Oka Laila Kosam

Oka Laila Kosam

Film poster
Directed by Vijay Kumar Konda
Produced by Akkineni Naga Chaitanya
Written by Vijay Kumar Konda
Starring Naga Chaitanya
Pooja Hegde
Music by Anoop Rubens
Cinematography I. Andrew
Edited by Prawin Pudi
Production
company
Release dates
  • 17 October 2014 (2014-10-17)
Running time
 150 minutes
Country India
Language Telugu
Budget ₹200 million (US$3.0 million)[1]
Box office ₹400 million (US$5.9 million)[2]

Oka Laila Kosam (English: For an Admirer) is a 2014 Telugu romance film written and directed by Vijay Kumar Konda. Produced by Nagarjuna on his home banner Annapurna Studios, the film features Naga Chaitanya and Pooja Hegde in the lead roles. Anoop Rubens composed music for this film while I. Andrew and Praveen Pudi handled the cinematography and editing departments respectively. The film's talkie part was wrapped up on 20 May 2014.[3] The film released worldwide on 17 October 2014.[4]

Plot

Karthik is a rich post graduate from ISB who completes his studies and comes back to India after a world tour. One fine day, he spots Nandana and falls head over heels for her. However Nandana develops hatred for Karthik because of few circumstances. When Karthik proposes to her, she rejects him point blank. Karthik's marriage has been arranged with Nandana and Karthik does not know. The bride accidentally turns out to be Nandana. Karthik's maternal uncle Pandu returns from Dubai and because of his hatred towards Karthik, he plans to take revenge by jeopardizing his match when he finds out that Karthik actually loves Nandana, but Karthik ultimately finds out and accepts to marry her. She is not interested but she can't oppose her father because of her love towards her father. When she tries to reject the marriage, both of their parents complete the procedures and they are pronounced engaged.

Karthik keeps writing a book titled Oka Laila Kosam which is a collection of his experiences with Nandana. Meanwhile, Karthik meets his friend at a pub and comes to know that she is being blackmailed by a goon regarding their private moments. Karthik fights with the goons and his friends and solves the issues. Nandana is unable to get convinced that Karthik's love is sincere and believes that he is a staunch flirt. The book Oka Laila Kosam gets published and Karthik is paid an amount of ₹25,000. As a part of his attempts to impress her, Karthik gets a star named as Nandana by acquiring a star certificate from International Star Registry with the money he earned. Though initially happy, she still is unable to believe him and tears the certificate into pieces. But she is unable to reject Karthik as she can't let her father disappointed by doing so. That night a drunken Karthik is confronted by the same goon and a fight happen in which the goon is attacked brutally.

On the day of marriage, at the venue, police arrive and arrest Karthik for murdering the goon and thus the marriage is halted much to the delight of Nandana. Before leaving Karthik asks her whether she is happy now at least and leaves with a smile. This puzzles Nandana and it is known later that the case and arrest were fake and were planned by Karthik himself with the help of a rich business man whose daughter's successful love affair had Karthik as the peace maker. Nandana meanwhile receives the book Oka Laila Kosam from Shahrukh who credits its writer as the owner of the pigeons she has. She reads the book which is her story and learns Karthik' sincerity from the words in the book. She meets Karthik and proposes to him before their respective families and they both unite.

Cast

Production

Development

Vijay Kumar Konda was inspired by an incident that happened in Warangal a few years ago which was an acid attack on a girl named Swapnika by a cruel boy and developed a story where a boy persuades a girl to love him in a good way. He met Akkineni Nagarjuna on the sets of Manam and narrated it to him and Naga Chaitanya.[5] The project was announced officially in late July 2013 stating that the film would be produced by Nagarjuna himself on his home banner Annapoorna Studios.[6] In early December 2013, the film was said to be titled as Oka Laila Kosam, which was the title of a song from Naga Chaitanya's grandfather Akkineni Nageswara Rao's Ramudu Kaadu Krishnudu.[7] The film was formally launched at Annapurna Studios in Hyderabad on 12 December 2013. The film's cast and crew were declared at the event. The music was composed by Anoop Rubens. Cinematography was handled by I Andrews while editing was done by Praveen Pudi. Art director was P. S. Varma, fights were composed by Vijay and costumes were designed by Neeraja Kona.[8] In a statement to the IANS, Vijay Kumar said that the film would have a healthy humor suitable for family viewing as he felt that not everybody were comfortable with the homosexual jokes in his debut film.[9]

