Kidscape Campaign For Children's Safety
Founded 1985
Founder Michele Elliott
  • London
Slogan "preventing bullying, protecting children"
Amelle at Kidscape in 2007

Kidscape is a London-based charity[1] established in 1985 by child psychologist Michele Elliott.[2] Its focus is on children's safety, with an emphasis on the prevention of harm by equipping children with techniques and mindsets that help them stay safe.

After a 1984–1986 survey of 4000 children, their parents and teachers, it was apparent that the main threat to children came from people known to them – bullies, friends, or family members. Kidscape's Child Protection programmes are now taught UK-wide in thousands of schools and community groups.


Kidscape's work falls into five main categories:

Work with external organisations

Kidscape is a frequent commentator in the media on bullying and child protection issues.[3] Michele Elliott has represented Kidscape on advisory boards, including the Toy Council,[4] and consults and advises, such as the House of Commons Education and Skills Committee on the effects of bullying. Kidscape is a member of the Anti-bullying Alliance.



Kidscape's patrons are children's author and journalist Anthony Horowitz and Dame Mary Perkins, co-founder of SpecSavers.[6]


The effectiveness of Kidscape's methods for handling bullying behaviour have been criticized for not being benchmarked against other methods for preventing bullying. In some cases other education experts felt that Kidscape's methods might encourage further bullying.[7]


  1. Charity Commission. Kidscape Campaign for Children'S Safety, registered charity no. 326864.
  2. , Newsround item
  3. , Panorama Monday, 5 January 2009
  4. , Toy Council Membership
  5. Charity Times Awards 2007 winners
  6. Kidscape Staff, Patrons, Trustees and Volunteers
  7. Crying for Help: The No Blame Approach to Bullying By George Robinson, Barbara Maines Page 9 ISBN 1873942869
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