film Thelma & Louise and was directed by Emil Nava. It premiered on 21 September 2015, and it shows Goulding in a revenge story in Las Vegas.

Background and release

Originally, "On My Mind" was planned to be released in the first quarter of 2015, with British radio network Capital FM announcing that Goulding claimed that hopefully the single was set to be release around March 2015.[1] However, the release was postponed due to the commercial success of "Love Me like You Do", released on 7 January 2015, as the second single of the soundtrack of the film Fifty Shades of Grey. On 6 August 2015, during iHeartMedia's annual music summit, it was revealed that Goulding's new single was called "On My Mind" and was set to be released "soon".[2][3] On 14 September 2015, Goulding teased her fans on Instagram by posting a "mysterious, semi-topless gif" with the date 17 September", announcing the song's release date. A day later, she posted a 15-second clip of the song.[4] It was described as a "more commercial pop sound" for the singer, who worked with the same team of writers of her successful previous single "Love Me like You Do". Goulding described its sound as "[...] very different for me. But I think it’s a good different."[5] On 17 September 2015, "On My Mind" was released to digital download by Polydor Records as the album's lead-single.[6] A day later, the song was added to Italian radio,[7] and it was serviced to US contemporary hit radio on 22 September 2015.[8]

Composition and lyrics

"I was just in the mood to write something fun and to experiment a little bit. My fans know me as always being quite honest and also being quite heartfelt. We just had fun with it. I love the vibe of the song. It’s quite badass."

—Goulding talking about the inspiration behind the track.[9]

"On My Mind" was written by Ellie Goulding, Savan Kotecha, Max Martin, and Ilya Salmanzadeh, with the latter two serving as the song's producers. According to the sheet music published at Musicnotes.com by Alfred Publishing Co., Inc., the song is written in the key of D minor, with a moderate tempo of 156 beats per minute. Goulding's vocal range spans from D4 to D5.[10] It is an electropop[11] and R&B song,[12][13][14] with its instrumentation consisting in scratchy guitar, slapped beats,[13] trap drums[15] and sharp, syncopated electronica, which according to Idolator's Bianca Gracie, "gladly strays away from the rush of breezy synths that is currently ruling the genre."[16] Matthew Norton of NME described it as "hyperactive, insistent R&B with a bit of Rihanna in the 'eh's,"[13] while Steven J. Horowitz of Billboard and Maeve McDermott of USA Today both perceived that its "wangy guitars" resemble The Police's "Message in a Bottle".[15][17] During the song, Goulding takes a "plain-speaking" approach, while towards the end she goes in a "conciliatory" direction.[13]

Though denied by Goulding, a handful of criticis considered "On My Mind" an answer song to Ed Sheeran's "Don't".

Lyrically, it talks about a one-night stand,[18] presenting a dichotomy between heart and head, when we are with someone we shouldn’t be with, or we want to be with someone we shouldn’t be with.[9] Though denied by Goulding, "On My Mind" was described by many critics as an answer song to Ed Sheeran's "Don't" (2014).[13][15][19][20][21][22] According to Horton, while in "Don't", Sheeran sings, "Don't fuck with my love", Goulding responds in "On My Mind", "You don't mess with love/You mess with the truth".[13] Q described it as a "guitar led, Swiftian tale of a drunken hook up with a tattooed admirer" inspired by a time when she was "on tour, drinking too much and going off the rails".[23] Goulding commented to MTV News about its lyrical content, claiming:

"I think lyrically a lot of my fans will go back to when I first started releasing songs even on to Myspace and things like that because I was very explicit and honest with my lyrics and I would literally just sing what I was thinking. I think it’s genuinely gone back to that. I think for the past couple of years I’ve maybe been filtering out lyrics quite a bit and going for a more typical kind of pop structure, but this song, we had so much fun writing it, it just comes back to that basic thing of having that person just constantly stuck in our heads." [...] "I’m sorry to all the people that want it to be about someone — it’s not, it’s like a myth." "I like guys with tattoos, my boyfriend has tattoos…but I don’t mind. People can read into it however they want. It’s fun to do that, I would do that too."[22]

Critical reception

The song received mostly positive reviews from music critics. Steven J. Horowitz of Billboard gave the song a rating of 3.5 out of 5 stars, calling it a "surefire radio hit" and "a spicy kiss-off."[15] Maeve McDermott of USA Today agreed, calling it "equally ubiquitous as Martin's latest smashes," also naming it "a radio-ready anthem".[17] Matthew Horton of NME perceived that "[t]here's something of Sheeran in the delivery too," noting that "Goulding sounds like she's toasting as she gets her point across as economically as possible, quickfire lines filling dense, juddery verses" and naming it a "promising switch, whatever the intrigue."[13] Carolyn Menyes of Music Times noted that "[t]he single maintains the drippy guitars and play of Goulding's hushed vocals. However, the song gets launched to a new level with some booming drums and a drop that's more similar to hip-hop than something from the discography of Calvin Harris."[24]