Casting

In early October 2013, 2010 Miss Universe runner up Pooja Hegde was selected to play the heroine in the film marking her Telugu debut.[10] Former anchor turned actor Shyamala was selected to play Naga Chaitanya's sister in the film which was supposed to be her debut as an actress though Loukyam released earlier.[11] About his character in the film, Naga Chaitanya said that he is called Karthik, a 24-25-year-old guy who is not interested in marriage. Elaborating further, he said "He is a fun loving, light-hearted character, very giving and is willing to do anything for the people he loves - friends or family. He believes in love at first sight and is always on a journey to discover new things."[12] Ali was selected to play the character of Naga Chaitanya's uncle in the film which was said to be a hilarious role.[13]

Filming

The principal photography commenced on 12 December 2013 in Hyderabad and the first schedule was wrapped up nearly on 26 December 2013.[14] The second schedule began in January 2014 and some crucial scenes were shot in that schedule at Hyderabad.[15] The second schedule was wrapped up on 11 January 2014.[16] After a gap due to Akkineni Nageswara Rao's death, Naga Chaitanya joined the film's shoot in February 2014.[17] In mid-February 2014, it was reported that the film is in its third and last major schedule and majority of the talkie part was said to be wrapped up with patchwork and songs remained to be shot.[18] The shooting continued at Annapurna Studios where some crucial scenes on the lead were shot.[19] At the same time, it was announced that the talkie part of the film would be wrapped up by April 2014 and after shooting the songs in abroad, the film's shoot will be wrapped up thus making it a summer release.[20]

On 18 March, Vijay declared that 60% of the film's shoot has been wrapped.[21] In the end of March, a fight sequence was shot on Naga Chaitanya which was choreographed by Ram-Lakshman.[22] The shoot then continued in locales of Hyderabad in mid-April 2014 where scenes on principal cast were shot.[23] It was expected then that the principal photography would end in span of a month.[24] On 20 May 2014 Pooja Hegde informed via Twitter that the film's talkie part has been wrapped up and only the songs are left to be shot.[25] In the first week of June, it was reported that 3 songs will be shot at Switzerland from 12 June – 25 June 2014.[26] Because of the songs shoot, Chaitanya could not attend the promotional activities of Autonagar Surya prior to the film's release.[27] The filming continued in the second week of July 2014 at Interlaken at Switzerland where a song was shot on the lead pair. Part of the song's shoot included the lead pair paragliding.[28] On 2 August, it was announced that the film's shoot is in the final stages.[29] A week later, the film entered post production phase.[30]

Soundtrack

Oka Laila Kosam
Soundtrack album To Oka Laila Kosam by Anoop Rubens
Released 23 August 2014
Recorded 2014
Genre Feature film soundtrack
Length 23:00
Language Telugu
Label Aditya Music
Producer Anoop Rubens
Anoop Rubens chronology
Manam
(2014)		 Oka Laila Kosam
(2014)		 Temper
(2015)
Singles from Oka Laila Kosam
  1. "Freedom"
    Released: 15 August 2014[31]
  2. "O Meri Janejana"
    Released: 17 August 2014[32]
  3. "Oka Laila Kosam"
    Released: 17 August 2014[33]

Anoop Rubens composed the film's soundtrack and the background score marking his second collaboration with Vijay Kumar Konda. In the second week of August 2014, Vijay revealed that the soundtrack would feature a remixed version of the song Oka Laila Kosam from the film Ramudu Kaadu Krishnudu after which this film is titled.[30] It was reported in mid-August 2014 that the film's soundtrack is scheduled for a release on 15 August 2014 with one of the songs being launched at Hyderabad and two songs being launched at PVP Mall in Vijayawada.[34][35]

Later, the single track Freedom sung by Alphons Joseph and written by Vanamali was released between 6:00 PM to 7:00 PM in Maa Music and between 7:00 PM TO 8:00 PM in Red FM 93.5 by Naga Chaitanya, Pooja Hegde and Vijay Kumar Konda while it was known later that the film's soundtrack would be marketed by Aditya Music.[31] The songs O Meri Janejana sung by Javed Ali and written by Sri Mani, Oka Laila Kosam sung by S. P. B. Charan & Divya and written by Dasari Narayana Rao were released at PVP Mall in Vijayawada on happened on 17 August 2014.[32][33][36][37]

