Miss Brasil

Miss Brasil

Formation	1954
Type	Beauty pageant
Headquarters	São Paulo
Location	Brazil
Membership	Miss Universe Miss International
Official language	Portuguese
National Director	Karina Ades
Website	missbrasiloficial.com

Miss Brasil

Miss Brasil Pageant is a beauty contest that has been held since 1954 between winners of the pageants in the states of Brazil. The winner of Miss Brasil competes in the Miss Universe pageant and the runner-up competes in Miss International.^[1] The Miss Brazil, and Brazil itself, are responsible for one of the most successful campaigns in history of Miss Universe, with two winners and several runners-up, finalists and semifinalists. It was considered one of the best organized and most successful beauty pageants during the 1950s and 1960s and is believed that much of the fame of the beauty of Brazilian women comes from this.

History

Competition to win the crown of Miss Brasil began in the 1920s, following a trend throughout the world during that period. A famous controversy occurred when Miss Brasil 1929 competed in the International Pageant of Pulchritude, known as "Miss Universe" in the 1930s, but failed to place in the competition, much less win.^[2]

The angered Brazilians hosted their own international pageant in 1930 leading to two separate "Miss Universe" titles that year, not related to the modern Miss Universe competition created in 1952. In the Brazilian "Miss Universe", Miss Brasil won the title while in the other competition in the USA, Miss United States received the crown of Miss Universe 1930.^[3] These competitions, like many others in the world, were discontinued as the Great Depression and World War II diverted the world's attention.

The modern Miss Brasil pageant was created in 1954 in the city of Petrópolis, Rio de Janeiro. The first edition of Miss Brasil, won by Bahia's representative Martha Rocha, was sponsored by the Folha de S.Paulo newspaper.

Organization

Under Diários Associados

In the following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights to the Miss Brasil pageant, when the winners qualified to the Miss Universe, Miss World (participation began at 1958) and Miss International pageants (participation begin in 1960, when the pageant was created). The magnate who created Diários Associados, was responsible for promotion of the national beauties until 1980, when the network Rede Tupi was lost its concession by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.

The Quintandinha's roots

The Miss Brasil first four editions (1954 to 1957) were held in Palácio Quitandinha, Petrópolis. When Chateaubriand's media group assumed the promotion of pageant, it was massified nationally by its magazines and newspapers coverages, especially in the now defunct O Cruzeiro and O Jornal.

All national winners of the pageant in this period were placed into Miss Universe pageant, held in Long Beach, California in the United States.

Maracanãzinho's "golden years"

Miss Brazil's golden era began in 1958, when the pageant was moved from Petrópolis to the Federal District at the time, Rio de Janeiro. Rio Grande do Sul's Iêda Maria Vargas and Bahia's Martha Vasconcellos were winners of the 1963 and 1968 editions of Miss Universe (both held in the Carioca gymnasium). The same year that Vasconcellos was crowned, Guanabara State's Maria da Gloria Carvalho nabbed the Miss International title, while in 1971, Lucia Tavares Petterle was elected Miss World.

Adalgisa Colombo and Rejane Vieira Costa were 1st runners up at Miss Universe in 1958 and 1972 respectively. (See the winners table for 1959, 1962, 1971 and 1979 results).

Due to a fire in a part of Maracanãzinho's structure, the Miss Brazil 1970 pageant winner, Guanabara State's Eliane Fialho Thompson was crowned in an event edition held only one time in Pavilhão de São Cristóvão (São Cristóvão Pavilion), in a Carioca northern zone district. Its edition was the first nationally televised by Rede Tupi via a microwave system powered by Embratel.

In 1973, due to lack of public and media interest, and possible feminist protests, organizers moved the site to Ginásio Presidente Médici in the country's capital, Brasília. The Miss Brasil 1972 pageant (won by the gaúcha representative Rejane Vieira Costa) was the last held in Maracanãzinho's dependencies.

The Brasilia "decadence" and crisis

When the Miss Brasil pageant moved to the federal capital, Brasília, lack of public interest continued from 1973 to last edition in the city, held in 1980 (when Associados filed for bankruptcy protection due to closing of seven of Rede Tupi's owned and operated stations, except Bahia's TV Itapoan and TV Brasília, now Rede Record and Rede TV!'s, O&O and affiliate, respectivelly).

In the 1976 pageant, Helena Rubinstein cosmetics company retired its sponsorship of the Miss Brasil event. So, Catalina Swimwear brand continued its support to organization for some years until the mid-1980s, when the event broadcasting rights were assumed by SBT.

