Achcham Yenbadhu Madamaiyada

Achcham Yenbadhu Madamaiyada
Directed by Gautham Menon
Produced by Gautham Menon
Written by Gautham Menon
Starring
Music by A. R. Rahman
Cinematography Dan Macarthur
Dani Raymond
Edited by Anthony Gonsalves
Production
company
Distributed by Ayngaran International Media
Release dates
  • 11 November 2016 (2016-11-11)
Running time
 135 minutes
Country India
Language Tamil

Achcham Yenbadhu Madamaiyada (English: Fear Is Foolishness[1]) is a 2016 Indian Tamil-language action-romance film[2] written and directed by Gautham Menon. The film stars Silambarasan and Manjima Mohan in lead roles. Initially titled as Sattendru Maarathu Vaanillai, the film tells the story of a happy-go-lucky young man who is in love. However, in an unexpected turn of events, he and his dear ones are embroiled in a high-risk situation, which demands that he rise to the occasion and stand his ground against the odds.

Principal photography commenced in November 2013,[3] however, in June 2014, filming schedules were postponed until Menon completed his other project Yennai Arindhaal (2015) with Ajith Kumar.[4] Filming recommenced on 21 February 2015, majority of shooting was done in Chennai, India. The film features film score and soundtrack album composed by A. R. Rahman, with lyrics by Thamarai. It is simultaneously made in Telugu as Sahasam Swasaga Sagipo with Naga Chaitanya and Manjima Mohan in lead roles.[5] The film was released on 11 November 2016 to positive reviews.

Cast

Production

Development

"I chose this title because it works for the story. It’s about one’s inner courage or the strength that comes from within you. When a difficult situation arises, which people normally run away from, there is this inner voice which tells you, ‘Don’t be afraid. Take this guy on or this moment on’. This film is about that."

 —Gautham Vasudev Menon on the title and subject of the film, in an interview with The New Indian Express.[1]

Gautham Menon announced in October 2013 that he would produce and direct a film featuring Silambarasan in the lead role.[6] In an interview with Bangalore Mirror, Menon stated that the film was originally titled Sattendru Maarathu Vaanilai. He described the film as one which starts as a "love story" and then enters a "violent / action space."[2] Silambarasan supported this statement, saying that it will be in a similar genre to Menon's previous films Vettaiyaadu Vilayaadu and Yennai Arindhaal.Menon outlined the storyline of the film, stating, "This film is a feel-good love story and a story of friendship. It is the story of a happy-go-lucky guy (played by Silambarasan) who is looking to do normal things in life but then, a situation is thrown at him and it changes everything." The film story is inspired by the scene in the film The Godfather where a bruised Michael Corleone plots revenge against the corrupt policeman McCluskey.[7] Menon has portrayed cops as heroes but the cop is the antagonist. When he was writing the second half of the film, he ensured not to watch films in the other genre. After he saw the film Angadi Theru, he could not write his film script for two weeks.[7]

In December 2013, A. R. Rahman was officially confirmed to compose the songs. Dhilip Subbarayan was signed on as stunt choreographer. Dan Macarthur was confirmed.[8] Baba Sehgal was chosen to portray a negative role as a cop.[9] Actor Vineeth Srinivasan made Menon watch the trailer of Oru Vadakkan Selfie and then Manjima was auditioned and selected for the role.[10] On her role, she stated: "I play the character of someone, who visits her friend on vacation and meets this guy (character played by Silambarasan). It’s different from the role I played in Oru Vadakkan Selfie. In that, I had to underplay my character."[10] Silambarasan's character in the film is about courage and inner strength.[10]

Filming

While the team was still in the process of casting a female lead opposite Silambarasan, principal photography began in mid-November 2013 with a ten-day schedule in Adyar, Chennai. Scenes featuring Silambarasan and Sathish Krishnan were shot.[11] Later, filming continued for ten days with Pallavi Subhash as the female lead. Further, the shooting progressed during the nights, in and around Kalakshetra and Thiruvanmiyur.[8] A second schedule began in early December 2013 featuring scenes with the lead cast in urban Chennai.[12] The film was shot for thirty days and was put on hold until Menon completed filming Yennai Arindhaal.[4] In 2015, Pallavi Subhash couldn't allot bulk dates to the film and was initially replaced by Manjima Mohan.[13] Filming began from 21 February 2015, reshooting all previous scenes with Manjima Mohan.[13] By September 2015, four songs were filmed and the team was left with 20 days of work.[1] By November 2015, ninety percent of the filming was completed.[13] The next schedule comprised 30 allotted days.[14] On 17 February 2016, the climax portions were being filmed in Adyar, Chennai. However, a stunt made Silambarasan suffer facial injuries, postponing the filming schedules.[15]