It was reported later that the complete soundtrack featuring 5 songs would be launched on 22 August 2014.[38] However, it was launched the next day by Aditya Music's streaming section in YouTube.[39][40] Reviewing the soundtrack, The Times of India wrote "On the whole, the album looks good with a blend of melodies and fast paced numbers".[41] The platinum disc function was held on 20 September 2014.[42]

Track list
No. TitleLyricsArtist(s) Length
1. "Freedom"  VanamaliAnup Rubens, Alfans Jhosuf 04:25
2. "O Cheli Nuvve Na Cheli"  Phani ChandraAdnan Sami, Ramya Behara 04:16
3. "O Meri Jane Jana"  Sri ManiJaved Ali 04:22
4. "Oka Laila Kosam"  Dasari Narayana RaoS. P. B. Charan, Divya 04:27
5. "Teluse Nuvvu Ravani"  Anantha SreeramAnkit Tiwari 03:57
6. "Rubens Club Mix (Mash up)"  -Anup Rubens 02:47
Total length:
 23:99

Release

In mid-February 2014, the makers planned for a summer 2014 release.[20] On 2 August 2014 the makers said that they are planning to release the film on 5 September 2014.[43] The film's overseas theatrical screening & distribution rights were acquired by Blue Sky Cinemas.[44] The release date was moved to 29 August 2014 because the post production earlier than expected.[45] Nagarjuna later postponed the film indefinitely because of other major releases happening at that time.[46]

The film's release date was postponed to October end or early November 2014.[47] The release date was finalized as 17 October 2014.[48] There were no changes in the plan in view of the Uttarandhra districts being affected by Cyclone Hudhud. Naga Chaitanya said "I feel sad on seeing the pictures and hearing the news. Once normalcy is restored, we plan to re-release the film in those districts. For now only a few theaters in the affected regions will screen the film."[49]

Marketing

On 2 August 2014 the first look poster was launched which featured the lead pair.[50][51] The film's trailer was released on 12 August 2014.[52][53] The trailer registered positive response from the viewers and received 0.1 million views in YouTube in one day of its release.[54] Naga Chaitanya, Pooja Hegde, Vijay Kumar Konda and Anoop Rubens did a flash mob and entertained the huge crowd who attended the launch of two songs of the soundtrack at PVP Mall in Vijayawada on 17 August 2014 as a part of the film's promotion.[55] However, the event ended on an ugly note as people were seen pushing each other while hooting and cheering for Chaitanya who tried to get closer to him and the situation soon got out of hand as a mini stampede ensued in the mall. The incident forced the police to resort to lathi charge to bring the crowd under control.[56]

Naga Chaitanya and Pooja Hegde promoted the film on the inaugural episode of the talk show Ali Talkies hosted by comedian Ali on 11 October 2014.[57] As part of the promotional campaign, an event named Vandha Lailala Kosam Naga Chaitanya (Naga Chaitanya for 100 Lailas) was held at Annapurna 7 acres Studios on 13 October 2014. 100 girls and 100 boys all over the state have attended this event for whom special trailers of the film were screened. Anoop Rubens gave a live performance. Pooja Hegde's birthday celebrations were also held on the same stage.[58]

Reception

Upon release the film got what the IB Times called "decent" reviews with the critics mostly praising the lead actors performances and the gripping screenplay.[59] Ranjani Rajendra of The Hindu called it a "regular feel good fare" and wrote "Though there’s nothing phenomenal in terms of storyline, Oka Laila Kosam makes for a good one-time watch with its fair share of laughs and entertainment."[60] Hemanth Kumar of The Times of India wrote "Oka Laila Kosam is a simple love story which doesn't quite leave you with a big smile on your face, but it has enough mojo, if you are a big sucker for romance. After all, there's nothing more comforting than a happy ending in a romantic film" and rated it 3 out of 5.[61] Suresh Kavirayani of Deccan Chronicle wrote "The director has concentrated more on the lead actor and has left the female lead in confusion and there is no clarity about her character. But overall it’s a feel good film and you can watch it once for Chaitanya and Pooja Hegde" and rated it 3 out of 5.[62] Veena of Oneindia Entertainment wrote "Vijay Kumar Konda's story and screenplay should really be appreciated for portraying the casual story magically, onscreen. Oka Laila Kosam is a good romantic entertainer. The movie includes all commercial elements and will be a hit movie in Naga Chaitanya's career again" and rated it 3 out of 5.[63]