All Brazilian presidents of the period (except Ernesto Geisel) received the Miss Brasil state contestants in the Alvorada Palace days before the final nights, hosted by its coordinator at the time, Paulo Max, and actress Marly Bueno and telecasted by Tupi and its O&O, TV Brasília.

Under SBT

When the channels of defunct Tupi were redistributed for media businessman and TV animator Sílvio Santos and Russian-Brazilian journalist and owner of Manchete magazine Adolpho Bloch groups, on April 23, 1981, the new network SBT (one of the results of the Rede Associada inventory) owned the Miss Brasil until 1989.

Criticism

For the Miss Brasil pageant the 1980s was known the most tacky period, by opinion of some fans and television critics. The last top 5 obtained by a Brazilian representative in Miss Universe was in 1981, by the Rio de Janeiro candidate in national pageant, Adriana Alves de Oliveira. Because of the lack of ratings and announcers, SBT retired the promotion of Miss Brasil in April 1990, after the country had not participated in Miss Universe 1990.

Format changes

Larissa Costa, Miss Brasil 2009.

In this period, Miss Brazil pageant was held in separate pageants for Miss Universe (the most expected and important), Miss World and Miss International. SBT telecast to same state pageants, nationwide in Programa Sílvio Santos and locally by the affiliates, such as TV Alterosa (Minas Gerais) and TV Itapoan (Bahia).

Under Marlene Brito and others

In 1990, the SBT's former producer of the pageant, Marlene Brito, took the Miss Brasil rights and production until 1993, when Leila Schuster was crowned without realization of a traditional pageant, but she was indicated by the national direction for representative the country in Miss Universe 1993. From 1994, Miss Brasil was owned by various directors, including the former host in Tupi's period, Paulo Max.

The present directors, Nayla Micherif and Boanerges Gaeta Jr., assumed the functions by partnership in 2002. Since this year, the pageant national telecast is back, after some local broadcasts of it in the 1990s.

In the new era, Miss Brasil was broadcast first on Rede TV! and since 2003, Band network has assumed the television rights of the event, with venues in São Paulo (2003, 2004 and 2008), and Rio de Janeiro (2005-2007).;)

Locations and venues

• 1954–1957 Palácio Quitandinha, Petrópolis (RJ);
• 1958–1972 Maracanãzinho Gymnasium, Rio de Janeiro
• 1973–1980 Ginásio Presidente Médici, Brasília
• 1981–1987 Palácio das Convenções do Anhembi, São Paulo
• 1988–1989 Teatro Sílvio Santos (SBT Studios), São Paulo
• 1991 The Gallery, São Paulo
• 1992 Olympia (concert house), São Paulo
• In 1993, the pageant was replaced by a small event, in a fine restaurant of São Paulo, named Leopolldo. There Leila Schuster was crowned.

From 1994 to 1996, Miss Brazil was back to Rio de Janeiro. It was held initially at Ribalta house concert and, two years later, in the former Metropolitan (currently Citibank Hall).

In 1997, it was held in the northeastern city of Teresina, in Pavilhão de Eventos (Events Pavilion) Governador Guilherme Melo.

From 1998 to present, Rio de Janeiro (Hotel Glória, Copacabana Palace, Ribalta, Citibank Hall and Vivo Rio) and São Paulo (Palace, today Citibank Hall, Via Funchal and Credicard Hall) alternated the rights to host the annual beauty telecast show, at first broadcast by local affiliates from Rede Manchete, Rede Record and CNT.

Titleholders^[1]

Miss Universe Brazil

Color Key

•      Declared as Winner
•      Ended as Runner-Up
•      Ended as one of the Finalists or Semifinalists

The winner of Miss Brasil represents her country at the Miss Universe. On occasion, when the winner does not qualify (due to age) a runner-up is sent.

