L.L.Bean

For this company's founder, see Leon Leonwood Bean.

Coordinates: 43°50′58″N 70°6′32″W / 43.84944°N 70.10889°W / 43.84944; -70.10889

L.L.Bean, Inc.
Private
Industry Retail
Founded 1912 (1912)
Founder Leon Leonwood Bean
Headquarters 15 Casco Street
Freeport, Maine,
United States
Number of locations
 42 stores[1]
Area served
 Worldwide
Key people
 Shawn Gorman
(Chairman)
Steve Smith
(President and CEO)
Products Clothing and Outdoor Equipment
Revenue Increase US$ 1.61 billion (FY 2014)[2]
Number of employees
 5,000 (2014)[2]
Website www.llbean.com

L.L.Bean, Inc.,[3] branded as L.L.Bean, is an American, privately held e-commerce, mail-order, and retail company founded in 1912 by Leon Leonwood Bean. The company is currently based in Freeport, Maine, United States. It specializes in clothing and outdoor recreation equipment. Its annual sales were USD $1.6 billion in 2015.[4]

Company history

L.L.Bean in Yonkers, NY

The company L.L.Bean was founded in 1912 by its namesake, avid hunter and fisherman Leon Leonwood Bean in Freeport, Maine. The company began as a one-room operation selling a single product, the Maine Hunting Shoe (known currently as the L.L.Bean Boot). Bean had developed a waterproof boot, which is a combination of lightweight leather uppers and rubber bottoms, that he sold to hunters. He obtained a list of nonresident Maine hunting license holders, prepared a descriptive mail order circular, set up a shop in his brother's basement in Freeport, Maine, and started a nationwide mail order business. By 1912, he was selling the "Bean Boot", or Maine Hunting Shoe, through a four-page mail-order catalog, and the boot remains a staple of the company's outdoor image. Defects in the initial design led to 90% of the original production run being returned: Bean made good on his money-back guarantee, corrected the design, and continued selling them.[1]

In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. The 220,000-square-foot (20,000-square-meter) L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year.[5] As a privately held company, L.L.Bean does not publicly disclose financials.

Leon L. Bean died on February 5, 1967, in Pompano Beach, Florida. He is buried in Freeport's Webster Cemetery.[6] The company passed into the directorship of Bean's grandson, Leon Gorman, from that time until 2001, when Gorman decided to take the position of Chairman, leaving the position of CEO to Christopher McCormick, the first non-family member to assume the title.[7] On May 19, 2013 Shawn Gorman, 47, a great-grandson of the company’s founder, was elected L.L.Bean’s chairman. The company announced a $125,000 donation to a new scholarship fund upon Leon's death in 2015, representing about 2.5 years of tuition at his alma mater, Bowdoin College.[8]

Stephen Smith was named CEO in November 2015. This is the first time in 103 years that a CEO has been hired from outside the company.[9]

Product line

Since its inception, the company has branched out not only to variations on its boots but to other outdoor equipment such as firearms, backpacks, tents, as well as producing a full line of clothing, which is now its mainstay.

L.L.Bean is a global company sourcing its products from the U.S. and across the globe. It is one of the last multi-channel merchants to still own and operate a manufacturing facility in the United States. Its Brunswick, Maine factory employs more than 450 people who hand-craft the company's iconic products such as the Maine Hunting Shoe, L.L.Bean Boot, Boat and Totes, dog beds, leather goods and backpacks.

In 2000, L.L.Bean formed a contract with Subaru, making L.L.Bean the official outfitter of Subaru, spawning an "L.L.Bean edition" Subaru Outback and Forester for the USA market. The L.L.Bean trim levels on American Subaru vehicles are the top-spec versions, with leather and wood trimmed interiors and all available options offered as standard equipment. This relationship with Subaru ended June 28, 2008.[10]

In 2010, L.L.Bean established a more stylish sub-brand known as L.L.Bean Signature. The Signature line is a modern interpretation of L.L.Bean classics featuring a more modern fit.[11]

Branches

An L.L.Bean store in Pittsburgh, Pennsylvania at Ross Park Mall.

