Seventeen (American magazine)

Seventeen

Demi Lovato on the cover of the August 2014 issue.
Editor Michele Promaulayko
Categories Teen
Frequency Monthly
Publisher Hearst Corporation
Total circulation
(2013)		 2,010,619[1]
First issue September 1944
Country United States
Based in New York City
Language English
Website www.seventeen.com
ISSN 0037-301X

Seventeen is an American magazine for teenagers. The magazine's reader base is 10-to-21-year-old females.[2] It began as a publication geared towards inspiring teen girls to become model workers and citizens.[3] Soon after its debut, Seventeen took a more fashion and romance-oriented approach in presenting its material while promoting self-confidence in young women. It was first published in September 1944[4] by Walter Annenberg's Triangle Publications.

Seventeen's early history

The first editor of Seventeen, Helen Valentine, provided teenage girls with working woman role models and information about their development. Seventeen enhanced the role of teenagers as consumers of popular culture. The concept of "teenager" as a distinct demographic originated in that era. In July 1944, King Features Syndicate began running the comic strip Teena, created by cartoonist Hilda Terry, in which a typical teenager's life was examined. Teena ran internationally in newspapers for twenty years.

After Seventeen was launched in September 1944,[5] Estelle Ellis Rubenstein, the magazine's promotion director, introduced advertisers to the life of teenage girls through Teena, selling advertising in Seventeen at the same time. From 1945 to 1946, the magazine surveyed teen girls in order to better understand the magazine's audience. The magazine became an important source of information to manufacturers seeking guidance on how to satisfy consumer demand among teenagers. Today, the magazine entertains as well as promotes self-confidence in young women.[6]

Sylvia Plath submitted nearly fifty pieces to Seventeen before her first short story, "And Summer Will Not Come Again", was accepted and published in the August 1950 issue.[7]

Joyce Walker became the first black model to be featured on the cover of Seventeen magazine in July 1971. In the early 1980s, Whitney Houston was also featured on the cover of the magazine.

News Corporation bought Triangle in 1988 and sold Seventeen to K-III Communications (later Primedia) in 1991. Primedia sold the magazine to Hearst in 2003. Seventeen remains popular on newsstands today despite greater competition.

In 2010, writer Jamie Keiles conducted "The Seventeen Magazine Project", an experiment in which she followed the advice of Seventeen magazine for thirty days.

In 2012, in response to reader protests against the magazine's airbrushing its models' photos, Seventeen ended its practice of using digital photo manipulation to enhance published photographs. (See more below under Controversy).[8]

In August 2016, Michelle Tan was fired from her position as Editor in Chief while she was on maternity leave.[9] It was announced shortly thereafter that Michele Promaulayko, who was appointed Editor in Chief of Cosmopolitan, would also serve as Seventeen's editorial director.[10] Starting with their Dec/Jan 2017 issue, the magazine was to start publishing only six issues a year instead of ten, to focus on their online presence to appeal to the Generation Z market.

International editions

Seventeen in other media

Seventeen has also published books for teens, addressing such topics as beauty, style, college, health and fitness.

America's Next Top Model

Seventeen was a sponsor of America's Next Top Model. The winners of America's Next Top Model from seasons 7 through 14 have each graced a cover of Seventeen magazine, including CariDee English, Jaslene Gonzalez, Sal Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, and Krista White. Originally, the magazine only planned on sponsoring the show from cycles 7 through 10; however, with such a high success rate and a great opportunity the magazine provided for these women, the magazine sponsored the cycles until the show decided to move the winners to Vogue Italia.

Cyberbu//y

In 2011, Seventeen worked together with ABC Family to make a film about a girl who gets bullied online called Cyberbu//y. The point was to raise awareness of cyber bullying and to "delete digital drama". The film premiered July 17, 2011 on ABC Family.

Controversy

In April 2012, 14-year-old ballerina and blogger Julia Bluhm from Waterville, Maine created a petition on Change.org titled "Seventeen Magazine: Give Girls Images of Real Girls!' advocating for the magazine publication to vow to print at least one unaltered and Photoshop-FREE monthly photo spread".[11]

Julia Bluhm is a "SPARK Summit activist"[12] and declared that "as part of SPARK Movement, a girl-fueled, national activist movement, I've been fighting to stop magazines, toy companies, and other big businesses from creating products, photo spreads and ads that hurt girls' and break our self-esteem".[13]

In May 2012 Julia Bluhm, her mother, and a group of fellow SPARK Summit activists were invited to the New York headquarters of Seventeen by editor-in-chief Ann Shoket.[14]

On 3 July 2012, Bluhm officially won her petition upon receiving almost 85,000 (as of 23 February 2015, 86,435) signatures, resulting in Seventeen's editorial staff pledging to always feature one photo spread per month without the use of digital photo manipulation.

Furthermore, Seventeen's Ann Shoket published The Body Peace Treaty in her editor's letter of the 2012 August issue, as an extension of the magazine's ongoing Body Peace Project.[15]

Editors

Changes in United States cover price

Year Price (US$) Inflation adjusted price[16]
1944 0.25 3.37
1949 0.30 2.99
1953 0.35 3.10
1958 0.40 3.29
1961 0.50 3.97
1965 0.60 4.51
1973 0.75 4.00
1977 1.00 3.91
1981 1.25 3.26
1984 1.50 3.42
1988 1.75 3.51
1990 1.95 3.54
1993 2.25 3.69
1995 2.50 3.89
2005 2.99 3.63
2012 3.99 4.12

References

  1. ↑ "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2013. Retrieved November 5, 2013.
  2. ↑ "Seventeen Delivers Almost Twice The Audience of Teen Vogue". Seventeen Actionista. Hearst Magazines. Retrieved 7 January 2011.
  3. ↑ History.
  4. ↑ "Tweens, Teens, and Magazines" (PDF). Kaiser Family Foundation. January 2013. Retrieved 19 August 2015.
  5. ↑ "Magazines in Alphabetical Order". Radcliffe Institute. Retrieved October 19, 2015.
  6. ↑ Massoni, Kelley (March 2006). "'Teena Goes to Market': Seventeen Magazine and the Early Construction of the Teen Girl (As) Consumer" (PDF). The Journal of American Culture. 29, Number 1 (Theme Issue).
  7. ↑ Ames Lois. A Biographical Note. The Bell Jar. by Sylvia Plath. New York: HarperCollins, 1998
  8. ↑ Adweek
  9. ↑ http://nymag.com/thecut/2016/08/seventeen-eic-michelle-tan-fired-maternity-leave.html
  10. ↑ http://wwd.com/business-news/media/michele-promaulayko-editor-of-cosmopolitan-10521851/
  11. ↑ Cowles, C., Seventeen Magazine Makes 'Body Peace Treaty', retrieved 23 Feb 2015
  12. ↑ http://www.sparksummit.com/tag/julia-bluhm/
  13. ↑ SPARK Movement, retrieved 23 Feb 2015
  14. ↑ Bazilian, E., Teen's Petition Leads to 'Seventeen' Body Image Pledge, retrieved 23 Feb 2015
  15. ↑ Julia Bluhm, 14, Leads Successful Petition For Seventeen Magazine To Portray Girls Truthfully, retrieved 23 Feb 2015
  16. ↑ Federal Reserve Bank of Minneapolis Community Development Project. "Consumer Price Index (estimate) 1800–". Federal Reserve Bank of Minneapolis. Retrieved October 21, 2016.
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