CNBC Asia

CNBC Asia
Launched	June 20, 1995
Owned by	NBCUniversal
Picture format	576i (SDTV 16:9/4:3)
Slogan	"First in Business Worldwide"
Country	Asia
Language	English
Broadcast area	Asia Australia / New Zealand
Headquarters	Singapore, Mumbai
Replaced	Asia Business News
Sister channel(s)	E! Universal Channel Diva Universal Style Network Syfy Universal DreamWorks Channel CNBC World
Website	Official Website
Availability
Satellite
Foxtel (Australia)	Channel 644
Astro (Malaysia)	Channel 518
TrueVisions (Thailand)	Channel 781
Indovision (Indonesia)	Channel 337
Hot Bird	11127 v SR 27500
SKY Network Television (New Zealand)	Channel 091
Cignal (Philippines)	Channel 42 (SD)
Cable
StarHub TV (Singapore)	Channel 707
Cable TV Hong Kong (Hong Kong)	Channel 78
Now TV (Hong Kong TV channel) (Hong Kong)	Channel 319
Foxtel (Australia)	Channel 644
SkyCable (Philippines)	Channel 111 (Digital)
Destiny Cable (Philippines)	Channel 111 (Digital)
TrueVisions (Thailand)	Channel 781
First Media (Indonesia)	Channel 238
Macau Cable TV (Macau)	Channel 810
IPTV
Chunghwa Telecom MOD (Taiwan)	Channel 154
Now TV (Hong Kong)	Channel 319
CNBC Plus (USA)	(US$9.95/month or US$99.95/year)
CNBC.com free view (U.S.)	(Mondays 6AM to 4PM SIN/HK/TWN time)
HiNet HiChannel (Taiwan)	: Free 300K : Paid 600K or 1200K (NT$30/month, circa US$1, Taiwan only)
Fetch TV (Australia)	Channel 105 (HD)
CHT MOD (Taiwan)	Channel 154
Singtel TV (Singapore)	Channel 173

CNBC Asia is a business news television channel in Asia. A subsidiary of NBCUniversal, it is the Asian service of the Consumer News and Business Channel (CNBC). Its programmes originate from Singapore, Mumbai, Hong Kong and Sydney and has bureaus in Tokyo and Seoul, Noida.

History

1995–1997: pre-ABN merger

CNBC Asia was launched on 20 June 1995 along with sister channel NBC Asia. It was originally based in Hong Kong. Anchors such as Rico Hizon, Bernard Lo, Lorraine Hahn, Dalton Tanonaka and Bill Hartley were part of the original CNBC Asia team. It adopted similar programmes from its US counterpart like The Money Wheel and Business Tonight and had a few of its own programmes as well. In addition, the channel has broadcast programmes from CNBC US and CNBC Europe on a live and repeat basis.

Post-ABN merger

In December 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Asia with Dow Jones' Asia Business News (ABN), and likewise of CNBC Europe with European Business News. The merged channel launched on 1 January 2000 and was named CNBC Asia Business News but it was simply referred to as CNBC Asia in mid-1998. As a result of the merger, there were massive employee lay-offs and programme cancellations at CNBC's Asia original headquarters in Hong Kong but Rico Hizon, Geoff Cutmore and Bernard Lo joined the newly merged channel whose operations have been based in Singapore ever since. Programmes and personalities came mostly from ABN and were for the most part retained in their original form (i.e., title and graphics scheme). CNBC Asia also mainly used ABN's own graphics scheme rather than adopt those in use by CNBC US and CNBC Europe. In addition, there was no regional ticker for most audiences until 26 October 1998 and simulcasts of US and European programmes were very limited.

From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline) when introducing regional programmes (including magazine programmes) and airing general channel promotions.

Mid-1998–2002

On 1 June 1998, CNBC Asia added CNBC Sports which it aired weekend afternoons and in October 1998, it also started airing selected episodes of The Tonight Show with Jay Leno and Late Night with Conan O'Brien on weekend evenings as CNBC Asia was replaced by the National Geographic Channel. When CNBC Asia launched its regional ticker in 1998, it introduced new shows such as Lunch Money (later replaced by Power Lunch Asia in 1999) and Market Watch (later renamed Global Market Watch) where the latter was produced by CNBC Europe but anchored from both London and Singapore. In addition, the channel substantially increased CNBC Europe programming in the afternoon by airing Europe Today in its entirety.