Music

Achcham Yenbadhu Madamaiyada (soundtrack)
Soundtrack album by A. R. Rahman
Released 17 June 2016
Recorded 2013, 2015–16
Panchathan Record Inn and AM Studios, Chennai
Panchathan Hollywood Studios, Los Angeles
Language Tamil
Label
Producer A. R. Rahman
A. R. Rahman chronology
24
(2016)		 Achcham Yenbadhu Madamaiyada
(2016)		 Pelé: Birth of a Legend
(2016)
Singles from Achcham Yenbadhu Madamaiyada
  1. ""Thalli Pogathey""
    Released: 17 January 2016 (2016-01-17)[16]
  2. "Raasaali"
    Released: 26 May 2016 (2016-05-26)

A. R. Rahman's inclusion in the project was confirmed by December 2013. As per the urgency of shooting, a single track with lyrics penned by Madhan Karky was recorded within three hours by the composer at his studio in Los Angeles.[17] Recording of the songs recommenced from February 2015.[4] By September 2015, recording of all the five tracks by A. R. Rahman was completed.[1] For the sixth track, Rahman was yet to see the film and score it, which was later on added as the theme music.[1] The music rights were acquired by Divo in 2015.[18]

The soundtrack album has five songs, all placed in the first half of the film.[7] In an interview with The Times of India, Menon confirmed four tracks on the soundtrack album, one being Idhu Naal Varaiyil.[13] The track Avalum Naanum, sung by Vijay Yesudas, was used in the first teaser of the film. "Rasaali" is set in the tunes of 90s.[13]

The fifth track is Thalli Pogathey which features vocals by Sid Sriram. It framed the score for the film's official trailer.[19] The song was recorded in the second week of December 2015.[20] On 31 December 2015, the vocals on the track were fine-tuned.[20][21] According to the singer: "The song is about a guy’s longing to express himself to a girl; but not knowing how to go about it and thus, having an inner conversation with himself."[20] The song has rap-vocals by Aaryan Dinesh Kanagaratnam and backing vocals by Aparna Narayanan.[22] The song Thalli Pogathey instantly became a sensation and went viral. Owing to the popularity of the Thalli Pogathey, Silambarasan recorded and released a cover version of the song on 14 January 2016.[23][24]

The film director released the song titles through his official Twitter handle on 1 March 2016.[25][26]

Track listing
No. TitleWriter(s)Singer(s) Length
1. "Showkali"  Dinesh Kanagaratnam, Vignesh Shivan, Sri RascolAditya Rao, Dinesh Kanagaratnam, Sri Rascol, Silambarasan (Film Version) 04:38
2. "Idhu Naal"  Madhan KarkyAditya Rao, Jonita Gandhi 03:39
3. "Rasaali"  ThamaraiSathyaprakash, Shashaa Tirupati 05:38
4. "Avalum Naanum"  BharathidasanVijay Yesudas 04:14
5. "Thalli Pogathey"  ThamaraiSid Sriram, Dinesh Kanagaratnam, Aparna Narayanan 04:26
Total length:
 21:55

Release

The film was initially titled Sattendru Maaruthu Vaanilai in December 2013. The title refers to lyrics of the song "Nenjukkul Peidhidum", from Menon's 2008 film Vaaranam Aayiram.[27] However, the title could not be retained as the producers K. Ethiraj and Dr. Saravanan completed a different film with the same title which was censored and tax exempted.[28] A fifty-second teaser of Menon's film that was released on 3 February 2014.[4][29] However, in February 2015, the title was revealed as Achcham Yenbadhu Madamaiyada.[30]

The teaser was released on 29 August 2015.[31] The first trailer was released on 31 December 2015.[32] The film was released on 11 November 2016. As far as Chennai's box office is concerned, the film has collected Rs.65 lakhs on its first day of release. With this, AYM has got the third biggest opening day collection in the city this year after Superstar Rajinikanth's Kabali and Ilayathalapathy Vijay's Theri. It was declared as blockbuster.[33]

Box office

Achcham Yenbadhu Madamaiyada had earned Rs 3.65 crore on the first day. In the next two days, the movie added a close to Rs 7 crore to take its first-weekend tally to Rs 10.10 crore. It has to be noted that the major chunk of the business have come from Chennai and Chengalpet regions.[34] AYM collected 25.60 crore total after the first week of release.[35]