Year	Miss Brasil	State	Placement	Special Awards
1954	Maria Marta Hacker Rocha	Bahia	1st Runner-Up
1955	Emília Barreto Corrêa Lima	Ceará	Top 15
1956	Maria José Cardoso	Rio Grande do Sul	Top 15
1957	Teresinha Gonçalves Morango	Amazonas	1st Runner-Up
1958	Adalgisa Colombo Teruskin †	Guanabara	1st Runner-Up
1959	Vera Regina Ribeiro Secco	Guanabara	4th Runner-Up
1960	Jean "Gina" MacPherson	Guanabara	Top 15
1961	Staël Maria da Rocha Abelha	Minas Gerais
1962	Olívia Rebouças Cavalcanti	Bahia	4th Runner-Up
1963	Iêda Maria Britto Vargas	Rio Grande do Sul	Miss Universe 1963
1964	Ângela Teresa Vasconcelos	Paraná	Top 15
1965	Raquel Helena de Andrade	Guanabara	Top 15
1966	Ana Cristina Ridzi Bercet †	Guanabara
1967	Carmen de Barros Ramasco	São Paulo	Top 15	Best National Costume
1968	Martha Maria Vasconcellos	Bahia	Miss Universe 1968
1969	Vera Lúcia Fischer	Santa Catarina	Top 15
1970	Eliane Fialho Thompson	Guanabara	Top 15
1971	Eliane Parreira Guimarães	Minas Gerais	4th Runner-Up
1972	Rejane Vieira da Costa †	Rio Grande do Sul	1st Runner-Up
1973	Sandra Mara Ferreira	São Paulo	Top 15
1974	Sandra Oliveira	São Paulo
1975	Ingrid Budag	Santa Catarina	Top 15
1976	Kátia Celestino Moretto	São Paulo
1977	Cássia Morais Silveira	São Paulo
1978	Suzana Araújo dos Santos	Minas Gerais
1979	Marta Jussara da Costa	Rio Grande do Norte	3rd Runner-Up
1980	Eveline Didier Schröeter	Rio de Janeiro
1981	Adriana Alves de Oliveira	Rio de Janeiro	3rd Runner-Up	Best National Costume
1982	Celice Pinto Marques	Pará	Top 12
1983	Marisa Fully Coelho †	Minas Gerais
1984	Ana Elisa Flores da Cruz	São Paulo
1985	Márcia Giagio Canavezes	Mato Grosso	Top 10
1986	Deise Nunes de Souza	Rio Grande do Sul	Top 10
1987	Jaqueline Ribeiro Meirelles	Distrito Federal		Best National Costume
1988	Isabel Cristina Bedüschi	Santa Catarina
1989	Flávia Cavalcanti Rebêlo	Ceará		Best National Costume
1991	Patrícia Franco de Godói	São Paulo
1992	Maria Carolina Portella	Paraná
1993	Leila Cristine Schüster	Rio Grande do Sul	Top 10
1994	Valéria Melo Péris	São Paulo
1995	Renata Bessa Soares	Minas Gerais
1996	Maria Joana Parizotto	Paraná
1997	Nayla Fernanda Micherif	Minas Gerais
1998	Michela Dauzacker Marchi	Mato Grosso do Sul	Top 10
1999	Renata Bonfiglio Fan	Rio Grande do Sul
2000	Josiane Oderdengen	Mato Grosso
2001	Juliana Dornelles Borges	Rio Grande do Sul
2002	Joseane Guntzell de Oliveira ^[^]	Rio Grande do Sul
2003	Gislaine Rodrigues Ferreira	Tocantins	Top 10
2004	Fabiane Niclotti †	Rio Grande do Sul
2005	Carina Schlichting Beduschi	Santa Catarina
2006	Rafaela Köhler Zanella	Rio Grande do Sul	Top 20
2007	Natália Guimarães	Minas Gerais	1st Runner-Up
2008	Natália Anderle	Rio Grande do Sul
2009	Larissa Costa Silva	Rio Grande do Norte
2010	Débora Moura Lyra	Minas Gerais
2011	Priscila Machado	Rio Grande do Sul	2nd Runner-Up
2012	Gabriela Markus	Rio Grande do Sul	4th Runner-Up
2013	Jakelyne Oliveira	Mato Grosso	4th Runner-Up
2014	Melissa Gurgel	Ceará	Top 15
2015	Marthina Brandt[4]	Rio Grande do Sul	Top 15
2016	Raissa Santana	Paraná	TBA

^{^} Joseane Oliveira, from Rio Grande do Sul, was the winner and competed in the Miss Universe, but she was stripped of the crown later because she was married at the time of her crowning.

Winners by state

State	Titles	Winning Years
Rio Grande do Sul	13	1956, 1963, 1972, 1986, 1993, 1999, 2001, 2004 2006, 2008, 2011, 2012, 2015
Minas Gerais	8	1961, 1971, 1978, 1983, 1995, 1997, 2007, 2010
São Paulo		1967, 1973, 1974, 1976, 1977, 1984, 1991, 1994
Rio de Janeiro		1958, 1959, 1960, 1965, 1966, 1970, 1980, 1981
Santa Catarina	5	1969, 1975, 1988, 2002, 2005
Paraná	4	1964, 1992, 1996, 2016
Ceará	3	1955, 1989, 2014
Mato Grosso		1985, 2000, 2013
Bahia		1954, 1962, 1968
Rio Grande do Norte	2	1979, 2009
Tocantins	1	2003
Mato Grosso do Sul		1998
Federal District		1987
Pará		1982
Amazonas		1957

• The extinct Guanabara State occupied the same territory of the city of Rio de Janeiro and was added to Rio de Janeiro State in 1975. All the evidence obtained by the state of Rio de Janeiro until 1974 belonged indeed to the former state of Guanabara.