Brennan Carley of Spin went on to name it "one of her best singles to date,"[25] meanwhile Christina Garibaldi of MTV News called it "an up-tempo track that checks all the boxes of what makes a pop smash. It’s got an insanely catchy beat, a chorus that will be stuck in your head for days and lyrics that make you think."[22] Nolan Feeney of Time wrote that the song "works its way between your synapses with a twitchy guitar riff and Goulding’s lightning-quick verses about a relationship’s squandered potential."[26] Lewis Corner of Digital Spy gave the song a rating of 4 out of 5 stars, declaring that the song "presents the moment Miss Goulding becomes a pop powerhouse," noting that "the track's Police-styled guitar grooves and oscillating chorus [...] will weave in and around your cerebrum but never quite escapes. The subject may be ambiguous but one thing is for certain, this is Ellie stepping up and moving on."[27]

While noting that "[i]t’s a fun enough song" and picking as one of the essential tracks on the album, Katherine Flynn of Consequence of Sound wrote that "it doesn’t invite multiple listens."[28] Kyle Anderson of Entertainment Weekly called it " lively, flashy, confident earworm,"[29] while Hazel Cills of Pitchfork praised its "little well-done sass."[30] Jon Dolan wrote for Rolling Stone that "Goulding's big voice is compacted into a series of taut flares over clipped hi-hats and Police-like guitar smears,"[31] with musicOMH's Rob Mesure agreeing, calling it a "distant cousin of The Police‘s Message In A Bottle reconfigured with deep bass drops."[32] Matt Collar of Allmusic echoed the same thought, naming it "the Police-meets-Rihanna single [that] seem at first like an odd fit for Goulding's highly resonant, throaty chirp of a voice."[12]

Commercial performance

In the United Kingdom, "On My Mind" debuted at number 7, the week dated 1 October 2015, becoming the highest new chart entry and Goulding's tenth top-ten hit.[33] The following week it climbed to number 6, before peaking at number 5 a week later.[34] In the United States, "On My Mind" debuted at number 22, the week's highest debut, in addition to Goulding's highest debut on that chart.[35] It also debuted at number 5 on Digital Songs with 78,000 copies sold, and at number 44 on Streaming Songs with 4.6 million streaming.[36] It has since reached number 13,[37] and as of February 2016, it has sold 809,000 downloads.[38] In Australia, the song started at number 15 on the ARIA Charts and climbed to number 7 the following week, becoming her third top-ten solo hit and sixth overall; it reached number 3 in its third week.[39] In New Zealand, the song also proved to be successful, debuting at number 5 and peaking at number 4.[40] It also peaked inside the top-ten in Finland, Ireland and Scotland,[41][42] while it reached the top-twenty in Belgium, Denmark, Hungary, Netherlands, Norway and Sweden.[43][44][45][46][47][48][49]

Music video

Background

On 25 August 2015, Goulding talked to Capital FM about the concept of the music video, claiming: "Well it involves me and another girl who’s really hot and we’re sort of like Thelma & Louise," she explained. "I guess [you’ll see it] in about a month’s time. I’m very excited about it."[50] She also revealed that it was shot in Las Vegas and directed by Emil Nava, saying: "It’s a weird place. We went to this old casino and filmed stuff in there. I worked with the director, Emil [Nava], I worked with him before with Calvin Harris [he directed the "I Need Your Love" video]. He’s a friend of mine and we wanted to do something really mad. We wanted to ride some horses, and there’s a gangster who is a not very good guy. It’s kind of got a Thelma and Louise thing about it."[9] It was uploaded to Goulding's Vevo account on 21 September 2015.