IndiaGlitz wrote "Barring a few well-crafted scenes and nice visuals, the film lacks a strong story to keep the story going. Once watchable for the taking" and rated it 2.75 out of 5.[64] IANS wrote "At a running time of 150 minutes, you really wish you had the power to stop the film whenever you want. Alas, that option is out of the question .Oka Laila Kosam, which is partly refreshing, is messed up mostly as it suffers from cliched storytelling."[65] Rajitha S. of The New Indian Express wrote "The film starts on a boring note, but it gets racy until the end of first half. The second half has too many elements which makes it clear that director Vijay Kumar Konda wanted to attribute too many characteristics to Naga Chaitanya. Chaitanya though has done justice to the role, as a character Karthik is slightly overdone".[66]

Home media

The film had its television premiere on 23 November 2014 on MAA TV.[67] The film received a TRP rating of 13.16, one of the largest recorded for a film broadcast.[68]

Box office

Oka Laila Kosam opened to 65%-75% occupancy in both single screens and multiplexes.[1] The film collected ₹50 million (US$740,000) on its first day at the global box office.[69][70] The collections improved because of strong word of mouth and the film collected ₹65 million (US$970,000) in AP/Nizam region and ₹20 million (US$300,000) nett in the rest of the world by the end of three days taking its global first weekend total to ₹85 million (US$1.3 million) thus recovering 35% of the film's budget.[71] The film netted approximately ₹100 million (US$1.5 million) in its first week globally.[2]