References

  1. 1 2 3 4 5 K.R., Manigandan (22 September 2015). "It Pays to Have a Bold Attitude: Gautham Vasudev Menon". The New Indian Express. Retrieved 14 January 2016.
  2. 1 2 "Director Gautham Menon on Kollywood controversies, the Tamil Ranbir Kapoor and women in his films". Firstpost. 30 March 2015. Retrieved 8 September 2015.
  3. ↑ "Sattendru Maarudhu Vaanilai : Simbu Gautham Movie Titled". The Cine News. Retrieved 13 December 2013.
  4. 1 2 3 4 Pudipeddi, Haricharan (17 February 2015). "'I am dying to work with Ajith again". Bangalore Mirror. Retrieved 19 February 2015.
  5. ↑ Srinivasan, Latha (23 November 2015). "Some thought I was fat, wondered why Gautham Menon signed me, says 'Oru Vadakkan Selfie' actress Manjima Mohan". DNA India. Retrieved 30 March 2016.
  6. ↑ "Is Gautham Menon Angry With Surya?". OneIndia. Retrieved 8 February 2014.
  7. 1 2 3 "I'll stand outside Ajith's gate: Gautham Menon". The Hindu. 21 November 2015. ISSN 0971-751X. Retrieved 21 November 2015.
  8. 1 2 "Simbu and Gautham Menon involved in a fight". Behindwoods. Retrieved 8 February 2014.
  9. ↑ "Baba Sehgal lands role in Achcham Enbadhu...". The Hindu. 27 June 2015. ISSN 0971-751X. Retrieved 13 January 2016.
  10. 1 2 3 KR, Manigandan (14 January 2015). "Manjima Mohan's Dream Comes True in Gautham Menon's Achcham Enbadu Madamaiyada". The New Indian Express. Retrieved 14 January 2015.
  11. ↑ "STR- Gautham Menon project kickstarts". Sify.
  12. ↑ "Part 2 of Gautham Menon-Simbu project". Behindwoods. 13 December 2013. Retrieved 14 February 2008.
  13. 1 2 3 4 5 "Simbu should forget his issues and move on: Gautham – The Times of India". The Times of India. Retrieved 12 December 2015.
  14. ↑ Purushothaman, Kirubhakar (9 March 2016). "Achcham Yenbadhu Madamaiyada: Simbu wraps up month-long shoot in just 14 days". India Today. Retrieved 20 March 2016.
  15. ↑ "Simbu Suffers Injuries During Stunt Sequence". The New Indian Express. Retrieved 26 February 2016.
  16. ↑ "Thalli Pogathey (From "Achcham Yenbadhu Madamaiyada") – Single". iTunes India. 17 January 2016. Retrieved 26 May 2016.
  17. ↑ "Rahman to score for Gautham Menon's next". MSN. Retrieved 8 February 2014.
  18. ↑ Pandian, Avinash (4 January 2016). "Thalli Pogathe track to not release for AR Rahman's birthday". Behindwoods. Retrieved 5 January 2016.
  19. ↑ Srinivasan, Latha (6 January 2016). "'Thalli pogathe' singer Sid Sriram is excited about performing with AR Rahman". DNA India. Retrieved 6 January 2016.
  20. 1 2 3 C. R., Sharanya (15 January 2016). "I knew Thalli Pogathey was going to be special". The Times of India. Retrieved 16 January 2016.
  21. ↑ Sunder, Gautham (9 January 2016). "This is the fourth song he has collaborated with A R Rahman.". Deccan Chronicle. Retrieved 16 January 2016.
  22. ↑ "New Single of Simbu Starrer Achcham Yenbathu Madamaiyada Released". The New Indian Express. 16 January 2016. Retrieved 19 January 2016.
  23. ↑ "Watch: Simbu sings AR Rahman's 'Thalli Pogathey'". DNA India. 14 January 2016. Retrieved 14 January 2016.
  24. ↑ "Simbu's version of Thalli Pogathey from Achcham Yenbadhu Madamaiyada released". ibtimes. Prakash Upadhyaya. ibtimes.co.in. 13 January 2016. Retrieved 22 February 2016.
  25. ↑ "Audio of Achcham Yenbadhu Madamaiyada". chennaivision. 2 March 2016. Retrieved 2 March 2016.
  26. ↑ Pandian, Avinash (2 March 2016). "Achcham Yenbathu Madamaiyada's audio tracklist is here". Behindwoods. Retrieved 17 June 2016.
  27. ↑ "Simbu-Gautham film is named Sattendru Maarudhu Vaanilai". Behindwoods.com. Retrieved 5 March 2015.
  28. ↑ "Gautham Menon loses his title!". Sify. Retrieved 8 February 2014.
  29. ↑ Sattendru Maaruthu Vaanilai Movie Teaser (YouTube). Retrieved 8 February 2014.
  30. ↑ "Achcham Yenbathu Madaaiyada is the title of Gautham-Simbu film". The Times of India. 1 March 2015. Retrieved 5 March 2015.
  31. ↑ Upadhyaya, Prakash (29 August 2015). "Simbu's 'Achcham Enbadhu Madamaiyada' Teaser Released [VIDEO]". International Business Times, India Edition. Retrieved 13 January 2016.
  32. ↑ "AR Rahman's music lifts Gautham Menon-Simbu's 'Achcham Enbathu Madamaiyada'". DNA India. 2 January 2016. Retrieved 2 January 2016.
  33. ↑ "AYM gets the third place after 'Kabali' and 'Theri'". Indiaglitz. Retrieved 12 November 2016.
  34. ↑ Prakash, Upadhyay (16 November 2016). "Achcham Yenbadhu Madamaiyada (AYM) box office: The collection of Simbu, Manjima Mohan-starrer is stable on weekdays". International Business Times. Chennai: ibtimes. Retrieved 16 November 2016.
  35. ↑ Shubam, Bahukandi (18 November 2016). "Total Achcham Yenbadhu Madamaiyada Box Office Collection 8th Day Worldwide Earning Report". Dekh News. Chennai: Dekh News. Retrieved 18 November 2016.

External links

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