In October 1999, CNBC Asia had a partnership with the Australian Financial Review to present The Australian Financial Review Market Wrap, a daily round-up of market news from the Australian region hosted by James Walker and Grace Phan.

Major programming changes occurred on 30 October 2000 with CNBC Asia expanding Asia Squawk Box to 2 hours, Asia Market Watch to 2 hours in the morning and 1½ hours in the afternoon and Power Lunch Asia to 1 full hour. CNBC Asia's ticker was also reformatted on that day to include colours reflecting change in the stock prices (green for an increase and red for a decrease) and a stock's ticker symbol.

In 2001, CNBC Asia introduced localised tickers to audiences in Australia, Hong Kong and Singapore and has since kept the ticker on the screen during commercial breaks.

In July 2001, Asia Squawk Box was further extended to 3 hours and more programming hours from CNBC US and CNBC Europe were added to the line-up. This was further extended in 2002 when US programming started at 20.00 SIN time uninterrupted on weeknights.

2006: full control by NBC Universal

In July 2005, it was announced that NBC Universal would take full control of CNBC Asia from 31 December 2005, subject to clearance. The channel's main sequences reverted from "CNBC Asia - A Service of NBC Universal and Dow Jones" to simply "CNBC Asia" on 1 January 2006. But, on 30 October 2006, to further distinguish itself between its other counterparts, "CNBC Asia" simply rebranded itself as "CNBC", and adopting CNBC's new general slogan, "First in Business Worldwide".

2007 programming revamp

During the week of 19 March 2007, CNBC Asia commenced promotions for Squawk Australia, hosted by James, which debuted on 26 March 2007 from a studio in Sydney. It aired from 9.00 Sydney Time/6.00 SIN/HK time weekdays. A revamped Asia Squawk Box, anchored by Amanda Drury and Martin Soong, followed at 7.00 SIN/HK time weekdays.

CNBC also launched two brand new shows that replaced Market Watch and the CNBC Europe programme Today's Business. CNBC's Cash Flow, anchored by Maura Fogarty (first hour) and Amanda Drury (second hour), was originally intensely trader and investor based. Following on from the success of Worldwide Exchange, another joint production, Capital Connection was launched. It was originally anchored by Maura Fogarty in Singapore, and Steve Sedgwick in London. Unlike Worldwide Exchange, which was originally produced by CNBC Europe (until production of that show was relocated to CNBC US on 4 January 2016), Capital Connection is produced by CNBC Asia.

On 27 September 2007, CNBC Asia announced strategic initiatives to push into the Australian market. Two new shows were introduced to the network: Trading Matters, a wrap-up of the day's market action, and Australia This Week, a concise show summarizing the week's highlights. Both shows are anchored by then-newly appointed CNBC anchor Oriel Morrison, formerly of Channel Nine and Bloomberg Television. The shows debuted on 2 and 6 October 2007 respectively at 17.30 Sydney time/15.30 SIN time as the channel moved its Sydney bureau into a new studio situated across from the Australian Stock Exchange building. The move has also seen CNBC Australia re-introduce opt-outs from the pan-Asian feed for additional airings of Trading Matters and Australia This Week.

2007: return to Sydney

It was announced on 5 March 2007 that CNBC Asia will be opening a bureau in Sydney to track the Australian markets. This is in light of the recent global market correction. Squawk Box has had reports from Jeffrey James (a former Business Presenter with Deutsche Welle DW-TV) who was also the original anchor of Squawk Australia. James was the first on-camera presence from CNBC since Mark Laudi returned to Singapore from Sydney. Jeffrey James anchored Squawk Australia from a temporary location on the 11th floor of Sydney's General Electric headquarters (NAB House) from early 2007 whilst a new studio was being constructed in nearby Bridge Street. James left the show in October 2008. In 2007, Oriel Morrison also joined the Sydney bureau to give reports during the afternoon session there. She anchored a 30-minute afternoon show for CNBC called Trading Matters.

While Foxtel on 7 January 2008, spun off a business channel from Sky News Australia called, Sky News Business Channel (which named after Fox Business Network in United States).

