NTV7

NTV7
Current ntv7 logo, which is copied from the Circle 7 logo
Launched	7 April 1998
Owned by	Media Prima Berhad
Picture format	PAL (576i) (4:3)
Audience share	5% (Sept 2013[1], )
Slogan	Feel Good 感觉美好
Country	Malaysia
Broadcast area	Nationwide
Headquarters	Sri Pentas, Bandar Utama, Petaling Jaya, Selangor
Sister channel(s)	TV3 8TV TV9
Website	www.ntv7.com.my
Availability
Terrestrial
Analogue	Channel 7 (VHF) Channel 37 (UHF) in Klang Valley)
MYTV (Malaysia)	Channel 107 (Test transmission)[2][3]
Satellite
Astro (Malaysia)	Channel 107 [4]
NJOI (Malaysia)	Channel 107 [5]
Cable
ABNXcess (Malaysia)	Channel 107
IPTV
HyppTV	Channel 107 [6]
Streaming media
Live Streaming (Malaysia only)	live.tonton.com.my/livetv/index-ntv7.html

Natseven TV Sdn Bhd, better known as ntv7, is a free-to-air terrestrial television channel in Malaysia based in Petaling Jaya, Selangor. It began broadcasting nationwide on 7 April 1998. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being "Saluran Ceria Anda" (Feel Good Channel) Since 1 April 2016, this channel will only broadcast regular programming during 1PM until about 1AM everyday with a teleshopping block called CJ Wow Shop being broadcast during 6AM to 1PM everyday, which attracted huge criticism on social media.^[7]

Background

Ntv7 differs from other Malaysian broadcasters in being a media brand rather than just a television station. Programmes are treated as products under relevant brands - more commonly referred to as programming belts, and are managed by a team of brand managers.

Under the appointment-based concept, factors such as who watches what and when define when a programme is slotted in the TV schedule. The station, which broadcasts on the UHF frequency band, offers a combination of Malaysian, English and Chinese programmes, produced locally as well as some from overseas.

Offering a wide variety of programming, ntv7's line-up includes dramas sinetron, situational comedies (sitcoms), entertainment programmes, game shows, children programmes, anime, and movies. There are also news bulletins in English, Mandarin and Malay.

Test card used by ntv7 when during non-operating hours.

In 2005, Media Prima Berhad announced its acquisition of ntv7. Media Prima also owns three other private television stations in Malaysia: TV3, 8TV & TV9, as well as a controlling stake in the New Straits Times, owned by New Straits Times Press (Malaysia) Sdn Bhd.

ntv7 is also available over all Malaysian digital broadcasting platforms (Astro, Astro NJOI, HyppTV, ABNXcess, MYTV) on Channel 107.

Currently it is the only analogue channel in Malaysia that supports Dual Sound, though it is not used, until the only digital channel in Malaysia and it can be used.

Since 1 April 2016, A teleshopping block called CJ WOW Shop has been broadcast across Media Prima channels. Some Media Prima channels (especially NTV7 and TV9) are more affected by the changes. However, this block has attract huge criticism on social media as a large part of daytime schedule has been replaced by CJ Wow Shop, which these slots had been previously running mostly reruns, religious programming and kids programming.^{[8][9][10][11]}

The population of NTV7 viewers based on recent Nielsen's Media Census 2014

• 71.2% or 901,119 viewers - Chinese
• 68.7% or 891,810 viewers - Sarawak & Sabah Bumiputras
• 50.3% or 311,227 viewers - Malays
• 28.1% or 207,061 viewers - Indian
• 19.2% or 95,201 viewers - Others
• 9.7% or 10,344 viewers - Never watching NTV7 ever yet since before

Slogan and logos

Previous and current slogans of the channel are listed below in Malay, English and Chinese.

• Saluran Ceria Anda (1998–present)
• Your Feel Good Channel (1998–2010)
• Your Home Of Feel Good (used on promos from 2010–present)
• Feel Good (2010–present)
• 您的欢乐频道 (2008–2010)
• 感觉美好 (2010–present)

It has had four logos dated 1998, 2000, 2002, and the current logo. The current logo has two colours since March 2012; one is the original purple version, and another one is a red version that can seen on Chinese programme promos on the channel. In November 2015, the red (Chinese) logo was dissolved and the purple (original) logo were used on both English and Chinese.

See also

• List of Malaysian television stations
  • 8TV
  • TV1
  • TV2
  • TV3
  • TV9
• Circle 7 logo

References

1. (PDF) https://web.archive.org/web/20131211222544/http://www.mediaprima.com.my/investorcenter/ibq/2013/IB%20Q3%202013%20FINAL%20%2818112013.pdf. Archived from the original (PDF) on 11 December 2013. Retrieved 9 December 2013. Missing or empty |title= (help)
2. "MYTV Broadcasting Digital TV Trial". 6 June 2016. Retrieved 6 June 2016.
3. "MYTV statement on Facebook (Malay)". 13 May 2016. Retrieved 19 May 2016.
4. "NTV7 - Variety Entertainment Channel - Astro".
5. "Channels - TV, Radio dan Prabayar (official list of all channels available on NJOI)".
6. "HyppTV TV Guide(includes the LCN number of each channel)".
7. "CJ WOW SHOP mula 1 April". Harian Metro. 1 April 2016. Retrieved 6 April 2016.
8. "CJ WOW SHOP mula 1 April". Harian Metro. 1 April 2016. Retrieved 6 April 2016.
9. . 1 April 2016 https://www.facebook.com/TV3MALAYSIA/photos/a.392087241166.178751.262044791166/10153548509336167/?type=3&theater. Retrieved 6 April 2016. Missing or empty |title= (help)
10. . 1 April 2016 https://www.facebook.com/TV9Malaysia/photos/a.132100906817085.22337.124467560913753/1302978949729269/?type=3&theater. Retrieved 6 April 2016. Missing or empty |title= (help)
11. . 1 April 2016 https://www.facebook.com/ntv7localdrama/photos/a.299680246757151.72583.293290990729410/1085761854815649/?type=3&theater. Retrieved 6 April 2016. Missing or empty |title= (help)

External links

• Official website