References

  1. 1 2 "Box Office Collection: Naga Chaitanya's 'Oka Laila Kosam' Starts With a Bang". International Business Times India. 17 October 2014. Retrieved 17 October 2014.
  2. 1 2 "Taking the Akkineni mantle ahead". Bangalore Mirror. 24 October 2014. Retrieved 25 October 2014.
  3. ↑ "Oka Laila Kosam's talkie part wrapped up". The Times of India. 20 May 2014. Retrieved 20 May 2014.
  4. ↑ "My father doesn't like to do it: Naga Chaitanya [Interview]". IndiaGlitz. 14 October 2014. Retrieved 15 October 2014.
  5. ↑ "What inspired Oka Laila Kosam?". Deccan Chronicle. 22 October 2014. Retrieved 22 October 2014.
  6. ↑ "Gunde Jaari Gallanthayyinde maker teams up with Naga Chaitanya for his next". Cinegoer.net. 26 July 2013. Retrieved 15 February 2014.
  7. ↑ "Naga Chaitanya's new film is Oka Laila Kosam". The Times of India. 6 December 2013. Retrieved 15 February 2014.
  8. ↑ "Naga Chaitanya's Film With Vijay Kumar Konda Takes Off". IndiaGlitz. 12 December 2013. Retrieved 15 February 2014.
  9. ↑ "Oka Laila Kosam has clean humor: Vijay". The Times of India. 2 September 2014. Retrieved 15 October 2014.
  10. ↑ "Pooja Hegde To Romance Naga Chaitanya In Next Film". Oneindia Entertainment. 9 October 2013. Retrieved 15 February 2014.
  11. ↑ "Shyamala to play Naga Chaitanya's sister in Oka Laila Kosam". The Times of India. 13 October 2014. Retrieved 15 October 2014.
  12. ↑ "Naga Chaitanya: Oka Laila Kosam is a romcom". Rediff.com. 15 October 2014. Retrieved 16 October 2014.
  13. ↑ "Ali's hilarious role in Oka Laila Kosam". 123telugu.com. 16 October 2014. Retrieved 17 October 2014.
  14. ↑ "Naga Chaitanya's Oka Laila Kosam schedule wrap up". The Times of India. 26 December 2013. Retrieved 15 February 2014.
  15. ↑ "Naga Chaitanya's Oka Laila Kosam undershoot". way2movies.com. 6 January 2014. Retrieved 15 February 2014.
  16. ↑ "Oka Laila Kosam second schedule wrap". way2movies.com. 11 January 2014. Retrieved 15 February 2014.
  17. ↑ "Naga Chaitanya to resume shooting". The Times of India. 1 February 2014. Retrieved 15 February 2014.
  18. ↑ "Naga Chaitanya's Oka Laila Kosam makes brisk progress". 123telugu.com. 14 February 2014. Retrieved 15 February 2014.
  19. ↑ "'Oka Laila Kosam' shoot progressing in Annapurna Studios". 123telugu.com. 18 February 2014. Retrieved 18 February 2014.
  20. 1 2 "Oka Laila Kosam to be wrapped up soon". 123telugu.com. 19 February 2014. Retrieved 19 February 2014.
  21. ↑ "Naga Chaitanya's 'Oka Laila Kosam' completes 60%". IndiaGlitz. 18 March 2014. Retrieved 26 March 2014.
  22. ↑ "Naga Chaitanya gets into action mode". 123telugu.com. 26 March 2014. Retrieved 26 March 2014.
  23. ↑ "Oka Laila Kosam shoot progressing in Hyderabad". 123telugu.com. 19 April 2014. Retrieved 20 April 2014.
  24. ↑ "Oka Laila Kosam being shot in Hyd!". way2movies.com. 19 April 2014. Retrieved 20 April 2014.
  25. ↑ "Oka Laila Kosam's talkie part wrapped up". 123telugu.com. 20 May 2014. Retrieved 20 May 2014.
  26. ↑ "'Oka Laila Kosam' team flying to Switzerland on 12th". IndiaGlitz. 6 June 2014. Retrieved 7 June 2014.
  27. ↑ "Nagarjuna to take care of Chaitanya's publicity". Deccan Chronicle. 21 June 2014. Retrieved 10 July 2014.
  28. ↑ "Naga Chaitanya and Pooja Hegde go paragliding". The Times of India. 10 July 2014. Retrieved 10 July 2014.
  29. ↑ "'Oka Laila Kosam' first look today". IndiaGlitz. 2 August 2014. Retrieved 2 August 2014.
  30. 1 2 "ANR's song for Naga Chaitanya". Deccan Chronicle. 8 August 2014. Retrieved 9 August 2014.
  31. 1 2 "'Freedom' song from 'Oka Laila Kosam' to be released tomorrow". IndiaGlitz. 14 August 2014. Retrieved 15 August 2014.
  32. 1 2 "O Meri Janejana Full song". Annapurna Studios at YouTube. 17 August 2014. Retrieved 17 August 2014.
  33. 1 2 "Oka Laila Kosam Full song". Annapurna Studios at YouTube. 17 August 2014. Retrieved 17 August 2014.
  34. ↑ "Oka Laila Kosam audio on Aug 15". The Times of India. 7 August 2014. Retrieved 9 August 2014.
  35. ↑ "'Oka Laila Kosam' songs to be launched at PVP mall". IndiaGlitz. 12 August 2014. Retrieved 12 August 2014.
  36. ↑ "Oka Laila Kosam audio to be launched today". The Times of India. 17 August 2014. Retrieved 17 August 2014.