In August 2008, The Daily Telegraph reported that Channel Nine's finance reporter Karen Tso, will be joining the network in October 2008. She became the network's Sydney-based correspondent and anchored Squawk Australia, thus replacing Jeffrey James.

In mid-2009, CNBC launched a brand new personal finance show The Barefoot Investor with Australian personal finance expert Scott Pape. The show is similar to The Suze Orman Show and is seen on the Australian feed during weekends.

2010 new studio new look

On 14 June 2010, CNBC Asia moved to a new studio inside the Singapore Exchange. The new studio features a rear projection wall that principally gives an overview of regional market action (very similar to what CNBC Europe has). The left side of the studio has 3 LCD screens where a reporter stands beside to feature 1 story or highlight per screen. In addition, CNBC Asia also adopted the graphics package CNBC US and CNBC Europe have been using since 2 March 2010. Finally, CNBC also premièred another production hub in Bahrain. This hub is used by presenters to report on Middle East business and is one of the 3 locations Capital Connection is presented out of.

2014 new studio in Hong Kong & picture format change to 16:9

Started from 30 March 2014 CNBC Asia changed its picture format to 16:9 as a standard broadcast format. CNBC Europe followed suit on 31 March 2014. Both networks debuted a then-new, updated graphics package, including new lower-thirds. This on-air style did not carry over to CNBC US, which still had the old on-air style used from 1 March 2010 to 10 October 2014. CNBC US would also switch its own picture format to 16:9 on 13 October 2014.

2015–present

On 9 February 2015, CNBC Asia once again updated its graphics package, this time with new titles and new theme music that was based on the US version used since 13 October 2014. Exactly a month later (9 March 2015), its sister network in Europe followed suit. This new on-air style, which is designed by Magoo 3D Studios, matches its US counterpart. Except for Asia Squawk Box and Capital Connection, all of the programmes share the same theme music, which is different from US and Europe versions (each of their programmes have their individual music).CNBC also was added to Dialog TV in Sri Lanka

Programming

2014 programming revamp

During the week of 31 March 2014, CNBC launched two brand new shows that replaced The Call and Cash Flow. They are early morning show The Rundown and Street Signs replaced Cash Flow. CNBC also unveiled a redesigned studio in Hong Kong, which is for Squawk Box. Finally, CNBC also premiered another production hub in Beijing.

Weekday line-up

CNBC Asia produces live business day programming from 6 am to 1 pm SIN/HK time during DST or 6 am to 12 pm and 1 pm to 2 pm without DST (also SIN/HK time). The channel's major weekday business day programmes (pan-Asian feed):^[1]

• The Rundown – Akiko Fujita
• Asia Squawk Box – Bernard Lo (Hong Kong)
• Street Signs – Martin Soong and Oriel Morrison
• Capital Connection – Pauline Chiou

In addition, CNBC Asia produces two weekly shows. These programmes are in pan-Asian feed at 5 pm SIN/HK time (during DST) or 6 pm that same time (without DST) on the days indicated below, repeated at various times over the weekend. These are:

• Inside China – Eunice Yoon (Friday only)
• Managing Asia – Christine Tan (Friday only)

Weekends

CNBC Asia broadcasts lifestyle and sporting programmes, branded under CNBC Life, showings of CNBC US documentaries and weekly business shows such as Managing Asia, Investing Asia, Investing Edge, Access: Middle East, Suze Orman, Inside China and On the Money. Back-to-back editions of The Tonight Show starring Jimmy Fallon are shown during the evening.

End-of-year programming

CNBC Asia outside broadcasting 2006

In the last 1–2 weeks of the year, CNBC pre-empts most of its regionally produced daytime programming and replaces them with pre-taped specials. Among the daytime programmes, only 1 hour of Asia Squawk Box is usually broadcast at this time. Simulcasts of programmes originating from CNBC US and CNBC Europe remain unaffected. Regular programming usually resumes immediately after New Year's Day.

