WIWF

WIWF
City Charleston, South Carolina
Broadcast area Lowcountry
Branding 96.9 Nash FM
Slogan "The Most Country Music Guaranteed!"
Frequency 96.9 MHz
First air date April 1, 1948 (as WCSC-FM)
Format Country
ERP 100,000 watts
HAAT 539 meters
Class C
Facility ID 60039
Callsign meaning W I WolF (previous branding)
Former callsigns WCSC-FM (1948-1973)
WXTC (1973-1987)
WXTC-FM (1987-1996)
WJZK (1996-1997)
WSUY (1997-2007)
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations WSSX, WWWZ, WTMA
Webcast Listen Live
Website nashfm969.com

WIWF is a commercial radio station located in Charleston, South Carolina, broadcasting to the Lowcountry area on 96.9 MHz. WIWF airs a Country music format branded as "96.9 Nash FM." Studios are located in North Charleston and the transmitter tower is in Awendaw.

History

WCSC-FM signed on the air April 1, 1948, as the FM sister to WCSC (now WSPO). The station became WXTC-FM in 1973 and was known as "Ecstasy", a beautiful music station until the early 1980s. WXTC-FM switched to soft adult contemporary and later smooth jazz and 1970s oldies (as WJZK). The former call letters, WSUY, and former soft AC format were moved from what is now WALC.

96.9's adult contemporary format was dropped on October 11, 2007. The station then continued playing music, inter-spaced with liners directing listeners to sister station WSSX.

The next day, a country music format was launched as "96.9 The Wolf." This came shortly before Citadel Broadcasting moved their Charleston country outlet, WNKT, to their cluster in the Columbia, South Carolina market. With the change to The Wolf, Citadel Broadcasting had a country music station in the Charleston market, even after WNKT was moved, to compete with rival country music station WEZL. However, the changes left Charleston without any adult contemporary radio stations. Shortly after the flip to country, the WSUY call letters were changed to WIWF. WXLY 102.5 FM soon became an adult contemporary station. Citadel merged with Cumulus Media on September 16, 2011.[1]

On February 3, 2014 WIWF along with 9 other Cumulus owned country music stations, made the switch to the Nash FM branding.[2] Jessica Chandler and Jay Shadix moved to afternoons as their morning show was replaced by America's Morning Show.[3]

References

  1. ↑ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.
  2. ↑ cumulus-adds-11-more-nashfms
  3. ↑ Palisin, Steve (February 15, 2014). "Myrtle Beach-area radio stations change up some shows". The Sun News. Retrieved February 19, 2014.

Coordinates: 32°55′30″N 79°41′56″W / 32.925°N 79.699°W / 32.925; -79.699

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