  37. ↑ "'Oka Laila Kosam' songs to be released at PVP mall today". IndiaGlitz. 17 August 2014. Retrieved 17 August 2014.
  38. ↑ "'Oka Laila Kosam' audio release date". IndiaGlitz. 20 August 2014. Retrieved 22 August 2014.
  39. ↑ "All eyes on Oka Laila Kosam's audio". The Times of India. 21 August 2014. Retrieved 22 August 2014.
  40. ↑ "Oka Laila Kosam Telugu Movie - Full Songs Jukebox - Naga Chaitanya, Pooja Hegde". Aditya Music at YouTube. 23 August 2014. Retrieved 23 August 2014.
  41. ↑ "Music review: Oka Laila Kosam". The Times of India. 1 September 2014. Retrieved 4 September 2014.
  42. ↑ "Remembering ANR on his birth anniversary". IndiaGlitz. 20 September 2014. Retrieved 15 October 2014.
  43. ↑ "'Oka Laila Kosam' release date fixed". IndiaGlitz. 2 August 2014. Retrieved 2 August 2014.
  44. ↑ "Blue Sky bags Oka Laila Kosam overseas rights". The Times of India. 12 August 2014. Retrieved 12 August 2014.
  45. ↑ "Naga Chaitanya's film Oka Laila Kosam to release early". Deccan Chronicle. 20 August 2014. Retrieved 22 August 2014.
  46. ↑ "Bhai was like a big slap on my face: Nagarjuna". Deccan Chronicle. 28 August 2014. Retrieved 15 October 2014.
  47. ↑ "Oka Laila Kosam to releases in Oct?". The Times of India. 20 September 2014. Retrieved 15 October 2014.
  48. ↑ "Oka Laila Kosam to release on Oct 17?". The Times of India. 2 October 2014. Retrieved 15 October 2014.
  49. ↑ "People like me as a lover boy: Naga Chaitanya". Deccan Chronicle. 14 October 2014. Retrieved 15 October 2014.
  50. ↑ "Naga Chaitanya's 'Oka Laila Kosam' first look poster". IndiaGlitz. 2 August 2014. Retrieved 2 August 2014.
  51. ↑ "First look: Oka Laila Kosam". The Times of India. 2 August 2014. Retrieved 2 August 2014.
  52. ↑ "Oka Laila Kosam trailer to be out today". The Times of India. 12 August 2014. Retrieved 12 August 2014.
  53. ↑ "'Oka Laila Kosam' trailer to be out today". IndiaGlitz. 12 August 2014. Retrieved 12 August 2014.
  54. ↑ "Naga Chaitanya's Oka Laila Kosam Trailer Gets Superb Response". Oneindia Entertainment. 13 August 2014. Retrieved 14 August 2014.
  55. ↑ "'Oka Laila Kosam' songs released in Vijayawada amid huge crowd". IndiaGlitz. 18 August 2014. Retrieved 18 August 2014.
  56. ↑ "Stampede at Oka Laila Kosam song launch". The Times of India. 18 August 2014. Retrieved 18 August 2014.
  57. ↑ "'Ali Talkies': Naga Chaitanya, Pooja Hegde Promote 'Oka Laila Kosam' on Inaugural Episode". International Business Times India. 13 October 2014. Retrieved 15 October 2014.
  58. ↑ "Naga Chaitnaya for 100 Lailas Event Held". IndiaGlitz. 13 October 2014. Retrieved 15 October 2014.
  59. ↑ "'Oka Laila Kosam' (OLK) Review Roundup: Decent Entertainer". International Business Times India. 17 October 2014. Retrieved 17 October 2014.
  60. ↑ "Feel-good fare". The Hindu. 17 October 2014. Retrieved 17 October 2014.
  61. ↑ "Oka Laila Kosam movie review". The Times of India. 17 October 2014. Retrieved 18 October 2014.
  62. ↑ "Movie review 'Oka Laila Kosam': A feel good film". Deccan Chronicle. 17 October 2014. Retrieved 17 October 2014.
  63. ↑ "Oka Laila Kosam Movie Review". Oneindia Entertainment. 17 October 2014. Retrieved 17 October 2014.
  64. ↑ "Oka Laila Kosam Review - Movie Review". IndiaGlitz. 17 October 2014. Retrieved 17 October 2014.
  65. ↑ IANS (18 October 2014). "'Oka Laila Kosam', a Messy Romance". The New Indian Express. Retrieved 19 October 2014.
  66. ↑ "Just Another Romantic". The New Indian Express. 18 October 2014. Retrieved 19 October 2014.
  67. ↑ "Oka Laila Kosam to be aired on TV?". The Times of India. 16 November 2014. Retrieved 6 December 2014.
  68. ↑ "Oka Laila Kosam is a hit on TV". The Times of India. 4 December 2014. Retrieved 6 December 2014.
  69. ↑ "Oka Laila Kosam collects 5 cr". The Times of India. 18 October 2014. Retrieved 21 October 2014.
  70. ↑ "'Oka Laila Kosam' first day collections". IndiaGlitz. 18 October 2014. Retrieved 21 October 2014.
  71. ↑ "Box Office Collection: 'Oka Laila Kosam' Makes Decent Business in First Weekend". International Business Times India. 20 October 2014. Retrieved 21 October 2014.

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