KXXR

KXXR
City Minneapolis, Minnesota
Broadcast area Minneapolis-St. Paul
Branding 93X
Slogan 93X Rocks!
Frequency 93.7 FM (MHz)
First air date October 1960 (as WAYL)
Format Commercial; Active rock
ERP 100,000 watts
HAAT 315 meters
Class C
Facility ID 35506
Callsign meaning 93X Rocks
Former callsigns WAYL (1960-1988)
KLXK (1988-1990)
KRXX (1990-1994)
KEGE (1994-1997)
Owner Cumulus Media
(Radio License Holdings LLC)
Sister stations KQRS-FM, WGVX, WGVZ, WRXP
Webcast Listen Live
Listen Live via iHeart
New Listen Live Player
Website 93x.com

KXXR (93X, 93.7 FM) is an active rock radio station broadcasting to the Minneapolis-St. Paul metropolitan area. It is owned by Cumulus Media, which also owns KQRS-FM and the three station trimulcast known as "105 The Vibe". Its transmitter is located in Shoreview, Minnesota. Its studios are in Southeast Minneapolis in the Como district.

History

Through much of its early history, the station was known as WAYL, airing a beautiful music format. When the format fell out of favor nationwide during the 1980s, the frequency enjoyed success with several rock music formats.

1960-1988: WAYL

WAYL signed on the air in October 1960[1] and originally broadcast on 96.1 FM. They soon began broadcasting in stereo. A few years later, WAYL moved its beautiful music format to 93.7 FM. Entertainment Communications (later Entercom) acquired the station in 1969.

In 1976, Entercom added an AM sister station with the purchase of WYOO (980 AM).

1988-1993: WAYL-FM becomes KLXK, then 93X

In the summer of 1988, due to the aging demographics of the beautiful music format (and despite high ratings), WAYL became classic hits KLXK, with the beautiful music format moving to 980 AM. KLXK was clearly influenced by another young station, WKLH in Milwaukee, which had recently adopted a similar format. KLXK enjoyed modest success, but rival KQRS-FM had retooled their format to include a large amount of classic rock product, and also had the top-rated morning show in the market.

KLXK eventually decided to attack KQRS from another front. On January 28, 1992, 93.7 flipped to hard rock with the call sign KRXX ("93X").[2] Their co-owned AM station had earlier flipped to a similar hard rock format as KMZZ, initially airing the syndicated Z-Rock network for a time before briefly switching to a locally based automated heavy metal format ("Mega Rock 980") and finally simulcasting 93X by 1993.

1994-1997: "The Edge": KQRS buys KXXR

Former 93.7 The Edge logo

Cap Cities/ABC, the owner of rival KQRS-FM, took control of 93X pending purchase (but not KMZZ, which was sold separately later) from Entercom on February 4, 1994. The selling price was $20 million, then a record for highest amount ever paid for a radio station in the market. The following day, 93X began stunting with a loop "It's the End of the World as We Know It" by R.E.M. throughout the weekend. Confused listeners flocked in droves to the KRXX studios in Eagan that Saturday to see what was going on. Some listeners thought the DJ's were being held hostage and reportedly, more than 50 calls regarding KRXX were logged to 911. Finally, on Sunday, February 6, at 8 PM, 93.7 began simulcasting KQRS' weekly alternative rock show, "Over the Edge", leading the way for "93.7 The Edge", which billed itself as "Minnesota's New Music Alternative". The new KEGE-FM call letters were soon registered for the new station. The move to create The Edge was due to the growing popularity of modern rock format nationwide, and to thwart Cargill Communications pending plans to roll out the format on the new Rev 105. The Edge came on the air almost two years after KJJO switched to country music, and it did what KJ104 couldn't - it became a massive ratings success. At one point, KEGE had the highest overall Arbitron market ratings of any modern rock station in the country.

A station-sponsored annual concert known as the EdgeFest (later 93XFest) debuted soon after, and took place annually in Somerset, Wisconsin. It was so popular that even rival Rev 105 gave away tickets for it (though not mentioning the "Edgefest" name). When KEGE went back to being 93X and the "Edge" name was retired in the Twin Cities, the festival briefly continued as "Edgefest" and was later renamed 93XFest. The annual festival in Somerset continued until 2004, when "93X Riverfest" replaced it.

1997-Present: The return of 93X

Following the Telecommunications Act of 1996 that relaxed ownership restrictions, ABC purchased KEGE's rival, "Rev 105" in March 1997 and immediately began broadcasting hard rock on that station as "X105". Later that year, on September 18, at 2 PM, the two stations did a format swap of sorts, with 93.7 returning to active rock and the 93X moniker with new call letters KXXR, while The Edge's format moved over to the 105 frequencies and rebranded as "Zone 105" (though it would be tweaked to AAA) on September 24 after six days of simulcasting 93X on all four frequencies. On the final day of broadcasting, The Edge played "It's the End of the World as We Know It" by R.E.M. on a continuous loop.

ABC sold its non-Radio Disney and ESPN Radio stations, including KXXR, to Citadel Broadcasting in 2007. Citadel merged with Cumulus Media on September 16, 2011.[3]

References

  1. ↑ https://books.google.com/books?id=zR4EAAAAMBAJ&pg=PA26&dq=WAYL&hl=en&ei=n5S2TpOqG4zAtgfd572_Aw&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDEQ6AEwADgo#v=onepage&q=WAYL&f=false
  2. ↑ http://www.americanradiohistory.com/Archive-RandR/1990s/1992/RR-1992-01-31.pdf
  3. ↑ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.

Coordinates: 45°03′29″N 93°07′26″W / 45.058°N 93.124°W / 45.058; -93.124

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