Former programmes

Among the shows that have been canceled are:

Weekdays

• Breakfast Briefing (2 February 1998 – 31 March 2000, replaced by CNBC Today on 3 April 2000)
• CNBC Today (3 April 2000 – 15 March 2002, replaced by Asia Wake Up Call on 18 March 2002)
• Asia Wake Up Call (18 March 2002 – 28 March 2003, replaced by Asia Squawk Box on 31 March 2003)
• Trading Day (2 February 1998 – 31 March 2000, replaced by Asia Market Watch and European Market Watch on 3 April 2000)
• Lunch Money (2 February 1998 – 29 October 1999, replaced by Power Lunch Asia on 1 November 1999)
• Power Lunch Asia (1 November 1999 – 28 March 2003, replaced by Meet The Press and US Business Center on 31 March 2003 after Rico Hizon's leave)
• Asia Market Wrap (2 February 1998 – 2 December 2005, replaced by Squawk Box Europe then Worldwide Exchange on 19 December 2005)
• Asia Nightly News (2 February 1998 – 30 June 2000, replaced by e on 3 July 2000)
• Global Market Watch (3 April 2000 – 27 October 2000, replaced by Business Center on 30 October 2000)
• Business Center (30 October 2000 – 15 February 2005, replaced by CNBC Tonight)
• Australia Market Wrap (1 January 2001 – 2 January 2004)
• Australia Market Week (6 April 2001 – 2 January 2004)
• The Australian Financial Review Market Wrap (1 November 1999 – 29 December 2000, replaced by Australia Market Wrap)
• Business Centre Australia (January 2001 – 2 January 2004)
• e (5 April 2000 – 15 February 2005, replaced by CNBC Tonight)
• CNBC Tonight (16 February 2005 – 16 December 2005, replaced by Worldwide Exchange)
• The Asian Wall Street Journal (2 February 1998 – 15 February 2005, replaced by CNBC Tonight)
• Asia Market Watch (3 April 2000 – 23 March 2007, replaced by CNBC's Cash Flow and Asia Squawk Box on 26 March 2007)
• Cash Flow (originally CNBC's Cash Flow, then Cash Flow From Australia; 26 March 2007 – 28 March 2014, replaced by Street Signs)
• The Call (14 June 2010 – 28 March 2014)

Primetime & weekends

• Generation e (replaced by CNBC Tonight)
• CEO Australia
• dot.commerce (replaced by e in April 2000)
• Far Eastern Economic Review or Review On Air (cancelled in April 2001)
• Driven (cancelled in 2000)
• Over Asia (cancelled in 1999)
• New Company
• Lo & Company
• Asian Working Woman (cancelled in April 2001)
• Smart Money (cancelled in 2000)
• Challenging Asia (cancelled in 2000)
• Storyboard (cancelled 29 October 2000)
• Asia This Week (cancelled in March 2003 after Rico Hizon's leave)

Sports coverage

• PGA Tour
• World Match Racing Tour

Simulcasts outside the region

In the US, all of CNBC Asia's daytime programmes are seen on CNBC World.

In Europe, during the mid to late 2000s CNBC Europe had chosen to scale back simulcasts of CNBC Asia programming overnight in favour of teleshopping and later poker games and CNBC Asia's entire morning line-up had only been seen on Monday mornings. During the rest of the week, only the second hour of Street Signs and Capital Connection were seen on CNBC Europe. However, in 2009, CNBC Europe began showing almost the entire CNBC Asia schedule throughout the week.

Since 23 April 2007, a free live and commercial-free stream of CNBC Asia has been available on CNBC.com every Monday, from 6AM to 4PM SIN/HK/TWN time. (Sundays 6PM to 4AM ET with DST)^[2] At other times, the stream can be accessed by subscribing to CNBC Plus, which costs $9.95/month or $99.95/year.

Since 4 January 2016, Worldwide Exchange is not shown on Fridays due to clashing with weekend shows (Inside China, The Edge) and Managing Asia.

CNBC Asia Ticker

During the trading day, CNBC Asia runs a ticker providing information from major Asian stock exchanges, as well as US and Europe recaps. The top bar usually features the Most Active shares in the region while the bottom bar gives the latest data on indices, currencies, commodities and the treasury market. At night, the old CNBC US ticker is simulated where only the ticker symbols are displayed instead of the companies' full names. The ticker is shown continuously during commercial breaks and most of the data for the Asian ticker is supplied by Reuters.

Viewers in Singapore and Australia are treated to a more localised ticker with the top bar featuring trades from their respective local stock markets exclusively.

