The Lucky Ones (song)

This article is about the Kerli song. For other uses, see Lucky One.
"The Lucky Ones"
Single by Kerli
from the album Utopia
Released October 29, 2012 (2012-10-29)
Format Digital download
Recorded 2012: Westlake Recording Studios, Los Angeles, California; Stockholm, Sweden
Genre
Length 3:55
Label Island
Writer(s)
Producer(s) SeventyEight
Kerli chronology
"Glow in the Dark"[2]
(2012)		 "The Lucky Ones"
(2012)		 "Something About You"
(2013)

"The Lucky Ones" is a song by Estonian singer-songwriter Kerli from her second extended play, Utopia.[3] Following the release of two promotional singles from the album ("Army of Love" in 2011 and "Zero Gravity" in 2012), it was announced by Universal Motown Records vice-president Chris Anokute that "The Lucky Ones" would serve as the first single from the extended play. It was written by Kerli, Svante Halldin and Jakob Hazell, while production was handled by the latter two as the production team SeventyEight and was released on October 29, 2012 through Island Records.

The song, a synthpop/electronic dance track, was written after Kerli's best friend's cancer diagnosis was reversed, which inspired its lyrics' message that encourages listeners to be thankful and "to never judge anybody because you don't know what's going on in their lives".[4] It's accompanying music video, which amplifies this message, was released in December 2012.

It is Kerli's third song to enter the top ten on Billboard's Hot Dance Club Songs (all of which are from Utopia), peaking at number one.

Background and release

In 2011 and 2012, Kerli released respectively two songs as promotional singles from her upcoming second studio album, Utopia: "Army of Love" and "Zero Gravity", both of which had been initially announced as official singles from the album.[5][6][7] In 2012, Kerli and Swedish production team SeventyEight, formed by Svante Halldin and Jakob Hazell, started working on songs for the album in the Westlake Recording Studios, Los Angeles, and in Stockolm, Sweden.[5][8] Kerli noted that she felt comfortable working in the studio with the duo, who she mentioned as her "songwriting soul mates", adding that when they "[...] were in the studio together the energy was full of electricity."[8] Their collaboration resulted in songs such as "The Lucky Ones".[9] In August 2012, Universal Motown Records vice-president Chris Anokute announced through his Twitter account that a song titled "Lucky Ones" would serve as the lead single from the album.[10]

Kerli spoke about the meaning of the song after a performance on Livestream Sessions in January 2013. Her best friend was informed of enigmatic lumps inside his body which were thought to be cancerous. On his first day of chemotherapy, his mother recovered old x-rays which showed that the lumps had always been present. The discovery came moments before treatment began and he was sent home. Kerli stated that she "always wanted to believe in miracles but that day [she] was really lucky to witness one" and that they had been "given a second chance". She began to pen "The Lucky Ones" immediately after.[4]

On October 26, 2012, "The Lucky Ones" premiered on Perez Hilton's blog.[9] Three days later, the song was made available for digital download through Island Records.[11]

Composition
"The Lucky Ones"
A 30 second sample of "The Lucky Ones" featuring the final chorus.
Problems playing this file? See media help.

"The Lucky Ones" is an electropop song. Its synthesizer influenced production contains electronic dance and trance beats. Kerli sings lines such as "And when the world is crumbling down/ I can make it better/ When you're lost, need to be found/ I will look forever", while in the chorus she sings "We are the lucky ones!"[3][9]

Music video

Kerli walks down the street running her hand against a wall which features posters that read "Join the Army of Love." Makeup artist Mynxii White said Kerli's appearance in the video was "acid, grunge, ... early 90's inspired".[12]

The official music video for the song was premiered on December 5, 2012. It was directed by Brian Ziff and Ethan Chancer.[13]

The video features Kerli dancing and walking down the streets of Los Angeles while singing the song. In between these scenes are three separate scenes depicting other people. The first scene shows a couple fighting in a club. The woman storms off and before walking into the pathway of an oncoming car, her boyfriend quickly pulls her back and they hug. The second scene shows a woman desolately staring out of a window as she plays with her hair, prescription pill bottles are shown in her room as well as a man asleep in her bed. She returns to bed before the man affectionately places his hand on her face and removes her wig. The third scene shows a couple arguing as a child sits in front of them watching. He leaves the room to put on a cape and exits the building. On the rooftop, apparently preparing to jump, the couple races behind him to save him.

In a press release, Kerli stated that "some of the more important messages in the video are having less judgment as we simply don't know other people's stories and being precious about the time we get to spend with the people we love and time in general", and that she wanted to give her fans "something more gritty and real this time that hopefully inspires them the way they have inspired" her.[14]

Chart performance

On the issue dated December 8, 2012, "The Lucky Ones" debuted at number forty-one on the US Billboard's Hot Dance Club Songs.[15] In its eighth week on the chart, the song jumped from number 7 to number 5, giving Kerli her third top ten hit on the chart and her second top five song. The single would reach number one in the February 16, 2013 issue, giving Kerli her second number-one single on this chart.[16] In its thirteenth and fourteenth weeks, the song fell to number 11 and then 12, respectively, making this Kerli's longest charting single on the chart.[17]

