Ekstra Bladet

Ekstra Bladet
Type Daily newspaper
Format Tabloid
Owner(s) Politiken-Fonden (88.4%)
Ellen Hørups Fond (4.4%)
Others (7.3%)
Publisher JP/Politikens Hus A/S
Editor Poul Madsen
Founded 12 February 1904
Political alignment Traditionally centre-left. No current alignment.
Language Danish
Headquarters Copenhagen, Denmark
Circulation 60,000 (2012)
Website ekstrabladet.dk

Ekstra Bladet (Danish pronunciation: [ˈɛɡsdʁɐˌblæˀð]) is a Danish tabloid newspaper focusing on sensationalist news and political revelations.[1][2] Since 1979 it has always had a partly or completely naked woman on page nine which is referred to as Side 9 Pigen ("The Page 9 Girl"),[3][4] a Danish equivalent of the Page 3 girl in the United Kingdom. The current editor is Poul Madsen, who on 6 September 2007 replaced Hans Engell.[5]

History and profile

The newspaper began publication 1904[6][7] in a Politiken newspaper, and a year later, it became a separate newspaper. The headquarters of the paper is in Copenhagen.[8] Victor Andreasen served as the editor-in-chief of the paper for two times, between 1963 and 1967 and between 1971 and 1976.[9]

The political leaning of the newspaper might traditionally be viewed as social-liberal (as it is an offspring of Politiken), but it would probably be more accurate to say that the newspaper considers itself in opposition to anyone in a position of power (a watchdog),[2] and the defender of the ordinary man.[1]

In December 2010 Ekstra Bladet editor-in-chief Poul Madsen threatened to complain to the European Court of Justice after its submission of an application to Apple's App Store was rejected.[10] Madsen claimed the application was deemed offensive, and in an editorial described Apple as being an "American nanny".[11]

Since 5 October 2012 Tipsbladet, an association football magazine, has been sold with the Friday edition of Ekstra Bladet.[12]


Ekstra Bladet's readership and circulation has declined in recent years, and continues to do so.[8][13] During the last six months of 1957 the paper had a circulation of 68,178 copies on weekdays.[14] The circulation of the paper was 210,000 copies in 1991, 198,000 copies in 1992 and 185,000 copies in 1993.[15] It fell to 177,000 copies in 1994, to 168,000 in 1995 and to 166,000 copies in 1996.[15] Although its circulation grew to 169,000 copies in 1997, it again decreased and was 159,000 copies in 1998 and 148,000 copies in 1999.[15]

It was 134,000 copies in 2000 and 127,000 copies in 2001.[15] The circulation of the paper fell to 119,000 copies in 2002.[16] It was the fourth best selling Danish newspaper in 2003 with a circulation of 110,000 copies.[17] In 2004 the paper had a circulation of 110,000 copies.[18] There is another report giving its 2004 circulation as 106,000 copies.[19] In 2012 the paper had a circulation of 60,000 copies.[8]

In March 2013 the Alexa rank of ekstrabladet.dk was 1.949, making it one of the 2.000 most popular websites worldwide.[20]


  1. 1 2 About (in Danish) Ekstra Bladet. Retrieved 22 September 2010. "noise and ruckus", "occasional indignation", "Always in opposition"
  2. 1 2 Said about us (in Danish) Ekstra Bladet. Retrieved: 22 September 2010.
  3. Page 9 girl Ekstra Bladet. Retrieved: 23 September 2010.
  4. Side 9-pigen (in Danish) Ekstra Bladet. Retrieved 22 September 2010.
  5. "Hans Engell forlader Ekstra Bladet". Politiken (in Danish). 6 September 2007. Retrieved 6 September 2007.
  6. Jose L. Alvarez; Carmelo Mazza; Jordi Mur (October 1999). "The management publishing industry in Europe" (Occasional Paper No:99/4). University of Navarra. Retrieved 27 April 2015.
  7. Anna B. Holm. "Discontinuities in Business Model Innovation of the Danish Newspaper Industry" (PDF). Conferenga. Retrieved 12 December 2014.
  8. 1 2 3 Demetrios Matheou (10 November 2014). "The Future of (Tabloid) Newspapers". Danish Film Institute. Retrieved 2 January 2015.
  9. "Factsheet Denmark" (PDF). Ministry of Foreign Affairs of Denmark. January 2007. Retrieved 9 May 2015.
  10. Apple clashes with tabloid over breasts The Copenhagen Post. Retrieved 8 December 2010.
  11. Kommentar: Vi har ikke brug for en amerikansk nanny (in Danish) Ekstra Bladet. Retrieved 8 December 2010.
  12. "Ekstra Bladet / Tipsbladet" (PDF). INMA. 2013. Retrieved 29 May 2016.
  13. Readers Ekstra Bladet. Retrieved 22 September 2010.
  14. Britt-Mari Persson Blegvad (1964). "Newspapers and Rock and Roll Riots in Copenhagen". Acta Sociologica. 7 (3). JSTOR 4193580.
  15. 1 2 3 4 "Culture" (PDF). Danmarks Statistik. Archived from the original (PDF) on 9 May 2015. Retrieved 9 May 2015.
  16. "World Press Trends 2003" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 15 February 2015.
  17. "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 8 February 2015.
  18. "The Press in Denmark". BBC. 20 December 2005. Retrieved 17 December 2014.
  19. "Media pluralism in the Member States of the European Union" (PDF). Commission of the European Communities. Brussels. 16 January 2007. Retrieved 27 March 2015.
  20. Ranking Alexa.

External links

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