Chhattisgarhi cinema

Chhollywood refers to the film industry of Chhattisgarh state, central India, or to cinema in the Chhattisgarhi language.

History

In 1965 the first Chhattisgarhi film Kahi Debe Sandesh ("In Black and White") directed and produced by Manu Nayak was released.[1] It was a story of intercaste love and it is said that former Indian Prime minister Indira Gandhi watched the movie. Dr Hanumant Naidu[2] wrote the lyrics for the film,[3] and two songs of the movie were sung by Indian singer Mohammad Rafi. Then came the next, Niranjan Tiwari's directed Ghar Dwar in 1971, produced by Vijay Kumar Pandey. However, both movies did not do well at the box office, and disappointed the producers. No Chhatisgarhi movie was produced for nearly 30 years thereafter.[4]

Modern cinema

In 2000, the Chhattisgarhi film industry was reborn with Satish Jain's produced and directed Mor Chhainha Bhuinya, released on October 27, 2000.[5] Three days later, Prime Minister Atal Bihari Vajpayee announced the creation of Chhattisgarh state. It is said that film was a mega-blockbuster as the film was produced at just Rs 20-30 lakh, but earned back over Rs 2 crore.[6] In 2005, Lata Mangeshkar sung a song for a chhattisgarhi movie called Bhakla.[7] All this progress revived the producers' interest in Chhattisgarhi cinema. Then came the next three super hit films Like Mayaa, Tura Rikshawala, and Laila Tip Top Chhaila Angutha Chhap, produced by Rocky Daswani and directed by Satish Jain.[8]

Future

There used to be a time when a movie with a budget of 20-30 lakhs used to earn over a crore. Movies like Maya De De Maya Le Le, Pardeshi Ke Maya, Jhan Bhulao Maa Baap Laa and many more did very well at the box office.[9] Today almost the complete film work is done in Chhattisgarh; film is sent to Mumbai only for the censor certificate. Digitization of Cinema benefited local cinema by cutting the film cost in terms of shooting and distribution of films. UFO Moviez was given as "Best Digital Cinema Solution Award" in Award Ceremony held in Raipur on 20 January 2013.[10]

References

  1. Castes, India Committee on Untouchability, Economic and Educational Development of the Scheduled; Elayaperumal, L. (1969-01-01). Report of the Committee on Untouchability, Economic and Educational Development of the Scheduled Castes and Connected Documents, 1969. Department of Social Welfare. p. 37.
  2. "Manu Nayak honoured". Nav Bharat. 28 November 2012. Retrieved 27 September 2013.
  3. P.E.N. All-India Centre, Bombay (1969). "The Indian P.E.N., Volume 35". The Indian P.E.N., Volume 35. 35: 362. Retrieved 5 September 2013.
  4. Ghosh, Avijit. "Chhollywood calling". Times of India. Times of India. Retrieved 16 May 2010.
  5. "Mor Chhainha Bhuinya". IMDB. IMDB. Retrieved 27 September 2013.
  6. Nahta, Komal (9 February 2001). "Chhattisgarhi film beats Mohabbatein". Rediff.com. Retrieved 6 September 2013.
  7. "लता मंगेशकर". Daink Bhaskar. 8 March 2013. Retrieved 19 September 2013.
  8. Dubey, Amanesh (21 January 2012). "Laila Tiop Top is a Hit". Dainik Bhaskar. Retrieved 20 September 2013.
  9. Mishra, Neeraj (19 November 2001). "Screen Debut". India Today. Retrieved 21 September 2013.
  10. "UFO Bags Award". Boc Office India. boxofficeindia.com. Retrieved 23 September 2013.
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