Track listing

  1. "The Lucky Ones" – 3:55
  1. "The Lucky Ones" (Morgan Page Extended Club) – 5:35
  2. "The Lucky Ones" (Morgan Page Instrumental) – 5:34
  3. "The Lucky Ones" (Rich Morel's Hot Sauce Mix) – 7:24
  4. "The Lucky Ones" (Rich Morel's Hot Sauce Dub) – 7:03
  5. "The Lucky Ones" (Hector Fonseca Club Mix) – 7:01
  6. "The Lucky Ones" (Hector Fonseca & Tommy Love Tribal Dub) – 6:07
  7. "The Lucky Ones" (Syn Cole Vs. Kerli Club) – 6:21
  8. "The Lucky Ones" (Syn Cole Vs. Kerli Dub) – 6:20
  9. "The Lucky Ones" (tyDi Remix) – 5:48
  10. "The Lucky Ones" (tyDi Dub) – 5:47
  11. "The Lucky Ones" (Cole Plante Extended Remix) – 5:52
  12. "The Lucky Ones" (Oliver Twizt Remix) – 5:23

Charts

Chart (2012–13) Peak
position
US Dance Club Songs (Billboard)[19] 1

Certifications

Region Certification Certified units/Sales
Venezuela (APFV)[20] Gold 5,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Release history

Region Date Format Label
Canada[21] October 29, 2012 Digital download Island Records
Mexico[22]
United States[11]
Germany[23] November 5, 2012
United Kingdom[24]
United States[18] December 4, 2012 Digital download: remixes

See also

References

  1. ↑ "'Lucky Ones' (Legal Title): BMI Work #14922465". Broadcast Music, Inc. Retrieved 2012-11-30.
  2. ↑ "tyDi: Glow in the Dark (feat. Kerli) - EP". iTunes Store (AUS). Apple, Inc. Retrieved 2012-12-04.
  3. 1 2 Flitsch, Byron (2012-11-02). "New Song: Kerli, 'The Lucky Ones'". MTV Buzzworthy (MTV Networks). Retrieved 2012-12-02.
  4. 1 2 "Kerli Live Session and Chat". Livestream. January 18, 2013. Retrieved February 13, 2012.
  5. 1 2 Goncalves, Julien (2012-10-15). "Kerli revient en force avec le single "The Lucky Ones"" (in French). Pure Charts by Charts in France. Archived from the original on 2012-10-18.
  6. ↑ James, Danny (2010-12-22). "Kerli, 'Army of Love' -- New Video". AOL. Retrieved 2012-12-01.
  7. ↑ Lamb, Bill (2012-03-22). "Kerli Returns With Dance-Pop Single and Esoteric Video 'Zero Gravity'". About.com. Retrieved 2012-12-01.
  8. 1 2 "She will go and set the world on fire...". Chalkboard Music. Archived from the original on 2012-12-01.
  9. 1 2 3 Villa, Lucas (2012-10-26). "New Music: Estonian singer Kerli premieres inspirational 'The Lucky Ones' single". Examiner.com. Archived from the original on October 27, 2012.
  10. ↑ Torres, Leonardo. "Novo single da Kerli será lançado em setembro, diz vice-presidente da gravadora" (in Portuguese). PopLine. MTV Brasil. Retrieved 2012-12-01.
  11. 1 2 3 "Kerli: 'The Lucky Ones' (MP3 Music)". Amazon.com. Retrieved 2012-12-01.
  12. ↑ We've Got You Covered (2012-12-05). "Buzznet Exclusive: On Set Hair & Make Up For Kerli's 'The Lucky Ones' (Video)". Buzznet. Retrieved 2012-12-05.
  13. ↑ "The Lucky Ones - Kerli". Vevo. 2012-12-05. Retrieved 2012-12-05.
  14. ↑ "Island Records Kerli Debuts Video For "The Lucky Ones" Today". Mitch Schneider Organization. 2012-12-05. Retrieved 2012-12-05.
  15. ↑ "Dance/Club Play Songs: "Biggest Jump"". Billboard. Prometheus Global Media. 2012-12-08. Retrieved 2012-12-04.
  16. ↑ http://www.billboard.com/artist/305754/kerli/chart
  17. ↑ http://www.billboard.com/artist/305754/kerli/chart?f=359
  18. 1 2 "Kerli: 'The Lucky Ones' (MP3 Music)". Amazon.com. Retrieved 2012-11-30.
  19. ↑ "Kerli – Chart history" Billboard Hot Dance Club Songs for Kerli. Retrieved 2012-12-03.
  20. ↑ APFV (November 30, 2013). "Certificaciones De Venezuela Del 2013" (PDF) (in Spanish). APFV. Retrieved January 27, 2016.
  21. ↑ "Kerli: 'The Lucky Ones' (single)". iTunes Store. Apple, Inc. (CAN). Retrieved 2012-12-03.
  22. ↑ "Kerli: 'The Lucky Ones' (single)" (in Spanish). iTunes Store. Apple, Inc. (MEX). Retrieved 2012-12-03.
  23. ↑ "Kerli: 'The Lucky Ones' (single)" (in German). iTunes Store. Apple, Inc. (DEU). Retrieved 2012-12-02.
  24. ↑ "Kerli: 'The Lucky Ones' (single)". iTunes Store. Apple, Inc. (GBR). Retrieved 2012-12-02.
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