Synopsis

At the beginning of the video, Goulding is seen in a Las Vegas hotel room setting interspersed between various shots of casinos and people riding horses. As the song begins, she is seen standing in front of a mirror examining herself, before her lover appears behind her. Between shots of Goulding singing towards the camera in an empty blue room, her and her lover are seen at different times in a hotel room and a ballroom together, and her lover is seen drinking at a bar alone. Goulding is then shown in a different setting standing in front of a caravan with a girl, her accomplice, sitting in a chair beside her. The video cuts to an aggressive argument between Goulding and her lover in their hotel room, with him appearing multiple times in the same room constantly shouting and yelling at her while she sits on the end of the bed. The video gradually shows scenes of the falling apart of their relationship, and now Goulding and her accomplice are shown riding on horseback into Las Vegas and down the Las Vegas Strip, set on revenge on Goulding's former lover. Several shots of Goulding and her accomplice in a hair salon, her former lover living his wealthy lifestyle and flirting with another woman are shown while they continue to ride down the main strip. They approach an unnamed casino, presumably owned by her former lover, and enter the building on their horses while he counts his money. The women are caught on camera riding through the casino, while passing people playing on various poker machines. Her accomplice is seen smashing an expensive vase with a baseball bat interspersed with shots of their conversation in the salon and the two women outside their caravan holding guns.

Later, the two women are shown riding into an area outside the room her former lover is counting his money in, and her accomplice brandishes a sawn-off shotgun, blasting the door to the room open and frightening her former lover. They ride into the room and stay in place, while her former lover argues his case and pleads with them, while various nude glamour shots of Goulding and scenes before the end of their relationship play in between. Her accomplice takes the baseball bat and smashes the lightbulb above them, darkening the room. Her former lover is then seen tied to his chair with duct tape in the dimly lit room, while Goulding and her accomplice ride away on their horses with stacks of her former lover's money. Various scenes of the aftermath are then shown, including the two women back in the salon clinking their glasses, on a rooftop making it rain with money and her accomplice blowing a hole in the casino ceiling with the sawn-off shotgun. Goulding is then seen walking down a hotel hallway and back in the empty blue room singing, and the video ends with the two women riding off on their horses throwing money in the air.

Track listing

  1. "On My Mind" – 3:35
  2. "On My Mind" (Jax Jones Remix) – 4:13
  1. "On My Mind" – 3:35
  2. "On My Mind" (Jax Jones Remix) – 4:13
  3. "On My Mind" (Courage Remix) – 4:04
  1. "On My Mind" (Jax Jones Remix) – 4:13
  2. "On My Mind" (Metronomy Remix) – 3:11
  3. "On My Mind" (Courage Remix) – 4:04
  1. "On My Mind" (MK Remix) – 6:11
  2. "On My Mind" (MK Dub) – 6:10
  3. "On My Mind" (X-Mix Edit) – 4:41

Charts

Weekly charts

Chart (2015−16) Peak
position
Australia (ARIA)[39] 3
Austria (Ö3 Austria Top 40)[55] 14
Belgium (Ultratop 50 Flanders)[43] 10
Belgium (Ultratop 50 Wallonia)[56] 18
Canada (Canadian Hot 100)[57] 10
Canada AC (Billboard)[58] 6
Canada CHR/Top 40 (Billboard)[59] 4
Canada Hot AC (Billboard)[60] 4
Colombia (Monitor Latino)[61] 8
Czech Republic (Rádio Top 100)[62] 33
Czech Republic (Singles Digitál Top 100)[63] 5
Denmark (Tracklisten)[44] 16
Dominican Republic (Monitor Latino)[64] 7
Finland (Suomen virallinen lista)[41] 8
France (SNEP)[65] 54
Germany (Official German Charts)[66] 9
Hungary (Single Top 40)[45] 17
Ireland (IRMA)[46] 6
Israel (Media Forest)[67] 9
Italy (FIMI)[68] 16
Mexico Top 20 Inglés (Monitor Latino)[69] 10
Netherlands (Dutch Top 40)[47] 8
Netherlands (Single Top 100)[70] 11
New Zealand (Recorded Music NZ)[40] 4
Norway (VG-lista)[48] 14
Poland (Polish Airplay Top 100)[71] 37
Poland (Dance Top 50)[72] 48
Poland (Polish TV Airplay Chart)[73] 1
Slovakia (Rádio Top 100)[74] 20
Slovakia (Singles Digitál Top 100)[75] 3
Scotland (Official Charts Company)[42] 7
Slovenia (SloTop50)[76] 22
Spain (PROMUSICAE)[77] 19
Sweden (Sverigetopplistan)[49] 18
Switzerland (Schweizer Hitparade)[78] 17
UK Singles (Official Charts Company)[34] 5
US Billboard Hot 100[79] 13
US Adult Contemporary (Billboard)[80] 16
US Adult Top 40 (Billboard)[81] 1
US Dance/Mix Show Airplay (Billboard)[82] 5
US Mainstream Top 40 (Billboard)[83] 5
US Rhythmic (Billboard)[84] 36

Year-end charts

Chart (2015) Position
Australia (ARIA)[85] 74
Germany (Official German Charts)[86] 86
Italy (FIMI)[87] 95
Netherlands (Dutch Top 40)[88] 50
Netherlands (Single Top 100)[89] 90
UK Singles (Official Charts Company)[90] 75