Miss International Brasil

Color key

•      Declared as Winner
•      Ended as runner-up
•      Ended as one of the finalists or semifinalists

Traditionally the second title of Miss Brasil will be crowning as Miss International Brasil and competing at the Miss International pageant. Sometimes the other runners-up will be appointing if the official representative did not compete at the pageant.

Year	Miss Brasil	State	Placement	Special Awards
2017
2016	Manoella Alves dos Santos	Rio Grande do Norte
2015	Ísis Stocco Machado	Paraná	Top 10
2014	Deise Benício	Rio Grande do Norte	Top 10
2013	Cristina Alves	Rio Grande do Norte	Top 15
2012	Rafaela Butareli	São Paulo	Top 15
2011	Gabriella Marcelino	Bahia	Top 15
2010	Lílian Lopes Pereira	Amazonas		Best National Costume
2009	Rayanne de Morais	Minas Gerais	Top 15
2008	Vanessa Lima Vidal	Ceará
2007	Carolina Prates Néry	Rio Grande do Sul
2006	Maria Cláudia Barreto	Acre
2005	Ariane Colombo	Espírito Santo	Top 12
2004	Grazielli Massafera	Paraná
2003	Carlessa Rubicínthia	Pará
2002	Milena Ricarda de Lima	Pernambuco
2001	Fernanda Tinti Borja Pinto	Minas Gerais	Top 15
2000	Maria Fernanda Schiavo	Rio Grande do Sul
1999	Alessandra Nascimento	Minas Gerais	Top 15
1998	Luizeani Altenhofen	Rio Grande do Sul
1997	Valéria Cristina Böhm	Rio Grande do Norte	Top 15	Best National Costume
1996	Ana Carina Góis Homa	Mato Grosso do Sul
1995	Débora Reis Moretto	Mato Grosso	Top 15
1994	Ana Paula Barrote	São Paulo
1993	Tatiana Paula Alves	Minas Gerais
1992	Cyntia de Cunto Moreira	Minas Gerais	Top 15
1991	Lisiane Bolsani Braile	Rio Grande do Sul	Top 15
1990	Ivana Carla Hübsch	Paraná
1989	Ana Paula Ottani	São Paulo
1988	Elizabeth Ferreira	São Paulo		Best National Costume
1987	Fernanda Campos	Rio Grande do Sul	Top 15
1986	Kátia Marques Faria	Rio Grande do Sul
1985	Kátia Nascimento	São Paulo	Top 15
1984	Ana Elisa Glitz	Rio de Janeiro	Top 15
1983	Geórgia Marinho Ventura	São Paulo
1982	Carmen Júlia Rando Bonoldi	Sergipe
1981	Taiomara do Rocio Borchardt	Paraná	1st Runner-up
1980	Fernanda Bôscolo de Camargo	São Paulo
1979	Suzane Ferreira de Andrade	Goiás
1978	Ângela Soares Chichierchio	Rio de Janeiro
1977	Patrícia Viotti de Andrade	Distrito Federal
1976	Vionete Revoredo Fonseca	Rio de Janeiro	1st Runner-up
1975	Lisane Guimarães Távora	Distrito Federal	4th Runner-up
1974	Janeta Eleomara Hovler	Rio Grande do Sul
1973	Denise Penteado Costa	Guanabara
1972	Jane Vieira Macambira	Guanabara	3rd Runner-up
1971	Maria Bernadete Heemann	Rio Grande do Sul	Top 15
1969	Maria Lúcia Alexandrino	São Paulo	Top 12
1968	Maria da Glória Carvalho	Guanabara	Miss International 1968
1967	Virgínia Barbosa de Souza	Minas Gerais	Top 15
1965	Sandra Penno Rosa	São Paulo	4th Runner-up
1964	Vera Lúcia Couto	Guanabara	2nd Runner-up	Miss Photogenic
1963	Tânia Maria Franco	Paraná	Top 15
1962	Julieta Maria Straüss	São Paulo
1961	Vera Brauner Menezes	Rio Grande do Sul	1st Runner-up
1960	Magda Renate Pfrimer	Distrito Federal