Outside Asia, the ticker can be seen alongside CNBC Asia programmes simulcasted on CNBC Europe and CNBC World. However, the ticker is not available on CNBC Asia's live stream at CNBC.com (both freeview and CNBC Plus) and is instead replaced by a similar looking static strip which says CNBC on the top bar and its tagline "First in Business Worldwide" on the lower bar.

Notable on-air staff

Current

• Pauline Chiou - Capital Connection anchor
• Bernard Lo – Asia Squawk Box anchor
• Martin Soong – Street Signs anchor
• Oriel Morrison - Street Signs anchor
• Sri Jegarajah - senior correspondent
• Christine Tan - Managing Asia anchor
• Amanda Drury – Sydney-based anchor
• Akiko Fujita – The Rundown anchor
• Dan Murphy – Singapore correspondent
• Chery Kang – Hong Kong correspondent
• Matthew Taylor - Sydney correspondent
• Eunice Yoon – Beijing senior correspondent and Inside China anchor

Former

Anchors/presenters

• May Lee (her "Oprah"-style talk show on STAR World premiered in May 2008)
• Fauziah Ibrahim (now with Al Jazeera English)
• Rico Hizon (now with BBC World News)
• Dalton Tanonaka (now with Metro TV)
• Andrea Catherwood (now with Bloomberg Television, London Studios)
• Teymoor Nabili (formerly with Al Jazeera English, now with Channel NewsAsia since 20 January 2013)
• Jeffrey James (now based in China)
• Karen Tso (now based at CNBC Europe as co-anchor of Squawk Box Europe)
• Susan Li (now based at CNBC US)

Correspondents

• Geoff Cutmore (now with CNBC Europe, hosting Squawk Box Europe)
• Betty Liu (now with Bloomberg Television, New York studios)
• Colette Wong (now with Fox Sports Asia and Fox Sports News Asia)
• Tracey Chang (now with CCTV)

Other CNBC Asia Services and partnerships

CNBC-based channels

In conjunction with local partners it provides the following local channels:

• CNBC-TV18 (in India, formerly CNBC India)
• CNBC Awaaz (in India)
• CNBC Bajar (in India)
• Nikkei CNBC (in Japan)
• CNBC Pakistan(Now Closed)
• SBS-CNBC (in Korea)

Other TV and print partners

• Seoul Broadcasting System (SBS) (in South Korea)
  • Formerly MBN CNBC was also provided in Korea. However CNBC Asia and MBN agreed to dissolve their partnership in July 2005.
  • From January 2010. SBS CNBC is provided. This channel is managed with Seoul Broadcasting System (SBS).
• In the Philippines, the second hour of CNBC's Street Signs is simulcasted on ANC. Managing Asia is also shown on ANC at 8.30 local time on Saturdays.
• Even after Dow Jones Newswires had sold its stake to NBC Universal, correspondents from Dow Jones Newswires and The Wall Street Journal Asia continued contributing to the channel.

Airline partners

Managing Asia can be seen on Singapore Airlines and JET Airlines in India^[3]

Mobile services and podcasts

CNBC Asia also delivers financial news to mobile phone users by keying in http://asia.cnbc.com. Subscribers in Singapore's M1, Indonesia's Telkomsel and Cambodia's Mobitel can see live streaming of the channel and selected on-demand clips from its shows.^[4]

The channel also offers podcasts free-of-charge.

Taglines

• "Capitalize On It" (January 2015 – present)
• "First in Business Worldwide" (1996–1998, 28 October 2006 – present)
• "The World Leader in Business News" (1 January 2006 – 27 October 2006)
• "Now more than ever" (July 2002 – December 2002)
• "Profit from it" (30 October 2000 – 31 December 2005)
• "The World is Asia Business" (circa 1999)
• "Business Intelligence" (1998 – 29 October 2000)
• "A Service of NBCUniversal and Dow Jones" (1998 – 31 December 2005, 2007–present)

References

1. "CNBC to Introduce New Programming Line-up in Asia". CNBC. 27 March 2014.
2. CNBC.com / NBC Universal Media Village : Get the Edge on Wall Street: Live Coverage of the Opening of the Asian Markets on CNBC.com. 19 April 2007.
3. Krisworld Television Learning Programmes
4. CNBC Extends Reach through 3 Additional Mobile Operators in Asia Pacific. CNBC.com. 24 April 2007.

External links

• CNBC Asia official site