Along with a number of retail and outlet ("factory") stores, the company maintains its flagship store on Main Street in Freeport. This branch, originally opened in 1917, has been open 24 hours a day since 1951, with the exception of two Sundays in 1962 when Maine changed its blue laws; a town vote reinstated the store's open-door policy.[12] The flagship also closed to honor the death of President Kennedy, as well as that of Bean himself, as well as his grandson Leon Gorman[13]

L.L.Bean opened its first Outlet store in North Conway, New Hampshire in 1988.

Retail and outlet stores

International Presence

Outdoor Discovery Schools

L.L.Bean has education programs connected to many of its retail outlets to support the outdoor interests of its customers. Customers can sign up to participate in a number of outdoor activities: all equipment and instruction are provided. Activities include archery, clay shooting, fly casting, and sea kayaking. More advanced classes are conducted as well, and must be reserved in advance. Snowshoeing and cross country skiing are available December to March. All of the other retail stores (there are now 20 total outside of Maine) offer fly casting and kayaking and stand-up paddleboarding .[17]

L.L.Bean shoe car (Bootmobile) in Freeport, Maine, July 7, 2012

References

  1. 1 2 "L.L.Bean - Our Story" (PDF). L.L.Bean. Retrieved May 2, 2013.
  2. 1 2 "L.L.Bean 2015 Company Fact Sheet" (PDF). L.L.Bean. Retrieved March 3, 2016.
  3. ↑ "L.L. Bean, Inc.: Private Company Information". Bloomberg Businessweek. Bloomberg L.P. Retrieved November 29, 2011.
  4. ↑ "L.L.Bean 2016 Company Fact Sheet" (PDF). L.L.Bean. Retrieved September 4, 2015.
  5. ↑ Kane, Colleen. "Now flagship stores come with spas, wine vaults and studios". Fortune.
  6. ↑ Rogak, Lisa (2004), Stones and Bones of New England: A guide to unusual, historic, and otherwise notable cemeteries, Globe Pequat ISBN 0-7627-3000-5
  7. ↑ "Visit the L.L. Bean Retail Store or Outlet Near You". L.L.Bean. Retrieved October 14, 2014.
  8. ↑ "L.L. Bean announces donations in Leon Gorman's name - The Portland Press Herald / Maine Sunday Telegram". The Portland Press Herald / Maine Sunday Telegram.
  9. ↑ Sharp, David. "APNewsBreak: 1st 'outsider' to lead retailer LL Bean". Boston.com.
  10. ↑ "BEHIND THE WHEEL/Subaru Outback H6-3.0 L. L. Bean Edition; A Melting Pot With All-Wheel Drive". New York Times. Retrieved 22 January 2016.
  11. ↑ Bennett, Alan. "Bean Boots: when practical becomes fashionable". The Maine Campus. The Maine Campus.
  12. ↑ "95th Anniversary Timeline". L.L.Bean. p. 1962. Retrieved 2008-08-09.
  13. ↑ http://www.pressherald.com/2015/09/13/l-l-bean-pauses-to-remember-leon-gorman/
  14. 1 2 3 4 "Three New Stores in Three Weeks – L.L.Bean Arrives in Vermont, Minnesota and Colorado". Trailmix: The L.L.Bean Blog.
  15. ↑ "L.L. Bean to open first Michigan retail store". Detroit Free Press. 19 February 2016.
  16. ↑ "About L.L.Bean: Company Information". L.L.Bean. Retrieved 2015-03-24.
  17. ↑ Walk On Adventures at LLBean.com
  18. ↑ Murphy, Edward. "Swooning over 'Your LL Bean Boyfriend'". Portland Press Harold. Retrieved 7 October 2014.

Notes

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