Winners by state

State	Titles	Winning Years
São Paulo	10	1962, 1965, 1969, 1980, 1983, 1985, 1988, 1989, 1994, 2012
Rio Grande do Sul	9	1961, 1971, 1974, 1986, 1987, 1991, 1998, 2000, 2007
Rio de Janeiro	7	1964, 1968, 1972, 1973, 1976, 1978, 1984
Minas Gerais	6	1967, 1992, 1993, 1999, 2001, 2009
Paraná	5	1963, 1981, 1990, 2004, 2015
Rio Grande do Norte	4	1997, 2013, 2014, 2016
Federal District	3	1960, 1975, 1977
Bahia	1	2011
Amazonas		2010
Ceará		2008
Acre		2006
Espírito Santo		2005
Pará		2003
Pernambuco		2002
Mato Grosso do Sul		1996
Mato Grosso		1995
Sergipe		1982
Goiás		1979

Hosts

• Silvio Santos: 1982
• Marcos Mion: 2003
• Gustavo Gianetti: 2004
• Renata Fan: 2009
• Adriane Galisteu: 2011

Venue

• Palácio Quitandinha: 1954
• Ginásio do Maracanãzinho: 1958-1969
• Nilson Nelson Gymnasium: 1973-1981
• Anhembi Convention Center: 1982
• Belmond Copacabana Palace: 1999-2000, 2005
• Hotel Glória: 2001
• Via Funchal: 2003
• Citibank Hall (São Paulo): 2004, 2006, 2008,2015,2016
• Latin America Memorial: 2009-2010

Television acts

The actresses

Some Miss Brasil winners or finalists were acting in a lead or supporting roles in telenovelas and motion pictures after her reigns (nationwide or locally). By example:

• Natália Guimarães (Minas Gerais, winner, 2007 and 1st. runner up at Miss Universe 2007);
• Grazielli Massafera (Paraná, 2nd runner up, 2004);
• Marisa Fully Coelho (Minas Gerais, winner, 1983);
• Suzy Rego (Pernambuco, 1st runner-up, 1984);
• Vera Fischer (Santa Catarina, winner, 1969).

The hostesses

Some Miss Brasil winners or finalists acted or are still active hosting shows, sports programming or movie sessions aired in national television daily or weekly. They were/are:

• Brasília's resident and Cuiabá's native Jacqueline Meirelles (Cinema em Casa-SBT, 1988, Mulher 90 - Rede Manchete, 1989, some works in TV Gazeta in the 1990s and works in SBT at late 2000´s and early 2010´s). She won Miss Universe 1987 best national costume;
• Rio Grande do Sul's Luize Altenhofen (Band Esporte Clube – Rede Bandeirantes, 2007–2013 and other works on the same network and also at Sportv basic cable channel) 1st runner-up, 1998, she did not compete at the Miss International of that year held in Tokyo due to illness.
• São Paulo's Adriana Colin (former host of sports programs in Rede Manchete between 1994-1997 and Rede Record between 2000-2001, former co-host of SBT´s Fantasia between 1997-1999 and commercial host of Globo's Domingão do Faustão, 2002–2009) 1st runner-up, 1989.
• However, the most famous former Miss Brazil who became TV hostess is Renata Fan, from Rio Grande do Sul, winner of Miss Brazil 1999, but she unplaced Top 10 at Miss Universe from same year. She also won Miss World University 2000. She has also hosted the TV show Canal Aberto at Rede Bandeirantes.

Reality-TV

Some Miss Brasil pageant contestants, finalists or winners have appeared in popular reality television programs broadcast nationwide:

• Paraná's Grazielli Massafera (Big Brother Brasil 5 – Runner-Up, Rede Globo, 2005) was 2nd runner-up at national pageant in earlier years. She represented the country at Miss International 2004, held in Beijing;
• São Paulo's Solange Frazão (Celebrity's House 3 – 4th Place, SBT, 2002) was 1st runner-up at the national pageant organized by the network of the program in 1982. Today, she is a very popular TV hostess in her country.
• Rio Grande do Sul's Joseane Oliveira (Big Brother Brasil 3 – 12th Place, Rede Globo, 2003 and Big Brother Brasil 10 – 16th Place, Rede Globo, 2010) lost her title at February 4 of that year after admitted her marriage in a popular Sunday TV show, Domingão do Faustão.
• Pernambuco's Michelle Fernandes (Big Brother Brasil 9 – first evicted of the show in the season, Rede Globo, 2009) was Top 15 in the national pageant previously year.

References

1. "Miss Brazil : Info". Angelopedia.com. Retrieved 6 November 2014.
2. "INTERNATIONAL: Lovely Lisl". Time Magazine. 24 June 1929.
3. "BRAZIL: Revenge". Time Magazine. 22 September 1930.
4. "Marthina Brandt is Miss Brazil 2015". www.angelopedia.com. Angelopedia. 19 Nov 2015.

External links

• Official website