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[91] 2× Platinum 140,000^
Belgium (BEA)[92] Gold 15,000*
Canada (Music Canada)[93] Platinum 80,000^
Denmark (IFPI Denmark)[94] Gold 30,000^
Italy (FIMI)[95] Platinum 50,000double-dagger
New Zealand (RMNZ)[96] Platinum 15,000*
Norway (IFPI Norway)[97] Platinum 10,000*
Spain (PROMUSICAE)[98] Platinum 40,000^
Poland (ZPAV)[99] 2× Platinum 40,000*
Sweden (GLF)[100] Platinum 40,000^
United Kingdom (BPI)[101] Gold 400,000double-dagger
United States (RIAA)[102] Platinum 1,000,000[38]

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history

Country Date Format Label Ref.
Worldwide 17 September 2015 Digital download Polydor [6]
Italy 18 September 2015 Contemporary hit radio Universal [7]
United States 22 September 2015 [8]
Worldwide 16 October 2015 Digital download (Remixes)
  • Cherytree
  • Interscope
  • Polydor
 [103]

References

  1. ↑ "Capital on Twitter: Get Ready #GouldDiggers, @EllieGoulding has told us that hopefully the first single of her new album will be released around March! Max x". Twitter. 11 January 2015. Retrieved 26 September 2015.
  2. ↑ Corner, Lewis (6 August 2015). "Ellie Goulding's new single now has a title and could be coming soon". Digital Spy. Retrieved 26 September 2015.
  3. ↑ Lee, Christina (6 August 2015). "Ellie Goulding's Next Single Is Titled "On My Mind"". Idolator. Retrieved 26 September 2015.
  4. ↑ Corner, Lewis (15 September 2015). "Here's your first preview of Ellie Goulding's new single 'On My Mind'". Digital Spy. Retrieved 27 September 2015.
  5. ↑ Wass, Mike (15 September 2015). "Ellie Goulding Teases New Single "On My Mind": Listen To A Snippet Of The Max Martin-Produced Track". Idolator. Retrieved 27 September 2015.
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  89. ↑ "Jaaroverzichten – Single 2015" (in Dutch). dutchcharts.nl. Hung Medien. Retrieved 11 January 2016.
  90. ↑ "End of Year Singles Chart Top 100 – 2015". Official Charts Company. Retrieved 5 January 2016.
  91. ↑ Ryan, Gavin (12 March 2016). "ARIA Singles: Lukas Graham Spends 4th Week at No 1". Noise11. Retrieved 12 March 2016.
  92. ↑ "Ultratop − Goud en Platina – 2016". Ultratop & Hung Medien / hitparade.ch. Retrieved March 19, 2015.
  93. ↑ "Canadian single certifications – Ellie Goulding – On My Mind". Music Canada.
  94. ↑ "Ellie Goulding "On My Mind"" (in Danish). IFPI Denmark. 24 November 2015. Retrieved 10 December 2015.
  95. ↑ "Italian single certifications – Ellie Goulding – On My Mind" (in Italian). Federazione Industria Musicale Italiana. Retrieved 6 January 2016. Select Online in the field Sezione. Enter Ellie Goulding in the field Filtra. Select 2015 in the field Anno. The certification will load automatically
  96. ↑ "New Zealand single certifications". Recorded Music NZ. Retrieved 27 November 2015.
  97. ↑ "Trofésøknad" (in Norwegian). IFPI Norway. Retrieved 2 March 2015.
  98. ↑ "Spanish single certifications – Ellie Goulding – On My Mind" (PDF) (in Spanish). Productores de Música de España. Select the "Chart", enter ' in the field "Year". Select ' in the field "Semana". Click on "Search Charts"
  99. ↑ "Polish single certifications – Ellie Goulding – On My Mind" (in Polish). Polish Society of the Phonographic Industry. Retrieved 28 September 2016.
  100. ↑ "Guld- och Platinacertifikat − År 2015" (PDF) (in Swedish). IFPI Sweden. Type Ellie Goulding in the top right search bar. Click on "Sok" and select On My Mind and see certification.
  101. ↑ "British single certifications – Ellie Goulding – On My Mind". British Phonographic Industry. Retrieved 6 November 2015. Enter On My Mind in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Gold in the field By Award. Click Search
  102. ↑ "American single certifications – Ellie Goulding – On My Mind". Recording Industry Association of America. Retrieved 6 November 2015. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  103. ↑ "On My Mind Remixes - Ellie Goulding". AllMusic. Retrieved 5 December 2016.

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